Rating
4.5
2,073 reviews
Starting price
$59
Per User
Categories
11
Founded
2021
Employees
3600
Funding
3.2B
Debt Financing
GoTo Webinar is trusted by more customers than any other online webinar solution and powers millions of webinars each year. Whether you use webinars for marketing, training, or corporate communications, GoTo Webinar puts the fun back into webinars with reliable technology that’s super simple to use. Get the features, integrations and analytics you need to engage your audience and make personal connections that drive your business.
Ad spend / mo
$132K
96 paid keywords
Paid visits / mo
10,765
Organic keywords
70,564
Organic visits / mo
301,725
Authority
58
42,463 ref domains
Creatives run
75
as GoTo Technologies USA, LLC
Active now
45
last 14 days
Advertising since
Jul 2023
2.5+ yrs running
Last seen
today
still active
The shared messaging across Live Webinar & Virtual Training Delivery Platform advertisers - the validated angles to copy. See the niche →
(2,073 reviews)
Pros: The integration with HubSpot makes it easy to track registrations and attendees. The flexibility with type of webinar - live or prerecorded - makes it easy to plan properly.
Cons: More editing options for prerecorded webinars would be nice. The branding options for each webinar are good but could be better.
Lexi R. · Sr. Director, Lead Development · Information Services · May 12, 2026
Guide Marketing I incorporate webinars as a fundamental aspect of my value delivery to clients and acquisition of new clients. On the event management part, GoTo Webinar is dependable and supports gathering registrations, reminders, live sessions, file sharing during the presentation. The cost is higher than what I would run based on the size of operation I operate, but the professionalism that it brings to the client facing events is well justified.
Pros: It used to be a lot of a gamble hosting a live client webinar without technical hiccups. GoTo Webinar alleviated nearly all of that fear during my initial event via it.
Cons: There are very limited background choices as a marketing professional. At this price, I want a tool that has more visual flexibility with my brand directly depending on the quality of the presentations.
Edward T. · Founder and Marketing Strategist · Marketing and Advertising · April 23, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Live Streaming | 1 | 5 | - |
| Mobile Learning | 1 | 5 |
Domain confidence 95%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| goto | $12.51 | 1 | 22.0% | www.goto.com/connect/demo |
| go to | $12.51 | 1 | 9.9% | www.goto.com/offer/connect/a |
| go-to | $12.51 | 1 | 2.9% | www.goto.com/offer/connect/a |
| vonage | $12.78 | 6 | 1.6% | www.goto.com/offer/connect/phone-system |
| goto download | $8.89 | 1 | 0.4% | www.goto.com/connect/demo |
| go to assist | $3.88 | 1 | 0.4% | www.goto.com/offer/connect/a |
| goto app | $15.78 | 2 | 0.4% | www.goto.com/connect/demo |
| go webinar | $24.78 | 1 | 0.3% | www.goto.com/connect/demo |
| gotomeet | $4.56 | 1 | 0.3% | www.goto.com/offer/connect/a |
| go to download | $8.89 | 1 | 0.2% | www.goto.com/connect/demo |
| go to phone | $19.59 | 2 | 0.2% | www.goto.com/offer/connect/a |
| go to trial | $51.12 | 1 | 0.1% | www.goto.com/offer/connect/a |
| goto connect pricing | $27.23 | 1 | 0.1% | www.goto.com/offer/connect/a |
| goto connect sales | $95.74 | 1 | 0.1% | www.goto.com/offer/connect/a |
| go to mtg | $7.34 | 1 | 0.1% | www.goto.com/connect/demo |
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Overall, I’ve had a positive experience with GoTo Webinar. It’s reliable and easy to use for running structured webinars, trainings, and presentations, and it makes organizing events fairly straightforward. Meetings run smoothly, and features like file sharing and background options help keep things professional. It’s also good value for money, and customer support has been helpful when needed. While there are some limitations with customization and engagement features, it still works well as a dependable tool for delivering organized online sessions.
Pros: I really find GoTo Webinar useful since it allows important topics to be discussed in a structured way. Event management is straightforward, and meetings run smoothly.
Cons: There are also occasional limitations with customization and engagement features during meetings, which can make sessions feel less interactive, although the platform still performs reliably for structured presentations and trainings.
Estela G. · HR Assistant · Law Practice · April 16, 2026
Pros: It is super helpful for me! My company uses GoTo, and with webinar, I learned how to get even more use out of it!
Cons: I love GoTo Webinar, the only thing I wish I could have seen is more reviews. Whether they post it or it could be directly on the site.
