Rating
4.7
936 reviews
Starting price
$6
Per User
Categories
9
Founded
2009
Employees
6000
Okta is the leading provider of identity for the enterprise. The Okta Identity Cloud connects and protects employees of many of the worlds largest enterprises. It also securely connects enterprises to their partners, suppliers and customers. With deep integrations to over 5,000 apps, the Okta Identity Cloud enables simple and secure access from any device. Thousands of customers, including Experian, 20th Century Fox, LinkedIn, and Adobe trust Okta to work faster, boost revenue and stay secure.
Ad spend / mo
$74K
337 paid keywords
Paid visits / mo
34,200
Organic keywords
169,938
Organic visits / mo
1,500,393
Authority
71
59,287 ref domains
Creatives run
100
as Okta, Inc
Active now
100
last 14 days
Advertising since
Nov 2022
3.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Okta - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Identity & Access Management (IAM/IGA) advertisers - the validated angles to copy. See the niche →
(936 reviews)
My overall experience with Okta is amazing, I like how easy it is to use, but also knowing my privacy and security won't be compromised.
Pros: My favorite thing about Okta is the password management and the ease of the use. The customer support is always amazing as well.
Cons: My least favorite thing about Okta is the fact that the value for the money is a bit costly but also worth it to me.
Sarah F. · Insurance Prior Authorization Specialist · Hospital & Health Care · May 19, 2026
Overall, my experience with Okta has been pretty positive. It makes logging into work apps much easier and saves time day to day. Once everything is set up, it runs smoothly and feels reliable.
Pros: What I liked most is how simple it makes logging in. Single sign-on saves a lot of time, and I don’t have to deal with passwords as much. The dashboard is clean and easy to navigate, so finding apps is quick. Overall, it feels reliable for everyday use.
Cons: What I liked least is that it can feel a bit clunky at times, especially when something doesn’t sync right and you get locked out. Also, some setup steps aren’t very intuitive, so it can be frustrating if you’re not super familiar with it.
Manuel V. · POD Coordinator · Hospital & Health Care · May 4, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Customer Identity and Access Management (CIAM) | 1 | 3 | - |
| Privileged Access Management | 1 | 3 |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| okta | $1.68 | 1 | 32.2% | www.okta.com/ |
| okt | $45.76 | 1 | 10.5% | www.okta.com/secure-identity-commitment/ |
| fastpass | $5.93 | 1 | 2.5% | www.okta.com/resources/whitepaper-fastpass-deployment-guide/ |
| auth0 | $6.87 | 3 | 1.5% | www.okta.com |
| okta verify app | $3.92 | 1 | 1.3% | www.okta.com/products/single-sign-on-workforce-identity/ |
| entra.microsoft.ocm | $4.91 | 1 | 1.1% | www.okta.com/resources/whitepaper/enable-self-service-password-resets/ |
| what is sso | $3.07 | 1 | 1.1% | www.okta.com/blog/identity-security/single-sign-on-sso/ |
| okta pricing | $7.57 | 1 | 0.9% | www.okta.com/pricing/ |
| okt a | $1.68 | 1 | 0.9% | www.okta.com/ |
| okta dashboard | $1.32 | 1 | 0.8% | www.okta.com |
| okta app | $5.93 | 1 | 0.7% | www.okta.com/resources/whitepaper-fastpass-deployment-guide/ |
| openid | $5.51 | 1 | 0.7% | www.okta.com/solutions/small-business/ |
| okta verify login | $1.23 | 1 | 0.6% | login.okta.com/ |
| auth0 login | $4.68 | 1 | 0.6% | www.okta.com/partners/google/ |
| cisa zero trust maturity model 2.0 | $28.94 | 1 | 0.5% | www.okta.com/resources/datasheet/identity-is-the-core-of-federal-zero-trust-environments-gated/ |
Single Sign-On | SSO | Okta
Securely Connect Your Users With Up to 5 Apps Free Using Okta SSO and MFA. Sign Up Today.
https://www.okta.com
Customer Identity Cloud Free Trial | Okta
Discover why thousands of customers and millions of people use Okta every day.
https://www.okta.com
Why Customer Identity? | Okta
Deliver Secure, Frictionless Digital Experiences to Your Customers with Okta. Learn More. Secure Customer Data with the Leading Identity and...
https://www.okta.com
Secure Identity for Employees, Customers, and AI | Okta
Discover why thousands of customers and millions of people use Okta every day.
https://www.okta.com
Custom App Integration | Okta
Simplify the way your users connect to apps and boost your IT team's efficiency.
https://www.okta.com
In general, Okta has remained a reliable and safe identity platform couple with a user-friendly experience for user management across the company. By setting up a single authentication system in my work in technical product support, it is easier to get along with users and support staff. Besides the security aspect, it also makes it convenient for users to log in to crucial applications. Yes, some advanced features need technical skills for configuration, but after doing all the groundwork, Okta is known for giving a steady and smooth identity management experience.
