Wave

Pros: Most everything is free so it is a great value. The price of payment processing is comparable to other services. The invoices and auto invoices work quite well and look nice and it is easy for my customers to pay.

Cons: The most annoying thing is the invoice names especially for auto invoices. I use what was done for invoice names and numbers rather than just a number. So it now makes the next invoice number as whatever the last invoice name was and just add one to it so they don't make sense so I have to manually make a name.

Pros: Wave is a very cheap way for solo entrepreneurs. It is packed with all the functionality small businesses needs.

Cons: It is cost effective and easy to use for small businesses and non profit organizations. It gives all the functionality you need.

Pros: Easy to use. Good value for the cost. The invoicing and payment acceptance is good. Running payroll was easy.

Cons: Poor customer service. Takes days to get a response. Payroll tax service was disappointing. Ended up moving to another service because of poor support.

Pros: I use Wave for my accounting and invoicing software. It's super affordable and easy to implement, which was a great starting point when I launched my business! The customer support has always been helpful when I've needed it. The option to create recurring invoices has been amazing, as well as the reports I can pull at the end of each year. Super helpful!

Cons: The auto-import for my bank transactions has not been working for a while, and although Wave Customer Support did what they could, I wish this could be more easily resolved. It's been a bit tedious having to manually import them. I also think that if I'm paying for a Pro subscription, I should have fewer fees being taken out. (I canceled the Pro subscription before the year was up.) Furthermore, the receipt uploading is great except that it creates a new transaction. It'd be nice if it could match the receipt with the transaction, since I will later import all transactions from the bank into Wave and that will cause duplicates.

Pros: Wave offers free, easy-to-use accounting tools that are perfect for small businesses needing invoicing and expense tracking

Cons: Features are more limited compared to paid platforms, and customer support options can be slower at times.

Pros: Easy to use and pretty conperhensive for invoicing and tracking. Easy to use for beginers. I would recommend.

Cons: Never hurts to have more features. Custom fees ect and more tracking would be great. Also an end date to invoicce reminders.

Pros: One of the biggest advantages of Wave is that the core accounting features are free. For freelancers, photographers, and small service businesses, it allows you to track income, expenses, and basic financial reports without paying for a subscription.

Cons: Wave lacks some features found in more robust platforms like inventory management, detailed project costing, or advanced automation workflows.

Pros: The starter edition is free which is awesome, you are able to process payroll, invoice clients and perform monthly accounting at no cost. There is a small fee for accepting credit card payments which is standard amongst other payment providers.

Cons: Customer support is non existent. Never thought this was a concern until Wave switched payroll processors and caused the system to crash. Wave went silent for weeks, only resolve was to email the company and those went unanswered. Had to turn to Redditt for workarounds, worst part was Wave never took responsibility for their mistake, switched to another provider which I pay for but willing to do so after my experience with Wave.

Pros: I first started using Wave after trying to learn Quickbooks and finding it frustrating and way too complicated for my small, service-bases business. Wave was free at the time, and it was far more intuitive. I had a couple of questions that were easily answered by searching through Wave's online resources. I'm not a professional bookkeeper, and I felt way more confident using Wave than I did using Quickbooks. I've kept using it for years even after there was a cost to do so because it was definitely worth it. It continues to be easy to use, and now that I have a part time bookkeeper who helps me out, it lets us collaborate very well.

Cons: Wave's integration with my bank has not always worked effectively, and that has caused some problems. I'm not clear on whether it's my bank or Wave that's the issue, but a couple of times, the integration stopped working then started working again, and this resulted in some duplicate entries that had to be cleared out. It was simple enough to fix but irritating.

Pros: Wave automatically imports my transactions from my financial accounts (bank accounts, credit card, etc.) to streamline my financial reporting. I love that I can see how much income, expenses, and profit I made in each period and compare it prior periods. My monthly subscription is $19, which feels like a great value.

Cons: I tried to set up a way to send invoices and receive payments through Wave, but even after I was approved, they removed my access due to a blanket assumption around travel agencies. I now need to use an alternative solution for invoicing and collecting payments.

Pros: This was nice when first starting out the business. It was convenient to set up and to use for billing.

Cons: We out grew Wave because it couldn't give us all the options like QuickBooks could. Not easy to search for invoices either.

