Rating
4.5
349 reviews
Starting price
$49
Flat Rate
Categories
6
Founded
2004
Employees
180
Funding
29.1M
Merger / Acquisition
Moz Pro is an all-in-one SEO suite of tools. It allows businesses to improve rankings, increase traffic, and gain more visibility in search results. Main features include keyword research, rank tracking, backlink analysis, and site audit. Keyword research tools allow businesses to improve their content and strategies. Businesses can uncover competitive advantages by tracking competitors through SERPs, fix technical problems with the help of Moz Pro suggestions and perform weekly site audits.
Ad spend / mo
$103K
1,067 paid keywords
Paid visits / mo
17,460
Organic keywords
237,957
Organic visits / mo
770,556
Authority
66
155,231 ref domains
Creatives run
100
as SEOmoz, Inc.
Active now
100
last 14 days
Advertising since
Jan 2023
3+ yrs running
Last seen
today
still active
The shared messaging across All-in-One SEO Platform & Toolkit advertisers - the validated angles to copy. See the niche →
(349 reviews)
The biggest thing Moz has going is its name. It earned credibility for being around for so long. The accuracy of these tools is notoriously not fail-proof. I don't know which is the most accurate, but throughout the years, I noticed discrepancies between Moz's results compared to other SEO tools.
Pros: It's one of the first SEO tools, and as a result, it's more reliable. The Keyword research tool is easy to use.
Cons: 1. The freemium model is very limited 2. It's not always reliable. On more than one occasion, the keyword and traffic stats weren't accurate
Sean C. · Marketer · Marketing and Advertising · November 10, 2025
We used Moz Pro for a year after coming across from SE Ranking when they increased their subscription fees substantially. Moz Pro offered a very good experience with an intuitive UI and wide range of features and was a decent alternative to other similarly priced tools. Ultimately though, we preferred SE Ranking for the price bracket.
Pros: Great UI with a wide range of tools to improve SEO, responsive and easy to setup and track keywords. Cheaper price than the other top tools.
Cons: Sometimes the serp analysis data and rankings are not as accurate as your industry leaders like ahrefs and semrush. Also for the price there are other options that may better suit your needs.
Angus A. · Director · Broadcast Media · June 16, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| Link Management Tools | 1 | 5 | - |
| Website Optimization Tools | 1 | 9 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| best seo tools | $9.68 | 1 | 4.3% | moz.com/seo-audit-tool |
| moz | $5.96 | 1 | 3.3% | moz.com/moz-pro-free-trial |
| seo local | $11.89 | 1 | 2.9% | moz.com/moz-local-review-management |
| birdeye | $16.24 | 3 | 2.5% | moz.com/moz-local-review-management |
| seo monitoring | $25.52 | 1 | 2.2% | moz.com/seo-audit-tool |
| local citations | $8.15 | 1 | 2.0% | moz.com/products/local/check-listing |
| seo search keywords | $5.27 | 1 | 1.9% | moz.com/seo-audit-tool |
| brightlocal | $4.83 | 1 | 1.8% | moz.com/products/local/check-listing |
| ahrefs vs moz | $5.70 | 1 | 1.4% | moz.com/vs-ahrefs |
| moz pro | $10.54 | 1 | 1.4% | moz.com/seo-tool |
| add business to google | $15.75 | 1 | 1.4% | signup.moz.com/google-business-profile/ |
| da and pa checker | $3.69 | 1 | 1.4% | signup.moz.com/domain-authority/ |
| seo ranking checker | $4.53 | 1 | 1.4% | signup.moz.com/rank-tracking/ |
| moz domain authority | $5.21 | 1 | 1.3% | moz.com/brand-authority |
| moz local | $11.52 | 1 | 1.2% | moz.com/products/local/check-listing |
SEO Analysis Tool
Measure Your SEO Impact — Target the Best Keywords, Check Rankings, Find Backlinks, and Fix On-Site Issues for Free. Discover traffic-driving keywords, research your competitors, & track your rankings. Search Visibility Score.
https://www.moz.com › seo-analysis
Moz Local
Welcome To Moz.com — Moz Local Has Everything You Need To Maximize Your Local SEO Visibility And Get Found. Maximize Your Local SEO with Moz's Easy-To-Use Tool To Manage Listings & Get More Traffic.
https://www.moz.com › moz-local
SEO Moz API
Power your SEO with Moz API — From concept to prototype to Beta and beyond. See why Moz API is the right choice for you. Moz’s...
https://www.moz.com › trusted-data › and-metrics
SEO Audit Tools - Measure Your SEO Impact
Target the Best Keywords, Check Rankings, Find Backlinks, and Fix On-Site Issues for Free
https://www.moz.com › seo-audit-tool › free-trial
Moz Local
Welcome To Moz.com — Moz Local Has Everything You Need To Maximize Your Local SEO Visibility And Get Found.
https://www.moz.com › moz-local
Good experience, but I wish it has more in-depth competitor tracking in terms of different regions/markets.
