Rating
4.7
3,255 reviews
Categories
4
Founded
2014
Employees
350
Funding
88.8M
Series C
Brightwheel is a childcare management software designed for preschools and daycares to streamline operations and enhance family communication. This app simplifies administrative tasks, automates billing, and fosters parent connections. It centralizes information, manages admissions, and handles digital check-ins and reports.
Ad spend / mo
$3K
4 paid keywords
Paid visits / mo
1,412
Organic keywords
74,883
Organic visits / mo
266,983
Authority
52
7,936 ref domains
Creatives run
100
as DSSV, Inc.
Active now
75
last 14 days
Advertising since
Jan 2023
3+ yrs running
Last seen
today
still active
The shared messaging across Childcare & Daycare Management Software advertisers - the validated angles to copy. See the niche →
(3,255 reviews)
Extremely positive. I was scared about making the switch to brightwheel but I really am glad we made the switch now.
Pros: I love how easy brightwheel is to use. Other apps that I’ve used before have not been this way to use. It is cheaper than what my company was using before and I love that. It’s so easy to manage my students and see where they are at all times. I’ve never come across any bugs or issues. I love that I can easily use it on my phone or my computer if I have more time. It’s very easy to share pictures with parents and other staff. I’ve never needed to reach out to customer support so no advice there!
Cons: I actually really love brightwheel. I haven’t come across anything that I would change about it. It’s been a breath of fresh air after the other app I came from.
Olivia G. · Teacher · Child Day Care Services · April 23, 2026
Great minimal problem easy to teach other the program and user friendly. We use it all day every day great for communication
Pros: Keeps trackband easy to use and navigate. Easy to teach on great with overall user friendly. Makes planning and communication better overall
Cons: Alot of extra we dont need but is is great got bigger companies that use them over hreat for us we love it
Sally S. · Admin · Education Management · March 28, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Gradebook | 1 | 1 | Ad |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| tadpoles | $2.19 | 1 | 81.1% | mybrightwheel.com/demo-request-c/ |
| lillio | $4.73 | 1 | 18.7% | mybrightwheel.com/demo-request-c/ |
| daycare newsletters | $6.73 | 2 | 0.2% | mybrightwheel.com/demo/ |
| best management app for daycare | $0.00 | 1 | 0.0% | mybrightwheel.com/demo/ |
Daycare Management App
See How Brightwheel Works — Your Complete Pre-School & Childcare Software System. Built for ECE Providers. Track & Share Activities. Attendance & Management. Features Built for ECE. #1 ECE Management App. Streamline ECE Workflows. Communicate Easily. Simple Pricing Plans.
https://www.mybrightwheel.com
Daycare Management App | Daycare Scheduling
Your Complete Pre-School & Childcare Software System. Trusted By Millions Of Educators And...
https://www.mybrightwheel.com
#1 Rated Childcare Software | Brightwheel Daycare Software
Your Complete Pre-School & Childcare Software System. Get a free demo of the most powerful & easiest-to-use childcare management solution today! #1 ECE Management App. Try Free for 30 Days.
https://www.mybrightwheel.com
Brightwheel Daycare Software
Daycare Scheduling — Trusted By Millions Of Educators And Families. Your Complete Pre-School & Childcare Software System. Built for ECE Providers.
https://www.mybrightwheel.com
I use it everyday for work. I like how your can do your lesson plans on it , observations and parent communication.
Pros: I love the ease of use and the awesome features of messaging other room within the center. The ease of use with interaction with the parents.
Cons: Maybe how it glitches every so often but it usually comes back on line. Ok other than glitches it's fine
Sheryl R. · Daycare assistant · Primary/Secondary Education · March 19, 2026
Easy to use. Parents appreciated being able to see updates. Staff liked that the software was easy to learn and things could be done quickly on their end.
Pros: Appreciated the Home Screen and how easy it was to see how many children were logged in to the system.
Cons: Disliked that months before our contract ended, we started losing access to features on our account. Wish that their was capability to search through messages with keywords.
Anonymous User · Assistant Director · Education Management · March 19, 2026
I do not have any complaints about this software. The parents and staff love using this software daily!
