Rating
4.6
1,977 reviews
Starting price
$13,748
Categories
2
Founded
1975
Employees
228000
Database and analysis offering for rapidly delivering the next generation of scalable e-commerce & line-of-business solutions.
Ad spend / mo
$2.2M
7,759 paid keywords
Paid visits / mo
747,773
Organic keywords
13,399,006
Organic visits / mo
59,079,456
Authority
100
4,182,433 ref domains
Creatives run
100
as Microsoft Corporation
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
The shared messaging across Cloud Data Warehouse & Lakehouse Platform advertisers - the validated angles to copy. See the niche →
(1,977 reviews)
I could not say enough good things about Microsoft SQL Server “MSSQL”. It does everything we need and more.
Pros: Microsoft SQL Server “MSSQL” has been the most stable and capable database I have ever user. In over 30 years I have never had, seen, or even heard of a MSSQL database corruption. The application is easy to use, fast, consistent, and integrates into everything with no problems.
Cons: The costs for Microsoft SQL Server “MSSQL” can get extreme, but especially when working within K-12 the discounts make it basically free to use.
Ben S. · Infrastructure Architect · Information Technology and Services · April 28, 2026
Overall, I really like Microsoft SQL Server because it's grown on me over the years of using it. Our company has learned to rely on it.
Pros: We use Microsoft SQL Server (via Azure) for our database operations. It's excellent and reliable. My favorite flow is using migrations to do database updates. I've also really gotten used to the syntax compared to postgres.
Cons: I don't like how difficult it can be to update certain roles for specific ip addresses. Feels like the tools could be a little more helpful.
Daniel S. · Director of Research and Development · Health, Wellness and Fitness · April 23, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Database | 1 | 8 | Shortlist |
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|---|
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Using Microsoft SQL Server is like taming a dragon: infuriating at times, baffling at others, but oddly satisfying when it finally behaves. Powerful, feature-packed, and occasionally a proper headache.
Pros: What I liked most? The sense of accomplishment when a query actually runs without error. Nothing beats that sweet, sweet feeling of victory after wrestling SQL Server into submission.
Cons: nstallation feels like prepping for a NASA launch. Typos in SQL = database rage. Random performance swings: cheetah one day, sloth the next. Feature overload can confuse even seasoned DBAs. Cloud integrations are temperamental, like a cat during bath time. Documentation exists… mostly to make you cry.
Leo D. · Embedded software test engineer · Import and Export · April 9, 2026
My experience and work with SQL server is primarily administration and support. However, scheduled SQL backups are also very important and are easily managed.
Pros: SQL is basically the backbone if you want to run any proper databases and host it across several platforms. It integrates quite seamlessly with cloud applications, can be easy to use and features many use cases across multiple fields
Cons: Schooling and training are definitely required in order to properly manage and administer SQL Serve and advanced databases. But it is an extremely powerful and necessary tool for self hosted platforms and databases
Tyler B. · Tier Two Technician · Computer & Network Security · March 27, 2026
Overall, it's reliable, powerful, and enterprise-focused,great BI ecosystem strong query capabilitie
Pros: stable enterprise environment ,Perfect for systems like finance, insurance, and reporting databases.
Cons: Enterprise edition can be expensive because of licensing, software assurance ,high ability features.
Anonymous User · Product owner · Information Technology and Services · February 28, 2026
Overall good product with only minor cons of time required to learn for beginners and and some improvements to UI would be good.
Pros: Great choice for relational database management system. My first choice when learning database management server deployment.
Cons: Only minor cons such as learning curve for new to SQL Server Databases. May require significant time investment. User interface could use a little bit of improvment.
Anonymous User · Software Developer · Health, Wellness and Fitness · February 14, 2026
"My experience with Microsoft SQL Server has been very positive, especially for building and managing complex data architectures. It is a powerful, enterprise-grade RDBMS that offers high stability, advanced query optimization, and excellent data security features for professional workflows."
Pros: "Excellent performance with large datasets and highly reliable security features. I particularly like the seamless integration with other Microsoft tools and the robust SQL Server Management Studio (SSMS) for database administration."
Cons: "The licensing costs can be quite high for smaller businesses. Additionally, it requires significant system resources to run smoothly compared to some lightweight alternatives."
