Rating
4.2
305 reviews
Starting price
$20
Flat Rate
Categories
4
Founded
2000
Employees
310
Funding
8M
Merger / Acquisition
SurePayroll is a cloud-based payroll software designed for small businesses that helps simplify and manage the payroll processes. It also assists with tax management, HR, and benefit services. The system includes unlimited payroll runs, direct deposit, tax calculations, and automatic payroll functionality. In-depth reporting features provide insights into payroll and benefits, while integration with most accounting software streamlines financial tracking.
Ad spend / mo
$444K
668 paid keywords
Paid visits / mo
23,656
Organic keywords
47,827
Organic visits / mo
143,724
Authority
45
4,254 ref domains
Creatives run
100
as SurePayroll, Inc.
Active now
100
last 14 days
Advertising since
Dec 2022
3+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as SurePayroll - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Payroll Software advertisers - the validated angles to copy. See the niche →
(305 reviews)
It was pretty smooth initially, however, it seemed that withholding customization wasn't as comprehensive as in other payroll services and customer service was very difficult to get a hold of.
Pros: It was easy to set up and use, especially without prior experience in running payroll. Also, I like that they offer free trial.
Cons: I wish customer service would be more accessible and be able to provide comprehensive answers when finally getting to speak with a representative.
Olga D. · Pharmacist · Hospital & Health Care · January 9, 2026
My overall experience with SurePayroll is positive. Their software is for the most part very intuitive, and reasonably priced. Just be sure to upload any and all IRS letters you get, and reach out to them via Contact Us for any questions. They provide good support!
Pros: My enthusiasm for using SurePayroll can be summed up in 3 words: Ease of Use. Whether you are paying Salaried employees, or Hourly -SurePayroll can work with your needs! They handle the filing of 941's and any other Payroll Related taxes - and make issuing tax related documents to your employees a breeze every January! You are also sent helpful emails when there is a holiday coming up, so you know to run your payroll early! I also get emails when an employee's Birthday or Wor-aversary is approaching!
Cons: I have to say for all my years running payroll, the part I like *least* has to be adding a new state to your payroll. This process is going to be a pain no matter what software one uses, but I feel like there could be a more streamlined process in place. Also - I have not tried this in a while, but if you would like to pay a 1099 contractor via direct deposit, and they use a Tax ID number rather than a SS#, you are going to hit a snag.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Benefits Administration | 2 | 2 | Shortlist |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| payroll | $34.03 | 3 | 31.0% | www.surepayroll.com/get-started |
| gusto | $16.61 | 4 | 14.4% | www.surepayroll.com/switch |
| jobber | $21.44 | 3 | 4.8% | www.surepayroll.com/get-started |
| surepayroll | $8.66 | 1 | 4.5% | www.surepayroll.com/get-started |
| small business payroll services | $96.37 | 1 | 4.5% | www.surepayroll.com/get-started |
| square payroll | $36.45 | 1 | 3.8% | www.surepayroll.com/get-started |
| adp payroll | $47.74 | 2 | 3.8% | www.surepayroll.com/get-started |
| quickbooks payroll | $28.50 | 3 | 1.9% | www.surepayroll.com/get-started |
| intuit payroll | $12.00 | 1 | 1.9% | www.surepayroll.com/get-started |
| gusto payroll | $27.22 | 2 | 1.8% | www.surepayroll.com/switch |
| online payroll | $51.09 | 1 | 1.3% | www.surepayroll.com/get-started |
| paystub generator | $5.32 | 1 | 1.0% | www.surepayroll.com/get-started |
| pay roll | $34.03 | 1 | 0.8% | www.surepayroll.com/get-started |
| run payroll | $11.32 | 1 | 0.8% | www.surepayroll.com/get-started |
| payroll company | $49.37 | 2 | 0.8% | www.surepayroll.com/get-started |
Online Payroll & Tax Service - SurePayroll: Your Last Switch
Switch to SurePayroll for quick, easy payroll. Stay for the features & service you need.
https://www.surepayroll.com › online › payroll
Be Sure About Your Payroll - SurePayroll: Your Last Switch
Switch to SurePayroll for quick, easy payroll. Stay for the features & service you need.
https://www.surepayroll.com
Online Payroll & Tax Service - SurePayroll: Your Last Switch
Switch to SurePayroll for quick, easy payroll. Stay for the features & service you need. Top Rated Payroll Service for Small Business, Nannies & Households.
