Rating
4.7
141 reviews
Starting price
$35
Flat Rate
Categories
7
Founded
2013
Employees
650
Funding
6.8B
Merger / Acquisition
Auth0 makes authentication frictionless and personal with options for seamless user access such as frictionless login, Single Sign-On (SSO), passwordless authentication, or social identities. Customize your login experience while easily and securely authenticating users across multiple applications and devices.
Ad spend / mo
$98K
1,005 paid keywords
Paid visits / mo
31,206
Organic keywords
56,968
Organic visits / mo
104,126
Authority
55
44,329 ref domains
Creatives run
100
as Auth0, Inc.
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Auth0 - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Developer Authentication API & CIAM SDK advertisers - the validated angles to copy. See the niche →
(141 reviews)
Overall, my experience was good with Auth0. It helped save time and made login management less stressful. After using it for some time, everything felt easier to manage. Good option for websites and apps if you want a simple way to handle user login and security.
Pros: What I liked most is that Auth0 made the login system much easier to handle. Earlier it was taking more effort to manage users and passwords manually. After using this, things became more simple. I also liked that people can log in with Google and other options without too much setup work. The customization part was nice because I could change the login page little bit according to the project. Price also feels fair for what it gives.
Cons: At first, few settings were confusing and took some time to understand. I also saw some small issues in the dashboard while changing settings. Support was okay but sometimes replies came late. Some extra features feel expensive for smaller projects.
Anonymous User · CEO · Facilities Services · May 19, 2026
Pros: Auth0 has been an excellent tool for our app production as a digital media company. Since we signed up as a startup, we liked the free trial that came with all the developer tools. The dashboard is also simple to navigate; for example, you can access the Auth0 community, CLI and even templates from the same view each time you sign in. Deploying our app was also extremely smooth with no downtime.
Cons:
| Category | Page | Rank | Placement |
|---|---|---|---|
| Authentication | 1 | 1 | Ad |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
Auth0 | OAuth2.0 and OpenID Connect: The Professional Guide
Solve the most complex, large-scale identity use cases with Auth0. Quick setup with SDKs. Auth0 handles the complexities of secure CIAM so you...
https://www.auth0.com
Auth0 | JWT Handbook
Solve the most complex, large-scale identity use cases with Auth0. Quick setup with SDKs. Auth0 handles the complexities of secure CIAM so you...
https://www.auth0.com
Auth0 | The Passkeys Handbook
Solve the most complex, large-scale identity use cases with Auth0. Quick setup with SDKs. Auth0 handles the complexities of secure CIAM so you...
https://www.auth0.com
Auth0 Authentication Platform
Start Building for Free — Universal Login, Single Sign On, Multifactor Authentication, and User Management. Secure...
https://www.auth0.com › get-started
OAuth 2.0
Authentication & Authorization — Authentication & Authorization are Critical Parts of Any Application. Learn About the Hows & the...
https://www.auth0.com › oauth-guide
Search with permissions sounds simple until your app meets reality 👀 Auth0 FGA Permissions Index shifts auth work from…
4% bail at signup. AI will double it. Your flow is losing users before they even start. This 2025 CIAM Report shows how …
Moving an app from proof-of-concept to enterprise-grade production shouldn't drain your engineering velocity. Get the o…
How do you secure next-gen AI agents without creating friction for your developers? This blueprint bridges the gap, giv…
Don't build AI on broken CIAM. 63% of users already bounce. Download the report to see where your identity flow is break…
Building in-house identity infrastructure delays your roadmap and stalls enterprise deals. Learn how a modern customer …
Harun O. · Founder · Online Media · April 24, 2026
$8c
Pros: My favorite part about using Auth0 is how easily you can authenticate users while retaining flexibility when it comes to customization. This is very important because Fraoula’s applications span different industries, including healthtech and fintech, and we need to have an easy way to implement secure authentication and user roles. It’s easy to set up everything from secure logins, MFA, and user roles, and all of this does not impact the speed of product development. There are many providers available, which enables our clients to choose whichever login method works for them.