Anonymous User · Data Engineer · Computer Software · February 3, 2026
This server does what it needs to do. Muti-factor Authentication can be a pain, though. Once you get past that, this is a decent tool to use.
Pros: VALUE FOR MONEY - great CUSTOMER SUPPORT EASE OF USE - decent DATABASE MANAGEMENT - great DATA MANAGEMENT - great PERFORMANCE AND SPEED - decent LICENSE AND LICENSING
Cons: The Multi-factor Authentication on all Microsoft products can really be a pain more than a help. I would use Microsoft products more if that was not an issue.
Adashia F. · Owner · Health, Wellness and Fitness · February 2, 2026
Very positive. Given little bit of changes it is the best tool I used for the databases. It is a very reliable system.
Pros: Microsoft SQl server is widely used too and it makes the support and maintenance better. Also handling queries and maintaining data is easier in the Microsoft SQL server.
Cons: It is a bit slow to handle billions of rows. Also it is not evolved into the vector databases. The UI could be improved.
Suraj D. · Senior AI engineer · Computer Software · January 29, 2026
Used MS SQL Server with our Aptean Made 2 Manage ERP system as it is part of the software's requirements. A third party contractor assisting us with the ERP installation also assisted with the SQL setup. However, we have managed the SQL server internally for over 15 years. Have even migrated from older versions to newer versions without a hiccup.
Pros: Ease of use with current ERP system (Aptean Made 2 Manage V. 7.51). Works well with MS Report Builder and Power Query within Excel.
Cons: There is a steep learning curve for non-SQL and non-database users. It's a skillset that is not standard, but necessary for any database management.
David S. · VP of Technology · Electrical/Electronic Manufacturing · December 4, 2025
I used Microsoft SQL server as the primary database for my project , handling data modeling and writing queries etc. It gave me hands-on experience with indexing , stored procedures, and performance tuning.
Pros: Microsoft SQL Server is one of the most user-friendly database tools, it is used to run queries manage tables , see execution plans.
Cons: Microsoft SQL Server is the licensing cost and how quickly it increases as environment scale. For smaller teams it can be come expensive compared to other databases.
Sachita B. · Student · Information Technology and Services · November 20, 2025
I use SQL Server pretty much every day, and honestly, it’s been solid for our mid-sized company. Queries run fast most of the time, and the tools make pulling reports or building dashboards really straightforward. I like that security is tight—we don’t have to stress about sensitive data getting out. It’s also super convenient if you’re already working with other Microsoft tools; everything connects nicely, which saves a lot of time. The tricky part is some of the advanced stuff—it can get complicated if you’re diving into things like SSIS or Analysis Services. And yeah, licensing isn’t cheap if you’re running a full production setup.
Pros: I like how it’s part of the Microsoft Ecosystem. It makes it easier to integrate into Power BI. The UI for writing queries in nice and clear, not over complicating things. Performance and speed is dependent on your queries and how you optimize your model.
Cons: The free version for my personal desktop doesn’t allow for very big databases. Complex g ewww turned like SSIS can start to become complicated.
Anonymous User · Analyst · Business Supplies and Equipment · September 25, 2025
Pros: What I like most about SQL Server is how reliable and stable it is. It handles large amounts of data without breaking a sweat, and features like stored procedures, indexing, and reporting make life a lot easier. The integration with other Microsoft tools (like Power BI and Azure) is also a big plus.
Cons: The pricing can be steep, especially for enterprise editions, and licensing feels complicated. It can also be resource-hungry, so you need good hardware to get the most out of it.
Anonymous User · Automation Engineer · Mechanical or Industrial Engineering · August 20, 2025
Overall, I like Microsoft SQL server very much. It is a powerful relational database server that can handle a large number of transactions per second.
Pros: Microsoft SQL Server is very reliable and fast. It's very easy to design databases in the Sql Server.
Cons: Sometimes, it is not very easy to diagnose Microsoft SQL server performance problems for a large and busy database.
Anonymous User · Senior Software Architect · Computer Software · August 14, 2025
I use SQL Server for a long time and the capabilities (compared to Oracle) have been massively expanded during this time. I implement many business processes directly in stored procedures/functions with T-SQL or as CLR functions with C#. I also usually prepare the results of queries within the stored procedures. In doing so, I often pass a string to the procedure that contains a complex structure, which I then break down within the procedure to control the desired outcome. I know this is a dirty way of doing, but for me it works and it is fast!