Pros: Ease to use software with reasonable functionality at the free tier for a single person LLC. Great value which helped manage based transactions.

Cons: Wave removed transaction level CSV export from free accounts and did not disclose the change. The UI still implies export should exist, but it’s now paywalled without warning. This breaks a core bookkeeping workflow: providing detailed expense records to a CPA for tax filing. The only export remaining is a summarized P&L, which is not a substitute for transaction detail in many cases. This feels like a dark pattern upsell rather than a product improvement. I wouldn’t recommend Wave anymore unless you’re prepared to pay just to retrieve your own data.

Pros: I use the free Wave App. I bookkeep for two small businesses and the fact that is free is my favorite feature. I have generally had no issues with the program and when I did have one (the only one), the company support was able to resolve the issue for me in only one call and I've never had an issue again.

Cons: One feature that I would appreciate would be to have an auto-fill feature. For example, I have many entries that are identical except for the date and amount. It would be helpful if it could auto-fill a name or entry after it recognizes the first few letters.

Pros: I'm a long-term premium customer. By accident, I used another Google email to log in. Now, I'm stuck at https://next.waveapps.com/onboarding and can't exit. It's a fatal UX fail.

Pros: The accounting features are totally free and very easy to use. It is perfect for small business owners.

Cons: Payment processing fees are a bit high, and customer support is limited if you don't pay for a plan.

Pros: I did like that there is a free option available. If you are just starting out as a new business owner and want to get your bookkeeping and invoicing process set up before getting a client, you do have a free option that isn’t a trial.

Cons: Even though the version I had was free, I didn’t like that I couldn’t take off their logo on my invoices without paying for a higher tier plan.

Pros: Ability to have multiple accounts/businesses (free version only) Value for the money Very user friendly Payments and invoicing features

Cons: Inability to have multiple accounts/businesses in paid version Poor Value for the money with paid version because each account requires additional pay subscription Lack of AI Categorization vs competitors Lack of connectivity ability to import Banks & Credit Cards transctions

Pros: For a small business needing invoice generation and payment tracking, Wave works really well. The ease of creating invoices is great, and having a clear history to refer to is very helpful

Cons: Like most multi-feature accounting solutions, it can be a bit much to navigate through all of the areas, when you are only interested in one aspect of the site. It's also not always clear what you can and can't do within the free version of the tool, but that's not a deal-breaker.

Pros: It takes care of the basics, but if you have a large team with a lot of requirements, it may not be the best fit.

Cons: Basic issues with service. Requests go unresponded. Some things are just weird, like when they hold the funds or do a review without explanation.

Pros: Its primary strength is the completely free access to core features like unlimited accounting, invoicing, and expense tracking.

Cons: A major pain point for users is the lack of robust, live customer support for free users, who are generally limited to an online help center and chatbot.

Pros: The automatic invoice generation and tracking was good. The cash flow graphics could be helpful if all of your finances are tied to the same system.

Cons: The payroll feature itself was really confusing. I left Wave because of the payroll feature, and I maintain it simply for invoice generation. I didn't find their expense coding process to be very user friendly. The difficulty began very early when the direct deposit process was entirely too cumbersome and took an extremely amount of time. The Wave bookkeeping method was not intuitive - listing out every possible account you can possibly add as well as CASH ON HAND - an account that is a default and has no real application. Nobody is paying me cash for five figure services in 2025. Furthermore, the whole system was duplicative. A payment is registering as paid because it's tied to my checking account, but then is pinging me saying this invoice is not paid, so I mark it as paid, and then WAVE tells me I've been paid twice. Duplicative and unhelpful. It didn't take more than six weeks for me to leave this product screaming.

Pros: Wave has very solid web and app platforms. It's easy to navigate and makes the quoting, invoicing, and payment processes very streamlined -- while accepting payments from all major credit cards in Canada. The free version is already very useful for businesses just starting out, or those that are still in the early growth phase, but they also have an affordable paid version that adds a suite of automations and expense / receipt management functions to further boost productivity.

Cons: The main thing I don't like about Wave is that they don't use standardized "GAAP terminology" for some of their financial management and reporting features. While this may make it more accessible to a certain user base, it actually makes it a bit confusing for me (who has a bit of formal CPA / accounting training).