Rating
4.7
35 reviews
Categories
5
Founded
1982
Employees
800
RF-SMART is the leading third-party warehouse management system (WMS) for NetSuite, serving 2,800+ customers across 40+ countries. RF-SMART has been recognized as the #1 reviewed WMS on NetSuite’s SuiteApp marketplace, a G2 leader for WMS and Ease of Use, a Capterra WMS Shortlist recipient. Built natively in NetSuite, RF-SMART eliminates separate servers, databases, or integration maintenance, keeping inventory data in the ERP as a single source of truth. We serve customers processing from under 10 to 5,000+ orders per day and varying in size from under $1 million in annual revenue to over $1 billion in annual revenue. With 40+ years of expertise and 100+ inventory tools, our customers achieve 99.9% inventory accuracy, 40%+ productivity gains, and real-time visibility.
Ad spend / mo
$1K
10 paid keywords
Paid visits / mo
309
Organic keywords
1,928
Organic visits / mo
7,762
Authority
34
994 ref domains
Creatives run
43
as RF-SMART
Active now
17
last 14 days
Advertising since
May 2023
3+ yrs running
Last seen
yesterday
still active
The shared messaging across Warehouse Management System (WMS) advertisers - the validated angles to copy. See the niche →
(35 reviews)
Our ops team are relatively happy with RF Smart. There are parts that cause them more problems. They certainly wouldn't go back to the old WMS.
Pros: Support is amazing. They are really great to partner with. Very responsive and try to assist with best practice or industry specific advice. The releases are monthly, and they seem to have some good features coming out in the US which we would like to see in Australia.
Cons: It is expensive. It is not going to be accessible to a small business really. You don't know what you need upfront until you need it. It can be very US centric though in terms of new features.
Jilly T. · BA · Consumer Goods · March 27, 2026
Pros: RF-Smart WMS has great ease of use and the user interface is easy to learn and operate. On top of it, the customer support is exceptional.
Cons: I don't really have too many complaints or dislikes about the RFSmart WMS experience. Any bugs or issues that we run into are handled with great care through customer support.
Damian T. · Warehouse Manager · Sporting Goods · September 12, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| Barcoding | 2 | 28 | Shortlist |
Domain confidence 98%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| rf smart | $3.18 | 1 | 27.9% | www.rfsmart.com/ |
| netsuite fedex integration | $15.55 | 1 | 18.3% | info.rfsmart.com/rf-smart-shipping-for-netsuite |
| wms netsuite | $38.74 | 2 | 6.0% | info.rfsmart.com/netsuite-warehouse-management-device-demo-lp-offer |
| netsuite smart count | $19.04 | 1 | 4.5% | info.rfsmart.com/netsuite-warehouse-management-device-demo-lp-offer |
| netsuite rf smart | $12.59 | 5 | 0.0% | www.rfsmart.com/netsuite |
| netsuite shipping solution | $0.00 | 1 | 0.0% | www.rfsmart.com/netsuite/solutions/netsuite-shipping-lp-3 |
RF-SMART for NetSuite
https://www.rfsmart.com › netsuite
Advanced NetSuite Picking
Warehouse Management Tools — Simplify inventory tasks with user-friendly warehouse management software. RF-SMART is the most trusted name in NetSuite SuiteApps for warehouse management.
https://info.rfsmart.com › netsuite › wms
RF-SMART Warehouse Management | Software, Scanners & Support
Get 99.9% inventory accuracy & 40% warehouse productivity gains with RF-SMART solutions. 3,500+ Companies Trust RF-SMART to Automate Their Inventory Processes. Real-Time Visibility.
https://www.rfsmart.com
NetSuite Shipping Integration | Switch To Top-Rated SuiteApp
Our North Stars: Fast, Configurable & Easy-to-Use. See Why 450+ NetSuite Customers Use It. We're Making Switching Easy. Get Your First 5,000 Labels On Us. Try the Top-Rated SuiteApp. NetSuite Partner. Easy-to-use. Purpose-built solution. Configurable Processes. Real-Time Data. Fast.
https://info.rfsmart.com › netsuite › shipping
RF-SMART Inventory Management | One-Stop Inventory Fulfillment
See Why 3,500+ Companies Trust RF-SMART to Automate Their Warehouse Operations in a Demo. Comprehensive Barcode Scanning Solutions - Receiving To Shipping.
https://www.rfsmart.com › wms-netsuite
Easy to use and love the tool and all the reporting capabilities. Would recommend RF Smart WMS to any company looking to progress from paper to technology
Pros: Easy to use, easy to navigate, know where my stock is at any point. Intuitive and the user interface is easy to use.
