Rating
4.4
2,559 reviews
Starting price
$1,922
Flat Rate
Categories
8
Founded
1983
Employees
19000
QuickBooks Desktop helps businesses manage accounting, billing, and financial reporting with customizable templates and detailed profit/loss tracking. It’s most used by administrative and finance teams in construction, accounting, and retail. Users value its invoice history and reporting tools, though many cite performance issues and limited cloud access. A 2024 update added memo tagging and markup suggestions to the Landed Cost calculator.
Ad spend / mo
$8.7M
35,020 paid keywords
Paid visits / mo
2,469,768
Organic keywords
2,776,894
Organic visits / mo
15,365,804
Authority
87
274,590 ref domains
Creatives run
100
as Intuit Inc
Active now
100
last 14 days
Advertising since
Jan 2023
3+ yrs running
Last seen
today
still active
The shared messaging across Small Business Accounting Software advertisers - the validated angles to copy. See the niche →
(2,559 reviews)
Pros: Quick and easy to manage invoices, outstanding payments, and automatically issue receipts to clients.
Cons: Having a separate application for QuickBooks Desktop and QuickBooks web version, would prefer if it was just one application.
Anonymous User · Solution Architecht · Oil & Energy · May 17, 2026
My overall experience with QuickBook desktop was a very good experience and I would definitely recommend it.
Pros: Quickest desktop makes invoicing, running reports so much easier with just making a few keystrokes . Also helps to keep an accurate running balance.
Cons: Sometimes trying to search for sales slips without specific search parameters made it difficult to locate individual sales slips.
Sheila K. · ADMIN · Construction · May 11, 2026
Pros: One investment that kept operational for multiple years made it real value for money, while most of functions being applicable.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Project Accounting | 1 | 2 | - |
| Auto Dealer Accounting | 1 | 4 |
Domain confidence 97%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| payroll | $34.03 | 1 | 8.3% | quickbooks.intuit.com/payroll/ |
| how to create invoices | $5.79 | 1 | 4.7% | quickbooks.intuit.com/accounting/invoicing/ |
| netsuite | $166.87 | 2 | 3.4% | www.intuit.com/enterprise/oa/ |
| tax tips | $3.31 | 1 | 3.3% | turbotax.intuit.com/lp/ppc/3635/ |
| quickbooks | $4.54 | 1 | 2.0% | quickbooks.intuit.com/oa/get-quickbooks/ |
| bookkeeping | $9.88 | 1 | 2.0% | quickbooks.intuit.com/accounting/track-expenses/ |
| accounting | $5.99 | 1 | 1.4% | quickbooks.intuit.com/accounting/ |
| quickbooks online | $3.05 | 1 | 1.4% | quickbooks.intuit.com/oa/get-quickbooks/ |
| erp | $20.59 | 1 | 1.0% | www.intuit.com/enterprise/oa/ |
| turbotax | $0.33 | 1 | 0.6% | turbotax.intuit.com/lp/ppc/1169/ |
| quickbooks enterprise | $131.21 | 1 | 0.6% | www.intuit.com/enterprise/oa/ |
| how to file taxes | $2.79 | 1 | 0.6% | turbotax.intuit.com/lp/ppc/2000/ |
| turbotax full servic | $1.03 | 1 | 0.6% | turbotax.intuit.com/lp/ppc/1102/ |
| intuit quickbooks | $7.33 | 1 | 0.5% | quickbooks.intuit.com/oa/get-quickbooks/ |
| quickbooks payroll | $28.50 | 1 | 0.5% | quickbooks.intuit.com/payroll/ |
Invoice Templates
More Done In Minutes — Accounting Agent Automates And Categorizes Transactions And Preps Your Books For Tax Time. Leverage QuickBooks® AI Powered Tools To Increase Accuracy And Minimize Reporting Errors.
https://quickbooks.intuit.com › quickbooks › online
Create Invoices
More Done In Minutes — Accounting Agent Automates And Categorizes Transactions And Preps Your Books For Tax Time. Leverage QuickBooks® AI Powered Tools To Increase Accuracy And Minimize Reporting Errors.
https://quickbooks.intuit.com › quickbooks › online
Invoice Templates
More Done In Minutes — Accounting Agent Automates And Categorizes Transactions And Preps Your Books For Tax Time. Leverage QuickBooks® AI Powered Tools To Increase Accuracy And Minimize Reporting Errors.
https://quickbooks.intuit.com › quickbooks › online
Create Invoices
More Done In Minutes — Leverage QuickBooks® AI Powered Tools To Increase Accuracy And Minimize Reporting Errors. Accounting Agent Automates And Categorizes Transactions And Preps Your Books For Tax Time.
https://quickbooks.intuit.com › quickbooks › online
Balance Sheet Templates
More Done In Minutes — Accounting Agent Automates And Categorizes Transactions And Preps Your Books For Tax Time. Leverage QuickBooks® AI Powered Tools To Increase Accuracy And Minimize Reporting Errors.
https://quickbooks.intuit.com › quickbooks › online
Cons: User interface being old fashioned made it less intuitive but as it seeves the purpose I am not too disappointed.
