Rating
4.6
259 reviews
Starting price
$35.1
Per User
Categories
10
Founded
2012
Employees
59
Funding
13.5M
Series A
OptimoRoute helps route planning businesses provide stand-out service. Using sophisticated algorithms, OptimoRoute plans and optimizes routes in a matter of seconds. Underneath a simple interface, there is an endless supply of tricks, features, and shortcuts. It’s easy to use, flexes to your needs, and gets the job done. OptimoRoute customers cut fuel and driving expenses by 20% and free up time for more important things--like growing the business.
Ad spend / mo
$11K
291 paid keywords
Paid visits / mo
3,419
Organic keywords
7,001
Organic visits / mo
5,857
Authority
38
2,799 ref domains
Creatives run
100
as OptimoRoute Inc.
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
The shared messaging across Route Planning, Dispatch & Delivery Scheduling Software advertisers - the validated angles to copy. See the niche →
(259 reviews)
have used other routing services and it was always issue with it and being able to use optimoroute has been a huge help and joy!!!
Pros: the user interface is so easy to manage especially in fast paced times. customer support is always ready and willing to help with ease.
Cons: issues when putting in locations and adding the first line it will act funny sometimes but other then that no problems here
Andrea M. · OFFICE MGR · Alternative Medicine · May 18, 2026
Simple and efficient, using this software has improved not only our delivery efficiency, but my personal knowledge of route planning as I can see the patterns and sensibilities it follows with every route plan. We're getting more on the truck than ever before and delivering with clear proof and statistics that are easily reviewed.
Pros: User friendly ease of use, clever planning and simplifies any route planning. Simply to adjust plans by altering timeslots and delivery priorities.
Cons: The truck specific navigation still requires some work regarding the directions it provides drivers while en-route, specifically the lane selection when exiting freeway offramps with multiple lane options. Otherwise the program itself is great, I've been using it for 4 years and have never once thought to change.
Sean K. · State operations manager · Logistics and Supply Chain · May 17, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Courier | 1 | 7 | - |
| Delivery Management | 1 | 7 |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| route planner | $2.55 | 1 | 12.6% | optimoroute.com/ |
| routeware | $20.28 | 1 | 8.3% | optimoroute.com/waste-route-optimization/ |
| optimoroute | $5.52 | 1 | 6.5% | optimoroute.com/ |
| route4me | $5.47 | 1 | 6.5% | optimoroute.com/ |
| google maps route planner | $1.49 | 1 | 6.0% | optimoroute.com/ |
| sales mapping software | $15.23 | 1 | 5.4% | optimoroute.com/sales-route-planner/ |
| truck gps | $2.43 | 1 | 3.6% | optimoroute.com/ |
| route xl | $2.96 | 1 | 2.9% | optimoroute.com/ |
| dumpster rental software | $31.37 | 1 | 2.5% | optimoroute.com/waste-route-optimization/ |
| sales territory mapping software | $12.52 | 1 | 2.4% | optimoroute.com/sales-route-planner/ |
| multi route planner | $3.05 | 1 | 2.4% | optimoroute.com/ |
| route optimization | $7.98 | 2 | 1.7% | optimoroute.com/ |
| circuit for teams | $3.81 | 1 | 1.6% | optimoroute.com/ |
| roadwarrior | $3.90 | 2 | 1.6% | optimoroute.com/ |
| badger maps | $5.25 | 3 | 1.5% | optimoroute.com/ |
Truck Route Planner
Plan Your Routes In 5 Mins — Plan efficient & compliant truck routes for short and long-haul fleets. Save time & fuel whether you run 2 or 200 vehicles.
https://www.optimoroute.com
Route Planner
Reduce Route Planning Time — The Fastest Route Optimization Software. Organizing The Mobile Workforce. Sign Up Now! Reduce...
https://www.optimoroute.com
Truck Route Planner
Plan Your Routes In 5 Mins — State-of-the-art truck routing & dispatching with hazmat & road restriction compliance. Save time...
https://www.optimoroute.com
Multi-Stop Route Planner
Plan Your Route In 5 Mins — The Fastest Route Optimization Software. Organizing The Mobile Workforce. Sign Up Now! Route & Schedule Optimization Made Easy. Increase On-Time Arrivals & Customer Satisfaction.
https://www.optimoroute.com
Truck Route Planner
Plan Your Routes In 5 Mins — State-of-the-art truck routing & dispatching with hazmat & road restriction compliance.
https://www.optimoroute.com
overall it works very well - the live updates are not the best because when a driver is working it can change based on his location
Pros: Customer Notifications- Texts & Emails - it is useful to have the customer get a notification that our driver is on the way .
