Rating
4.9
144 reviews
Starting price
$150
Usage Based
Categories
6
Founded
2012
Employees
25
Funding
2.9M
Venture (Round not Specified)
Tired of spending hours trying to map delivery routes? Routific is the smartest, easiest way to manage delivery operations for growing businesses. Deliver faster and on schedule, track your drivers, keep your customers in the loop with automated notifications and lower your cost per delivery. Whether your delivery fleet has one vehicle or 50, with Routific you can plan, dispatch, and track optimized routes in minutes.
Ad spend / mo
$0
0 paid keywords
Paid visits / mo
0
Organic keywords
12,156
Organic visits / mo
8,703
SEMrush reports no paid spend for this domain, but Google confirms 8 ad creatives- a paid channel SEMrush's panel misses.
Creatives run
8
as Routific
Active now
6
last 14 days
Advertising since
Apr 2025
1+ yr running
Last seen
today
still active
The shared messaging across Route Planning, Dispatch & Delivery Scheduling Software advertisers - the validated angles to copy. See the niche →
(144 reviews)
We have tried a few other products since 2020, and Routific is the GOAT. We have a fluctuating delivery schedule as we are florists. This quickly created routes for us on busy holidays and moved the orders and addresses over from Shopify is less than a minute. The bee-inspired theme is a charming touch!
Pros: I appreciate the ease of use! We found this software through the Shopify integration and it has been very pleasant and straightforward to use.
Cons: I am not really able to say anything bad, to be honest. I found it to be simple and so not much could go wrong.
Polly H. · President and Lead Designer · Design · March 16, 2026
Overall Routific was easy to use for both our organization, and by our teams delivering (many of whom were first time users). We couldn't have completed our event without this app.
Pros: It was simple to upload our customer lists into Routific and share them with our drivers. We needed to deliver 10,300 items to over 1,000 locations in 2 days, using 44 teams - Routific made this possible.
Cons: Sometimes the routes were not optimized, ie. 2 orders to the same location could end up being delivered by different people on a different day.
Krista L. · President · Fund-Raising · March 9, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Delivery Management | 1 | 8 | Shortlist |
Domain confidence 100%
It has significantly improved our route efficiency, saving us time and fuel consts that really matter on a nonprofit budget. The extra savings goes to purchase food for client hampers. The customer profiles is a much needed asset to route optimization and time. We often get last moment additions and having the customer profiles ready and available at the drop of a hat improves efficiency, saving a lot of time from not having to enter all the data over and over again. We deal with over 100 stops daily and can have little or up to 5 additional stops to add in a day. The time management is huge.
Pros: Routific has been an essential tool for our food bank operations. It streamlines our pick ups and deliveries. It is reliable route planning and makes the coordination much easier at handling numerous daily stops.
Cons: Address errors can occur if addresses aren't formatted perfectly. Not often. Sometimes overlapped routes. THis is being fixed with the New Routific though.
Kim B. · Manager, Logistics · Non-Profit Organization Management · October 1, 2025
It was great for the time that we used it. We have currently switched to a bigger, more customizable platform.
Pros: It is a very basic platform that is easy to use. One feature that another routing app does not have is a dashboard of all dispatched routes which in turn allows you to dispatch a route before the first one is complete.
Cons: The messaging system could not be updated on our end, but we had to tell their team what we wanted on our text messaging.
Dave K. · Customer service · Food & Beverages · August 20, 2025
Routific is easy to set up and use. It was simple for our Engineering team to implement, and our admins can quickly create and manage routes. The route optimization features are great, especially, taking into account customer locations and delivery time windows. It saves us and our delivery partners many hours in planning routes.
Pros: Routific is straightforward to implement and intuitive to use, making it perfect for startups with limited time and resources. It lets us quickly manage and optimize delivery routes without getting stuck in setup or training.
Cons: It would be great to see even more capabilities available via the API — for example, optimizing routes or completing stops directly through our own tools. That would make the integration and setup experience even smoother.
Viktorija D. · Product Manager · Wholesale · August 19, 2025
It is a very easy to use program that allows to really streamline each and everyday as we have to navigate through New York City for events and gift deliveries.
Pros: It has completely streamlined our delivery and event routing operations. Very easy to use. It is simple to move things around as well which is important to us as our plans day to day have to change often.
Cons: There are a couple of nice to have features I would like to see one day, but other than that we really have no complaints. It works great.
Peter H. · Chief Operating Officer · Events Services · June 5, 2025
We switched from another site that was more rigid, confusing, much slower. Routific is so easy to use and so quick. Everything from uploading the hundreds of addresses to making edits to the individual routes is just simply intuitive.
Pros: Customer service was top notch! My drivers (volunteers) love that they get a link to a website - not an app - to make deliveries smooth and easy.
