Rating
4.9
1,481 reviews
Starting price
$99
Flat Rate
Categories
4
Founded
1996
Employees
46
DealerCenter is the leading Dealer Management System (DMS) for independent auto dealers, supporting over 22,000 dealerships with tools for seamless, end-to-end operations. From inventory tracking and a complete CRM to hosted websites and a powerful mobile app, DealerCenter simplifies every step of dealership management. With solutions for cash deals, financing, and Buy Here Pay Here, DealerCenter is a trusted partner for efficiency and accuracy in automotive sales and operations. Join thousands of dealers who rely on DealerCenter to centralize and grow their businesses.
Ad spend / mo
$0
0 paid keywords
Paid visits / mo
0
Organic keywords
6,397
Organic visits / mo
48,765
SEMrush reports no paid spend for this domain, but Google confirms 23 ad creatives- a paid channel SEMrush's panel misses.
Creatives run
23
as Nowcom LLC
Active now
19
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 1 ads on LinkedIn as DealerCenter - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
View on LinkedIn Ad LibraryThe shared messaging across Automotive Dealer CRM & DMS advertisers - the validated angles to copy. See the niche →
(1,481 reviews)
they constantly support any issues I have and support my business like I'm a large customer even though we are extremely small
Pros: very professional, and timely. their response time to any issues or questions that come up is incredible.
Cons: nothing negative during my experience. Every time I leave a message I get a response the next day if its after hours
philip s. · owner · Automotive · April 30, 2026
[sensitive content hidden] with the BHPH dept helped me set up my BHPH seamlessly and efficiently. He also assisted with NOWPAY so our customers can make payments with ease. THANKS [sensitive content hidden] -GoJo Auto
Pros: BHPH is easy to use and I love the automated payment functions for customers and the ability to use the payment portal and paybylink.
Cons: Can't think of anything right now but will amend if necessary. NOt really sure why I have to include this ?
Amanda G. · CEO · Automotive · April 8, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Auto Dealer Accounting | 1 | 2 | Ad |
Domain confidence 99%
The site is user-friendly, and everything is laid out in a way that saves time and avoids confusion. Their customer service is also top-notch—very helpful, responsive, and genuinely friendly.
Pros: DealerCenter has been extremely easy to use and makes the entire process smooth from start to finish
Cons: We did run into an issue regarding a buyback that appeared to be based on a misunderstanding. While we appreciated the initial support, it was frustrating that we were unable to escalate the matter or speak with a supervisor to further explain the situation. Having that level of access would make a big difference in resolving more complex issues and improving the overall experience.
Dari S. · finance manager · Automotive · March 27, 2026
DealerCenter’s DMS has completely transformed how we run our dealership. The platform is intuitive, efficient, and brings inventory management, deal processing, customer records, and reporting together in a single, seamless system. It’s simplified our daily operations, improved organization across the board, and saved us a ton of time. After using DealerCenter, there’s no chance we’d consider switching back to Wayne Reaves
Tony P. · Owner · Automotive · March 4, 2026
fairly positive. we just fully migrated all our systems to dealercenter and have been happy with the platform for inventory and deal management.
Pros: multiple modules, all in one solution. constantly putting out new updates and features that are relevant to business. great value for monthly cost.
Cons: slow support team responses, some functionality is rolled out that isnt properly working yet. some customization is limited.
Ellen D. · CFO · Automotive · February 24, 2026
I have been working with [sensitive content hidden], she has been training me and asssisting me with all me set up. She is very friendly, calls when she says she will and always goes over and beyond to make sure im happy and satisfied with everything.
Pros: I love the way it allows you to do everything you need to run the business. I am able to keep track of all activity of me and my team.
Cons: Honsetly i would say none, but if i had to pick something it would be the process of setting everything up, its worth it just takes some time. And [sensitive content hidden] has been awesome helping with that.
Elaine T. · Sales Mananger · Retail · February 10, 2026
Switching from our old system to DealerCenter has been a game changer for our dealership. The CRM alone has already produced more customer response and engagement than we ever saw with our previous setup. Their training is clear, practical, and top-notch, and the support team is truly next level — quick, knowledgeable, and always willing to go the extra mile. I especially want to highlight our reps, [sensitive content hidden], who have been outstanding. They're always available when I have a question, incredibly helpful, and make the entire process smooth. DealerCenter has exceeded every expectation.
Pros: I am getting so much more customer interaction with DealerCenter. I'm closing more deals now than ever. And any questions that I have are answered almost immediately by my reps. Even if they don't know the answer right away they get back to me quickly. And adding Deal Driver to my account has changed everything! As soon as I added it my CRM blew up!
Cons: There's a bit of a learning curve, but that's to be expected I think when switching software companies.
Jay A. · Sales and Finance Solutions Specialist · Automotive · September 11, 2025
Its been great as I said in the last box, [sensitive content hidden] has got me covered.
Pros: Customer service and the products- Derek Helped me out and would chose over frazer any day.
Cons: Dont really have any. Its been a great experience with Dealer Center.
Roy R. · CEO · Automotive · May 6, 2025
Overall, my experience with DealerCenter has been excellent. It’s truly a one-stop shop for everything I need to run my dealership. From managing my website to working directly with finance companies within the platform, it streamlines my daily operations. Running AutoCheck reports is quick and seamless, and the mobile app makes it easy to update my inventory on the go. Everything works together smoothly, and with great customer support especially from my rep [sensitive content hidden],I always feel taken care of.