Cons: Updating the route during the workday - resetting the whole route- Also having to replan the route - to get adjusted times -
Michael M. · Office Manager · Electrical/Electronic Manufacturing · May 12, 2026
My experience with the system is easy to use and reliable, i haven't had any major issues with it and we have been using it for 10 yrs, so thank you
Pros: Easy to use and follow the progress on all our vehicles, great system to use for future runs and planning
Cons: refreshing can be an issue, but it clears up every time, once or twice a day i need to refresh the system cause it has frozen?
Chris W. · Collections Manager · Consumer Services · May 10, 2026
Definitely a 5 star routing system. I have enjoyed how easy it is for me to use to plan the day for my employees. I love being able to track my employees throughout the work day and know when they should be expected back
Pros: The website is easy to use. I am able to complete a daily schedule for my employees in a matter of minutes. I am also able to track their progress easily throughout the day which is helpful in planning.
Cons: Haven't really had an issues and I have been using it for over 3 years now. The system works as designed.
Tony D. · Owner Operator · Environmental Services · May 8, 2026
$8e
Pros: What I like most about OptimoRoute is how much time it saves when planning delivery routes. We use it for our local fruit webshop deliveries, where we have many customer addresses, different delivery areas, and limited delivery capacity. Instead of manually organizing stops and trying to guess the best order, OptimoRoute gives us a clear and efficient route plan very quickly. It helps us use our delivery vehicle and driver more efficiently, reduces stress on busy delivery days, and makes the whole process more professional. Customer notifications, route tracking, and delivery monitoring are also very useful because customers have better information and we have a clearer overview of what is happening in the field
Cons: The main thing I would improve is address handling. In real-life ecommerce, customers often enter addresses in different formats, with missing details, small mistakes, or local variations. OptimoRoute works well when the address data is clean, but we sometimes still need to manually correct or adjust addresses before optimization. Better automatic recognition and correction of imperfect addresses would make the software even more useful. This is just an inconvenience not a real issue
Matej R. · Owner · Farming · May 8, 2026
Excellent experience. It has helped me grow my business with efficiency and trust. Also is very affordable.
Pros: Flexibility about programming different routes with several instructions and having the delivery proof for the client
Cons: Sometimes it lags between central platform and driver app. Generating some mistakes on deiver route live
Santiago A. · CEO · Logistics and Supply Chain · May 6, 2026
I feel it's the best service for routing out there. We have used several and this is the one we like the most
Pros: I have been using Optimo route for over 3 years for our small business. I absolutely love this program! The options for routing and the ability to send to our mobile devices is top notch. The ability to see your route on the mobile app even with no signal is invaluable!! Very worth the money for this service!
Cons: nothing notable. no complaints. It could be a little more affordable but still worth the monthly amount
Jennifer S. · Field Agent · Package/Freight Delivery · April 29, 2026
My overall experience using Optimoroute is 8/10. Somethings I don't quite understand how they work and the explanations can be sometimes vague. But for a Lite user with basic features it is definitely the best tool hands down.
Pros: Optimoroute has the best UI and easy-to-understand navigational menus. I enjoy having the ability to re-order the route based on what I think it should be based on my route standards so having that flexibility is definitely my favorite.
Cons: For a small business like myself with only 1 truck the price to get started is a little steep. I've tried other routing tools but for us Optimoroute is definitely the best thing there is.
Paul N. · Owner · Utilities · April 27, 2026
Overall, I am completely satisfied. I think that is shown in the fact that I have been using it for about 5 or so years.
Pros: I like the ease of use. For the most part it has everything that I need. It allows me to add all of the stops that I need.
Cons: Sometimes it will throw the address/stop to a different location than it actually is and only the person running the route knows where it actually is.
Dale D. · owner · Utilities · April 27, 2026
The route planning feature is very user friendly. It helps streamline schedules and makes planning much easier.
Pros: Super easy to use from start to finish. Everything was clear, smooth, and saved a lot of time throughout the process when I first started.
Cons: I mainly use the route planning, but I’m still charged for features I don’t use, which feels unnecessary. Despite putting in the coordinates, sometime routes are not mapped correctly.
Ryan M. · Field service rep · Telecommunications · April 24, 2026
When you get used to this system everything is ok, it saves a lot of time and also money. Would recommend to others.
Pros: Clear drivers and routes tracking, easy to work with many orders. Good for time planning. Fair price.
Cons: When planning routes, there is much things that must be done by my own, not by automated system. Automatic routes planning (more then 1 days) gets messy - most of the time when there a lot of orders and there is 2 orders in one place just different working time it just skips job that takes more time.