Cons: What's not to love? We were happy with everything. :)
Shirly S. · Office Manager · Religious Institutions · April 17, 2025
I had to visit over 100 sites in the UK. Routific planned a perfect route for me. Being able to transfer the route to my phone, which integrates with my sat nav was amazing.
Pros: Completely easy to use, totally seamless
Cons: Can't really think of anything, it was great
Ian S. · Owner · Photography · April 15, 2025
Pros: Ease of use. Did exactly what I needed and saved me a ton of time.
Cons: Dont have anything specific that I needed that it could not provide
Berel P. · Director · Non-Profit Organization Management · December 17, 2024
Pros: The software is intuitive and easy to use. It provides the necessary flexibility for businesses of all sizes to optimize their delivery routes and gain efficiency. Additionally, customer support was quick and helpful when I had a question about logging in.
Cons: I would love to see a more intuitive way to modify already-created routes.
Omar J. · Founder · Food Production · November 25, 2024
The bulk of our usage is delivering identical meal-packs, which makes a combination of numeric load and text notes for any dietary requirements perfect for our needs. As with any system there is a learning curve (putting flat numbers in the address doesn't work) again this is likely an issue with google not routific. combining tag 'types' and being able to pick differing start and end addresses allows for a flexible workforce, especially when working with volunteers who may be continuing onwards elsewhere.
Pros: Rapid, same day route creation allowing significant adjustments to be made right up to dispatch. Once appropriate headers are set very easy to plan multiple days ahead with some basic google sheet filtering, and flexibility to choose matching headers during upload. bolt-on pricing on text notifications being per-vehicle-per-month, not per customer, far easier to budget and maintain suitable information to customers.
Cons: some issues with pin mapping for certain addresses, uncertain as to whether this is a Routific specific issue or a general google-powered maps issue. only allows for one break period for driver profiles which can lead to some awkward time planning and forced gaps, and one time window for customers. No functionality to plan a cycling route - mapping reliant on roads only, understandable though it would be a massive boon if possible.
Chris H. · Logistics Manager · Food & Beverages · November 18, 2024
After few repeats of the steps to get the routing output, I was able to fly through the steps and get a lot of work done quickly. My drivers/walkers did not use the routific app. I generated paper maps using a different program. Having good routing really saved them time.
Pros: Ease of use. I was able to provide a csv files with my names, phone, email and addresses and the output retained that data for my next step.
Cons: I couldn't just copy and paste my data, adding the extra step to create the csv file fom my spreadsheet.
Suzanne B. · Office Manager abd Data consultant · Political Organization · October 26, 2024
Amazing experience using it, testing it and integrating it
Pros: The accuracy and ease to use coupled with the seamless integration with other systems.
Cons: Getting around the integration of the mapping system was hard at the beginning but the Routific helped a lot!
Borja G. · Managing PArtner · Retail · October 6, 2024
Intuitive and easy to use for the most part. Getting the route to go in the direction I want from week to week is a little challanging, maybe a feature where you can select from a map areas in order of priority of delivery
Pros: Automating the process has made a massive improvement in my business - tedious manual management of routing is long a thing of the past
Cons: The text template has been a bit challenging to work with. I understand that the regulatory process around automated texting is challenging and varies from state to state but it's an issue when customers are not getting a text that is recognizably from my business
Meir H. · Owner Baker · Food & Beverages · July 11, 2024
Pros: I liked its ease of use. Not all of our processes are online and it can be used efficiently by our staff who are tech-savvy as well as those who like to operate more in an 'old-school' fashion. I did trials with many of these programs before finding Routific and then was happy that I had found the one that worked best for our operation.
Cons: No cons as far as our use goes. It does everything we ask of it.
Ken G. · Manager of Business Development and Community Relations · Non-Profit Organization Management · July 10, 2024
Pros: It is incredibly easy to setup, a breeze to learn and a pleasure to use.
Cons: It would be great to have an app for administering routes.
Dave H. · CEO · Food & Beverages · July 9, 2024
$7b
Pros: Reliability of ETA sharing and CMS feature.
Cons: The driver can't change the route but this is not a big deal for me.
Sam Z. · CEO · Recreational Facilities and Services · June 17, 2024
I LOVE ROUTIFIC. From the customer support, customer service, onboarding, ease of use for myself, ease of use for the drivers, and ease of use for my customers receiving real time updates for thier orders. It was an absolute gamechanger.
Pros: I love how convenient it was to keep tracking of my drivers and thier deliveries. Delivery Sundays were always pretty stressful and Routific helped eliminate a lot of that burden.
Cons: The only con was that I was unable to track my drivers from my mobile device. I was able to with a tablet, but that was a bit cumbersome. I know the Beta Routific offers this, but I never transitioned into the Beta.