Cons: it allows negative when NetSuite does not - this causes some issues. Directed counts cause massive issues when not counted as it does not zero out the line. Users dont like that they cannot open two windows at a time on a gun.
Amanda R. · ICT Team Leader · Building Materials · September 8, 2025
The platform supports robust API connectivity, enabling seamless integrations with other enterprise systems. The mobile application architecture is stable and responsive, and the system offers configurable workflows that can be adapted to evolving business processes. The RF-SMART team has been excellent in managing integrations, resolving issues promptly, and collaborating closely with our internal teams. Their support and proactive approach have made the implementation and ongoing operation smooth and efficient, providing strong traceability and reliability across our warehouse processes.
Pros: Real-time updates → inventory, orders, and transactions are instantly reflected in your ERP. No duplicate databases → fewer sync issues or reconciliation headaches. Easy adoption → workers can use intuitive mobile devices with barcode scanning rather than complex desktop workflows. Faster ROI → companies don’t have to overhaul IT systems to get strong WMS capabilities.
Cons: Heavy dependency on ERP setup — customization sometimes requires ERP changes rather than quick WMS adjustments. Can feel less flexible when unique warehouse workflows are needed. System performance can slow down during peak transaction loads. User interface can feel a bit dated.
Bobby C. · IT Support Admin · Retail · September 5, 2025
Pros: It has been easy to scale and train seasonal employees. The key is how user friendly it is. Our inventory has never been more accurate.
Cons: While the devices are easy to use, it feels they are large in comparison to the size of the screen. The modules we would like to experiment with are expensive add-ons.
Anonymous User · Director of Operations · Primary/Secondary Education · September 4, 2025
The team continues to stand by their product as do I and it is for good reason. The WMS is amazing. We created enough efficiency to be able to complete projects, that were perpetually on the back burner, due to the lack of time we had to finish them.
Pros: RF-SMART was easy to set up and integration was seamless. Best part is the increase of efficiency. Working with several WMS software previously, RF-SMART is by far one of the easiest to use and understand. Configurations and modifications are also user friendly. The set up makes trouble shooting very easy.
Cons: We had a pen and paper approach when we integrated. The difference was a complete 180. We have no true cons for the WMS software.
Dan R. · Production Control Analyst · Entertainment · September 4, 2025
Pros: RF Smart is easy to use both on PC and using scanners. Functionality is good and we are able to achieve most things we need. Support is also really helpful.
Cons: When you have really complicated processes, sometimes you need to find work-arounds to allow you to do what you want/need to do.
Brent W. · Operations Manager · Food Production · September 2, 2025
Overall experience has been positive. The user interface and functionality is straightforward, easy to navigate and user friendly. Customer and product support/demos has been very good.
Pros: Ease of use, integration w/ NetSuite, and product support. The ability to see the same interface on both handheld and desktop displays.
Cons: That more functionality is not included in the base platform package and the inability to print labels from a handheld device.
Tom L. · Vice President of Operations. · Electrical/Electronic Manufacturing · August 28, 2025
Very positive. The product works as intended without a lot of fuss. RFSmart customer service has been pleasant, helpful and timely.
Pros: Its intuitive and easy to use. It streamlines warehouse operations with minimal bugs or issues. The responsive customer support make it a standout choice for efficient warehouse management.
Cons: A higher up front cost. Other solutions are less expensive; however, they may not have been as feature rich or as a good a value in the long term. I don't know as I only use RFSmart.
David R. · Vice President · Automotive · August 20, 2025
As a WMS solution, there is nothing better in the market that integrates into NetSuite as well as RF-Smart.
Pros: RF-Smart's WMS integration into NetSuite was fast and seamless. This allowed the business to transition over to WMS without any downtime.
Cons: The team cant find too many faults with RF-Smart's WMS. The annual cost can be higher than other solutions, but the software works.
Anonymous User · Managing Director · Wholesale · August 20, 2025
Great implementation, training and service. Upgrades are communicated clearly and with proper lead time for testing.
Pros: Picking handhelds and software are easy to use and intuitive to learn. Support has alwasys been quick to respond and adress any issues.
