Rating
4.5
4,515 reviews
Starting price
$21
Flat Rate
Categories
16
Founded
2003
Employees
480
Funding
453.8M
Debt Financing
FreshBooks is built for small businesses that need fast, reliable invoicing and expense tracking. It’s most used by marketing and IT services teams logging billable hours. Users highlight its automation and financial clarity, though pricing and customization limits are common drawbacks. Recent updates such as financial lock and audit logs improve control and compliance.
Ad spend / mo
$539K
1,354 paid keywords
Paid visits / mo
70,320
Organic keywords
173,165
Organic visits / mo
161,798
Authority
53
37,726 ref domains
Creatives run
100
as 2ndSite Inc.
Active now
100
last 14 days
Advertising since
Aug 2022
3.5+ yrs running
Last seen
today
still active
Running 21 ads on LinkedIn as FreshBooks - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Invoicing & Billing Software advertisers - the validated angles to copy. See the niche →
(4,515 reviews)
Overall, Freshbooks was a useful tool for me, but I have had to supplement with other billing platforms as well. I continue to use freshbooks to track expenses
Pros: Freshbooks was a tool I initially used for billing clients when I was first growing my business. It was easy to send links to clients and they were able to pay online. It was relatively affordable for what I was using it for. I liked that it generated yearly forms for my earnings and showed me what I earned month to month. It was clean and easy to navigate. I also liked that it tracks expenses for me and I can link my cards to it to automatically track. I wish I could have had more clients for the price I was paying
Cons: I wish I could've saved clients' CC info and ran billing myself as opposed to having to send a link to clients to get them to sign in and pay. This made it harder to make sure everyone paid on time.
Jessica M. · BCBA · Hospital & Health Care · May 20, 2026
Very use friendly, precise, and convenient. Extremely convenient when printing and paying our invoices.
Pros: Ease of use with printing and paying our invoices. It is very user friendly, precise and convenient.
Cons: I have not had any true issues or problems. The only glitch is realizing any fees that are charge when making an on-line payment.
Patty C. · ADM · Religious Institutions · May 14, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Mileage Tracking | 1 | 1 | - |
| Legal Billing | 1 | 3 |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| freshbooks | $31.71 | 1 | 11.2% | www.freshbooks.com/ |
| quickbooks | $4.54 | 2 | 9.0% | www.freshbooks.com/compare/quickbooks-vs-freshbooks |
| payroll services for small business | $96.37 | 1 | 6.8% | www.freshbooks.com/payroll-software |
| quickbooks online | $3.05 | 2 | 6.0% | www.freshbooks.com/compare/quickbooks-vs-freshbooks |
| cloud accounting software | $35.71 | 3 | 3.6% | www.freshbooks.com/accounting |
| fresh books | $31.71 | 1 | 1.2% | www.freshbooks.com/ |
| xero | $9.23 | 4 | 1.1% | www.freshbooks.com/compare/freshbooks-vs-xero |
| wave | $2.18 | 2 | 1.1% | www.freshbooks.com/compare/freshbooks-vs-wave-accounting |
| xero accounting | $57.16 | 2 | 0.9% | www.freshbooks.com/compare/freshbooks-vs-xero |
| freshbook | $31.71 | 1 | 0.8% | www.freshbooks.com/accounting-software/for-small-business |
| payroll software for small business | $57.67 | 2 | 0.7% | www.freshbooks.com/payroll-software |
| quickbooks payments | $24.61 | 2 | 0.7% | www.freshbooks.com/compare/quickbooks-vs-freshbooks |
| freshbooks login | $8.04 | 1 | 0.7% | www.freshbooks.com/ |
| xero trial | $49.38 | 1 | 0.7% | www.freshbooks.com/compare/freshbooks-vs-xero |
| invoice simple | $6.42 | 1 | 0.7% | www.freshbooks.com/tools/invoice-generator |
Free Invoice Generator: Create Professional Invoices Effortlessly
The Free Invoice Generator Is A Simple, User-Friendly Tool. Create Professional-Looking Invoices Right Out Of The Gate With Customization Options.
