Rating
4.7
55 reviews
Starting price
$99
Flat Rate
Categories
3
Founded
2010
Employees
20
Pinpointe is an award-winning, easy-to-use, cloud-based email marketing platform that helps mid market Business-to-Business (B2B) marketers target, track analyze and stay in touch with customers through permission-based email. With up to 250 sub-accounts, award-winning campaign builder and high capacity, Pinpointe is purpose built for mid size companies, agencies, franchises & high volume senders, who have outgrown their current email marketing provider. Free 'Concierge' Onboarding!
Ad spend / mo
$0
0 paid keywords
Paid visits / mo
0
Organic keywords
845
Organic visits / mo
113
The shared messaging across Email Marketing Software advertisers - the validated angles to copy. See the niche →
(55 reviews)
My overall experience has been positive.
Pros: It is a fantastic email designer. Ease of use. best in class email editor. The user interface is flexible and understandable. It is user-friendly software. all this is like magic. The reporting was also great.
Cons: Sometimes facing technical issues. may be beneficial add to more template feature
Muhammad D. · seo expert · Computer Software · September 6, 2022
Just plain excellent.
Pros: Easy to use system Responsive and extremely helpful training and service. I couldn't ask for more. Has all the features I needed and then some I think the software has been developed as if I requested all it's features It's reporting system gives me the information I am looking for It gives me the ability to let my clients see all the statistics -- very, very helpful
Cons: It wasn't totally set up to handle all my small accounts, but their team worked hard to give me the dashboard that I needed.
Michael M. · President · Marketing and Advertising · June 1, 2022
| Category | Page | Rank | Placement |
|---|---|---|---|
| Email Tracking | 1 | 2 | Ad |
Domain confidence 99%
Very good. Customer support is there when we need it and the system is very reliable.
Pros: Ease of use and reliability. We also like the clicks list we can pull from the software after every eblast.
Cons: I do not have any Cons on Pinpointe. I'm very happy with the system and the servicing.
Ginger P. · CEO · Marketing and Advertising · October 1, 2021
FANTASTIC. The technical support department [SENSITIVE CONTENT] in particular is knowledgeable - courteous and fast to reply.
Pros: The email designer is fantastic. Ease of use. It was a robust reporting system which allows me to tailor my emails to a fine point.
Cons: As I keep learning about the system I have not found anything I do not like. I would have one request. A speed control so the user can determine the speed an email is sent out.
Vincent M. · Realtor Marketing · Real Estate · July 14, 2021
Pinpointe was great to use for the email marketing campaigns I needed it for.
Pros: I liked how easy it was to build emails. The reporting was also great and provided good insights.
Cons: Building lists and entering contacts into the database could be easier. The UX isn't pleasing.
Anonymous User · Marketing Specialist · Security and Investigations · June 17, 2021
Pintpointe on demand allows us to be nimble and responsive. It does this by saving us time and allowing us to engage faster and better than before.
Pros: The best part about Pinpointe is that it allows my company to generate revenue and keep contact information at the same time. Please it has comprehensive reporting that allows us to make meaningful changes to our campaign.
Cons: So far, I haven't found anything I don't like, which the expectation that I can only have one "segment" per contact. Other than that, Pinpointe has exceeded my expecations.
Matt P. · Digital Marketing Manager · Publishing · June 1, 2021
Pinpointe was selected as a mass mail service that could protect our client from mail-related domain damage while adding mail campaign metrics and a very intuitive user interface. The metrics and reporting tools were an unexpected plus. They are used by our team and be client end users to optimize their mail campaigns.
Pros: We appreciated the flexibility the Pinpointe team provided to create a plan that worked best for our client. Throughout the sales, setup and maintenance processes we always found exceptional availability from the team. They lead with excellent customer service and that has never left the business relationship. Whether we were discussing initial setup, customization with APIs, or metrics and reporting Pinpointe always brought a high level of expertise that matched our needs.
Cons: We really do not have any negative experience to share.
Rob M. · Account Manager · Information Technology and Services · March 24, 2021
The program works great and the support is there if you need it.