Pros: The licensing costs are much lower than with Oracle, even though the Oracle database is a bit better in terms of performance. Furthermore, the licensing of the individual Oracle features is a science in itself. Also the rarely used option to run C# code in the database core is also important to me.
Cons: The installation on linux/unix systems is not so good described (in my opinion). Also i miss a mobile Version (like SQLLite) and i think LocalDB is not an option.
Patric G. · CIO · Computer Software · July 3, 2025
Pros: WONDERFUL SOFTWARE, WONDERFUL PRODUCT. EASY TO USE, SEARCH FUNTIONALITY IS GREAT. WOULD RECOMMEND TO ANYONE!
Cons: MICROSOFT PRODUCES GREAT SOFTWARE, NO COMPLAINTS HERE. EASE OF USE IS GREAT, NOTHING NEGATIVE TO SAY.
COURTNEY M. · CASE MANAGEMENT PROCESSOR · Health, Wellness and Fitness · June 16, 2025
Overall my experience is it's very robust as a database. Stored procedures run quickly, the server is always running, and we hardly ever have to interfere with it and its operations. It's almost been like a set and forget kind of thing.
Pros: What I like most is this product is now very very stable. It's almost rock solid and runs without many issues. It can't handle data of all shapes/sizes, and provides easy tools for admins and users alike.
Cons: MY least favorite aspect of SQL server is managing security and roles for databases. Sometimes I feel like I end up in an endless spider-web of permissions trying to figure everything out. The costs can also blow out depending on your licensing requirements and if running locally in house, the hardware costs.
Zoe P. · Employee · Mining & Metals · June 7, 2025
I have used Microsoft SQL along side other SQL database systems for many years and have used it as the data engine behind many software, websites and apps.
Pros: Microsoft SQL Server is a strong database software and engine well designed and built to operate well with other Microsoft products.
Cons: Microsoft SQL has a little bit of a learning curve and takes some effort to install and maintain. It is not as easy to use and manage as other SQL database systems available in the market.
Anonymous User · CEO - IT Consultant · Information Technology and Services · May 29, 2025
Pros: easy for maintenance, standardized sql database with dedicated area for logging, most straight forward database
Cons: lack some sort of advanced sql commands other databases support such as upsert which is crucial for daily data management
Terry M. · Senior Analyst · Mining & Metals · May 8, 2025
Microsoft SQL Server handles large data fast and is stable for all kind of queries.
Pros: It’s flexible with many management tools for this price that other database platforms don’t include
Cons: Performance is solid but the licence rules could be more clear, with better examples to guide purchase.
Lachlan M. · IT Manager · Information Technology and Services · May 7, 2025
Good to use to develop databases, triggers, database plans, schenas
Pros: Convenient to develop a database using sql server
Cons: Integrates with mostly microsoft softwares and tools only
SREEREKHA B. · Lead Developer · Computer Software · May 3, 2025
I am using SQL server from past 10 years and never faced any issue.
Pros: Simple and Easy to setup, monitor and integrate in any application.
Cons: It is a bit expensive and found it a bit confusing when it comes to understanding cores and CALs.
Aditya J. · Analyst Programmer · Computer Software · April 21, 2025
Pros: we like the flexibility of the product, i like the querys module, it is simple to understand the management, the user and role
Cons: it is not easy to setup, we've done it with some expert
diego p. · ict manager · Consumer Goods · March 25, 2025
Positive, thanks to its reliability, scalability, and strong security features. It offers powerful data management and analytics capabilities, though licensing costs and performance tuning requirements can be challenging for some use cases.
Pros: Its user-friendly management tools, strong security features, and powerful analytics capabilities make it a reliable choice for handling complex data workloads.
Cons: One downside of Microsoft SQL Server is its high licensing costs, which can be prohibitive for smaller businesses. Additionally, resource-intensive performance tuning and occasional compatibility issues with non-Microsoft ecosystems can create challenges for some users.
Kayla K. · Sales engineer · Automotive · March 13, 2025
Very solid database, You can trust this product without any problem.
Pros: The capability to store large amounts of data without any data corruption.
Cons: Resources consuming, it requires significant CPU, RAM and Storage.
RICARDO S. · Sales Representative · Computer Software · March 3, 2025
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