Rating
4.3
20 reviews
Categories
2
Founded
2011
Employees
300
Funding
90.6M
Venture (Round not Specified)
Red Points is a fully managed, AI-led brand protection solution that helps companies detect and remove counterfeits, impersonation, piracy, and other online infringements. The platform protects brands across digital channels, including marketplaces, websites, social media, paid ads, mobile apps, and domains, and supports complex enforcement needs such as domestic China protection and large-scale revenue recovery programs. Combining automated detection, expert oversight, and proven enforcement workflows, Red Points identifies and removes infringing content at scale. Its AI models process more than 2.7 billion data points each month, enabling image recognition, keyword detection, seller network analysis, and infringement prioritization. Born in Barcelona and based in New York, Red Points helps enterprise brands scale digital protection through technology, mature operations, and specialized expertise.
Ad spend / mo
$0
0 paid keywords
Paid visits / mo
0
Organic keywords
4,908
Organic visits / mo
1,756
SEMrush reports no paid spend for this domain, but Google confirms 100 ad creatives- a paid channel SEMrush's panel misses.
Creatives run
100
as RED POINTS SOLUTIONS S.L.
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 22 ads on LinkedIn as Red Points - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Brand Protection & Anti-Counterfeit Monitoring Platform advertisers - the validated angles to copy. See the niche →
(20 reviews)
Pros: None until the issues are fixed properly
Cons: The bot program flagged genuine listings!!
Sharmistha C. · Associate · Wholesale · November 15, 2023
Satisfactory and competent
Pros: Ease of use and functionality. Great customer support
Cons: Listings can be alternately shaded white and grey for ease of locating items
Victor F. · IP Counsel · Consumer Goods · January 17, 2022
When we moved into RED POINTS, we were trying to fight against thousand of re-sellers in a really manual and prosaic way. We doubled our HR resources, and even within this, results did not come. Since we moved into RED POINTS, we have been able to remove >120 MM EUR in parts value from internet from non-authorized sellers, cleaning the market and protecting our dealers and end-customers
Pros: Easy to use, to look-up for any past case to follow-up. Monthly customized reports and possibility to support on any specific need or case.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Brand Protection | 1 | 1 | Ad |
Domain confidence 99%
Cons: To focus on the offline side, as it's key also on a business strategy and it open the door towards competition.
Alejandro S. · Brand & Channel Protection Manager · Automotive · January 12, 2022
Was easy to implement, easy to use and support is amazing. This has been a huge benefit to our company and I have recommended to several others in my industry.
Pros: Ease of use, the dashboard and customer service. The end result and economic impact is a massive bonus.
Cons: I have zero complaints. I have had it be down a couple times so If I had to complain about something, it would be that. But it's back up and running quickly.
Rodney D. · Director of Compliance · Retail · January 11, 2022
AWFUL. Hated every painful day of it. I've written at least 5 emails to cancel my service and each time they reply that I'm in a contract and they don't cancel me.
Pros: None! They stopped talking to me as soon as I stated that I was upset. I never heard from my sales guy again. I got moved to the manager and they disappeared. They like to still send me bills though. Useless and awful service. Don't sign up!!!!!!!!! They take your money and give you a crappy product. I would give negative 10 stars if I could.
Cons: They are not responsive. They know I am an upset customer yet they just stopped communicating with me, yet they still send the bill. Awful service. You're trapped in a contract and they just forget about you. Useless service. I have better luck searching for things myself than they can find me. Don't waste your time or money
Mary H. · CEO · Consumer Electronics · December 13, 2021
For the most part, I would say it is good, but they have work to do to improve the service.
Pros: I like that Red Points is constantly crawling for counterfeits and knock offs, I could never find what they find in a timely manner.
Cons: I think the reporting is under developed, and the clarity of the detection resolution is difficult to find.
lisa e. · Director of Marketing · Consumer Goods · October 14, 2020
Really positive, we are achieving exactly what we were aiming at, and even more.