Pros: the WYSIWYG editor and the option to edit/view the HTML code
Cons: Nothing -everything works great - no issues at all
Anonymous User · Director of Underwriting/Personal · Insurance · February 18, 2021
Across all our brands we send more than 20 newsletters each week. Pinpointe has helped us to create a very efficient process for setting up and sending these newsletters. Our newsletter open and click rates went up almost immediately when we started using Pinpointe. In addition, we send a multitude of emails to promote events, webinars, premium reports, etc. The drag-and-drop email builder in Pinpointe has made creating these mobile-friendly e-blasts easier than ever.
Pros: Their platform is very easy to use. But it's the customer service that really sets Pinpointe apart.
Cons: Their user interface is a bit dated, but I hear that may be changing soon!
John R. · VP Marketing · Online Media · February 15, 2021
I've been using it for more than six years and it hasn't failed yet. Consistent in delivery and virtually no down time.
Pros: -- Timed distribution. Allows us to delivery at certain time (0900) anywhere in the world. -- Limitless segmentation of lists to target users by region, frequency of opens, type, business, etc. -- Easy search of databases. -- Easy downloading of databases. -- Easy handling of graphic elements. -- Good selection of adaptable templates. -- Quick to send 1,000+ emails.
Cons: -- It could use an intermediate tier of pricing.
Emerson S. · Publisher · Publishing · February 11, 2021
I have had a great experience in using this software and working with this company.
Pros: this is very easy to use software and user friendly. Love the different templates or ease of making customized templates.
Cons: there is nothing i dislike on this software.
Anonymous User · Graphic Artist · Retail · February 10, 2021
Pros: Exceptional customer service, ease of use, understanding of our needs and extremely complimentary of our needs. We send e-blasts so regularly that we need a service that can attend to any issues or problems that may occur on our end or on theirs. All issues we have had have been immediately resolved without hindering our day-to-day job. The results of e-mail campaigns meet our standards and it is easy to pull the statistics we need to ensure satisfactory results. We are able to improve our database because of the tools that Pinpointe provides, such as exporting hard bounces for e-mail marketing campaigns. With as little experience as I have in HTML building, Pinpointe's campaign builder and HTML upload method has allowed me to easily customize and fix any issues that may occur due to broken HTML
Cons: The auto generated PDF for reports isn't customizable to what we'd like to have, but this is nothing that we dislike...we love all of the services we get from them.
Anonymous User · Sales Account Executive · Marketing and Advertising · January 12, 2021
Excellent
Pros: Flexibility and Cooperation… Programming Flexibility and Cooperation with us as the end-user was excellent. The ability to schedule drip campaigns and analytics is at an industry HIGH.
Cons: Becoming proficient at this software takes time and practice.
Anonymous User · Vice President · Construction · December 17, 2020
Pros: We have used many ESPs over my tenure with this company, and Pinpointe has by far the most responsive and easy to work with tech support in the industry. Multiple options are available for you to reach out to them, including site chat. I've never had to wait long to receive a thorough explanation, fix, and/or walk-through from the team regarding any issues I've bumped up against.
Cons: I would like to be able to edit the HTML regardless of which editor I am using.
Anonymous User · Online Administrator · Retail · December 17, 2020
Pinpointe is easy to use and makes my job easier. I can easily build an email in just a few minutes and have it sent out within the same day.
Pros: The Drag and Drop Campaign Builder makes my job so easy! We have a small marketing department but Pinpointe helps us make email blasts quickly and easily. The customer service team is speedy and thorough when I need help or run in to an issue. Being able to create drip campaigns and track responses to surveys is a huge plus for us. Pinpointe allows us to track emails that generated "clicks" as well.
Cons: I wish there was more freedom in the design of the emails within the campaign builder. We don't have the capabilities of writing our own code or building emails from scratch at this point as a company, but it would be nice to be able to edit the shapes and columns a little more within the drag and drop feature.
Samantha B. · Marketing Coordinator · Financial Services · December 11, 2020
Pros: Our company has been using several sending services for years and Pinpointe is simply the best. The pre-flight spam checker has helped us tremendously when sending out campaigns. Their interface is intuitive and they provide an amazing support staff (shoutout to [SENSITIVE CONTENT HIDDEN]), which usually replies within an hour if we ever have any questions. What we like most about Pinpointe is their high-quality reporting. The information they offer is unlike any other service we’ve used, including click maps, link reports, and campaign quality scores. We recommend Pinpointe to any business with a large database.