Edvardas M. · Cleaning · Business Supplies and Equipment · April 21, 2026
This program is why I bought the company. interfaces well with Google maps for directions. The pin can be adjusted to precise location (ie Back Alley instead of front street (default for Google maps), It is easy to re-arrange the route as necessary
Pros: reliable routing system that is easy to add/ remove stops ... and is easy to 'replicate' regular stops week after week. The GPS searchable history has also proven invaluable to answer customer's inquiries
Cons: 1) I would like to have the "driver's notes" appear at the TOP of the info on the driver's tablet - for the driver to see readily ...rather than the "customer's email/ID" and "duration" 2) the APP on the tablet closes every time it "navigates" via google maps and has to be re-opened every single time. :(
Monte B. · owner · Logistics and Supply Chain · April 18, 2026
Overall, our experience has been extremely positive. The platform has improved our routing efficiency, team coordination, and customer communication. The interface is intuitive, the tracking and notifications are reliable, and it scales well as our operation grows. Combined with strong customer support, it’s been a dependable tool that we use every day with confidence.
Pros: OptimoRoute has helped us stay organized like never before. We can start each day with a clear picture of what our growing crews’ schedules look like, which has been a game changer operationally. The delivery notifications are just as valuable, our customers and partners know exactly what to expect, which reduces confusion and improves communication across the board. It’s made our delivery management and visibility significantly more efficient.
Cons: It is a bit more expensive than some alternatives. That said, the cost becomes a non-issue when you actually need support. Their team is quick to respond, and more importantly, their responses are clear, helpful, and actionable. That level of support easily justifies the price.
Richard M. · Analyst · Medical Devices · April 8, 2026
It's been good overall. I did have the option to plan 2 routes, but had to reduce it to 1, because of a cost increase that happened a year or two ago.
Pros: Optimoroute is easy to use, and many improvements over the years, makes that much more so. Drag and drop capability is an example.
Cons: The cost - even though compared to many others, it is relatively lower cost, it is really the only thing I can look less favourably on (yes, I'm from Canada).
Neil O. · Franchise Owner · Food & Beverages · March 21, 2026
While OptimoRoute is a capable standalone product for dispatchers, it falls short as a developer platform. We are building a custom app around their routing engine, and the lack of administrative API endpoints forces us into clunky, manual workarounds for onboarding. It's great for basic route planning, but the API needs a major overhaul to support real scalability.
Pros: The actual route optimization engine is very powerful. Once you finally get your data and fleet configured in the system, it handles daily planning, order pushing, and live tracking reliably. It's a solid operational tool for day-to-day dispatch execution
Cons: The REST API is severely limited and not developer-friendly for administrative tasks. The biggest roadblock is that you cannot programmatically create or import new drivers or vehicles via the API. Even for a brand-new driver, you are forced to break out of your custom app and manually use their web dashboard or CSV upload to build their profile before the API can interact with them. It also lacks basic endpoints like bulk order retrieval by date, making custom integrations a hassle.
FORREST S. · Manager · Computer Software · March 9, 2026
Nothing but great. I have not had any issues at all when using Optimoroute besides some very minor issues.
Pros: The value for money and customer support is beyond the best in the communication. Anytime I need security, bugs and issues and communication, they always help. User interface is very easy to use. Logistics setup is second to none.
Cons: None at this time. Everything is working as it should be and there is nothing I have to comment at this time
Anthony B. · Broker · Real Estate · March 5, 2026
My business wouldn't run nearly as smooth without Optimo Route. It's affordable and I am still discovering useful features. Highly recommended.
Pros: Optimo Route has been an essential routing software for my small business. I am just one man doing local residential irrigation. I can easily route all my appointments for the day, week, month, year. I have annual services and can easily schedule using past routes and copy to future visits. There are many options I don't utilize but see value as my business grows. I can easily change routes, see the addresses on a map, client names, assign priority stops, and then send it all to the driver app. I have not encountered any issues that needed support. The monthly fee is nothing compared to the value and ease. This is an entire logistics and transportation program.
Cons: There are so many software programs that offer these same logistical options within larger client service and booking programs. Once my business is big enough to use one of those complete service all-in-one management programs, I probably will not need Optimo. For now it keeps my overhead costs low as I just have to do a little extra work to manually sync with my appointment and client Mgmt program.
Bryant L. · Owner · Environmental Services · March 3, 2026
Nothing but great, we have been using for for 3 plus years now. It has been easy to train new staff on it, our drivers seem to like the app side of it.
Pros: Ease of use, the flexibility of the product. The visual side of where the trucks are, whether they are ahead or behind schedule is nice to see. Also the customer texts when the driver is on the way is nice.
Cons: Sometimes, support isn't as quick as I like to move, but I make it work. The reporting side of the program, I wish I could customize further.
