Rating
4.9
29 reviews
Starting price
$199
Flat Rate
Categories
4
Founded
2016
Employees
300
Funding
161.3M
Series C
Pilot: One team for all your accounting needs. Pilot is the largest startup and small business focused accounting firm in the US. Our team of 250+ US-based accountants, fractional CFOs, and tax specialists are dedicated to building a strong finance foundation for your business.
Ad spend / mo
$159K
702 paid keywords
Paid visits / mo
16,840
Organic keywords
28,365
Organic visits / mo
43,700
Authority
43
4,248 ref domains
Creatives run
100
as Pilot.com, Inc.
Active now
100
last 14 days
Advertising since
Nov 2022
3.5+ yrs running
Last seen
today
still active
Running 7 ads on LinkedIn as Pilot.com - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Outsourced Bookkeeping & Virtual CFO Service advertisers - the validated angles to copy. See the niche →
(29 reviews)
Pilot is handling our monthly books and preparing our payroll every other week. Their system is amazing and the best I've experienced. They are incredibly organized and it's been a very smooth transition. Their rates are also fair!
Pros: Their team is amazing. Every human we've interacted with has been professional, knowledgable, and gone above and beyond to ensure a smooth onboarding.
Cons: None so far! Initially their process felt more geared to SaaS businesses, but they are able to support professional services just as well.
Ben D. · Owner · Marketing and Advertising · March 13, 2025
Pilot.com is somewhat pricey but it seems like there are pretty good CPAs that help close the books each month. Sometimes we need them to update and change our books and they are responsive and do so.
Pros: Asks a lot of questions, has an easy-to-use platform
Cons: Wish we could speak directly to the CPAs to ensure that our books are correct
Alyson G. · Head of Finance · Defense & Space · March 3, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| Corporate Tax | 1 | 15 | - |
| Bookkeeper | 2 | 28 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| pilot | $6.32 | 1 | 25.2% | pilot.com/solutions/ai |
| fractional cfo | $15.07 | 1 | 5.4% | pilot.com/cfo-services |
| accountant near me | $9.97 | 1 | 5.3% | pilot.com/lp/accounting |
| accountants near me | $7.32 | 1 | 3.2% | pilot.com/lp/accounting |
| book keeping | $9.88 | 1 | 2.4% | pilot.com/lp/startup-bookkeeping-pg |
| accountants | $9.59 | 1 | 2.3% | pilot.com/solutions/startup |
| small business accountant | $17.34 | 1 | 2.2% | pilot.com/lp/best-small-business-accountant |
| bookkeeping services | $13.99 | 2 | 2.1% | pilot.com/lp/bookkeeping-services |
| bookkeeping service | $13.99 | 1 | 1.8% | pilot.com/lp/accounting |
| bookkeepers near me | $9.00 | 1 | 1.8% | pilot.com/ |
| accounting services for small business | $21.49 | 1 | 1.5% | pilot.com/solutions/smb |
| business bookkeeping | $7.37 | 1 | 1.4% | pilot.com/lp/startup-bookkeeping-pg |
| accounting services near me | $10.46 | 1 | 1.4% | pilot.com/lp/accounting |
| cpas | $6.45 | 1 | 1.3% | pilot.com/lp/accounting-services |
| small company accountant | $17.34 | 1 | 1.2% | pilot.com/lp/accounting |
Small Business Accountant | Flat Rate Affordable Pricing
100% accurate, error-free reports that will make your accountant & tax preparer happy. Receive a dedicated manager & detailed monthly reports.
https://www.pilot.com › bookkeeping › experts
Pilot: Bookkeeping & Accounting Services for Startups & Small...
Get expert bookkeeping, CFO, and tax services tailored for startups and small businesses. Let Pilot handle your accounting so you can focus on growing your business.
https://www.pilot.com
Small Business Accountant | Flat Rate Affordable Pricing
You didn't start your business to do bookkeeping. But we did. We've got your books. Receive a dedicated manager & detailed monthly reports.
https://www.pilot.com › bookkeeping › experts
Bookkeeping & Accounting Services for Startups & Small Businesses
Get expert bookkeeping, CFO, and tax services tailored for startups and small businesses. Let Pilot handle your accounting so you can focus on growing your business.
https://www.pilot.com
Small Business Accountant | Flat Rate Affordable Pricing
100% accurate, error-free reports that will make your accountant & tax preparer happy. You didn't start your business to do bookkeeping.
https://www.pilot.com › bookkeeping › experts
Wonderful experience. Easy to work with, great tech product.
Pros: Easy to use, very knowledgable, fast to respond with any issues that we have. Books look great every month and they always ask intelligent questions when they are unsure about things.
Cons: Nothing really! Could use more hands on tax advice occasionally, and they don't cover canada.
Max A. · Business Operations · Information Technology and Services · February 5, 2025
It's been a great experience, from them doing our "back books" from 8 or 9 months, and then ongoing monthly books. The portal is so useful and easy to navigate, and I always appreciate when they reach out with questions or clarifications. I think Pilot is a great service for small businesses or startups.
Pros: I love the hands-on service, but also that they only get in touch when they need to.
Cons: We had some team change-ups, but we have now settled in well.
Sarah B. · COO · Human Resources · October 31, 2024
Pros: The primary advantage is how seamlessly it integrates with our existing tools. Pilot connects directly to our Quickbooks system and essentially handles everything from that point on. They've also been exceptionally vigilant in identifying and bringing attention to any issues that require addressing, some of which turned out to be quite significant and had previously gone unnoticed by us.