Eugene P. · Finance manager · Medical Practice · May 9, 2026
Easy to set up and use , as well as the fact that most accountants can easily access your information
Pros: Great program for a small toid sized company. Software was easy to set up, and we were up and running within an hour.
Cons: The initial.price.od.the software was a bit expensive, and the licencing fees were pricey. Overall not tooich not to like about the software.
William B. · Manager · Construction · May 1, 2026
Overall, our company is extremely pleased with QuickBooks, as we have been QB users for almost 20 years now!
Pros: I love the ease of running reports, such as monthly sales tax reports and annual profit and loss reports.
Cons: I wish that there were a way to mass delete items from company inventory, instead of removing items one at a time.
Malerie G. · Office Manager · Security and Investigations · April 20, 2026
Overall my experience with Quickbooks Desktop has been very positive, making it very easy to maintain day to day activity.
Pros: The thing I liked most about Quickbooks Desktop was how easy to use it was and how beginner friendly it was. The system makes it easy to complete year end reporting and day to day activities.
Cons: The only issue i had with Quickbooks desktop is the lack of customisation that was available. I would like for further report customisation.
Lyn J. · Senior Manager · Construction · April 18, 2026
Overall, my experience with QuickBooks Desktop has been positive. It is a dependable and well-established accounting system that provides strong tools for managing finances, reporting, and day-to-day bookkeeping. While the interface feels a bit dated and some workflows could be more streamlined, it remains a reliable solution that gets the job done efficiently and consistently.
Pros: What I liked most about QuickBooks Desktop is its reliability and depth of accounting features. It handles everything from invoicing and expense tracking to payroll and reporting in a very structured and organized way. I also appreciate that it works well even without constant internet access, and the reporting tools are detailed and easy to customize, which makes financial management much more efficient.
Cons: What I liked least about QuickBooks Desktop is that it can feel a bit less modern compared to newer cloud-based systems. Some processes require a few extra steps, which can slow things down slightly, and collaboration features are more limited without additional setup. That said, it still performs reliably overall..
Anonymous User · Admin · Accounting · April 10, 2026
Overall my experience is great. The memorized transactions for invoicing save us a lot of time. Payroll is quick and easy. I do my own forms (941, etc) but you can pay to have that done if you want. It syncs with our credit card so I do not have to enter transactions. Really good experience.
Pros: I like the simplicity and consistency. I have been using QuickBooks since 1999 when I worked at an accounting firm. When we opened our own company in 2002, we went with QuickBooks to manage the books and run payroll.
Cons: When a problem happens, it is very hard to get real support. I can solve most of the problems (thankfully) because working at an accounting firm and now in IT I have the experience. But if I have to call support, I have to be prepared to receive very little "real" help. I just hope to get lucky and fix it while they are helping.
Paul B. · Owner · Information Technology and Services · April 9, 2026
Overall it is the best functional option for the group of businesses we run; however, we just keep looking for an alternative due to them pricing us out of the ability to use it.
Pros: When it comes to the construction industry, Quickbooks has all the functionality you need to track and report seperate projects. Compared to the Online version, Desktop has far superior report options with ways to generate the exact data you need.
Cons: ITS CRAZY EXPENSIVE! Each year the "subscription" price goes up like $400 and at over $1700 per year for 2026, it feels like they don't care at all for the small businesses who have used them for twenty years.
Amy S. · VP · Real Estate · April 8, 2026
Quickbooks desktop is an overall favorite product in my opinion for running a business. Entering checks, billing and tracking expenses.
Pros: Quickbooks desktop is very user friendly and access to a variety of reports both standard reports and custom.
Cons: As much as I like the option for quick changes that also gives someone not so knowledgeable about financials to make changes easily.
Carol B. · Office Manager · Staffing and Recruiting · April 4, 2026
My overall experience with Quickbooks desktop has been excellent and I will definitely recommend it to others.
Pros: What I like most about Quickbooks desktop is that it’s easy to use for invoicing and I get value for my money.
Cons: What I like least about Quickbooks desktop is that it can be a hassle to navigate through certain things.
Mike F. · Manager · Food & Beverages · April 2, 2026
It’s more suitable for small or medium businesses, that doesn’t need complicated or personalized features. But for small businesses it’s perfect.
Pros: Easy to use. After changing from a different software, I was easily able to use quickbook without any issues. I didn’t need support or any instruction. It was really easy to just start using it.
Cons: That its not accessible in any other device. It is only accessible from the desktop you installed it on
Inbal H. · Manager · Hospitality · April 2, 2026
It was positive - I’m unorganized and a solo entrepreneur and don’t have a lot of extra time after working with clients. This eliminates time and errors for me.
Pros: The Desktop version has a multitude of features. Small to medium size businesses can be their own bookkeeper.
Cons: The desktop version allows you to track expenses, reports and invoicing along with payment collection.
Nathan H. · Owner · Consumer Services · April 2, 2026
Quickbooks is the best was to track and report all you business financial needs, and it is versatile to most businesses.
Pros: I enjoy using quickbooks because it gives me all the flexibility with the ease of use that I need. It's been a great addition to our business!
