Rating
4.9
234 reviews
Categories
1
Founded
2017
Employees
180
Funding
3.9M
Private Equity
Instinct is the veterinary industry's first practice management software with natively integrated digital treatment sheets so you can keep track of patient history and treat your patients from one place. We call this a Veterinary EMR. Instinct's suite of expert-guided tools allow hospitals to supercharge practices, create a safer environment for all patients, and restore work-life harmony for veterinary teams.
Ad spend / mo
$336
23 paid keywords
Paid visits / mo
62
Organic keywords
1,787
Organic visits / mo
3,977
Authority
29
1,290 ref domains
Creatives run
42
as Instinct Science
Active now
13
last 14 days
Advertising since
May 2023
3+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Instinct Science - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Veterinary Practice Management Software advertisers - the validated angles to copy. See the niche →
(234 reviews)
Its been great, the team are super helpful and pleasant to work with. I've appreciated their time helping me.
Pros: Its ease of use and easy search options. When I have needed to find information, its been easy to use.
Cons: None - the product has been great and the team are really easy to work with if there is ever an issue.
Lucy N. · RVT · Veterinary · September 7, 2025
I love it, it is extremely intuitive. It truly works well for a large speciality hospital. They also will adjust the things we need
Pros: The treatment sheet is very good for ICU patients Your team works with AMC very well to change the things we need
Cons: More drop down menus Blood transfusion integrated to have every 15 minute intervals AX mode have the PIP/PEEP part of the graph
Samantha B. · Manager of ECC · Veterinary · September 6, 2025
Amazing. The customer support is so friendly and that time I emailed the company just to say that I liked the little hedgehog on the sleep screen got such a friendly email back.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Veterinary | 1 | 3 | Ad |
Domain confidence 98%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| cloud-based veterinary practice management software | $126.21 | 1 | 37.5% | info.instinct.vet/cloud-based-vet-software |
| pims veterinary | $13.84 | 1 | 20.5% | instinct.vet/products/instinct-emr/ |
| plumbs' | $10.69 | 1 | 19.0% | instinct.vet/products/plumbs/ |
| instinct software | $8.06 | 1 | 4.8% | instinct.vet/ |
| vello vet | $3.95 | 1 | 4.5% | info.instinct.vet/veterinary-management-software |
| cornerstone pms | $14.43 | 1 | 4.2% | instinct.vet/products/instinct-emr/ |
| avimark download | $3.58 | 1 | 3.0% | instinct.vet/products/instinct-emr/ |
| instinct pims | $8.99 | 1 | 2.4% | instinct.vet/ |
| instinct.vet | $6.73 | 1 | 1.8% | instinct.vet/ |
| avimark app | $6.63 | 1 | 1.8% | instinct.vet/products/instinct-emr/ |
| veterinary hospitalization treatment sheet | $2.09 | 1 | 0.6% | instinct.vet/products/instinct-emr-for-primary-care/ |
| ezyvet software | $8.90 | 4 | 0.0% | instinct.vet/products/instinct-emr/ |
| veterinary software systems | $17.15 | 3 | 0.0% | info.instinct.vet/cloud-based-vet-software-b |
| evetpractice pulse | $4.27 | 4 | 0.0% | instinct.vet/ |
| anesthetic monitoring sheet veterinary | $6.57 | 4 | 0.0% | instinct.vet/products/instinct-emr-for-primary-care/ |
Digital Vet Treatment Sheets - No More Paper Treatment Sheets
Automatic charge capture means fewer missed charges and more revenue. Built right in.
https://www.instinct.vet
Instinct Veterinary Software
Veterinary Practice Management — Track patient history, boost revenue, and simplify hospital management with Instinct EMR. Streamline your vet practice with Instinct EMR. Manage records & workflows effortlessly.
https://www.instinct.vet
Digital Vet Treatment Sheets - No More Paper Treatment Sheets
Structure your workflows, clarify your records, and give your team peace of mind.
https://www.instinct.vet
Built by Vets, for Vets | See Instinct EMR in Action
Switching is easier than you think. Book a demo and see Instinct EMR today. Automated charge capture, real-time tracking, and safety checks. All built in.
https://www.instinct.vet
Instinct Veterinary Software
Veterinary Hospital Software — Track patient history, boost revenue, and simplify hospital management with Instinct EMR. Enhance team efficiency with automated scheduling and 24/7 expert support. Built by Vets, For Vets.
https://www.instinct.vet
Pros: It's the most user friendly, intuitive, and helpful program I've ever used. The integrated Plumb's function makes medication orders so easy. The EMR and charge capture integration with the terminals is great. The anesthesia monitoring form is so much smoother than the paper and I've never come across another program that uses anything else.
Cons: I like everything it is my absolute favorite program as a technician, especially in a busy ER and when it comes to the treatment sheet
Simone C. · RVT · Veterinary · September 6, 2025
Saves me time, makes me money, I love it. I will not work at a hospital that does not use it. Could not be happier.