Abby P. · EA · Banking · February 25, 2026
Scheduling webinars for new hires is among the vital benefits that I realize with GoTo Webinar currently.
Pros: As a HR Generalist, I am able to host, record and stream webinars. Running polls and Q&A is another thing that I like since it allows me to get customer feedback.
Cons: The bugs that I was experiencing as a new user are no more since the vendor offered free support when I was customizing the features.
Doris D. · Human Resources Generalist · Oil & Energy · January 15, 2026
GoToWebinar is a run-of-the-mill webinar platform that delivers a standard experience. While it does exactly what you expect at best, it can derail events at worst. Common audio and video issues led us to navigate away from this product, which was disappointing given the time we had invested into learning and integrating the product.
Pros: I like the ability to share documents uploaded for guests, enabling you to provide slides or relevant documentation for the event.
Cons: Audio/Visual technical issues and errors caused us to evaluate and move forward with a competitor. the issues caused glitches and did not ever complete shut down a webinar, but it did affect client participation and professionalism.
Logan B. · Owner · Facilities Services · January 12, 2026
Grande efficienza Molto presenti in caso di bisogno La piattaforma supporta molte persone La qualità del prodotto ottimo
Pros: Facile intuitivo eccellente assistenza piattaforma semplice e funzionale Il Sig [nascosto contenuto sensibile] mi ha assistito perfettamente
Cons: Tutto ok Bisogna leggere attentamente per comprendere tutto Ma l’assistenza e’ Sempre pronta ad aiutare
Silvia M. · Odontoiatra · Medical Devices · January 7, 2026
Pros: Seems like every other viewer except...see Cons. Overall it is fine. It's making me type more words to meet 100 characters so...
Cons: I cannot stand how the page darkens at the bottom when I move the mouse. Why? It obscures the material that some of us actually read. Also, the volume is extremely quiet - I don't remember that from previous webinars so it may be just today's, but it needs more volume.
Jonathan S. · Lawyer · Law Practice · December 1, 2025
GoTo Webinar has been around for a while as a top option for marketing webinars and, to a lesser extent, for meetings and online classes during the pandemic since newer alternatives/competitors quickly added more features.
Pros: Simple to use and integrates well with CRM software, making meetings, management, and marketing webinars straightforward.
Cons: Features and background options are limited compared to newer options although value for money is not impacted per se at the free level.
Anonymous User · IT Dev Consultant · Education Management · November 17, 2025
Using the same platform for internal meetings creates a standardized experience. Everyone knows how to log in, share, and interact, leading to more efficient and less distracting meetings.
Pros: One of the key strengths about Webinar It's incredibly easy for every employee to join and us. It just needs a single click on a link, which reduces frustration and technical support issues compared to complex software. I like the fact I can text every staff person whether it’s one person or more at one time. It’s very intuitive, simple and easy to use.
Cons: Overall I’m very pleased but if I have to pick one thing that I like least would be at times it seems to be a little slow loading on our system.
Tim P. · CFO · Alternative Medicine · October 28, 2025
great! way to use great information and quick!
Pros: it funcitions better then previously and gets me lots of info
Cons: nothing at all i am completely satisfied for my uses
Liberty M. · sales man · Automotive · June 18, 2025
Coming from ON24, I was looking for a cheaper platform while not loosing all the main webinar features. GoToWeb fit the bill. Although it wasn't as customizable as the previous platform, it was easy to use and integrate into my CRM.
Pros: The learning curve to get familiar with the platform was relatively short. Easy integration with HubSpot.
Cons: The features are basic but useful. It didn't have all the bells and whistles of my previous platform, ON24.
Sean C. · VP, Marketing and Program Management · Health, Wellness and Fitness · May 20, 2025
Overall my experience with GoToWebinar has been positive. I have hosted small and large webinars with the same quality for both. Even during COVID times it had little lag.
Pros: I like that GoToWebinar made it easy for multiple people to be hosts. It also gave a longer time limit for your webinar than GoToMeeting.
Cons: It would be cool to be able to customize the look of the presentation window more so each webinar didn’t all look the same.
Katie T. · Marketing and Development Coordinator · Civic & Social Organization · March 27, 2025
Good platform, easy to use and they really assist you in the process.
Pros: It is very known in the academic world so people when they are attendees don't feel overwhelmed by the platform. You can hide the attendees so when you have competitors they dont know about the existance of each other.
Cons: Once, I set up a webinar and it was recorded and we had audio issues that could not be fixed instantly, we had to reschedule.
Elena Lilian S. · Marketing Specialist · E-Learning · February 6, 2025
Overall experience is great, easy to join and be informed.