Cons: It can take a bit to get the hang of but once you do it is a breeze, and customer support is great if you ever need them.
Rebekah M. · Bookkeeper · Construction · April 1, 2026
I have used Quickbooks desktop for over 20 years, I don't utilize all of the features it has to offer but the functions I do use are reliable and easy to navigate.
Pros: Invoicing is very easy, wide variety of reports to choose from for payroll and other financial information.
Cons: I really liked the ease of payroll but over the years the price had increased so much we just couldn't afford it anymore. It wasn't worth the money when we have less than 10 employees.
Jody F. · Manager · Package/Freight Delivery · March 31, 2026
I use Desktop for a small preschool. It has been easy to learn and use, keeps us organized and accomplishes what we need for the preschool.
Pros: The desktop version of QB's is easy to use. It has many features for reporting from all your accounts and allows for many variations of accounts to be made so that you have very specific reporting and records.
Cons: The fact that it is now obsolete with little resources for help. You can not get updates for it anymore so it makes it harder to use some of the functions.
Olivia L. · Director · Child Day Care Services · March 31, 2026
I would say good. I like a program that houses everything in one place and has the capability to see everything in one place.
Pros: financial reporting is seamless. all of your data is housed in one place and it allows for you to adjust things as needed
Cons: sometimes there are glitches and the data doesn't port in correctly.You acn rectify this easily by manually inputting.
Anonymous User · REALTOR® · Real Estate · March 27, 2026
I’ve used QuickBooks for years. And my treasurer in the Rescue finds it invaluable for tracking our finances.
Pros: I own a small business and I run a rural animal rescue we use QuickBooks for both. In both cases it’s extremely easy to track sales and payments and produce financial statements. I find it very user-friendly. I’m easy to find what I need quickly.
Cons: When printing out reports for a specific timeframe, it will default back to the current timeframe rather than holding it.
Judy P. · Skate Tech, coach · Sporting Goods · March 18, 2026
We have been with QuickBooks for many years. It is very trustful and organized to managed through online.
Pros: What I like about QuickBooks desktop is their new software. It is very organized and reliable to work on.
Cons: The least I like about QuickBooks is their loading. Takes a very long time to search other areas I search.
Sulmy S. · Accounting · Accounting · March 17, 2026
I have been using QuickBooks Desktop Enterprise for over 10 years and have had very few program issues requiring support.
Pros: QuickBooks Desktop Enterprise Edition is user friendly and I am able to customize report fields, fonts, titles, etc.
Cons: difficult to get customer support, they don't give you an easy to locate customer support phone number.
JANICE I. · ACCOUNTING MANAGER · Transportation/Trucking/Railroad · March 11, 2026
I have enjoyed working with Quickbooks even the customer service is great. They reach out in a timely manner.
Pros: I love this software. It is the easiest to use for a new business and it is self-explanatory. I recommend this
Cons: I feel the only cons for this software is if your company is expanding, I would look into using Quickbooks online
YURI B. · HR · Retail · March 9, 2026
Pros: I like how thorough the program is and how it allows for multiple users to be added on a Single platform
Cons: I least like how the main dashboard has too many widgets and numbers and features. A cleaner menu would be better
Sonny S. · Admin · Non-Profit Organization Management · March 8, 2026
My overall experience with QuickBooks Desktop was positive for the small to mid-sized companies. It does not seem to be very scalable to larger companies.
Pros: What I liked best about QuickBooks Desktop was the ease of use and the stability of the program for the cost.
Cons: What I liked least about QuickBooks Desktop was the limitations on online access and the limitations on customizations.
Anonymous User · Senior Accountant · Real Estate · March 5, 2026
My overall experience with quickbooks has been very positive with the system being effective for financial management and reporting.
Pros: Quickbooks desktop is a very effective accounting tool with better performance in comparison to the online edition.
Cons: The biggest issue i have with quickbooks is the outdated appearance of the systems. Additionally the functionalities are second to other systems.
Ethan J. · Auditor · Accounting · February 28, 2026
If I could give QuickBooks Desktop six stars, I would! During the course of my career, my experience has been phenomenal.
Pros: I’ve been using QuickBooks Desktop for nearly 20 years and have had an excellent experience. It’s intuitive and very easy to use. It gives me complete control over my financial records. The reporting features are especially good — I can easily generate detailed P&L statements, track my expenses, and manage invoices all in one place. The software handles everything from day-to-day bookkeeping to year-end preparation smoothly. It is also the preferred software that my CPA uses. Excellent value for the cost and customer support has been excellent, whether by e-mail or phone. Whenever someone asks me for a recommendation, this is the software!
Cons: The only con to QuickBooks Desktop (as with most software) is the continual new releases and updates.
Michelle K. · Owner · Real Estate · February 25, 2026
- |
| General Ledger | 1 | 4 | Shortlist |
| Point of Sale | 1 | 6 | - |
| Recurring Billing | 1 | 10 | - |
| Financial Reporting | 1 | 17 | Shortlist |
| Accounting | 1 | 22 | - |
| Accounts Receivable | 1 | 23 | Shortlist |