https://www.surepayroll.com › online › payroll
Be Sure About Your Payroll | SurePayroll: Your Last Switch
Switch to SurePayroll for quick, easy payroll. Stay for the features & service you need. Full-service...
https://www.surepayroll.com
Online Payroll & Tax Service | SurePayroll: Your Last Switch
Switch to SurePayroll for quick, easy payroll. Stay for the features & service you need. Top Rated Payroll Service for Small Business, Nannies & Households.
https://www.surepayroll.com › online › payroll
Allison H. · Operations Manager and HR · Non-Profit Organization Management · November 24, 2025
I have been working with SurePayroll for almost a decade and have been more than satisfied with my partnership.
Pros: SurePayroll makes payroll and managing employees a breeze! The customer support is stellar compared to other companies I have worked with, not to mention it being a great value for the money!
Cons: I like the majority of things about SurePayroll, but they are limited as to Simple IRA Roth deductions for employees.
JANINE A. · Business Owner · Accounting · November 14, 2025
I find them to spend most of their time on marketing new clients but neglecting to take of the clients once they have signed up for the services.
Pros: Ease of onboarding employees, even during mid-year switch. The process was pretty easy and I worked closely with staff to insure accuracy.
Cons: Their promises to pay rewards for referrals and never follow through. When I contact anyone; I always get the answer "not my dept"
Vicki L. · Administrator · Environmental Services · June 30, 2025
I wasted my time and money on nothing but bad customer service from the Sure Payroll service company
Pros: I HATE SURE PAYROLL SERVICE COMPANY!!!! No service but Money takers. They will take your money with no better service. They have been charging the monthly service fees till April 2025, even though I called them to cancel the service last year, 2024. I changed the payroll service company to QUICKBOOKS/Intuit, the best company, with no hassle.
Cons: CUSTOMER SERVICE IS TERRIBLE. DO NOT WASTE YOUR TIME. NO EXPECTING BETTER PAYROLL SERVICE FROM SURE PAYROLL
Terri K. · Owner · Retail · May 15, 2025
Pros: Ease of use and how it shows the breakdown of money taken out of paychecks
Cons: There isn’t anything I particularly dislike about the system!
Mikayla S. · Director of Data Strategy · Education Management · April 21, 2025
Other than the service i think they are pretty good.
Pros: Customer Service is Great! They really seem to have a good sales team, and helo you set up.
Cons: They promise a referral program but they dont pay, I waited the 90 days they ask and payment never came. So dont waste your time recommending them any referrals.
Julio G. · Accounting · Food & Beverages · March 26, 2025
For small businesses wanting easy-to-use and budget-friendly payroll with lots of features, SurePayroll is worth considering. However, it's important to know that some people have had trouble with their customer support and account handling.
Pros: The fact that they help with tax filling is definitely a plus.
Cons: The customer service took a long time to reply
Ja Keya A. · Manager · Real Estate · March 24, 2025
Disappointing, not a full-service provider, nickel and dime you.
Pros: Low upfront rate or promo. If you refer or get a referral you can make a few $100s.
Cons: They will lure you in with a low rate or promo and then ask for additional money to do the basic tax stuff, such as issue W2s and file and pay yearend taxes. There are also several fees and add-ons they try to charge you. Their customer service agents will over-promise and tell you things that are not accurate, so then you have to deal with another agent to fix the issues.
Jorge Q. · Owner · Individual & Family Services · February 24, 2025
I am very pleased with SurePayroll because it is user friendly. The process to submitting payroll is quick and simple. SurePayroll does most of the work for me in terms of calculating taxes and evem filing quarterly taxes for me! I highly recommend SurePayroll.
Pros: It is so easy to use and there is a team dedicated to help teach you step by step what to do.
Cons: I am a fairly new business, so understanding what they take care of vs. What my responsibilities are (tax info for example), was a little confusing at first, but certainly not their fault.
Katie F. · Owner · Chemicals · February 20, 2025
SurePayroll has been easy to navigate from a consumer point of view.
Pros: I like that I get notifications easily to by email when I am being paid. I also love the simplicity of checking my paystubs. Everything is listed in a way that is easy to understand.
Cons: I wish it would send me a paystub email. That way I don't have to login. I can just quickly glance over it when I get paid.
Kennedy F. · Speech Language Pathologist · Health, Wellness and Fitness · February 20, 2025
The platform for SurePayroll is efficient and simplifies the payroll process. The ability to access payroll information easily is the best feature.