Pros: - The clarity of the platform - The efficiency of the AI - The availibility of the Account Manager
Cons: The lack of info when links are denied ; you need to ask your account manager why, which is not possible for all of them when dealing with thousands of links.
Arnaud D. · China & North America Sales Manager · Luxury Goods & Jewelry · October 8, 2020
Excellent overall experience for they have assisted our company in protecting our IP for massage foam rollers.
Pros: Ease of use is the best aspect of Redpoint's software.
Cons: Overall no complaints. We have see Redpoint's have a significant impact on infringing rollers being taken offline due to their technology.
Kipp D. · Manager · Sporting Goods · October 7, 2020
Pros: The software is one of the easiest to use. Very minimalist, but with all features available. And the Redpoint team is very helpful, very available, and very nice.
Cons: There is no reason to unlike this software, except the efficiency that generate a daily/weekly follow up, but it is also why we apply for.
Pierre-Alexandre B. · Marketing manager · Design · October 7, 2020
They offer excellent service for Copyright and Brand name protection.
Pros: Lots of nice features, great customer support and a great collaboration with the account manager. Top quality service overall!!. e
Cons: No Cons yet. We did not experienced any dissatisfaction.
Ionut H. · Operations Specialist · Health, Wellness and Fitness · October 7, 2020
We found a great deal of success with the software so it certainly does what it claims to however the customer support is also fantastic and really helps us to get the very most out of RedPoints
Pros: The UI is well laid out and easy to navigate. All the main functions you will use most often are convenient and simple to operate. You can easily work through a large number of items and generate analytics whenever you need. The software algorithms work well after a short learning period and continue to crawl the net looking for new matches.
Cons: Generating excel files with metrics of my choosing could be easier however this feature sees improvement in updates
Joe H. · Marketing Officer · Consumer Goods · July 9, 2020
Not only does it give us the confidence that copies of our products are being found and dealt with worldwide, but it has also enhanced our relationships with our distributors offshore. They can see we are doing our best to fight this problem for them in their territories.
Pros: Red Points online dashboard is very simple to use and has strong back-end reporting. It is a very quick process to check daily and approve or remove potential copies of our products that they find. The customer service team is excellent even though they are in Europe and we are in New Zealand - has never been a problem for us. It has definitely helped us in our fight against copies worldwide and is great value for money....FAR cheaper than a lawyer!
Cons: Nothing - it is a fantastic product and service.
Josh L. · General Manager · Design · May 7, 2020
Excellent!
Pros: The intuitiveness of the software. It is easy to use and I can easily describe what is needed to colleagues that assist in its implementation.
Cons: Nothing in particular; perhaps the difficulty with removal of utility infringers.
Evan F. · General Counsel · Cosmetics · November 21, 2019
For us the reason to use an online platform was to have better insight in the global infringement problem, to have one place where all online infringements are tackled. Redpoints has stood up to that challenge, also they have an excellent customer success team with quick reply to questions and open to discuss new options or further tweak our joint IP efforts.
Pros: It is easy to use and is a life saver in terms of time and money. It makes the enormous amount of global online infringements manageable and yearly progress is visible with a few clicks. We include about five different designs and two brand names in the platform, Information is gathered per asset, so progress and success rate can be viewed for specific items.
Cons: I am missing a management report: to easily select information from the platform, which is then combined into a PDF for internal reporting.
Joy P. · Sustainability Manager · Consumer Goods · October 8, 2019
In the past it was a days work to gather infringing listings and reporting them trought different portals. Now it is centralized and takes minutes to confirm infringements and leave the rest of the work to Red Points. The overall amount of infringements have declined as the listings are removed before retailers in key markets have a chance to purchase the products.
Pros: Easy to use for its main purpose; monitoring and removing infringing listings on global platforms. Red Points efficiently scans these platforms and quickly has infringing listings removed. They are constantly developing their service and looking for new ways to improve. The customer service is also great.