Pros: How easy and fast it is to use and communicate with parents and staff regarding the child's daily activities
Cons: I do not have any complaints about this software. The parents and staff love using this software daily!
Heather L. · Director and teacher · Education Management · December 15, 2025
Brightwheel is great to use to track the daily happenings with my child and offer updates for other families.
Pros: The ease of use remains the most important. I also like the wide range of uses it has, which prior I was unaware it had so many varying options. Videos, pictures, chats, logging times of events, etc.
Cons: i can not think of any cons at this time. I love Brightwheel and all the things I can do with it. It makes my day go by easier knowing my child's happenings.
Kim M. · Director · Child Day Care Services · December 8, 2025
Brightwell is a great all in one platform for billing, attendance tracking and overall communication
Pros: Secure platform for sensitive information and financial data, easy to use for parents and teachers, easy to navigate
Cons: Reporting features could be expanded, allow for more customization of specific reports and classroom materials
Kali H. · Office Manager · Child Day Care Services · November 27, 2025
Pros: Brightwheel is a highly convenient childcare and student management platform. It includes features like photo sharing, announcements, direct message, and more. It can be downloaded as an easily accessible app on both mobile devices and computers.
Cons: Brightwheel does not store photos for free, requiring users to pay to access photo galleries from the past.
Sanaa M. · Teacher · Education Management · November 26, 2025
Its great!! 10/10 would recommend. I am glad my daycare chose to use this app. I had never used anything like this for my oldest child
Pros: I absolutely loved being able to see my daughter through out her day. The information provided helped me ask my daughter specific questions about her day. As well as know if she would be tired or hungry at pick up time. You can also save the photos to your device. You are also able to invite family members so they can see how their granddaughter is doing for example.
Cons: It would be great if when your child ages out there was a folder of photos you could download. Or maybe a list of highlights!
Cassie C. · insurance coordinator · Hospital & Health Care · September 19, 2025
I love the app! I know the teachers and admin have to make efforts to utilize the features more but maybe a way to make it easier can make the difference.
Pros: I like that I am able to see videos and pictures of my child. I like the message option for all staff or just admin. It makes it easier as parents work throughout the day can feel connected to their children.
Cons: I wish there were ways teachers can upload or include moments in the classroom without feeling tied to a tablet. And the pay function I wish was easier to use. I don’t like putting my card info and have my account withdrawn and I was prepared for yet.
Belineda J. · Family support resource Specialist · Child Day Care Services · August 21, 2025
Pros: I love how I can use it to quickly communicate with parents about schedules, behaviors, and how any staff member can see the communication
Cons: I cannot think of any big or even consistent cons of using this program aside from having to educate new staff on how to use it
Logan H. · Director · Child Day Care Services · August 2, 2025
I used to use it daily throughout the day to update parents and leave messages like, ‘please bring diapers’ etc
Pros: It is very easy to use and allows quick and simple updates in a few minutes throughout the day. Parents love it
Cons: It applies more to a daycare than a preschool. At preschool we don’t need the added features like nap times
Debra G. · Office manager · Education Management · July 3, 2025
My overall experience with brightwheel is a good one. I haven't had many problems and the few I have encountered were easily solved.
Pros: Brightwheel has updated and fixed bugs since last time I reviewed. Though I use for a daycare ap, for my daughter.
Cons: I haven't found any cons from using brightwheel as opposed to before. Though I do use it less often now. Though not because of any problem with the app itself.
Angel H. · Manager · Food & Beverages · July 1, 2025
I am loving brightwheel for allowing me to keep better tabs on my son's daycare experience. It is free for parents and easy to use!
Pros: I love that Brightwheel allows me to be a more active participant in my child's daycare experience. I am able to change my payment method if needed. I also have access to photos taken during the day and can message my providers!
Cons: Brightwheel is very user friendly, I have been using it for a few weeks and have not found an issue with it yet!
Hailey S. · Teacher · Education Management · June 2, 2025
Pros: It is very easy to communicate with my child's teachers. I also love that it lets me know what my child is doing throughout the day. The picture feature makes it fun and gives me something to look forward to throughout my day.
Cons: It can be hard to see what exactly needs paid for if you are using it through the mobile app. Otherwise it is a great tool.