Pros: Okta helps in providing a secure and smooth identity management experience probably by making user authentication and access control much less of a chore across various systems. The Single SignOn mechanism is dependable, and the range of compatible applications and setups is quite large, which means less time in preparation of new applications. Besides, the admin console is simple and offers great transparency to user activities, security events, and lifecycle management. Besides providing excellent round-the-clock support, automated provisioning and deprovisioning help in cutting down the manual working hours drastically while at the same time ensuring compliances are maintained.
Cons: Some areas of configuration can be overwhelming especially when it comes to working on advanced policies or custom integrations. It might require strong technical background to resolve SSO problems and in some cases the material provided might be aimed at those who are more familiar with the identity protocols such as SAML or OAuth. Pricing could be a factor if an organisation carries out multiple operations and hence needs several addons. Even though reporting is up to the mark, it cannot be said to be as versatile as the specialized analytic tools.
Hadi B. · Product Coordinator · E-Learning · April 23, 2026
Our experience with Okta has been very positive. It provides robust identity and access management with strong security features. User onboarding and management are streamlined, and the interface is intuitive. While setup requires some effort initially, the platform delivers reliable performance, good support, and long-term value for enterprise use.
Pros: 1. Strong password management and secure authentication features 2. Smooth user interface with easy navigation 3. Efficient user onboarding and lifecycle management 4. Reliable customer support and documentation Good value for money considering enterprise-grade security
Cons: 1. Initial learning curve can be slightly steep 2. Pricing may feel high for smaller teams 3. Some complexity in advanced configurations 4. Onboarding setup can require careful planning
Nikita B. · Senior Business Development Executive · Information Technology and Services · April 21, 2026
Over all the experience with of the has been positive it has help line authentication and improved security across our organisation once everything is set a properly it run smoothly and become the reliable part of daily operations
Pros: What i like most about okta is how easy it makes access management. The single sign on feature is really convenient it says time and it is of remembering multiple passwords it also has strong security features like multiple authentication which gives us confidence that our system are well protected all its amplifies both user access and admin control
Cons: One thing that could be improve is the user interface its functional but not always very intitute special for new users also in set up an integration can you bit Complex and many require some technical expertise
Anonymous User · Senior business development executive · Information Technology and Services · April 21, 2026
Overall, my experience with Okta has been positive. The platform provides a reliable and secure way to manage user access across multiple applications, with features like single sign-on and multi-factor authentication making day-to-day use much more convenient. It has helped streamline onboarding and improve overall security within the organization. While there is a learning curve when it comes to setup and administration, and some configurations can be complex, the platform’s scalability, strong integrations, and consistent performance make it a valuable solution for identity and access management.
Pros: What I liked most about Okta is its strong security and ease of access management combined in a single, cloud-based platform. Features like single sign-on and multi-factor authentication make it much easier for users to securely access multiple applications without juggling credentials, while still maintaining a high level of protection. I also appreciated how it centralizes user management, allowing IT teams to automate provisioning and streamline onboarding, which improves overall efficiency. The platform’s scalability and reliability stand out as well, making it suitable for growing organizations, and its flexibility in integrating with a wide range of applications adds to its overall value.
Cons: What I liked least about Okta is that its interface and administrative setup can feel complex, especially for new users or smaller teams without dedicated IT support. While the platform is powerful, configuring policies, integrations, and workflows often requires a deeper level of technical knowledge than expected. Additionally, troubleshooting issues can sometimes be time-consuming, particularly when dealing with authentication errors or integration mismatches. There are also occasional concerns with pricing, as costs can add up quickly depending on the features and scale needed. Overall, while Okta is highly capable, the learning curve and complexity can be a drawback.
Anonymous User · Manager · Retail · April 19, 2026
Overall, I can look past the cons because it stays secure. Okta is a great way to manage single sign on and I like it.
Pros: Okta helped keep our data secure. The MFA system was great and easy to user. Getting users set up was easy too.
Cons: I had a few cons, it was sometimes really slow and sometimes the "keep me logged in" feature did not work. I get the 2FMA things but why have the option if it does not work?
Anonymous User · Student Helper · Education Management · April 1, 2026
Overall, Okta and their verification software was a great value for the money that provided a streamlined onboaridng process along with password management, smooth daily sign in, and allowed me to get right to work at the beginning of each day.