https://www.freshbooks.com
Free Invoice Generator: Create Professional Invoices Effortlessly
The Free Invoice Generator Is A Simple, User-Friendly Tool
https://www.freshbooks.com
Free Invoice Generator: Create Professional Invoices Effortlessly
The Free Invoice Creator Is A Simple, User-Friendly Tool—And It Does All The Math For You. Create, Send, Edit, And Manage Your Invoices All In One Place.
https://www.freshbooks.com
Quick Online Alternative - For Small Business Owners
Online Accounting Software Difficult? Business Owners Find FreshBooks Easier to Use.
https://www.freshbooks.com
Free Invoice Generator: Create Professional Invoices Effortlessly
The Free Invoice Creator Is A Simple, User-Friendly Tool—And It Does All The Math For You.
https://www.freshbooks.com
I loved the ease of use and the price was awesome.nevwr had connection issues or issues with it missing or duplicating bank transaction.
Pros: Freshbooks is inexpensive and i have never had any problems with it. I used it for 3 yrs then switched to quickbooks online and regretted it. I am switching back this yr.
Cons: I had the cheapeat version and had to tyoe all the info from the receipts in mannually. I am going to look into a uograded version because qbooks messed my books up and was so expensive.
Aimee P. · Owner · Construction · May 2, 2026
My overall experience with FreshBooks was positive. I would continue to use and absolutely recommend to friends.
Pros: As a management tool, Freshboks was helpful and easy to use. User interface was easy to pick up and I experienced no bugs or issues.
Cons: Customer service was difficult to connect with. Questions went unanswered, but this ultimately didn't affect usability.
Mary S. · Library Tech · Education Management · April 30, 2026
I am running a small language school, which means that I am teaching and administering, at the same time. FreshBooks helps maintain my billing, my expenses and my cash flow without having to hire an accountant to answer every question. Its interface is friendly such that I never feel out of my element even on the financial front.
Pros: Student payments become tracked and expenses are contained and do not accrue at the end of each month. With FreshBooks, I can now genuinely keep track of that whole process without fear of it.
Cons: Experienced two instances of annoying sync bug in transaction management in a quarter. In a small education facility where each payment counts, the unwarranted variances cause one to be anxious.
Blerta K. · Language Instructor · Education Management · April 23, 2026
Overall we have been quite happy with our use of FreshBooks. It is very easy to use and gets you started as you are launching your business. The value is definetly there for the price.
Pros: Ease of use is there for FreshBooks. It does a great job in capturing the basics of what you need to run your business. The platform provides good value for your money depending on what you need it for.
Cons: Certain accounting functions can be tricky to do due to the simplicity of how the plantforms runs and the lack of customization. Certain modules can be added on, the basic package is good for just getting your business started.
Dylan B. · Controller · Computer Software · April 16, 2026
I would say it’s one of the easiest accounting software is to use and it’s been a great experience and very easy for me to keep track of everything.
Pros: One of the simplest accounting platforms out there Clean dashboard → easy to see income, expenses, and invoices Great if you don’t want to fight with software all day
Cons: Barely any inventory tracking Not built for product-based businesses Complex financials Multi-entity companies Heavy reporting needs
Andrea C. · Controller · Construction · April 11, 2026
Overall I really enjoy FreshBooks. I will continue to use it for my small business. It fits my current needs. Though as I scale up, it may start to show its weaknesses towards larger focused businesses.
Pros: I use freshbooks to generate invoices and collect online payments for my small business. It’s incredibly easy to use and didn’t take long to learn. I was able to get up and running quickly. My clients have also responded positively to it and appreciate how clean and professional the invoices look. They’ve mentioned that the format is straightforward and easy to understand, which makes the whole payment process smoother.
Cons: I've had a few issues with utilizing the reporting metrics. Some reports lack detailed reporting metrics. The workflows for accounting reports can feel a bit restricted at times.
