Rating
4.4
102 reviews
Starting price
$12.99
Per Feature
Categories
4
Founded
2016
Employees
200
Funding
63M
Series B
Be a hero at work with Otter for Teams, the enterprise-ready AI-powered assistant that improves collaboration by generating rich notes for meetings, interviews, and presentations. Focus on the conversation rather than on taking notes, knowing Otter got it. Otter is the modern method for capturing and finding important spoken information, freeing teams to be more productive and engaged.
Ad spend / mo
$83K
1,866 paid keywords
Paid visits / mo
60,872
Organic keywords
58,310
Organic visits / mo
268,632
Authority
63
33,605 ref domains
Creatives run
100
as Otter.ai, Inc.
Active now
100
last 14 days
Advertising since
May 2022
4+ yrs running
Last seen
today
still active
Running 3 ads on LinkedIn as Otter.ai - a paid B2B channel, on top of any Google/Capterra spend.
View on LinkedIn Ad LibraryThe shared messaging across AI Transcription & Meeting Assistant advertisers - the validated angles to copy. See the niche →
(102 reviews)
Pros: It ties recording and transcribing into one app. It's easy to use and I love the export options for both the audio files and the transcriptions as a PDF or word doc.
Cons: The transcriptions can run together or be a little messy, but that's true of every transcribing app. It's still vastly better than having to time stamp and revisit audio every time you're trying to find something. It's also pretty pricey if you're not going to link it to other apps, which I don't. The value might be better for businesses that use it more frequently.
Jakkie G. · Freelancer · Arts and Crafts · May 9, 2026
I'm new to Otter, but so far it's been very helpful. The summaries from meetings are thorough and help me to just focus on what's being said instead of taking notes.
Pros: The new feature of recording and getting transcripts and a summary without having it in your meeting is great. Their email is right, that sometimes that can be awkward, and when you're just looking for a summary, it's perfect.
Cons: Having it auto-join all of my meetings, and it took me a bit to figure out how to turn that off. Now, I only have it join very specific meetings, and I use the other record feature more frequently.
Katherine W. · Project Manager · Design · April 10, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Closed Captioning | 1 | 9 | - |
| Transcription | 1 | 14 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| otter ai | $1.54 | 1 | 11.8% | otter.ai/ |
| otter | $0.66 | 1 | 7.5% | otter.ai/ |
| transcribe audio to text | $2.00 | 1 | 2.0% | get.otter.ai/interview-transcription/ |
| otterai | $1.54 | 1 | 1.6% | otter.ai/ |
| google cloud speech-to-text | $5.15 | 1 | 1.6% | get.otter.ai/interview-transcription/ |
| voice to text | $1.47 | 1 | 1.5% | otter.ai/speech-to-text |
| note taking apps | $2.40 | 1 | 1.4% | get.otter.ai/meeting-notes/ |
| otter.ai | $1.54 | 1 | 1.3% | otter.ai/ |
| audio transcription | $2.13 | 1 | 1.2% | otter.ai/audio-to-text |
| recording | $0.85 | 1 | 1.1% | get.otter.ai/interview-transcription/ |
| youtube transcript generator | $0.82 | 1 | 1.0% | otter.ai/youtube-transcript-generator |
| google docs voice typing | $1.66 | 1 | 0.9% | get.otter.ai/interview-transcription/ |
| transcript of any video | $1.54 | 1 | 0.9% | otter.ai/video-to-text |
| transcribe video to text | $1.52 | 1 | 0.8% | otter.ai/video-to-text |
| notes app | $1.00 | 2 | 0.8% | otter.ai/blog/best-note-taking-tools |
Convert Audio to Text: Free, Instant AI Transcription
Convert audio to text with Otter.ai! It’s free, easy, and accurate. Record & Transcribe. Automated Meeting Notes.
https://www.otter.ai
Convert Video to Text: Free, Instant AI Transcription
Convert your videos to text for free instantly with Otter’s fast, accurate transcription. Record & Transcribe. Automated Meeting Notes.
https://www.otter.ai
Free YouTube Transcript Generator: Convert Videos to Text
Try Otter’s free YouTube transcript generator — fast, accurate, and easy. Record & Transcribe. Automated Meeting Notes.
https://www.otter.ai
Convert Audio to Text
Free, easy and accurate — Convert audio to text with Otter.ai! It’s free, easy, and accurate. Record & Transcribe. Automated Meeting Notes.
https://www.otter.ai
Convert Audio to Text for Free
Free, Instant, and Accurate — Convert your audio to text for free! Try Otter for fast, accurate AI transcripts. Record & Transcribe. Automated Meeting Notes.
https://www.otter.ai
after 4 years I still love Otter for the ease of connecting to Zoom calls, good accuracy, and real-time transcription.
Pros: i am enjoying exploring the AI assistant to quickly find quotes and synthesize material into usable text.
Cons: would like an easier way to correct transcripts. maybe the AI component can do this, but I haven't tried it yet.
elaine w. · Freelance writer · Writing and Editing · March 19, 2026
Useful when it works, can sometimes become overwhelmed with transcriptions and can't differentiate between speakers, time codes not always accurate. But still does save time from manual note taking.
