Rating
4.5
387 reviews
Starting price
$29
Usage Based
Categories
4
Founded
2009
Employees
37
Funding
780K
Seed
Grow your sales through word-of-mouth marketing! Reward your customers for referrals and watch the sales and shares roll in. ReferralCandy connects instantly with popular ecommerce platforms (Shopify, WooCommerce, BigCommerce, Magento) or choose custom API and advanced integrations. ReferralCandy also integrates with other marketing tools such as AdRoll, Mailchimp, Google Analytics, ReCharge, Fomo and subscriptions like ReCharge, Loop, Awtomic, Skio, Stay.ai among many others.
Ad spend / mo
$1K
26 paid keywords
Paid visits / mo
242
Organic keywords
8,694
Organic visits / mo
8,244
Authority
43
22,211 ref domains
Creatives run
100
as Drink Recess, Inc
Active now
36
last 14 days
Advertising since
Jan 2022
4+ yrs running
Last seen
today
still active
Running 1 ads on LinkedIn as ReferralCandy - a paid B2B channel, on top of any Google/Capterra spend.
View on LinkedIn Ad LibraryThe shared messaging across Affiliate & Performance Marketing Platform advertisers - the validated angles to copy. See the niche →
(387 reviews)
I needed help with updating my account and [sensitive content hidden] was super helpful with me today. We had to get on a quick video chat, but were able to get things all worked out.
Pros: Referral Candy is easy to set up. Everything is pretty obvious and simple enough layout to accomplish most anything. I have had it for years now and it works well.
Cons: I wish that there was more information with the Suspicious referral alerts. It is very difficult on our end to figure out what the issue is.
Jen T. · President · Retail · May 5, 2026
Pros: The app is indeed very user-friendly and ease to use/configure. What really delighted us was the superior support from [sensitive content hidden]. He provided crystal clear guidance and recommendations. Well done - keep it up [sensitive content hidden]
Cons: None for now. We're new user as of now. Hopefully all is good ahead with our Referral pgm rollout in next couple of days.
Allan F. · Chairman · Health, Wellness and Fitness · January 22, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Referral | 1 | 5 | Shortlist |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| bigcommerce | $8.73 | 4 | 77.8% | www.referralcandy.com/ |
| referralcandy | $4.08 | 1 | 9.5% | www.referralcandy.com/ |
| affiliate marketing shopify | $3.72 | 1 | 3.1% | www.referralcandy.com/affiliate-marketing |
| shopify referral marketing | $5.98 | 1 | 2.0% | www.referralcandy.com/referral-marketing |
| shopify rewards program | $6.40 | 2 | 1.8% | www.referralcandy.com/referral-marketing |
| shopify affiliate app | $4.17 | 1 | 1.8% | www.referralcandy.com/affiliate-marketing |
| affiliate programs for shopify | $3.23 | 1 | 0.8% | www.referralcandy.com/affiliate-marketing |
| referralcandy pricing | $5.79 | 1 | 0.8% | www.referralcandy.com/ |
| affiliate marketing with shopify | $3.72 | 1 | 0.5% | www.referralcandy.com/affiliate-marketing |
| best shopify affiliate program | $5.55 | 1 | 0.3% | www.referralcandy.com/affiliate-marketing |
| upsell apps on shopify | $5.74 | 2 | 0.3% | www.referralcandy.com/ |
| refer a friend woocommerce | $3.08 | 1 | 0.2% | www.referralcandy.com/woocommerce |
| what companies offer affiliate programs | $1.29 | 1 | 0.1% | www.referralcandy.com/ |
| steps to start affiliate marketing | $1.27 | 4 | 0.0% | www.referralcandy.com/ |
| best marketing app for shopify | $12.08 | 2 | 0.0% | www.referralcandy.com/ |
Shopify Plus Referral Program | Get Lower CAC and higher LTV
You’re already paying CAC. Why not reward it to your own customers instead? ReferralCandy plugs...
https://www.referralcandy.com › referral › marketing
ReferralCandy | Pricing Based On Performance
What makes ReferralCandy different? We're committed to making it a win win for our users. Flexible pricing for different scales. You'll only pay more when you get more results. 7-Day Free Trial.
https://www.referralcandy.com
ReferralCandy | Win-Win Pricing Model
What makes ReferralCandy different? We're committed to making it a win win for our users. Flexible pricing for different scales. You'll only pay more...
https://www.referralcandy.com
#1 Referral/Affiliate program | for your WooCommerce store
Boost your Sales with ReferralCandy – #1 WooCommerce Referral and Affiliate App. A Referral Program that runs by itself I No coding I 24-hour...
https://www.referralcandy.com › woocommerce
#1 Shopify Affiliate Software | Self-Running Affiliate Program
Get the most out of your affiliate marketing with smart analytics & powerful insights. Drive sales, loyalty and growth with ReferralCandy.
https://www.referralcandy.com › shopify › affiliate-app
Pros: I really like the strong anti-fraud system they use and how easy it is to manage referrals. The support team is outstanding. Innah was extremely patient and helpful, guiding me step by step whenever I had questions.