Pros: What I like most about DealerCenter is the top-notch customer service. Anytime I need help, they’re quick to respond and always find a solution. My rep,[sensitive content hidden], goes above and beyond every time. I genuinely enjoy using the DMS. It’s user-friendly, efficient, and backed by a team that truly cares.
Cons: I love Dealercenter and everything that comes with it. I don't have anything negative to say about this software
Mansour M. · Owner · Automotive · April 30, 2025
Pros: Dealercenter offers the ability to take creditcard and debit card payments directly from our platform. As a BHPH dealer is crucial to make it easy to collect monthly payments and offer autopay. We used USbank before as our merchant provider and the fees are way too high. Switched over to Nowpay and the setup was easy, convenient and huge savings!
Elios P. · owner · Wireless · April 15, 2025
Pros: [sensitive content hidden] was great and a big help assisting me with my print packs. Service was exccellent!
Cons: nothing
Joey Z. · Owner · Automotive · April 11, 2025
Pros: Positive experience with the rep that handles my account. [sensitive content hidden] is great at her job! Love Autocheck!
Cons: I had a tough to get set up for log in etc
Frank S. · Owner · Automotive · April 3, 2025
auto check is fairly easy to use, and I love that Dealercenter has mobile app access which makes it easy at the auction. Better than Carfax.
Pros: Easy to use autocheck..Dealercenter allows us to pull our vehicle reports effortlessly.
Cons: cost.. i don't like how you have to keep changing passwords
stacie m. · Owner · Retail · March 12, 2025
Overall, I really like dealer center as it has an easy portal to use. They have access to auto check, Carfax, warranties, gap insurance, multiple lenders and lots more.
Pros: It has multiple lenders in one place so you can send over finance applications to multiple lenders at one time. They have e-signing for most lenders, turbo pass to verify income, and quick funding.
Cons: The price can get high when adding on more options. I wish some of the prices were lower for the independent dealerships.
Tara H. · Owner · Automotive · February 21, 2025
love this company and the people are always so fast and friendly very easy to work with
Pros: Very easy to work with and the tutorials help out alot
Cons: its a bit hard to figure out sales settings
Mary H. · finance manager · Automotive · February 14, 2025
Pros: I love that DealerCenter has everything you need to run a business in one place, from marketing to inventory management. I have switched over my SEO and Website from Cars4Sale recently, so far I am impressed!
Cons: No complaints whatsoever, my rep is very responsive!!
Fred e. · Owner · Automotive · January 14, 2025
Amazing, everyone is hands on as a team and they do everything possible to make sure we have everything needed to keep moving forward
Pros: Everything is easily accessed when submitting credit applications
Cons: The only thing I would say I like least about DealerCenter is the fact that they didn’t have actually underwriters sending me the approvals from the banks.
Alex G. · finance manager · Automotive · December 12, 2024
I WOULD GIVE IT A SEVEN OUT OF TEN. SOME THINGS COULD BE BETTER.
Pros: HOW EVERYTHING IS AT YOUR FINGERTIPS....
Cons: THAT IT DONT ALWAYS SEND APP TO BANKS AND SOMETIMES HARD TO NAVIGATE BACK TO WHERE YOU WAS. NEED A SAVE TAP SO I CAN SAVE THE PREVIOUS DEAL WAS WORKING ON WHEN I SWITCH CARS.
BRANDON W. · SALES REP · Automotive · December 6, 2024
Great good to work with. they help you set up your website and show you how to work it.
Pros: They put your inventory on a bunch of car sites
Cons: They will help you set your website up the way you like it
Jason P. · V P · Automotive · December 5, 2024
my overall experience with DealerCenter has been really good. I would recommend the company, and in fact, we still use some of their services.
Pros: Customer service is great and really makes them stand out from other companies.
Cons: website designs/ development services, which isn't very customizable.
Carolina P. · SM · Automotive · December 4, 2024
My overall experience was hassle-free. And very convenient for all my needs.
Pros: Easy access to all portals. Love how easy it is to find all my clients and the way it adds information.
Cons: Sometimes the system glitches. Sometimes I cannot see the Experian credit reports or the status of clients is not accurate.p
Alisa E. · Finance Manager · Automotive · December 3, 2024
Excellent, I've tried other DMs and they don't compare, in my opinion. As I've helped many independent dealers open their dealerships, I always set them up with Dealer Center.
Pros: It's user-friendly, has a beautiful interface, and it is quite powerful. It's also flexible where you can add products useful to you as you need them, which keeps the pricing very competitive. It constantly has improvements that makes things better and better each time.
Cons: That it logs you off very randomly, and has a few kinks here and there when there are new updates.
Milena C. · Admin Manager · Automotive · November 30, 2024
i been using it for 5 years, the very first time i use it it took me 1 day to get familiar with the process.
Pros: The program is very easy to use, i am very satisfied with it.
Cons: not found anything i dislike, been using it for 5 years.
Oswaldo M. · salesman · Automotive · November 30, 2024
Very easy to use, have no issues, Will keep using.
Pros: Easy access to log in and route to where I need to go & simple. Very easy to use.
Cons: I do not have any cons at this time. Nothing negative
Charles B. · OWNER OPERATOR · Automotive · November 29, 2024
Very comprehensive with multiple features that we continuously discover.
Pros: DealerCenter does it all. It has become a game changer for our dealership.
Cons: Constantly having to login. It logs you off too soon.
Vincent L. · President · Automotive · November 29, 2024
| 1 |
| 3 |
AdShortlist |
| Sales Tracking | 1 | 21 | Shortlist |
| Accounting | 1 | 25 | - |