Pros: The most like thing about GOTO is we can join the webinar via email and they will inform me one hour earlier and 5 minutes earlier.
Cons: I can not send out the signup form to others who wants to join the webinar. No options to send the webinar invitation.
Mia Z. · Student · Education Management · January 13, 2025
Pros: Uno dei migliori tool per fare webinar. Tantissime funzionalità e automazioni utili nel flusso di comunicazione.
Cons: Il costo un po’ alto, non è per tutte le tasche.
Cristina S. · Consultant · Marketing and Advertising · December 26, 2024
Pros: The user experience is seamless. It can be used on a laptop or phone to join a webinar
Cons: Initial set up can be a bit tedious but once you get it, it works
Anonymous User · CEO · E-Learning · November 24, 2024
Pros: Incredible features and capabilities for hosting webinars
Cons: It's too expensive for our needs, but can see how the price justifies itself with larger scale webinars and projects
Anonymous User · Social Media Strategist · Marketing and Advertising · August 9, 2024
Our incredible experience with GoTo Webinar has been marked with huge prints of success in our online events. GoTo Webinar is now our go-to virtual social house for hosting our webinars and online selling events. Thanks for everything GoTo Webinar especially for being the best.
Pros: GoTo Webinar has a very simple interaction interface that allow everyone to comfortably contribute during live events. It has very advanced security features which give our conversations the desired privacy and safety. GoTo Webinar video and audio quality are so clear which makes our live events very smooth without interruptions.
Cons: Working with GoTo Webinar has been simple and very effective. No complaints have arose.
Christina S. · Area Director of Sales · Hospitality · July 30, 2024
We are having a very simple yet productive experience hosting online events with GoTo Webinar. It allows us to have our events comfortably and has top notch audience interaction tools which makes our events very active and engaging.
Pros: GoTo Webinar has a very simple audience interaction interface and features which makes our online events very lively and engaging. The raise hand function allows audiences to call for host attention without distracting their presentations. It is easy to plan and organize an online event and invite audiences. It offers excellent visuals and sound quality which makes conversations very clear.
Cons: GoTo Webinar intuitive and simple user interface makes it a very easy to use product. Nothing to dislike about it at all.
Bodamer T. · Foreign Language and Localization Administrator · Translation and Localization · July 2, 2024
Pros: Fostering efficiency and real-time virtual classrooms and e-learning facilitation. Online payment processing.
Cons: Nothing to regret, infact it has fully boosted class attendance.
FRED K. · Students' President · Higher Education · May 9, 2024
Pros: Favorite thing about the Go-To Meeting Experience is that I'm able to share a Powerpoint presentation with the sales team from every State Farm office nationwide on the video conference. This means I don't have to do 10 separate meetings with every sales team and it saves me so much time!!
Cons: Shoot, I can't think of anything. It works great for me!
Nathalie S. · Licensed Insurance Agent · Insurance · May 9, 2024
It has been a very good experience with GoTo Webinar. It help us to host huge virtual sales webinars that are very lively and engaging. With GoTo Webinar, we have been able to engage thoroughly with prospects through virtual conferences.
Pros: It is very easy to setup a virtual webinar with GoTo Webinar. It offers webinars top quality visuals and audio making conversations to be very clear. It makes it possible for more than one person to present which is very useful during sales webinars. Engaging with the other webinar audience is very simple.
Cons: GoTo Webinar has been at its best while serving us. There has been no issues encountered. Definitely nothing not to like about it.
Ziva R. · Sales Services Manager · Retail · May 8, 2024
Pros: Uniqueness in virtual whiteboard meeting webinars and internal departmental and online learning facilitation. File sharing and screen recording.
Cons: We are much OK with all features it offers.
Jackson M. · Head of Operations · Higher Education · May 5, 2024
Pros: GoTo Webinar is the main tool that enables me to create and schedule online events.
Cons: I do not experience any flaw nor fail to customize any feature on GoTo Webinar.
Asnath G. · Assistant Projects Manager · Information Technology and Services · April 26, 2024
- |
| Screen Recording | 1 | 5 | - |
| Virtual Classroom | 1 | 6 | - |
| Webinar | 1 | 7 | Shortlist |
| Web Conferencing | 1 | 8 | - |
| Registration | 1 | 9 | - |
| Video Conferencing | 1 | 9 | - |
| Internal Communications | 1 | 12 | - |
| Conference | 1 | 15 | Shortlist |
| Mobile Event Apps | 1 | 15 | Shortlist |
| Remote Work | 2 | 22 | - |