Cons: Disadvantages of using Auth0 include the following: even though the platform is very robust and flexible, there may be situations where custom configurations can be too advanced and complicated to implement, especially when it comes to Fraoula’s health technology and financial technology use cases requiring compliance and customized workflows. Moreover, the pricing model of the platform can prove to be rather costly once usage exceeds certain thresholds. Finally, diagnosing and troubleshooting any problems might sometimes be difficult to do.
Arkajit D. · CTO · Information Technology and Services · April 20, 2026
Overall, my experience with Auth0 has been very positive. It reduces the effort required to build and manage secure authentication systems while maintaining high security standards. It’s a dependable solution for organizations adopting cloud-first architectures and looking for scalable identity management. I would confidently recommend it to teams focused on both security and performance.
Pros: Auth0 offers a solid and secure authentication framework with support for modern standards like OAuth2, OpenID Connect and multi-factor authentication. From a cybersecurity perspective, it helps enforce strong access controls without adding unnecessary complexity. Integration with cloud platforms like Azure and AWS is smooth and the setup process is straightforward. The customization capabilities, including rules and hooks, allow fine control over authentication workflows. The user interface is clean, and the documentation is detailed enough to support quick implementation.
Cons: Pricing can become a concern as the user base grows, especially for small or mid-sized teams. Also, handling advanced configurations or debugging issues sometimes requires deeper technical understanding and log analysis.
Mahesh M. · Sr. Security and Cloud Engineer · Information Services · April 7, 2026
Overall, my experience with Auth0 has been quite positive. It’s a reliable and scalable solution that takes a lot of the heavy lifting out of authentication and user management. Instead of building everything from scratch, I could focus more on the core product while trusting Auth0 to handle security and login flows. What really stands out is its flexibility—whether it’s supporting different login methods, integrating with other tools, or customizing user journeys, it covers most use cases pretty well. The documentation and community support also make it easier to get up and running, even if you run into issues along the way. That said, there are a few trade-offs like pricing and a bit of complexity when you go deeper into customization. But overall, it’s been a solid choice that saves time, scales well, and provides a secure foundation for authentication.
Pros: What I liked most about Auth0 is how easy it makes handling authentication without having to build everything from scratch. The setup is pretty straightforward, and it gives you a lot of flexibility to customize login flows based on your needs. I also really appreciate the wide range of integrations and the fact that it supports multiple authentication methods like social logins, OTPs, and enterprise SSO—all in one place. On top of that, the documentation is clear and helpful, which makes implementation and troubleshooting much smoother. Overall, it saves a lot of development time while still being secure and scalable.
Cons: What I liked least about Auth0 is that it can get pretty expensive as your usage grows, especially if you need advanced features or higher tiers.
Jagdish D. · Team Lead · Information Technology and Services · March 31, 2026
Pros: It's an elegant solution that fits well into my AI side projects. Great UX and very well designed documention.
Cons: There's nothing I can of, it's great and it fulfils all my needs related to AI side projects and other development needs.
Karol M. · product manager · Internet · March 19, 2026
I'd say it's the best authentication platform. It's really fast, secure, reliable and also a scalable login infrastructure.
Pros: I really like how easy it was to set-up. The social logins, mfa, and Rbac helped my team build a way better system and save so many hours. The dashboard is very developer friendly. Overall the customization and the ease justifies the price. It's a scale as you grow, which has it's benefits.
Cons: The only thing that i don't like but is very understandable is that some advanced configurations require deep documentation digging. The dashboard ux could be a little simpler.
Jackson l. · Software engineer · Marketing and Advertising · February 5, 2026
Overall, I’ve had such an amazing experience with Auth0 and hope to use it for the foreseeable future!
Pros: Auth0 provides the utmost security when logging on and off of domains. I use it on a daily basis and feel that my information is protected.
Cons: Sometimes the type of authentication can fail, or not prompt finger ID. For the most part it’s been great!