Cons: I wish they had more templates to use, however what they have does currently work with what our campaign goals are.
Maggie R. · Digital Marketing Coordinator · Publishing · June 3, 2020
Pros: Our firm was very hesitant to leave our provider of over 12 years. Do we have any regrets? Yes, that we did not do it sooner. I cannot express how happy we are to have made the move. The system is easy to use, very high quality. The team we have on our side, is awesome. Replies anytime, any day and mostly within 45 minutes. Our delivers, opens never better and reporting very clear and detailed. The continually work with us to achieve even better results. Highly recommended. We have been here almost 1 year now. Looking forward to many, many years with Pinpointe.
Cons: Honestly, we do not have even 1 complaint. If we need something they do not have, they build it for us.
heidi a. · editor in chief · Publishing · May 1, 2020
Went from sending out our newsletter once every 3 months, due to the complexity of iContact, to sending it every month.
Pros: The best in class email editor, just incredible in flexibility. Extremely friendly dashboard, great reporting, very competitive pricing. And best in case support.
Cons: They are updating features so fast that sometimes documentation falls behind. I'd like to see some effort put into creating a manual or series of video tutorials.
Mitchell W. · Owner · May 29, 2018
Pros: $89
Lisa F. · Freelance Writer, Content Marketer · Media Production · February 1, 2018
Pros: It's fast . Works well with other programs . My admin loves it . He says it's very easy and fast to use.
Anonymous User · Licensed Real Estate Agent · Real Estate · December 4, 2017
Pros: The user interface is simple yet flexible -- making it easy for an email novice to upload a list and send an email within minutes. For advanced email users, the system has the sophistication you need to handle most any type of email. The Pinpointe team has been great to work with and they respond to email inquires promptly -- many times within the hour.
Cons: Limited access control on a per user basis -- but I hear they are working on this feature. The team has been very receptive to new feature requests.
Anonymous User · Manager, Marketing Technology and Analytics · November 16, 2017
Pros: I have worked with Pinpointe for over 6 years and they have always been super responsive to our needs. The UI is logical and easy to use with extraordinary reporting and statistics. Their support team is extremely helpful and knowledgeable with responses generally received within an hour. The deliverability is also better than any other system we have tested and they include great testing tools allowing for multi-variant/split testing. My favorite tool is the inbox preview which shows you 25+ inboxes and includes a pre-flight spam checker. Currently I am using their Enterprise edition which allows me to create dedicated sub accounts with an administrator account and additional configuration options. I have 3 of my clients on the platform and all of them are very impressed with the delivery and reporting they are receiving.
Cons: They don't have a price point that is competitive for small senders, nor do they have a free account. Their target is higher volume and Enterprise The Campaign Builder is very easy to use and intuitive, however I would like to see additional templates added or more options for layouts within these templates.
Anonymous User · November 15, 2017
Pros: Email inbox preview, drag and crop creator, A/B testing tools. Email deliverability is very good and their IP addresses have a good sender reputation.
Cons: I wish they had phone support, but their chat support is very good and they will call you for advanced issues.
Anonymous User · Broker / Principal · November 6, 2017
Targeted email list of editors we have known for years and this helps us stay on top of any changes.
Pros: Today's customer support is better than before...in years past it was like a fetch game..it was so refreshing to be called back and when I called back him answered and helped me directly. Kudos Pinpointe.
Cons: It's always tough to call and cancel with a long term vendor and The support staff helped me look on how we could stay since our use level had changed and the choice was to move to only what we needed and to stay with pinpointe.
Richard S. · CEO · Public Relations and Communications · November 2, 2017
Pros: Great UI that makes it easy to send emails and follow up with clients for reporting. Support is always extremely helpful. You typically get a reply within an hour and the support staff is very knowledgeable
Cons: Pinpointe doesn't have a price point for small senders or a free account. Pinpointe targets higher volume senders and Enterprises.
Jose V. · Director of Design · Financial Services · November 1, 2017
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