Cons: We have concatency issues with the Netsuite integration at times but easily addressed with proper coordination and scheduling.
Jon B. · Domestic Logistics and DTC Manager · Food & Beverages · August 13, 2025
Overall it has been a positive experience and has provided value to our company. While there are a few improvements I would like to see would user them again
Pros: Cycle count program and set up is fairly easy to maintain and upkeep. Team is responsive to issues and ability to scale
Cons: Integration with SIT LPC print functionality has not been very easy nor cost effective. Would like additional functionality to report outs
Matt O. · Logistics and Inventory Manager · Computer Networking · July 30, 2025
I would recommend RF Smart to anyone looking to streamline their shipping process, especially if you are a business that ships in bulk.
Pros: We saw our efficiency and speed increase substantially after making the switch to RF Smart. Especially when it came to picking and checking outbound orders.
Cons: The setup process is a long one and required many customizations to fit our needs. But once we got everything in place, it was all worth it.
Thomas B. · Director of Logistics · Building Materials · July 30, 2025
I have had the pleasure to work with the RF-Smart team for almost three years now. Despite our implementation woes, the company has been great to us since then. We are always looking for ways to grow our relationship with RF-Smart to better automate our warehouse and manufacturing operations.
Pros: RF-Smart's software has helped us solve automation issues in areas of NetSuite that don't fit to our needs. We use the base functionality for Inventory Management, Sales Order Picking, and Purchase Order Receiving. In the nearly three years of service, we have encountered few, if any, bugs or issues with this functionality. We have also worked with RF-Smart to build several customized functions to fit our Work Order assembly needs. The team has been easy to work with during intial design, bug reporting, and additive requests. The user interface is simplistic but easy to navigate. We have encountered very few issues with RF-Smart's native functionality.
Cons: Our original implementation could have gone smoother. It was difficult to get responses in a timely manner from the Implementation team as they were constantly out of the office with other customers.
Mathew M. · NetSuite Administrator · Logistics and Supply Chain · July 18, 2025
Reliable and efficient WMS that has streamlined our inventory and order fulfillment process. RF-Smart is easy to learn & new employees pick it up quickly.
Pros: Very user-friendly, accurate scanning, and speeds up daily warehouse operations. RF-Smart is a must have!
Cons: I have nothing negative to say about RF-Smart.
Matt G. · Warehouse Manager · Wholesale · July 7, 2025
as expected
Pros: we only use the summit it function it's easy to use via the UI but not in the mobile app my name is joe
Cons: the printing is not integrated with ns wms
joseph k. · jrdj · Food Production · July 3, 2025
RF-SMART has significantly transformed the way we operate. It streamlined our warehouse processes, reduced manual steps, and improved visibility across our inventory. Since implementation, we’ve seen measurable improvements in accuracy, efficiency, and accountability. The system has driven process discipline and allowed us to better manage resources and data in real time. Overall, RF-SMART has been a game-changer for our warehouse operations.
Pros: RF-SMART has greatly improved traceability throughout our warehouse operations, allowing us to track lot numbers and inventory movement with precision. The ability to print multiple License Plates (LPs) directly within the Receive Order function has streamlined our receiving process and reduced delays. Additionally, the LP put-away function has significantly increased both operational efficiency and inventory accuracy, enabling more structured storage and faster retrieval of materials.
Cons: One of the key limitations we encountered was the absence of a directed put-away function. This feature would have allowed us to automate bin assignments based on rules such as zone, item type, or bin availability, further optimizing our warehouse flow and reducing reliance on manual decision-making.
Darrel W. · Warehouse Manager · Consumer Goods · July 1, 2025
Pros: The variety of service options available are an advantage to a company with widespread warehouse operation requirements.
Cons: Inability to manage the updates of some bundle independently and often slow responses from customer support requests.
Brianna R. · Data Management · Consumer Goods · June 30, 2025
We previously used another WMS that wasn’t meeting our needs, and after hearing positive feedback from others, we decided to switch to RF-SMART. It’s been a much better fit. Our team of 20 users finds it more intuitive and reliable—tasks like sales order picking are now much more efficient. The RF-SMART onboarding and support teams have been helpful and responsive throughout the process. We’re currently preparing to implement Pick Planner and are optimistic it will add even more value.