Anonymous User · Customer Marketing Manager · Information Technology and Services · December 1, 2025
Good support from Auth0's customer support team. Very performant service that has done the job well and simplifies identity management for us
Pros: Flexible and easy enough to integrate into authentication workflows. Customer support is excellent, and they take the time to work through issues with you
Cons: The cost can increase rapidly with Monthly Active Users (MAUs), so it can become unpredictably expensive if your user base / usage increases
Paul P. · Head of Engineering · Financial Services · July 30, 2025
Pros: I really appreciate how easy it is to use, and how customizable it is. I also very much appreciate the free and cheap access for some very good login, push notification, bugs/issues tracking, and customer support features.
Cons: I slightly wish the initial set up operations were simpler, although i do appreciate how thorough and well thought out it is.
Anonymous User · Fullstack Software Developer · Computer Software · July 26, 2025
Easy to use with solid features, but you'll pay premium prices. No bugs at all actually, customization sadly is a bit limited.
Pros: Love the seamless login experience and social integrations. Customer support actually responds quickly when needed. It's backed with features and mostly there are no bugs or issues in the workflow.
Cons: Not the best value for money - pricing jumps are kind of unexpected. Customization is limited, and push notifications are basic.
Ahmed S. · Supervisor · Computer Networking · July 26, 2025
Since my very first development in Auth0, I have never faced any bugs or issues with that. So far, the progress is very smooth.
Pros: It is easy to use and understand. Customer support is great, Customization is very easy, and there are plenty of support materials.
Cons: It did not have pre-login actions, while other Identity providers like WSO2 "Asgardio" have that feature. Also in ongoing project, if we need to change DB name in Auth0 we cannot do that. If we can create another DB and have migrate button to move users from first DB to second DB it will be a great feaure.
Kalana J. · Software Engineer · Information Technology and Services · July 23, 2025
Always what I used for auth on my apps or when I have to suggest something. Setup is fast and I think that’s the most important part.
Pros: Easy to connect, APIs are simple, roles management and SSO add is clear. Price is ok when you have several apps, but for just one it’s something else.
Cons: Paid plan is kind of a must for every serious project, which feel a bit too much if you only got one product, I don’t see a better option.
Guntas G. · Software Developer · Information Technology and Services · July 17, 2025
Pros: It is user friendly and gives the best services. Integration across multiple applications is really super easy and effective. The best thing about is the security, it has the best security feature compared to the other products i used. It has SSO option where we can login once and get access to multiple services.
Cons: The configuration is bit complex. Sometimes the performance gets slow during peak hours. Overall Auth0 is a good service.
Yanamala P. · Data Engineering · Pharmaceuticals · July 4, 2025
Great. Training is spot on with all those hands-on projects, that are intuitive to follow and learn.
Pros: I like that it supports social sites like facebook, google for clients to login. Also, supports API to gain access.
Cons: I'm still training, but I don't know how complex the integration would be to our current system which may be a con, but otherwise a great product.
Aayush K. · Programmer Analyst · Utilities · July 2, 2025
Right from the 1st day the experience was very smooth. All the documentations are very clear and amazing community support.
Pros: Faster GTM, with world class security. I don't have to worry about auth security anymore. Role and permissions is something I liked.
Cons: I have integrated the auth0 for our product and didn't have any cons as of now. But I had to create multiple auth0 accounts for dev and prod. I'm there must be a way, need to explore
Sujith R. · Backend Engineer · Entertainment · June 24, 2025
I have been using it for a few years on different projects. I like that it fits all of my needs like custom emails, branded login, restricting self sign up, social links etc. I have primarily used it on react but also on flutter more recently.
Pros: I love that no matter what platform I am using there is an SDK, that as a beginner I can implement it easily with good how to guides and that there is a free tier to get started as well as environment types, like dev and production.
Cons: The audience value has caught me out a couple of times so maybe a bit more guidance on this would be good but it's not a massive issue
Stuart P. · Consultant · Health, Wellness and Fitness · June 22, 2025
Auth0 has been valuable addition to our system.While they need improvement in some cases, but the benefits of using Auth0 have for outweighed the drawbacks.