Cons: Some of the more advanced tools are not very intuitive and can be difficult to use. All the information is available, and if I have problems I can always ask for help.
Tobias B. · IPR Coordinator · Furniture · September 13, 2019
It's not just stopping counterfeit sales that matters. If somebody is using a poor quality fake garment in public, that projects a bad image towards would be customers thus damaging the brand deeply.
Pros: We have been using Redpoints for many years and from the very first day I have been amazed at just how efficient the team are at removing counterfeit posts on platforms we didn't know existed. As a brand owner it is imperative that I protect my brand along with any copyright designs to not only prevent improper sales but to protect brand integrity as I do not want sub standard products bearing my brands name entering the market as it can put others off buying the brand. Redpoints helps take care of all of this.
Cons: There is nothing to dislike about Redpoints. The system is slick, the staff very polite and professional and the counterfeit problem is dealt with in the most pain free fashion for us.
Lee J. · Managing Director · Retail · September 10, 2019
Pros: It is very user-friendly and easy to use. In addition, its not very time-consuming and it allows you to react quickly in case of some one is selling counterfeits, abusing your brand or using your copyright protected materials. So it makes it easier to protect your brand and consumers in a time-efficient manner.
Cons: The search results sometimes include secondhand sales of genuine products, which is very important for us not to "disturb".
Louise K. · Legal specialist · Luxury Goods & Jewelry · August 14, 2019
RedPoints has been vital to the removal of counterfeit and inauthentic versions of an infant teether toy that we produce, along with several variants of trademark infringement. We have pulled nearly 2,000 individual product listings thanks to RedPoints.
Pros: We enjoyed the streamlined interface/UI, responsive team that we can e-mail and get replies from quickly, and a generally quick and painless removal process of infringing content/listings.
Cons: There is a lack of transparency on when/why listings are not removed from online marketplaces. The bots that pull in infringing listings often pull in your own brand's content, so manual monitoring is a must. Listings can also come back online, which I have been told that RedPoints is working on a way to find and monitor this. Until then, if a listing comes back online, it is up to us to find and report it manually.
Jeffrey V. · eCommerce Specialist · Consumer Goods · July 15, 2019
Since starting with Red Points about a year and half ago, we have removed over 3,000 fake listings of Mighty Mug. The swift removal of these knockoffs allows us to protect our brand, our sales margins and ensures that customers buying Mighty Mug are getting an authentic product, backed by our warranty.
Pros: The best thing about Red Points is that it is constantly searching the major e-commerce marketplace looking for counterfeit or knockoff items. Once Red Points locates one of these listings, it is incredibly easy, literally the click of your mouse to have the item removed from eBay, Alibaba, Wish, Amazon or any of the other major marketplaces around the world. We spend 5-15 minutes per day on Red Points and it has been a game-changer for us. We no longer have to choose between growing our business and combatting knockoffs, we can do both.
Cons: We love Red Points and do not have any complaints about the system.
Jayme S. · Founder & CEO · Wholesale · July 15, 2019
A Brand Protection Software that is Only as Useful as You Make it - if you have time to dedicate to making sure their algorithm is working, it will pay off. This is not set-and-forget
Pros: The service/software can be effective - we definitely saw takedowns that could have been damaging to our e-commerce business if the users were allowed to continue selling their products.
Cons: As with any algorithmic tool, it only gets better with input. If you don't have an employee to monitor and give near-constant feedback on the results, the investment (potentially thousands a month) is wasted. We ended up with e-mails from multiple businesses stating that Red Points had been in touch about a violation of our trademarks/patents and the products targeted had nothing to do with our marks and registrations. To be fair, we used a set-it-and-forget it approach to this tool when we should have been a great deal more active with it.
Anonymous User · Director Of Digital Media · Marketing and Advertising · May 19, 2019
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