Pros: SEO tracking and multi-campaign management
Cons: Limited competitor tracking for different regions
Marmi L. · Content and Digital Marketing Specialist · E-Learning · December 2, 2024
Moz Pro is a good SEO tool. It helped me improve my website's ranking.
Pros: Moz Pro has a lot of features that are helpful for SEO. I like the Domain Analysis and Keyword Explorer tools.
Cons: Moz Pro is expensive. The interface can be confusing at times.
Rachel M. · Digital Campaign Executive · Marketing and Advertising · November 12, 2024
It is solving the issue if doing backlink analysis. It's PA DA and Spam Score checking feature in one click is still the most beneficial thing in its extension. Also checking if the website gives do follow or no follow link is easy through extension.
Pros: What I like best about Moz Pro is its website keyword rank tracking tool, which is more akin to the rankings that we track on Google. It identifies website issues as they occur. Its interaction with the web analytics tool is rather simple when compared to similar software on the market.
Cons: It logs out after switching off the pc which is quite annoying something. Needs to be fixed. Otherwise features are amazing.
Apurva S. · SEO Executive · Information Technology and Services · April 5, 2024
Pros: I loved comparing our site to other competitors in our space to see how we can improve both onsite and off line.
Cons: Cost of the subscription unfortunately was downside
Lindsey Raye P. · VP of Marketing · Events Services · February 18, 2024
Pros: Moz allows me to easily identify and prioritise keywords to create content for, track and improve rankings for existing content and monitor competition. The interface is easy to use and there are lots of guides on getting the most out of the platform and SEO strategy.
Cons: Some of the results in True Competitor aren't accurate and comparing more than 3 would be helpful.
Claire B. · Web Content Manager · Computer Software · December 21, 2023
I had a good experience with them. Nevertheless, I wouldn't pay for it. Price is very similar to Ahrefs/SemRush and I would rather invest in those. I would consider it if the tool would be 30%-40% cheaper.
Pros: Most of the features are useful. Nothing to say about that. Keyword tracking, reporting, competitors analysis. All is useful either for freelance SEO consultants and agencies either for On-house SEO consultants. What I like the most about Moz if the Domain Authority metric.
Cons: I'm not a big fan of their UX, specially in the beginning, I found very hard to find the feature I was looking for. Also, the price is similar to other similar tools that have more and better features (Ahrefs or SemRush).
Marco Genaro P. · Founder · Marketing and Advertising · November 30, 2023
Pros: The platform is robust and even after using it for a while, I'm still finding new features to explore. It definitely gives me the info I need to help improve my SEO ranking.
Cons: Finding things in the navigation set up can be a little challenging.
Anonymous User · Owner · Apparel & Fashion · November 26, 2023
Je recommande fortement Moz Pro à tous les professionnels du marketing qui souhaitent optimiser leur stratégie de visibilité, car il est efficace, il vous fera gagner du temps.
Pros: J'ai utilisé Moz pour rechercher et analyser des mots-clés en vue de mettre en place une stratégie de visibilité. J'ai été séduit par la précision les résultats obtenus. L'outil offre des mots-clés pertinents, précise le volume de recherche et révèle le taux de compétitivité.
Cons: Moz Pro offre certes des fonctionnalités exceptionnelles pour booster la visibilité d'un site, mais il présente un plan d'abonnement un peu élevé.
Anonymous User · content strategist SEO · Marketing and Advertising · August 26, 2023
Pros: I found moz pro from a video then i stared using for keyword research, rank tracking, checking domain authority and other things and it has really supplied me with data that i can work with.
Cons: Asides of the fact that i think it is expensive for you to get the best features. i think i am good
ferdinand i. · Digital brand manager · Online Media · August 15, 2023
Lo utilizzo da diversi anni e mi trovo piuttosto bene.
Pros: Il prezzo competitivo e l'ottima qualità dello strumento per l'analisi dei link
Cons: Non ottimale dal punto di vista dell'audit SEO.
Dario C. · SEO specialist · Marketing and Advertising · April 9, 2023
Moz is an exceptional tool, even in a very competitive field. Its ideal for a newer SEO practitioner, providing high quality insights in the easiest possible way to understand.
Pros: Honestly the standout things about Moz are not the technical features (which are excellent), but how accessible the tool is. Each feature is so well signposted and explained that even someone new to SEO can make sense of it. Its such a rare quality among SEO tools.
Cons: The software it self has very few limitation, but you do pay a premium price. Not all companies can stretch to this budget level.
Christopher C. · SEO Specialist · Package/Freight Delivery · February 7, 2023
Pros: 1. Helps you research new keywords that can lead to organic traffic growth.2. Helps you get content ideas to create monthly content strategy.3. Identifies gaps in traffic for you and your competitors.