Pros: Otter is great for meeting integration and note taking, transcripts and especially for annotation and autmated summarys.
Cons: Notes that are emailed to members after meetings are only accessible with an account. This is not always suitable when meeting with those outside the organisations.
Anonymous User · Secretary · Entertainment · July 31, 2025
My experience with Otter has been underwhelming. While it offers basic note capture, it often misses the mark on structure, clarity, and delivering usable summaries. I’ve found more value using other AI-powered notetakers that do a better job identifying action items, segmenting conversations, and maintaining formatting that’s ready to share with teams.
Pros: Otter does a decent job at capturing general meeting notes, especially when conversations are clear and well-paced. It can be helpful in keeping a record of discussions for later reference, and the automatic syncing is convenient across devices.
Cons: The biggest issue is the inconsistency in transcription accuracy and the lack of clarity around action items. Notes often feel disorganized or overly generalized, which makes it harder to pull key insights or next steps. Compared to other AI notetakers on the market, Otter lacks structure and context-aware features that help users make sense of what was discussed.
Kelly M. · Founder · E-Learning · July 7, 2025
So far my experience has been pretty good. It was very accurate and created very good transcripts of multiple recordings and meetings for me.
Pros: I like how easily Otter takes a recording of a meeting, podcast, etc and is able to quickly produce a transcript that is very accurate and correct.
Cons: The list of apps that it integrates with is relatively low. I am sure this will increase with time but right now I could see that being an issue for some.
Dennis d. · Business Owner · Information Technology and Services · July 4, 2025
We used Otter.ai for a long time and appreciated its reliable transcription and note-taking capabilities. It served us well for basic meeting capture, and we liked the ability to upload audio and use the mobile app for in-person recordings. That said, as our workflow became more complex, we needed a tool that didn’t just transcribe but also understood the context of conversations and helped us take action. We recently switched to Fathom, and the difference was immediate—full video recording on Google Meet, smarter summaries, and better action item tracking really leveled up our post-meeting process. Otter is a great starting point, especially for simple transcription needs. But if you’re looking for deeper insight and follow-through from your meetings, you may eventually find yourself looking for more.
Pros: •Mobile App for In-Person Recording – Being able to use the Otter app to capture live, in-person conversations on the go was incredibly convenient for meetings outside the office. (Note we are in a single consent state and are not required to inform the other party of the recording). •Audio Uploads – The option to upload pre-recorded audio for transcription was helpful, especially when we needed to process recordings after the fact. •Simple and Straightforward – The interface was easy to use, and it got the job done for basic transcription needs. That said, both the mobile recording and upload features had limitations, restricted durations, less context awareness, and occasional accuracy issues with action items or complex conversations.
Cons: •Limited Monthly Minutes – Having to track usage and stay within a set number of transcription minutes added unnecessary stress to our workflow. •Transcription Accuracy Was Hit or Miss – Even in clean audio environments, transcripts often topped out around 85% accuracy, requiring frequent edits. •Weak Action Item Detection – Otter rarely captured the real “next steps” or key takeaways from meetings, which meant we still had to manually review everything. •Shallow Context Understanding – It transcribed what was said, but lacked the ability to understand the why or how, which limited its usefulness for deeper meeting insights. •Limited Value for Complex Conversations – In meetings with layered topics or fast-paced discussion, Otter often lost the thread and produced generic summaries.
Brad P. · CMO · Marketing and Advertising · May 28, 2025
Overall good experience! I feel like it has improved so much and the calendar integrations are really useful.
Pros: Really easy to use. Calendar integrations are really useful
Cons: Sometimes transcriptions are not accurate if there are too many people in the meeting.
Mariana V. · Social Media Lead · Marketing and Advertising · April 23, 2025
Great experience overall. My experience is a no-frills AI and transcription tool that does what it says on the box.
Pros: Simple and easy transcription service. Easy to search through past interviews and notes with AI.
Cons: It is a pretty solid app, no complaints. It didn't have a wide range of functionality.
Johnny P. · UX Designer II · Computer Software · April 16, 2025
Otter excels at fast, accurate transcription. Perfect for meetings and interviews, provided the audio is clear. Some errors need manual correction.
Pros: Otter produces impressively accurate transcripts, especially for clear audio recordings. Using the search function saves me time. Fast processing is a significant benefit.
Cons: Because of accents and background noise, the system often makes mistakes and fails to recognize speech correctly "Speaker", thus impacting the accuracy. The editing tools are super basic, so fixing things is a pain. It can be pricey.
Mohamad A. · Team Leader · Higher Education · April 5, 2025
Just renewed for another year. Saves me time on typing minutes and makes my job easier. Would recommend to others.
Pros: Transcribes meetings so I do not have to take minutes. Easy to use and upload recordings. Price is good as other products were more expensive
Cons: It often transcribes the wrong words. I did some research and had to purchase a better microphone. I realize that it will not get everything correct but some times it is really bad.
Lori F. · Parks and Recreation Director · Government Administration · March 14, 2025
It has been excellent overall once I figured out all its capabilities, which took some time.