Cons: What I like least about ReferralCandy is that a member does not have a single unified dashboard that shows everything about all the campaigns they are part of. It would be great if they could add this, so members don’t have to deal with multiple different dashboard links and get confused.
Moises A. · Digital Expansion Project Manager · Individual & Family Services · November 17, 2025
Pros: Very helpful customer support and the site is feature rich. Also in the several years we've been using it we didn't notice any downtime.
Cons: The menus has some learning curve to it but the customer support team more than makes up for it since they are always willing to help.
Peter B. · IT and Platforms · Food & Beverages · November 4, 2025
[sensitive content hidden]'s great!
Pros: Super quick and helpful when I had an urgent issue. Wouldn't let me go until it was working, emailing me before I'd even noticed we were disconnected.
Cons: None
James S. · COO · Alternative Dispute Resolution · August 26, 2025
Where I was really surprised was the excellent support and many thanks to Innah who was so patient with my issues and was highly motivated to find a solution. Now everything works out and I can highly recommend the app for all shopify users.
Pros: First of all, I was seeking for a good referral program app which is ideal for Shopify and referralcandy is the nonplusultra for that. I can confirm that the functions and tools are very professional and flexibel.
Cons: All good. Just for the domain setup (if you want to send all e-mails via your domain) you need some technical knowledge. But honestly, just ask the AI and it works out.
Mario O. · CEO · Luxury Goods & Jewelry · July 23, 2025
Overall, I like the app and there is not much to add. The price is quite decent as well, which I am happy about.
Pros: They have great customer support team - [sensitive content hidden] is the best. Otherwise it is quite a useful app for affiliate marketing.
Cons: Manually adding affiliates is quite challenging so this can definitely be improved with the next updates.
Greg G. · CEO · Health, Wellness and Fitness · July 11, 2025
Our overall experience has been excellent. ReferralCandy has helped us increase customer engagement and acquire new customers through word-of-mouth, all with minimal effort from our side. It’s a reliable, scalable tool that adds real value to our DTC marketing strategy. The support team is also responsive and professional. Highly recommended!
Pros: The best part about ReferralCandy is how easy it is to set up and integrate with Shopify. The referral workflows are fully automated and beautifully designed, which helps create a seamless experience for customers. We also loved the analytics dashboard—it’s straightforward and gives clear insights into performance and ROI.
Cons: Well RC is not a pretty big referral company compare with impact, CJ, shareAsale. So their function is not pretty fancy.
Lingwei H. · Operations Specialist · Events Services · June 27, 2025
My overall experience with ReferralCandy has been positive. While the setup process was a bit challenging at first, the exceptional support I received from [sensitive content hidden] made all the difference.
Pros: What I liked most about ReferralCandy was the outstanding customer support I received from [sensitive content hidden]. She was incredibly helpful and patient throughout the setup process. I honestly wouldn’t have been able to get everything set up properly without her guidance.
Cons: The setup process felt a bit confusing and not as straightforward as I expected. It took some time to figure things out.
Sandra O. · Client and sales support · Health, Wellness and Fitness · June 20, 2025
Pros: The support from [sensitive content hidden] was fantastic. It dows its job quite well. We are looking at improving how we use it and this is what we used the support for successfully.
Cons: It is not as instinctive as I would like it to be as far as navigation. Which Premier league comes down to the difference between the website and using the app directly inside Shopify, the later does a much better job.
Wolf U. · Ceo · Food & Beverages · June 10, 2025
Incredible, friendly, great immediate support. Can't say enough good things about Ina
Pros: The support! [sensitive content hidden] was incredible, very friendly and got me started and set up in no time. Also helped with trouble shooting
Cons: So far no complaints! No issues at all using it.
Steve E. · CEO · Health, Wellness and Fitness · May 7, 2025
Pros: Fantastic service from [sensitive content hidden], really impressed with ReferralCandy so far, I reviewed all of the Referral apps and ReferralCandy offers the best features and service!