Jerry L. · CEO · Computer Hardware · April 9, 2026
My overall experience with FreshBooks has been positive. The platform is easy to use and simplifies invoicing, expense tracking, and transaction management. The clean user interface and automation features save time, while reports provide clear visibility into finances. Customer support is responsive, and although there are some limitations in advanced features, it works well for small businesses and freelancers.
Pros: FreshBooks is very easy to use and has a clean, intuitive interface. I liked the invoicing and expense management features, which make it simple to track payments and spending. The automation for recurring invoices and payment reminders saves time, and the reports provide clear visibility into financial performance. Customer support is also responsive and helpful.
Cons: Some advanced accounting features are limited, and report customization could be improved. Pricing can increase as more clients are added. Occasionally, there are minor bugs, but they do not significantly affect overall usability.
Sarthak B. · Software Developer · Information Technology and Services · April 8, 2026
Had a all-around great experience would highly recommend to anybody especially wanting to give it a free trial run
Pros: Super easy to use didn’t have any bugs or issues. Transaction management was top-notch. Value for money was totally great customer support All around great experience
Cons: Wasn’t a big fan of the expense management or user interface, but other than that would highly recommend to anybody and was super helpful
Alex A. · CEO · Apparel & Fashion · March 29, 2026
Pros: The tool is easy to get started with and doesn’t require advanced accounting skills. It works well for keeping a clear overview of financial flows.
Cons: For larger organisations, the reporting can lack depth for more advanced financial needs of the tool.
Jack S. · Finance Director · Financial Services · March 26, 2026
It has been a good software to work with and I am happy and not looking to switch. The invoices are important. I would like the expense portion to be more user friendly.
Pros: I like the ease of use and integration with gusto. It imports expenses from credit cards and banks. It invoices really well and I like the set-up of the invoice system.
Cons: I have been unsuccessful in having full account reconciliation and struggle with the system they have set up. I also am unsuccessful in getting my frequent purchases to get expensed to the same categories and companies each month.
Anonymous User · owner · Medical Practice · March 26, 2026
My experience for the most part has been good. It has always been available when I need it. Calculates thing accurately.
Pros: I like that it's easy to use. I create invoices, proposals and estimates with it. I like that it has a feature to remind clients to pay.
Cons: It's on the more expensive end especially since now I really only use it for invoicing. I wish there was a cheaper version for small companies like mine.
Kelly M. · Social Media Manager Podcaster · Marketing and Advertising · March 19, 2026
Overall they have wonderful support, excellent features and are committed to always improving. And they are super friendly, go Canadians!
Pros: I love the hourly time tracking tool for creatives or anyone doing hourly service based work, I also appreciate the robust reporting tools.
Cons: I ended up switching after many years simply because the price point was hefty and not competitive in my opinion.
Leslie S. · Co-Owner · Marketing and Advertising · March 16, 2026
The process of handling complicated medical records needs accurate accounting. I use this to track case costs. It is easy to use yet the updates may be disruptive.
Pros: The interface is unbelievably clean, and with little training, we are able to track expenses associated with case such as flight tickets and medical equipment.
Cons: Occasionally the version has been changed to add or remove some important features without notice, and occasionally the mobile app fails to upload receipts when out of the office.
Hikmet L. · Medical Assistance Specialist · Hospital & Health Care · January 29, 2026
Pros: FreshBooks works well for handling invoicing and basic financial tracking. It’s straightforward and doesn’t require accounting expertise.
Cons: Creating invoices and tracking payments is quick and user-friendly.It lacks more advanced accounting features needed for larger or more complex operations.
Rachel S. · Data Analyst · Logistics and Supply Chain · January 22, 2026
My overall experience with FreshBooks was a pleasant one. I use this daily and it has made my job easier by using it.
Pros: What I like about FreshBooks is it helps keep receipts and payments in one easy spot to access them anytime.