Cons: There are other SEO tools that can perform similar task to Moz but are available at a much cheaper price.
Arheer G. · Marketing Manager · Internet · January 31, 2023
We have been using it for some time and it has helped track our website ranking and to improve it over time.
Pros: Moz helps determines the website Domain Authority and overall ranking on Google. It also helps compare against competitors.
Cons: Certain features are only available on the paid plan. But it is quite affordable.
Somi S. · Operations Manager · Cosmetics · January 26, 2023
Moz Pro provides detailed insights into your website's performance in organic search results by tracking keyword rankings, link metrics, domain authority scores, and more.
Pros: This suite of tools includes the Moz Bar, Link Explorer, and On-Page Grader. The Moz Bar, in particular, is crucial: it provides powerful insights into the performance of your website and helps you identify potential opportunities.
Cons: While it's not a cheap service, the basic version has enough functions to meet most users' needs. For those who need more robust tools and features, there are several more powerful alternatives on the market.
Edward N. · Affiliate Marketing Specialist · Marketing and Advertising · January 21, 2023
We have used Moz Pro since last 6 months to improve SEO and it is worth it. We largely use the platform to research new keywords and grow traffic. The tool is very accurate when it comes to finding new keywords and their relevant volumes.
Pros: - Moz is one such tool that can help you research thousands of long tail keywords for a topic- Search volume suggested by Moz Pro is very accurate- It can help you do keyword research for any language- Also, search volume for shown basis location is also very accurate
Cons: Moz Pro is one such expensive tool that everyone cannot afford. They need to have some cheap plans for smaller companies.
Arika N. · Manager · Financial Services · January 21, 2023
It has been great. It has helped us analyse our SEO performance in real time
Pros: MOZ helps to analyse the Domain Authority and also helps to compare against the competitors. It also has a chrome extension which can be used to analyse any website such as it Domain Authority, overall backlinks and other metrics
Cons: The free plan has some limited functionality but it is understandable
Siddhant A. · Marketing Head · Consumer Goods · December 18, 2022
It is not only a regular SEO tool but helps you understand what is to fix first and which is the next set of opportunities for SEOs.
Pros: 1. Highly accurate tool to get search volume for keywords2. Good UI to track researched keywords with a single click3. It has a very reliable technical SEO report4. It also has AI-driven SEO recommendations on a page-by-page basis
Cons: None that I can think apart from their pricing which is super expensive
Nirav S. · Manager · Automotive · December 17, 2022
Pros: Su facilidad de manera visual para analizar el SEO de forma constante mientras navegas, hablo de autoridad de dominio y page rank por ejemplo.
Cons: Quizás el precio para las funcionalidades que ofrecen otras herramientas en el mercado.
Alex M. · Especialista en Febook Ads · Marketing and Advertising · December 17, 2022
Pros: The usability of moz is incredible it offers several tools to facilitate the life of SEO professionals that gives us effective results with an affordable cost
Cons: No drawbacks but I think the user interface could be better evolved
Josias D. · Social media manager · Marketing and Advertising · November 23, 2022
I am using Moz for improving our overall SEO including on-page and off-page SEO. It helps us to analyze our own and competitor websites just by typing the URL which makes it easy for self and competitor analysis.
Pros: The best thing about Moz is it helps us to identify issues on our websites, gives links suggestions, and helps to improve the domain authority of our website by improving overall SEO.
Cons: Pricing is not suitable for newbies but worth paying it.
Sagar K. · CMO · Information Services · November 14, 2022
Pros: Sus características son muy similares a otras herramientas de SEO avanzadas pero sin duda la mejor herramienta es la de optimización de la página.El índice de visibilidad es una de las métricas más importantes de MOZ y lo que la diferencia de otras herramientas algo que nos puede dar muchos datos de nuestro sitio.
Cons: La interfaz no es que sea muy amigable para usuarios inexpertos y para acostumbrarse puede llevar algo de tiempo pero no es algo que no nos permita trabajar.
Iván S. · Consultor SEO · Marketing and Advertising · November 13, 2022
Pros: Moz is an easy program. Indeed Moz can be integrated into the browser as an extension, which makes it easy to use.
Cons: The problem with the software is that it does not provide the precise search volume
Wangnin Z. · Digital expert · Computer Software · November 2, 2022
No geral é satisfatória.
Pros: Gosto da facilidade de pesquisa para escolher keywords. Também gosto da an,alise do ranking ds sites.
Cons: O preço na versão pro é bastante elevado.
Cristina T. · Coach e Formadora · E-Learning · October 23, 2022
Shortlist |
| Competitive Intelligence | 1 | 10 | Shortlist |
| SEO | 1 | 12 | - |
| Web Analytics | 1 | 14 | - |
| Brand Management | 1 | 22 | - |