Pros: SurePayroll is a user friendly software for payroll.
Cons: The website for the system is a bit complicated to navigate.
Brenda S. · Case Manager · Legal Services · February 6, 2025
Pros: I love that employees are able to easily access their paychecks online and make any changes on their own.
Cons: We asked about adding time tracking and never received the steps for how to get it up and running at our properties.
Josephine L. · Regional Manager · Real Estate · January 22, 2025
I was not impressed when out organization used this system.
Pros: It is a system that allows you to get paid or pay your employees.
Cons: It wasn't the easiest system to use when it can to paying employees. The customer service wasn't the best either.
Robert D. · Sports Director · Recreational Facilities and Services · November 7, 2024
SurePayroll is a solid option for small businesses or households looking for an affordable, easy-to-use payroll solution, but it may fall short in terms of customer service and flexibility
Pros: The platform is user-friendly, with a straightforward interface that allows users to run payroll quickly, often in just a couple of minutes.
Cons: I want to report dissatisfaction with SurePayroll's customer service, citing long wait times, difficulties in resolving issues, and unhelpful support representatives
Arina B. · Bookkeeper · Real Estate · August 13, 2024
If I had it to do over again, I would have gone with a different company. They seem ok for large companies that have dedicated staff to handle payroll. But their customer service is absolutely awful, and the support is often non-existent. I would shop around and find a company with better service, even if you have to pay more.
Pros: Surepay did a decent job once we got it setup. It ran our payroll well, and they have a range of options on how to file. As long as you don't have an issue the company is pretty decent.
Cons: $8f
Robert K. · Manager · Consumer Goods · July 16, 2024
Overall, this software has done what we needed it to do. We have had occasional issues with its functionality, and as previously mentioned, customer service is very lacking.
Pros: It functions in a basic way. It will do what you want it to do, but do not expect much more.
Cons: It does not function much beyond the basics. Customer service is terrible, as well.
Chris D. · Chief Marketing Officer - Administrator · Hospital & Health Care · July 1, 2024
Pros: Ease and accuracy. Onboarding very simple.
Cons: Nothing. I guess I have to use at. Least 40 characters to finish this review so this is what I think is dumb.
Laura W. · Owner · Alternative Medicine · February 15, 2024
Pros: Nothing - I've called their customer service 6+ times this week and they are no help.
Cons: I used Surepayroll in 2022 and recently heard from the IRS that Surepayroll hasn't submitted my tax dollars. I am now chasing/begging Surepayroll to help locate the missing money.
Anonymous User · CEO · Consumer Goods · February 7, 2024
Very good. Only the attempt to procure workers comp insurance was troublesome.
Pros: It is very easy to use and maneuver around the website.
Cons: Customer service does not always get back to you promptlt
Chris D. · Consultant · Health, Wellness and Fitness · January 23, 2024
It was a good experience; I had no issues with the payroll or paying the tax.
Pros: It was a great experience working with [sensitive content hidden], he offers excellent customer service.
Cons: It can be difficult to understand how some features work
Silvia M. · Owner · Real Estate · January 23, 2024
Seamless to set up and easy to use. My implementations was quick and seamless.
Pros: Sure payroll is easy to use and simple interface.
Cons: Not sure it will scale as I grow. If I had a large number of employees, I will need to automate timecard entry, and I'm not sure how that looks in Sure Payroll.
Dwight B. · Owner · Hospital & Health Care · January 23, 2024
Pros: It’s easy to do there is all you need and asistance is very good
Cons: We like all. Woks easy and everybody can use it
Luis E C. · Car sales · Automotive · January 23, 2024
I would highly recommend it to any business operation of any size. It has been an affordable and highly functional resource for us.
Pros: Inexpensive to set up and highly functional features to address the needs of small, medium or large scale operations.
Cons: Our experience so far has been extraordinary. We have been using the system for about 3 months and the utility has been extraordinary. Customer service and support has been outstanding. I am yet to have a complaint.
Benjamin J. · Chief Operations Officer · Management Consulting · January 23, 2024
Pros: Most affordable, simple solution in an overcrowded, expensive industry
Cons: There is nothing I haven’t liked as of yet
Dylan M. · Owner · Consumer Goods · January 23, 2024
| 2 |
| 10 |
Shortlist |
| Payroll | 2 | 28 | Shortlist |
| Human Resources | 2 | 47 | - |