Cons: The thing I liked the least was the app would lag a few times but other than that it was great day to day app to use.
Meghan A. · Team Lead Administrator · Hospitality · January 15, 2026
I've been using Freshbooks for about 3 years and have had a great experience. It's perfect for my cleaning business and has all the tools I need.
Pros: I like that Freshbooks is user friendly. It's simple to create invoices which I do all the time. It saves so much time
Cons: There's nothing I don't like about Freshbooks. It's definitely more for small businesses though. If you are a larger business, I'd look elsewhere.
Ashley B. · Owner · Consumer Services · January 14, 2026
Been great since ive used, it cant critic it much because it hasn't failed me in the time ive been using it.
Pros: Easy use, users dont need extensive training to use the software, its helpful for small businesses who might not budgets for training new staff on the software.
Cons: It still looks like it fits small businesses, if you scale up operations, you might do with a better software.
Elvis T. · Music Producer · Arts and Crafts · December 23, 2025
I really liked FreshBooks. It was so easy to use. It had everything I needed. The only reason we had to leave was our company outgrew them.
Pros: It was very easy to set up and use. Everything was available at the click of a button. The reports were very thorough. The customer service was very responsive when needed.
Cons: They are designed for smaller companies. The larger we grew they could not meet our needs, or the needs of our customers.
Joann M. · COO CFO · Computer & Network Security · December 18, 2025
Pros: Super simple invoicing and bookkeeping tool for small businesses. Allows me to stay organized and on top of the business' finances.
Cons: I don't like the way the billing is based on the number of clients that you. That being said, I do think it's fairly priced for the features and services you get.
Eddy D. · President · Marketing and Advertising · December 12, 2025
It has efficiently manage our financial records well even with my little knowledge in finance and helped simplifies issuing of invoices with ease.
Pros: I like the way it helps in tracking both transactional and tax records with ease. It also help tracks paid and over due invoices, with its invoice and billing management features i also get to issue a professional invoice.
Cons: I do not have any issue as of using this software as its interface makes it easy for me to use and customer service has been helpful.
Linda T. · Assistant Director · Religious Institutions · November 24, 2025
Its such a refreshijg software to use and very simple and user friendly ux. Easy to navigate through the application
Pros: Really simple to use interface. Easy to enter time, projects and expenses and great reporting tools to analyze the data
Cons: There isnt much to dislike about this software, the three years i used it daily and loved it and recommended
Ray W. · Consultant · Accounting · November 10, 2025
Pros: FreshBooks is easy to use and great for tracking expenses, sending invoices, and managing time. It helps small businesses and freelancers stay organized and get paid faster. The reports are clear, and it works well on both computers and phones.
Cons: FreshBooks can be expensive as your business grows, and some advanced accounting features are limited. It also needs an internet connection, and switching from another system can take time.
Abigail C. · Crochet · Apparel & Fashion · October 30, 2025
Excellent overall experience especially ease of use and excellent customer service experience as well.
Pros: Ease of use and customer service was great. Excellent overall experience. Great value for the money.
Cons: I liked everything about freshbooks. The customer service was great and excellent value. Easy to use.
Mark L. D. · CEO · Alternative Dispute Resolution · October 29, 2025
Shortlist |
| Payroll | 1 | 6 | - |
| Recurring Billing | 1 | 6 | Shortlist |
| Expense Report | 1 | 10 | Shortlist |
| Financial Management | 1 | 11 | Shortlist |
| Professional Services Automation | 1 | 13 | - |
| Business Management | 1 | 14 | - |
| Construction Accounting | 1 | 14 | Shortlist |
| Financial Reporting | 1 | 15 | Shortlist |
| Construction Estimating | 1 | 16 | - |
| Accounting | 1 | 20 | Shortlist |
| Accounts Receivable | 1 | 21 | Shortlist |
| Time and Expense | 1 | 22 | - |
| Payment Processing | 2 | 7 | - |
| Time Tracking | 2 | 17 | - |