Cons: There's nothing so far that I have identified that I don't like.
Michael B. · CEO · Food & Beverages · April 26, 2025
Great experience with a friendly staff who always there to help you out
Pros: Affordable yet effective with great customer support
Cons: A little bit hard to understand the app intially.
Tigran K. · Marketing Specialist · Health, Wellness and Fitness · April 1, 2025
Pros: It better matches my requirements, and the functionality I wanted to achieve has been fully fulfilled. What's more, the customer service from [sensitive content hidden] was incredibly fast and provided me with detailed solutions.
Cons: Some functions may be hard to setting at first.
Lucas X. · Marketing · Consumer Services · March 26, 2025
Pros: [sensitive content hidden] were incredibly helpful in guiding me through the setup process for Referral Candy. They took the time to walk me through everything step by step and were always available to offer support whenever I needed it. Their responsiveness and expertise made the whole experience smooth and stress-free.
Cons: The integration process was a bit more confusing than I expected, and the backend isn’t the most intuitive. It took some time to get everything set up, but the support team was incredibly helpful in guiding me through it.
Jenna L. · Vice President, Communications and Entertainment · Entertainment · March 25, 2025
Pros: Professional, they have everything I need to launch a referral program, which saves me a lot of time. And the customer service is great! [sensitive content hidden] helped me a lot with designing the referral page. She's professional and patient. Thank you [sensitive content hidden].
Cons: Nothing I dislike so far. Everything is good.
Mengting L. · Email Marketing · Marketing and Advertising · March 18, 2025
Love it. Worked with a client to migrate their referral candy to another shopify store and they helped us out a lot!
Pros: Support was great, would recommend it to my clients.
Cons: Nothing! Everything was flawless and the help was great
Matthias C. · NA · Marketing and Advertising · February 28, 2025
Pros: rewards flexibility is great, many options to choose from, with cash rewards also an option it helps turn customers into affiliates. support are very helpful and quick to sort things out particularly [sensitive content hidden]
Cons: the theme content customisations are a little confusing, it's also a bit buggy and keeps disconnecting from my shopify UI
Christiana K. · Head of growth · Health, Wellness and Fitness · February 12, 2025
I ran into some issues with setup, but it was all easily resolved thanks to the help of [sensitive content hidden] He was a 10/10 for support and walked me through every step, without trying to get rid of me. He was friendly with great comms. That made my overall experience really good!! Because I was a bit confused before that.
Pros: Fit for purpose. I can create a referral program that doesn't require a customer account or website plugins.
Cons: Not all of it is intuitive. For example: the discount codes are easy to get mixed up (referrer code vs referee code) and creating an audience segment.
Min E. · Marketing and Growth Manager · Health, Wellness and Fitness · January 30, 2025
Pros: Loved the service! [sensitive content hidden] literally supported me for hours to find solutions to all my questions!
Cons: A lot more complex than I originally thought - one document to have a step by step guide would be great. The guides they have now are quite useless. The blog posts are great but there are so many short ones, it's hard to find what you need
Hannah W. · CRM · Sporting Goods · January 23, 2025
I was having problems with my DKIM in email setup and the customer support team were incredibly helpful and stayed in touch with me until the issue was resolved.
Pros: It's easy to setup and the customer service is excellent
Cons: So far, I can't find anything wrong with it
Stacey P. · Founder · Hospitality · January 22, 2025
Great customer service and timely responses!
Pros: [sensitive content hidden] has been very helpful in answering my questions and helping me set up Referral Candy.
Cons: I am not set up yet and I thought that I was but we are in the process of fixing.
Bonnie H. · Owner · Media Production · December 30, 2024
Great experience, and super reactive customer support!
Pros: Great customer support help, easy to implement.
Cons: Can be hard to follow the referrals report, as some might missed (vs Shopify)
Anonymous User · Marketing Manager · Sports · November 26, 2024
Pros: Great customer service! Thanks for all your help.
Cons: Not able to customize the discount code.
Nano S. · Marketer · Marketing and Advertising · September 27, 2024
Excellent! [sensitive content hidden] are amazing, so prompt, helpful and always sort out any problems very quickly, clearly and effectively.
Pros: The support and easy platform, become a key revenue driver for my business.
Cons: Hard to work out referrals sometimes but the support is excellent in resolving any challenges.
Georgina R. · Founder · Health, Wellness and Fitness · September 20, 2024
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| Brand Management | 1 | 19 | - |
| Campaign Management | 2 | 14 | - |