Janelle L. · President · Construction · February 28, 2026
I have used Optimo for 4 years now and it has save my life at work several times, is the best option for me and my drivers and I can not be more happy with it
Pros: Is the most efficient tool for tracking and location that I have used, it has save our company a lot of money by optimizing everything automatically and securily, the user interface is easy to understand and the customer support is great, we have not encountered any bugs or issues so far.
Cons: I do not have any bad comments regarding this app, I have use it for over 4 years now and it is as reliable as the first day
Juan V. · Team Leader · Logistics and Supply Chain · February 23, 2026
Overall, my experience with OptimoRoute has been very positive. The platform has significantly improved route planning efficiency and reduced the time spent manually organizing schedules. Its automated optimization saves time, lowers fuel costs, and improves overall operational productivity.
Pros: What I liked most about OptimoRoute is its powerful route optimization capability. It significantly reduces planning time by automatically generating the most efficient routes, which helps save fuel, reduce travel time, and improve overall productivity. The platform is very user-friendly and easy to navigate, making it simple to schedule, adjust routes, and track drivers in real time. I also appreciated the real-time tracking and customer notification features, which improve communication and customer satisfaction. Another major advantage is its flexibility — it allows easy rescheduling, handles last-minute changes well, and provides detailed reporting that helps with performance analysis and operational improvements.
Cons: One of the main drawbacks is that the pricing can be relatively high for small teams or businesses with a limited budget. Some advanced features are only available on higher-tier plans, which may not be cost-effective for everyone. The system can also feel slightly complex at first, especially during the initial setup phase. Configuring all the settings, constraints, and integrations may require some time and training.
vumani t. · technical support engineer · Information Technology and Services · February 23, 2026
Overall, my experience with OptimoRoute has been positive. It has helped streamline scheduling and route planning, reduced operational inefficiencies, and improved coordination. While there are minor areas for improvement, the benefits outweigh the drawbacks for organizations that depend on optimized routing.
Pros: The most valuable feature is the route optimization engine. It simplifies complex scheduling and improves overall workflow efficiency. The automation reduces manual errors and saves significant planning time.
Cons: Pricing may be a consideration for smaller businesses. Additionally, the initial setup and learning process can take some time before users feel fully comfortable with all features.
mike s. · Logistics Manager · Food Production · February 14, 2026
I use it on a daily basis to plan the routes for my drivers according to the area and times. It's really useful, more than other apps.
Pros: The fact that I can see where all my orders are located so I can plan my drivers accordingly and efficiently.
Cons: We handle returns as well and I would like to tag them, or find a way to differentiate from deliveries.
Nathali C. · Operations Specialist · Logistics and Supply Chain · February 11, 2026
I love optimoroute. It has made making my route and keeping track of my drivers progress so much easier. It does everything I need it to do. I haven't found another routing service that does a better job than OptimoRoute
Pros: This app has made my routing so much easier. I like how easy it is to route and how much it saves me time communicating changes to the route with my drivers. I always recomend Optimoroute to other mom&pop trash companies since it is so inexpensive and worth every feature.
Cons: I would like to see more on demand customer support even if it is an AI chat bot helping me figure out how to fix something. Theres so many features I haven't started working with since I am not 100% sure that I know how it will work.
Nancy H. · Owner · Transportation/Trucking/Railroad · February 6, 2026
I've been using the service for years, I use Jobber as my CRM but the routing and automatic communication is garbage. Optimoroute has been my go to service for years now. With lot's of different needs from overnight routing for weeks, across hundreds of locations, to day to day service use. There are so many parameters which is great, but sometimes can make it hard to use for someone new to the software. I've always had someone call me and help me with service although it usually took a couple days for them to get back to me. Without a computer it's nearly impossible to edit or change your routes, the mobile desktop version doesn't work and these changes can't be made from the app.
Pros: super quick and efficient to transfer data and best routing I've found especially for the price. customer support has been amazing when I needed assistance, although it usually took a couple days to talk to someone in person. love the automated texts for tracking and appointment time frames.
Cons: Lot's of options can make it difficult to learn, some parameters will keep you from being able to route orders with no clear reasoning why. takes some time and patience to figure this out.
DJ T. · owner operator · Construction · February 4, 2026
Shortlist |
| Route Planning | 1 | 9 | Shortlist |
| Transportation Dispatch | 1 | 10 | Shortlist |
| Food Delivery | 1 | 11 | Shortlist |
| Food Service Distribution | 1 | 13 | - |
| Logistics | 1 | 18 | Shortlist |
| Fleet Management | 1 | 25 | Shortlist |
| Service Dispatch | 1 | 25 | Shortlist |
| Field Service Management | 2 | 21 | - |