Pros: Okta provided a clear and easy way to verify and streamline onboarding at one of my first jobs in Los Angeles. The user interface was clean and simlpe, the verification process allowed me to manage my passwords without worrying about data leaks, all without an insane learning curve.
Cons: While I only used Okta for a short period of time, I think the one thing I'd build on would be the cloud integrations. While they exist, at the time Okta seemed just one step behind.
Charlie L. · Assistant Editor · Entertainment · February 20, 2026
Pros: The ability to integrate with all of our cloud offerings as well as our on prem installed software. The integration and ease of use makes it an Easy go to solution.
Cons: Some of our on prem tools did t have documentation on how to integrate but we were able to figure it out with the support
Michael G. · Partner · Computer & Network Security · February 16, 2026
Okta is comparable to Duo Security, which I used with another employer. Okta is reliable and user-friendly. No complaint from this user!
Pros: Once Okta is installed on your mobile device, it's really a breeze to get the dual-factor authentication done.
Cons: I have to authenticate myself 20 times a day, but that's probably the point of this security feature. Having facial recognition does make the process a lot smoother.
Anne-Lise G. · HRBP · Food & Beverages · January 25, 2026
Our overall experience has been almost 100% positive, which is unusual, but refreshing. As a non-profit, Okta offered us a fantastic discount and several hours of free implementation services under their Okta for Good program. The service has been 100% solid and the utilization of their Lifecycle Management using our HR system as a source has greatly improved our workflow.
Pros: It's quite easy to use. It's widely compatible with a wide range of services. Support, the few times that we've needed them, have been responsive and quite helpful. We've worked with their Professional Services team on a couple of occasions and found them to be extremely competent and great to work with. They communicate well on service interruption issues or upcoming events that may impact our service.
Cons: There hasn't been much not to like, at least for what we use it for. If I have a complaint, it's that their logs can be a bit difficult to decipher, but part of that is because we don't need to do so all that often.
Anonymous User · IT Director · Hospital & Health Care · January 22, 2026
Mi experiencia general con Okta ha sido buena y productiva para realizar mi trabajo con la seguridad de tener privacidad en todo momento.
Pros: This application is easy to use. It is convenient for maintaining the privacy of each client and staff member.
Cons: Al comenzar a configurar la aplicación para usarla es un poco confuso para mi ya que no soy expecta en tecnología
Anonymous User · behavior stabilition aid · Mental Health Care · January 20, 2026
Pros: It has multiple working integrations available and a nice guide to make them work, it allows multi-property segmentation
Cons: The cost is VERY high, and sometimes the support is not fast in providing solutions. Moving users from one site to another is complicated
Giovanni P. · IT Manager · Hospitality · January 10, 2026
Overall, my experience with Okta has been positive, with strong security and convenience outweighing the initial complexity and cost.
Pros: What I liked most about Okta is how reliable and user-friendly it is for identity and access management. Single sign-on works smoothly and saves a lot of time by allowing access to multiple applications with one secure login. The security features, especially multi-factor authentication and centralized user management, are strong and give confidence that accounts are well protected.
Cons: On the downside, Okta can feel complex to configure at first, especially for advanced policies and custom workflows. Some administrative tasks require a learning curve, particularly for teams without prior identity management experience.
Altay B. · Athlete · Sports · December 23, 2025
Okta is a leading identity management solution that excels at securing access, reducing password-related support issues, and centralizing user access policies. It’s particularly strong for organizations that:
Pros: I like okta because it’s a very unique site for an authentic verification it’s very easy to manage and get worked pass through the active help of customer support if when needed, Okta is known for strong security, the fact that it allows to sing in to multiple applications with one set of credentials,it’s giving a 100/100 to me and I will highly root go okta.
Cons: Being honest without a doubt okta is very much flexible to use and recommended,it’s quit expensive in cost but worth every penny of it when being purchased. Although integrations, and automation often requires experienced IT staff and can take time.
Ikpa U. · Ambassador · Broadcast Media · December 22, 2025
It's an easy-to-use application that allows you to manage the entry and exit of large groups of people. It offers various verification methods that add extra security to the login process. Its interoperability across devices makes its level of compatibility unparalleled.
Pros: The easy password management and two-factor authentication they offer are great security features. In addition, it can be used on different devices simply by logging out on one, which adds versatility.
Cons: Sometimes, when the application is open on two computers simultaneously, it experiences technical problems and freezes on one machine, instead of the session closing on the other.
Marco C. · Pre Litigation Legal Assistant · Legal Services · December 20, 2025
It is a secure, reliable, and powerful identity management tool, best suited for organizations that need strong security. However, it requires time to learn and is not cheap my overall experience is positive...