Pros: 1. Native NetSuite integration, requires no middleware. 2. User-friendly interface. 3. Helps reduce errors and improves data accuracy. 4. Handles complex workflows such as bin management, wave and zone picking, directed put away and replenishment, and cycle counting. 5. Scalable. 6. Strong customer support.
Cons: 1. Cost of licensing and customization. 2. Hardware compatibility could be an issue. 3. Customization requires professional services by RF-SMART.
Bryan L. · VP of Technology · Maritime · June 27, 2025
We have had a positive overall experience and support, and sales are both very responsive and accommodating.
Pros: Not sure what we would do without RF-Smart. We implemented concurrently with NetSuite, so we don't have much to gauge the product against. This solution works much better than our predecessor.
Cons: I wish there were a way to show the count of orders in the picking queues. That aside, the product continues to improve, with each upgrade adding functionality that becomes increasingly essential to our daily processes.
Thomas M. · Controller · Retail · June 27, 2025
It has been an extremely positive experience. I've been a part of SAP, Atlas(a Wal-Mart and Sam's Club created WMS), and several others and it's extremely gratifying to be a part of the process so that you know this product is catered to your specific needs.
Pros: The product has the capability to be customized for whatever use case is needed making it extremely user friendly
Cons: Nothing really negative. It can be frustrating since the product is being developed but keeping that in mind, when you face any obstacles the RF-Smart team has always been extremely helpful in coming to a solution or providing a work-around until the obstacle is removed.
Lee Q. · Warehouse Operations Supervisor · Food & Beverages · June 25, 2025
It was an enjoyable learning experience that enabled me to support others in improving their performance.
Pros: The system is user-friendly, offers great flexibility, and provides an effective and reliable reporting tool.
Cons: - Manufacturing process in our module - specifically the limitation of the mix lot number in build assembly function
Maxeem G. · Finance and Technology Manager · Medical Devices · June 23, 2025
We have had an overall positive experience with the product, implementation and sales teams. They keep in touch with us, even though we have not changed our footprint vastly over the last few years.
Pros: The RF SMart interface is simple, yet effective. Users can be quickly trained due to the logical nature of each transaction page.
Cons: There are no outright cons about RF-SMART WMS. It was our first choice solution in implementation, and has continued to support us for the last 2.5 years.
Grace L. · Director of Operations and Finance · Building Materials · June 17, 2025
Overall, our experience with RF-SMART has been very positive. The system functions as intended and has integrated well into our operations. During the implementation phase, the support we received was great and any issues or concerns were addressed promptly, which helped ensure a smooth rollout.
Pros: The ability to provide real-time visibility into the movement of items. The interface is user-friendly and intuitive, making it easy for staff to learn and use. Additionally, the ability to customize RF-SMART to align with our specific business processes, enabling us to tailor the system to meet unique operational requirements.
Cons: One challenge we’ve faced with RF-SMART is the printer setup. Because we operate across multiple sites with a large number of printers, having the option to easily connect USB printers directly to the system would have made the setup considerably simpler for our use case. Additionally, we occasionally experience unexpected failures e.g. with pick/pack. When we attempt to replicate the issue in a sandbox environment, everything works as expected. Then retrying the same action in production works, which makes troubleshooting sometimes difficult to diagnose.
Stefan T. · Supply Chain Analyst · Mining & Metals · June 17, 2025
When it comes to our implementation of Netsuite and RF-SMART (along with other SuiteApps), our overall experience is that RF-SMART is the simplest to use while at the same time leading to some of the most significant improvements in our business practices. For whatever concern, question, need that we could have, RF-SMART always provides a solution. Additionally, the support team is ideal with prompt and detailed responses.
Pros: The top benefit to RF-SMART WMS is the ease of use. Because of how user-friendly RF-SMART is for warehouse management, it has been the easiest to get the team onboard with using. The ease of use factor also makes changes, optimizations, and added bundles that much simpler to implement.
Cons: Generally, there is not much that we dislike about RF-SMART. I will say, the configuration tends to be tricky, but all in all, I guess the only complaint we could have is the price. With that being said, who wouldn't want to pay less and save money?
Sydney H. · Strategic Implementation Manager · Chemicals · June 12, 2025
| 3 |
| 37 |
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| Warehouse Management | 3 | 49 | Shortlist |
| Supply Chain Management | 4 | 6 | - |
| Inventory Management | 5 | 46 | Shortlist |