Pros: for a relatively low-cost point, it does so much with regards to transcribing calls and online meetings as well as uses AI to generate summaries, and inquiries can be made as well.
Cons: Lack of initial training and onboarding were lacking, which could have been helpful in utilizing the product more fully from the get-go.
Benjamin D. · Owner CEO · Hospital & Health Care · February 16, 2025
my experience hinges more on the partners reactions and they were great.
Pros: I love the overview I received after the calls were done and the automated mail system.
Cons: I think the breakdown could have been more detailed
Steven K. · Principal · Capital Markets · January 16, 2025
Pros: While having an interview, it is good to record and transcribe the meeting concurrently.
Cons: I liked the Otter ai and tried to subscribe it but it was too expensive.
Zeynep E. · Student · Higher Education · January 9, 2025
Using Otter has been a game-changer for my productivity. Its ability to transcribe meetings and notes accurately has saved me countless hours.
Pros: Otter is incredibly user-friendly and intuitive. It has streamlined my workflow significantly.
Cons: While Otter is excellent, it occasionally struggles with accurately transcribing complex technical terms. However, this is a minor issue compared to its overall utility.
Drew A. · Founder · E-Learning · January 7, 2025
Pros: Integrates well with MS products. Provides great summary reports.
Cons: Need to manually select which meetings to attend.
Ben R. · HR Manager · Legal Services · December 23, 2024
It was inexpensive but required a lot of time double-checkin the transcriptions which was very frustrating. If you have audio that is clear and concise, it would work fine but if there's background noise or accents, it often wouldn't pick up correctly.
Pros: It was inexpensive and easy to use and integrate.
Cons: The transcriptions often come out very strange and inaccurate.
Melanie L. · Editor-in-Chief · Publishing · December 15, 2024
I can login to my Otter dashboard and see at a glance which calls are upcoming, past recordings and transcriptions, and available features. It's fairly user-friendly. Otter is now my go-to for recording and transcribing calls. Otter timestamps, generates notes, and identifies action items and highlights from my meetings.
Pros: I love the instant transcription feature and the fact that you can 'set and forget' Otter with your meetings -- the app will ask to join your calls and take notes, summarize your conversations, and can even take screenshots so you don't forget details.
Cons: I can't figure out how to uninvite Otter to some of my events that are offline and don't have a conference call, even if I toggle the app off in specific events in the dashboard. Otter still tries to attend the event in my calendar reminding me when my kid's kindergarten starts and stops. :) I've toggled it 'off' for this event in the dashboard, but that hasn't resolved the issue. I consider this to be a minor problem given how powerful the app is for my workflow. By the way, I haven't had an issue removing or uninviting Otter from a video conference call, JUST in-person events, which Otter can't 'attend' anyway! LOL.
Kaitlin M. · Content Strategist · Marketing and Advertising · December 10, 2024
I had an overall good experience with this software.
Pros: It is user friendly and automatically starts recording after the meeting starts.
Cons: You only get 30 minutes of recoding time for the free version!
Rebecca T. · Admin. Asst. · Religious Institutions · November 1, 2024
Not great the set up from the provider and the third-party provider Epos now was really exhausting and we currently are still off-line because we cannot differentiate between breakfast and lunch cut off period
Pros: Not much really, while The back of house looks easy to use, I found it in reality not
Cons: The install and set up where you only get an allocated half an hour from an advisor was no good
Charles E. · Owner · Hospitality · August 12, 2024
Pros: You don't have to worry about taking notes during meetings.
Cons: The free subscription is very limited if you attend meetings regularly which is capped at 300 monthly transcription minutes; 30 minutes per conversation.
Anonymous User · Founder · Accounting · August 8, 2024
Pros: I think this is such a game changing tool! I love that it creates to do lists and summaries. It makes organizing thoughts and meetings so much easier
Cons: Nothing! I think its excellent and one of my most helpful tools
Carrie B. · Business Owner · Entertainment · July 8, 2024
Poor got my money and don't respond to my customer support requests
Pros: It was good until they changed the terms after 2 months of new contract. Then they instituted limits and would not respond to my customer support requests.
Cons: It was good until they changed the terms after 2 months of new contract. Then they instituted limits and would not respond to my customer support requests.
Ricky T. · minister · Religious Institutions · May 6, 2024
Pros: Otter's transcripts were fast, accurate, and easy to export to other systems.
Cons: It was too expensive to upgrade compared to other similar offerings.
Zack P. · CPO · Financial Services · March 28, 2024
For a free version, there are far better call transcribers, even paid versions. If you have to worry if there will be missing parts and frequently incorrectly transcribed words, it makes the use of it void.
Pros: It was easy to link up to Zoom and read through the transcription.
Cons: The transcriptions that were given were often cut off and incorrect, so having to go over them again, including the summary made using Otter void. At least the free version.
Beatrice G. · Brand Strategy Consultant · Management Consulting · March 1, 2024
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| Note-Taking | 1 | 16 | - |
| Artificial Intelligence | 2 | 45 | Shortlist |