Pros: I love your guys' shit! Keep up the solid work. So effiicient, so stream-lined and integrative. -Dr. Jordan A Marcus
Cons: Wish there was an easier way to track patient weights. Wish there was a way for associates to track our production, not just admins.
Jordan M. · Emergency Veterinarian · Veterinary · September 6, 2025
I find the software really easy to use and train new staff on. I have used many different products but always happy to work in a practice with Instinct
Pros: Very intuitive software and love the color when medications are scheduled, due or outstanding. It provides a very easy way of prescribing medications or treatments
Cons: Sometimes can be laggy to use, but wondering if this is my practices wifi setup? otherwise a very good software
Connor B. · Registered Veterinary Nurse · Veterinary · September 6, 2025
great. I have not had any issues of concern that I need to note. Some times the updates throughout the days are not accurate
Pros: the ease of using it. I find it less complicated than other systems. There are less issues navigating it
Cons: limited compared to other systems. It is easy to use however not as detailed as other systems like Ezyvet
Morgan G. · owner · Veterinary · September 6, 2025
I really have liked using it. I went from a clinic with a whiteboard to this and it is much more organized and easy for everyone in the hospital to see
Pros: Very easy to use. Information stays very organized between hospitalized and outpatients. Haven't really had any issues.
Cons: The search feature is a little hard to work/find sometimes as someone who isn't very good with technology.
Autumn T. · Vet Tech · Veterinary · September 6, 2025
10/10 - used it for ICU nursing for about 5 years. it made my job so much easier and great way to review previous notes
Pros: very used friendly! as an ER nurse this program made my job soooo much easier! I use a different program now and it does not compare
Cons: nothing! I honestly would not change anything about the program and have nothing bad to say about it.
olivia s. · nurse · Hospital & Health Care · September 6, 2025
I am very happy we went with instinct and commonly tell others our positive experiences. It was a lot to get it set up but overall easy now that set up.
Pros: The ease of use. We can just through relief vets into it with minimal training and very intuitive. That it is very intuitive overall. That it is really good to not miss charges. The improvements that occur fairly quickly based on user suggestions.
Cons: Having to ask team to make vitals. Waiting for them to be made. That it doesn't prompt you when client chat occurs. Improved search now but before it was search. The inability to search patients based on things like diagnoses.
Rebecca L. · Medical Director, owner · Veterinary · September 6, 2025
I have had an amazing experience by far and recommend it when I go to hospitals that don’t have it. 100% recommend.
Pros: I like how convenient it is when we have to do patient treatments. It is easy to use and quick. 5 stars
Cons: Sometimes when there is an update it can lag but it’s not so common. It is sometimes slow but then it can pick up quickly.
Thairiny R. · Lvt · Veterinary · September 6, 2025
I've had a great experience with Instinct whiteboard and with Standards. I love the client handouts in Standards and literally use it everytime I work.
Pros: It is very easy to use and shows everything very clearly. I also love that the formulary is built right in and easy to access.
Cons: The way my practice has it set up. We didn't think everything through when implementing it. I do wish the team helping with the set up worked with our management more on better ways to implement it.
Morgan T. · Vet · Veterinary · September 6, 2025
Easy! Intuitive!!!! I’ve used it now for 4-5 years (vet school into my first two ER jobs) and it is the easiest, most user friendly program.
Pros: It is the easiest and move intuitive EMR and treatment sheet ever! I began using Instinct in veterinary school and now am on my second hospital. It is literally like an iPhone in terms of ease of use/how intuitive it is to use. At this point in my career, I don’t know that I would work at a hospital not using Instinct. If you’re still using cornerstone for a treatment sheet - PLEASE consider trying Instinct! I believe in this EMR so much I dream of working for them one day - LOL!
Cons: None. Sometimes they make interface changes I don’t love but they are always open to feedback and they will quickly edit things for userability as needed.
Carly G. · ER Veterinarian · Veterinary · September 6, 2025
Overall I have a great experience with Instinct, the least favorite part would be the internet service sometimes but not really related to program itself
Pros: Easy to use and I can quickly get the information in the record. It is easy to follow the information and easy to look at
Cons: Inputting the treatment plan, adjusting the time for treatments can be a little confusing sometimes to put the end time of the treatment
Bertha C. · Vet Tech · Veterinary · September 6, 2025
I love it, it is easy to use and constantly changing. If there is anything I need help with. I can jump on the chat and the team is always ready to help.
Pros: Its payment capture utility makes it easy to audit transactions for any errors during our end of day process.
Cons: The initial set up was rough, but there were facilitators the whole way through. Support is always helpful too.
Sinuhe F. · Practice Manager · Veterinary · September 6, 2025
Great! I find it easy to use and train new staff members. Nurses love using it because it’s organized
Pros: Plumbs integration and the fact that it calculated drugs and gives me safe ranges. Easy to edit and change
Cons: No sync with our current pins software, can’t integrate directly so costs don’t cover over which is tough.