Pros: Its a strong security and authentication features. It supports multi-factor authentication (MFA), single sign-on (SSO), and biometric verification, which makes login very secure. Once set up properly, it works smoothly and saves time because users don’t need to log in again and again to different apps.
Cons: The learning curve is high, especially for beginners.Initial setup and configuration can feel confusing and complex without proper documentation or experience. Also, pricing is expensive for small businesses or individual users..
Lily H. · Cloud security Engineer · Facilities Services · December 17, 2025
Great experience no major setbacks , good security and customer identity. Multi factor authentication is so important to us
Pros: Ease of use even for non IT teams, secure and one click SSO which saves time inputting passwords. Automatic bug detection and any other threats. Offers customers identification with customized login experiences
Cons: Customer support teams always sow whenever we need help and this is risky for our organisation as our security is concerned
Betsy W. · Head of operations · Telecommunications · December 7, 2025
Okta gives us a reliable way to control user access and keep authentication consistent across the company. SSO reduces password issues, and MFA adds solid protection for sensitive systems. We also use Okta logs to support our security monitoring. The setup needed planning, but once everything was in place, it worked smoothly and has been easy for the team to manage.
Pros: Okta makes logins easier with one secure sign-on, improves security with flexible MFA, and helps us manage access changes quickly. It also integrates well with our security tools for monitoring activity.
Cons: Setting up the apps and policies takes time, and some advanced settings require a bit of learning before you get comfortable.
Connor W. · IT Security Specialist · Staffing and Recruiting · December 4, 2025
Okta gives us a clean way to control who can access our systems and how they log in. SSO reduces password problems across the network, and MFA adds solid protection for sensitive areas. It also helps us track login activity more clearly, which supports our security checks. The setup took planning, but once everything was configured, it worked smoothly.
Pros: Okta cuts down on password issues, adds reliable MFA, and makes it easy to manage user access from one place. It also works well with our security tools, which helps with monitoring and investigations.
Cons: The setup and policy tuning take time, especially when connecting many apps. Some advanced settings also require a bit of learning in the beginning.
Sadie C. · Network Security Engineer · Information Technology and Services · December 3, 2025
Okta has made our daily operations smoother by giving us one secure login for all our apps. It reduced support work, made onboarding faster, and added solid MFA protection for important systems. The setup took some effort at first, especially when connecting different apps, but once everything was in place, it has been reliable and easy for our team to use.
Pros: Okta simplifies daily work by handling all logins in one place, speeding up onboarding and improving security with MFA. It also connects well with the main tools we use across the business.
Cons: The initial setup needed careful testing, and some admin features take a little time to learn, especially if you're new to identity management.
Jane D. · Operations Manager · Information Technology and Services · December 2, 2025
Okta is flexible and easy to integrate making it a great choice for organizations that want to improve how they manage identities.
Pros: The interface is clean and easy to navigate. Features like quick clipboard copying are convenient and overall the platform feels stable and straightforward to use. Signing in is simple there are multiple login options and resetting a forgotten password only takes a moment.
Cons: Honestly, I do not have anything to complain about everything just works smoothly. Overall is good experience.
Kuldeep B. · Cordinator executive · Consumer Electronics · November 30, 2025
Pros: There's no a single bug or issue during okta customization tracking password is much more good that's all I like about okta
Cons: Okta price is very high now than when we just started using their tool but it works effectively so I'm not bothered
Babette N. · ADIS · Architecture & Planning · November 29, 2025
Customization of okta is easy great dashboard with customer support I can manage everything on the go
Pros: I like okta capabilities and their features it manage my password effectively and authentication methods is very easy
Cons: As long I didn’t spend much on okta to set up everything so with my time on okta so far I haven’t been having any problem
Defano H. · Digital management · Aviation & Aerospace · November 18, 2025
Industry leading single sign on platform with integrated security features such as multi-factor authentication. The platform also allows centralised provisioning and the deprovisioning of applications which provides a return on investment my helping to ensure leave her licenses are removed in a timely manner.
Pros: A highly customisable, user interface rich single sign on platform which helps staff to manage all passwords and authentication methods to many SaaS applications through one secure pain of glass.
Cons: Although Okta not always commercially the most commercially viable solution, it provides great value for money due to the security, the functionality and excellent user interface the platform provides.
Raul K. · Group Director of Technology · Non-Profit Organization Management · November 13, 2025
Ad |
| Single Sign On | 1 | 3 | Shortlist |
| Access Governance | 1 | 5 | Ad |
| Multi-Factor Authentication | 1 | 5 | - |
| Governance, Risk and Compliance (GRC) | 1 | 6 | - |
| Authentication | 1 | 9 | - |
| Password Management | 1 | 9 | - |
| Identity Management | 1 | 14 | Shortlist |