Rebecca P. · Owner · Food & Beverages · June 6, 2024
My experience with Routific has been very positive. I especially appreciate when the support staff is professional, friendly and prompt with their attention to your questions.
Pros: As someone with a background in software design, I give Routific 5 stars. The user interface is excellent, the navigation in the software is intuitive, and the manual is well designed and helpful. The software developers are very good at what they do. I also liked the live demo which allowed me to see Routific in action and to ask questions.
Cons: I haven't found anything to dislike about the software and, based on my experience so far, I don't expect I will.
Marian K. · Project Coordinator · Fund-Raising · April 3, 2024
Pros: Extremely easy user interface. I needed to generate optimized routes for 20-40 drivers and 500 addresses. I was able to do this without having to trudge through a lot of other features that I didn't need. The routes were generated quickly, and were very drivable. For output I used the spreadsheet that shows all routes and all stops per route. This was perfect for me because the drivers didn't want to get routes over their phones via a dedicated app or a list of hot links to feed into Google Maps. It was easy to go into Settings and customize my optimization criteria. The Routific staff that I corresponded with were extremely friendly and helpful, which made the whole experience a real pleasure
Cons: I wish I could have gotten the "solution" spreadsheet with a separate tab for each driver (in addition to the main overall tab that I already got), plus a simple pdf of stop addresses for each driver. I wish the free trial allowed more than 20 drivers, although I understand that Routific would have raised the limit for me if I had really pressed.
Jonathan S. · Volunteer · Religious Institutions · March 25, 2024
Pros: - Great route optimization by 1.000+ orders a day - Easy to edit routes - Very easy upload functionality
Cons: - No communication directly to the customer from the app
Swier P. · Account Manager · Logistics and Supply Chain · December 11, 2023
The efficiency of the route map system has played a pivotal role in our deliveries, enabling us to optimize routes and enhance overall delivery timelines.
Pros: wanted to express our satisfaction with the route map system your team has provided. It has significantly enhanced our delivery operations, and we want to share our positive experience. The efficiency of the route map system has played a pivotal role in our deliveries, enabling us to optimize routes and enhance overall delivery timelines. As a result, our customers have taken notice of the improved service and have been expressing positive feedback through our messaging system. We appreciate the effort your team has put into developing and maintaining this system. It has become an invaluable asset to our operations, and we look forward to continued collaboration. Thank you for providing a tool that has not only streamlined our processes but also contributed to the positive perception of our brand in the eyes of our customers.
Cons: I would like to bring to your attention the challenging economic conditions we are facing in Sri Lanka. The fluctuating exchange rates and the depreciation of the Sri Lankan rupee have significantly impacted our operational costs. As a result, we are finding it increasingly difficult to absorb the rising expenses associated with your services
Shanila H. · Marketing Director · Food Production · November 14, 2023
We have been so impressed with Routific. It is so easy to use, makes routing one of our quickest and easiest tasks. The customer notification add on is worth every penny and has cut the number of phone calls we get with delivery questions down to almost nothing. And, whenever we have had a question or issue, customer service has been right on top of it and fixed it extremely quickly.
Pros: Routific makes scheduling your route a breeze and transferring it to a spreadsheet just as easy. The app is super easy to use and can be downloaded and taught to new drivers in minutes. The customer notification function makes our small business look like a big business and also keeps them very well informed about their delivery with the touch of a button.
Cons: We have not really had any issues in the couple of years we have been customers but if I had to pick something that could be improved on I would say that it would be nice to be able to have the ability to add more characters or even logos to the customer notification texts.
Ginger M. · Owner · Food & Beverages · November 10, 2023
Has been a godsend since choosing this platform to roll out across my Despatch Department. It has taken what I used to spend one day doing and turned it into a 5 minute task. My business has also enjoyed the fact that they can now see every order out for delivery on a specific day, where as previously, they would have to call me and I would call a driver and then relay that information back to them. Customer notifications has also been a godsend. I now only have to deal with one or two calls per day, where I would previously spend approximately half a day talking to customers. The value for money and customer support have been second to none. I can't recommend this product highly enough.
Pros: Ease of use. Great customer support. Detailed Analytics. Cost vs Value. Customer notification integration. Time savings. Value add features
Cons: If I had to rate something down, it would be that the new Routific (Beta) reoptimizes. already optimized routes when dropping a new order on to a route.
Hamu S. · DESPATCH MANAGER · Construction · November 8, 2023
Absolutely a returning customer
Pros: Extremely responsive in a timely manner and supportive.
Cons: Can't think of anything at the moment...
Neil H. · Toys for tots, Rep · Military · October 17, 2023
| 1 |
| 9 |
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| Transportation Dispatch | 1 | 12 | Shortlist |
| Food Delivery | 1 | 15 | Shortlist |
| Route Planning | 1 | 15 | - |
| Logistics | 1 | 23 | - |