Thamires N. · Er vet · Veterinary · September 6, 2025
Very happy with this EMR system. The program is easy to use and even new functions tend to be very intuitive (millennial over here). Very responsive customer support. They seem to really care about the clinic's experience in using the program.
Pros: Very intuitive to use. Very adaptive, responsive to requests for changes within program. Ability to have preloaded templates for specific procedures or conditions to load into estimate and/or treatment plan. Love the ability to generate drug doses based on patient weight, flag doses that may be inappropriate, and ability to pull up plumbs page for a given drug in plumbs.
Cons: Suspect most of my frustrations are with our personal setup vs. inherently in Instinct. Same list of line items for treatment sheets and invoice. Sometimes we have multiple similarly named line items because we have different item names for the treatment sheet (e.g. ECG hourly) that we don't want to have charged to the invoice as 12 separate items each hour during the shift, so then we have an ECG hourly per 12 hour charge. Wish that some treatments completed in treatment sheet would auto populate in initial exam document so that dose, route, time was logged without having to be manually typed in.
Brittany B. · Emergency Veterinarian · Veterinary · September 6, 2025
Pros: I love that this product had built in safety features. I utilized it with students and training doctors alike. This product was aesthetically pleasing and made it easy to determine how to prioritize patient treatments. This product is surpassed any other electronic treatment plan system that I’ve worked with.
Cons: I wish that I was able to take pictures of patients lab work in the system to have an electronically upload to be viewed outside the clinic.
Lucas B. · LVT · Veterinary · September 5, 2025
Its better than some software options I have used. I would like there to be a notification option on the client chat on the left side like task list options notify. Our instinct rep is AMAZING and very helpful
Pros: I like that plumbs is built in and that discontinued items are still on the treatment sheet to review if needed.
Cons: I would like the automatic charging options to be simpler to add new treatments. i.e. when you attach an auto charge it can be difficult to capture the charge appropriately if the treatment is marked off sooner or later than scheduled
Kristina J. · Patient Care Coordinator · Veterinary · September 5, 2025
Amazing! I love everything overall and love that the feedback I give is often followed later! Instinct is easy to use and great overall for all levels of technology users.
Pros: Easy to use even for those who struggle with technology. I love how easy everything integrates. My favorite is the live help at any time! Everything is amazing!
Cons: When updates make visual changes. I appreciate the updates that are always being made but I wish the visual aspect would stay more similar. It slows us down each time there is an update. I would love the option to opt in or out of some feature updates also.
Susan C. · CVT, Manager · Veterinary · September 5, 2025
Pros: Clinician brief is what I usually go to for a lot of articles and recent publications, helps a lot,have been using information
Cons: Nothing much I can think about,can bring in more iCE stuff which helps a lot to even gain information and CE too
Anupreet S. · Vet · Veterinary · September 5, 2025
Amazing! I tell everyone about it and the wonderful features from charting, orders, body maps, and estimates.
Pros: The anesthesia charting for accurate monitoring, the whiteboard feature for inhospitality patient care, and the ability to put in orders and have them be math-checked to reduce potential incorrect dosing.
Cons: I did not work with it for long enough to experience problems but the 2 months I had with it were amazing and I will choose this over any other PIMS.
Ares A. · RVT · Veterinary · September 5, 2025
Looks very easy to use and very user friendly. Easy to see what treatments are coming due and what has already been done so multiple
Pros: Plumbs integration, less medication errors. Our clinic is starting to use it and so far so good. The training was easy to follow
Cons: Anesthesia sheet can be a bit difficult to insert CRI's and other changes that are coming. It wasn't intuitive
Liz S. · ECC RVT · Veterinary · September 5, 2025
I love it! Having everything in one place is so helpful. I haven’t used it for a long time but will continue to use and recommend.
Pros: Everything is in one place. It’s easy to track procedures done, anesthesia, and billing. Having a quick login in and ability to access from any computer
Cons: It can sometimes double my charges or not charge items. I wish there was also an offline mode so when internet goes down I can still use it.
Taryn A. · Vet Assistant · Veterinary · September 5, 2025
Instinct has exceeded my expectations as both a practicing veterinarian and practice owner! Hands down the best EMR system I have used, and I know it is only going to improve as the industry advances.
Pros: Cloud feature User friendliness Snippets Plumbs access Oh and the staff loves the triva! I really have nothing bad to say about this system!
Cons: The only down fall for our urgent care model is the lack of integration with Idexx Pacs, although this is in the works as I write this!
Chey B. · Veterinarian · Veterinary · September 5, 2025
Highly recommend, we used to use paper treatment sheets but now since we have switched to Instinct it's so much easier.
Pros: The treatment plans are so helpful, I love that Plumbs monograph is fully integrated into the product, very visually appealing and easy to understand.
Cons: It can be difficult to see all of the orders/having to scroll to see things, having things be missed accidentally. It would be great if there was some sort of pop up message to communicate with the rest of the team when new orders have been put in for a patient.
Bridgett C. · Veterinarian · Veterinary · September 5, 2025