Jessica S. · Parent · Child Day Care Services · May 29, 2025
brightwheel has made payment and form collection so much easier to manage and collaboration seamless
Pros: brightwheel is the easiest platform to get forms and payment information out to parents and store in one spot
Cons: brightwheel doesn't have the best user interface so makes it harder to navigate. A strong mobile app could help
Pat D. · Treasurer · Child Day Care Services · May 22, 2025
Overall my experience was ok. It got me through the first year of running my first childcare center, but ultimately I switched products.
Pros: I enjoyed the ease of having everything I needed to manage in one place. Attendance, staff time cards, sharing documents with clients, email communication, etc.
Cons: I did not like the billing platform. Any time I needed to issue a refund it was confusing to log correctly.
Leighann B. · Director · Education Management · May 2, 2025
We use it for our daycare, it’s a good program and it makes it easy to pay and check invoices.
Pros: I like the interface, it’s easy to navigate and view all areas I need to see. Straightforward and clean.
Cons: If you only have one child I would prefer to not have to click into that child.
Arielle L. · Contract Specialist · Government Administration · April 17, 2025
I would give the platform 8 out of 10. In fairness, all three of my programs use Brightwheel. I don't have experience with any other platform. I also like the fact they listen to your feedback and make improvements.
Pros: The platform is user-friendly. It's nearly an all inclusive platform to manage my program. There's trainings, how-to videos, best practices, resources for parents and the ability to integrate curriculum.
Cons: The dislikes are constraints on reporting and ability to control your own data. Also, team members that are also parents have to login separately using different email addresses.
Alfreda B. · Director · Child Day Care Services · April 15, 2025
The more we use Brightwheel, the easier it gets. They make improvements constantly. They even accept suggestions!
Pros: We love that everything we need to run our preschool is in one tool. Attendance, billing, messaging parents, scheduling... it's all there in one place.
Cons: It took me a little too long to learn the financial process... but I'm old school! I strongly suggest practicing for an extended length of time before actually using the financials.
Cissy K. · Assistant and Enrollment Director · Child Day Care Services · April 14, 2025
The onboarding process was very smooth and the Brightwheel team was very helpful! After using Brightwheel for months now the team is still helpful anytime I have questions and they are quick with responses. I enjoy using Brightwheel in our program.
Pros: It houses all of the features we need for our child care program. Attendance, parent communications, staff information, student information and more!
Cons: The set up of facility rooms is a little difficult to make work with our AM and PM schedule of students.
Rachel W. · Director · Child Day Care Services · April 9, 2025
Overall very good! Nice to be connected with my son's learning during the day. Easy one-stop-shop for all things related to his school
Pros: I like being able to pay through the app, being able to decide who to select for messages, like the ease of communicating with my son's school
Cons: I wish my son's school would use the calendar feature more and have the calendar push automatic reminders about days off, special things for school, etc.
Nicole T. · Marketing Manager · Printing · April 7, 2025
Immediate results to parents on a daily basis
Pros: It has helped me to keep record of my daily schedule and accountability for each child's activity for the day. I love the fact that I can share the child's goal/milestones with the parents daily
Cons: I love the program it has allow me to have enough time to get all the things necessary done. Right at my fingertips
Lisa M. · Owner · Child Day Care Services · April 7, 2025
We've have had a wonderful experience with Brightwheel! If there are ever any issues that we need help with, someone is quick to help us!
Pros: Communication! I also love how much time it saves me and my teachers on paperwork!
Cons: There is nothing that I dislike about Brightwheel!
Kristin P. · Daycare Director · Child Day Care Services · April 4, 2025
It has been for the most part an over all blessing. I had Mother Goose years ago and it at that time was much cheaper. The price most definitely has increased greatly for sure. I wish that this was not such an issue but over all a blessing.
Pros: Everyone is very willing and able to help with your questions. If they don't know the answers they direct you to someone who knows.
Cons: Not having a direct line to call for curriculum help right away to change orders. You have to wait or send emails.... send a detailed order sheet..
Johanna S. · Early childhood daycare provider · Child Day Care Services · March 27, 2025
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