Pros: single sign on feature is very impressive and very helpful to improve productivity. The integration with range of applications Is I like the most
Cons: Okta can be expensive, especially for small and medium sized businesses but I think the value it is adding is worth the money
Suchitra K. · Business development Associate Assistant · Computer Software · June 5, 2025
Pros: My developers found the API documentation clear and accessible. Very quick and straightforward to sign up and get started, generous free trial. Lots of useful features too.
Cons: The UI not overly beginner-friendly - would be good if there was a mini tutorial or an explainer video emailed over.
Miranda H. · Manager · Information Technology and Services · May 6, 2025
It’s a lifesaver for managing user access in a large company, but definitely not something I’d use for a small business. It’s powerful, but you need to know what you’re doing.
Pros: Once set up, it's super simple: one login gives access to all your apps like Slack, Salesforce, Google Workspace, Cloud-based, so it works wherever your team is. Very useful for companies with remote or hybrid workers.
Cons: Pricing can get steep, especially for startups or small businesses that don't need all the features.
Sahil C. · Graphic Designer · Arts and Crafts · May 1, 2025
Integration was easy and a breeze with nextJS. From a b2b perspective, Auth0 simplifies setting up organization teams and usage per teams to the simplest. My experience overall was very smooth, documentation was easy to understand and we were done with adding Auth0 to apps for our clients in a day including testing and production
Pros: Secure, as in very secure. I did not need to manually code in features like API limits multifactor authentication and the likes. It all just came out of the box.
Cons: The price. Sorry to say but if I compare the price of Auth0 for a startup I would have recommended a cheaper option for testing. Everything is fine with Auth0 except the price point.
Babatunde O. · SEO Marketer · Marketing and Advertising · April 14, 2025
Overall really good. Once I got it set up, it just worked. Haven’t had to think about auth much since, which is exactly what I wanted.
Pros: Super easy to set up login/signup flows without building it all from scratch. Saved me tons of time. Docs are solid too, and it plays nice with different platforms.
Cons: Pricing can get steep as you scale. Also ran into a bit of a learning curve at the start — not everything is super beginner-friendly.
Thomas S. · CTO · Environmental Services · April 10, 2025
Since we implemented Auth0, the experience has been excellent. It allowed us to centralize and protect access to our applications in a professional way. We no longer have to worry about building and maintaining custom login systems that may fail or become outdated. The support has been agile and every time we have had doubts, the answers have been clear and useful. The best thing is the peace of mind that it gives us to know that our users are well protected, without that meaning a difficult or uncomfortable experience for them.
Pros: What I like most about Auth0 is how easy it makes something as complex as authentication. Its modular and flexible approach allows us to adapt it to the real needs of our business without having to build security solutions from scratch. In addition, the documentation is clear, the dashboard is intuitive and the integration with multiple platforms was smooth.
Cons: There is nothing that I dislike about this tool, it is complete and safe.
Andrea S. · Telecommunication Engineer · Telecommunications · April 10, 2025
Autho has been wonderful become it teaches you allot for free and everything you need to build is all here at the palms of your hands.
Pros: I personally enjoy this app it is very fun to learn how to code and very good understandable platform.
Cons: The least that i like? I have nothing negative to say about autho it has been a easy well put together software.
Amanda S. · CEO · Security and Investigations · April 8, 2025
I really like the service as it is easy to integrate into my current code and the docs are very nice
Pros: Easy to integrate into my current workflow and code.
Cons: Cost - The free tier is quite generous, thanks for that. However, I still think it could be significantly more generous for fast growing startups.
Tim S. · Founder · Computer Software · April 3, 2025
| 1 |
| 1 |
Ad |
| Single Sign On | 1 | 8 | Shortlist |
| Multi-Factor Authentication | 1 | 9 | - |
| Access Governance | 1 | 13 | - |
| Privileged Access Management | 1 | 17 | - |
| Identity Management | 1 | 21 | - |