Cons: The main challenge we've encountered is that one of our service providers requires a personal SSN for accountant access, which isn't compatible with Pilot's system. This is a minor inconvenience, though; we simply upload the statement manually once a month when Pilot sends a notification reminding us it's time to do so.
Eric M. · Analyst · Information Technology and Services · August 22, 2024
Pilot has been a terrific partner from start to finish. The onboarding and bookkeeping experience have so far delivered above expectations, I'm loving their online portal, which is easy to navigate and presents our financials in a useful way - far better than pulling reports directly within QuickBooks.
Pros: The consultative sales process made me confident in choosing Pilot for our accounting & tax needs, the onboarding process was smooth, and their online portal is eye pleasing, easy to use, and makes collaborating with our dedicated bookkeeper seamless.
Cons: So far, I don't see any negatives in the platform. Pricing is transparent but scales with company size and transaction volume, so I'm interested to see where we land as we grow, but for now it's a great value for the services we receive.
Will B. · COO · Real Estate · August 20, 2024
It has been great to work with and they are very helpful.
Pros: They manage everything seamlessly and transparently so I can focus on building my business.
Cons: I wish there was more of a task management, workflow in the dashboard.
Josh K. · CEO · Computer Software · May 9, 2024
Pilot is very professional and responsive.
Pros: Pilot had a very knowledgable sales team, [sensitive content hidden] is responsive, and their system is well built around Quickbooks, making your reports and books standard and portable. Question portal is great and captures what small startups need.
Cons: Want more insight into what expenses are flowing into what categories from the portal itself, rather than having to rummage around Quickbooks.
Eldrick M. · CEO · Medical Devices · May 6, 2024
We mainly work with the system in food and beverage department to track income versus expense. Stock is accurately tallied, expenses, sales all are deducted in one go giving us a solid plan on what to do next in terms of the company Goals.
Pros: The income and expenses comparison is the most impactful as it determines the benchmark for the next marketing target. We have as well managed to integrate it with semper reservations for easy flow of revenue.
Cons: Everything seems to be working well with pilot.
Victor C. · Front office Manager · Hospitality · June 22, 2022
Pros: The book keepers are Pilot are quite good (even though it's "AI" much of the real work still needs people). They are generally fast to respond and correct errors. The interface is email + relatively simple webUI that makes managing exceptions pretty easy, books are generally delivered on time.
Cons: Customer support outside of book keeping is terrible. I tried to get pilot to also handle the company tax return, after 6 weeks of unresponsive email and repeatedly being sent questionnaires asking the same information, I gave up and used a regular accountant that was cheaper, faster, and more responsive. Pilot charges a premium, but offers far below average customer support for tax filing.
Anonymous User · CEO · Telecommunications · April 26, 2022
Pros: Accounting, bookkeeping, and tax is not something I have a lot of time to worry about. Pilot enables me to effectively put the process on autopilot.
Cons: The dashboard is relatively basic and it would be nice to have additional account features for adding users, setting up 2FA, etc.
Grant L. · Co-Founder & President · Information Technology and Services · April 20, 2022
Awesome, I love it and I recommend it to any entrepreneur opening a business in the US.
Pros: It very easily lets me see what I need to see and understand important matters to clear my mind and focus on what I need to do and what I am good at which will in turn grow my business.
Cons: Nothing bad about the software, but maybe a crash course on accounting and taxes will be nice.
Tuto A. · CEO · Health, Wellness and Fitness · December 28, 2021
Pros: Running an early stage startup, it's great that I don't have to worry about keeping my own books regularly. The staff is very helpful and answers questions clearly. The monthly burn estimates are also very helpful and easy to drop into board decks.
Cons: The only thing that I'd complain about is that the categories are sometimes difficult to navigate, and especially as a startup, we have some random expenses so adding a catch-all could be useful.
Vikram S. · CEO · Information Technology and Services · December 22, 2021
Pros: Pilot really made it easier by sifting through and re-organizing our Chart of Accounts. The team we worked with are super knowledgeable and the financial controllers helped us setup our processes to help us scale our business.
Cons: The onboarding process requires a some time to setup correctly; but only has to be done once. I also hope that Pilot can authenticate all connections added to accounts on a monthly basis so that any changes in credentials dont fall through the cracks.
Yash B. · Chief Operating Officer · Food & Beverages · December 22, 2021
It is like having a great CPA who grows to follow your needs as you grow.
Pros: Seem-less integrations Great customer support Worry-free automatization
Cons: It comes with a cost, but for us it is worth it to the last penny!
Darko M. · CEO · Biotechnology · July 23, 2021
Overall, Pilot has been terrific. The Bookkeeping team is quick to respond and has been incredibly accommodating with time-sensitive requests from our team. The Tax Product has also been valuable and required much less oversight to manage than our prior tax filings.
Pros: Pilot allows us to focus on running our business without stressing about our books. Our Bookkeeping team highlights the transactions or trends we need to be aware of, allowing us to take action quickly and understand our financial status at a glance. I love Pilot because it gives me the peace of mind that our books are in order and that we have access to a team of professionals to steer us in the right direction. Finance and accounting can be unapproachable for a generalist, and Pilot makes bookkeeping and financial management comprehensible and actionable.
Cons: The portal to classify transactions and provide notes on unrecognized vendors or classifications continues to improve, but can be buggy.
Abby S. · COO · Computer Software · July 23, 2021
Pros: We use pilot for our bookkeeping needs and absolutely love it. It has made the handling of taxes in particular so much simpler. I love that it connects our accounts and takes some of the work-load off when it comes to running monthly reports.
Cons: There is not really anything I dislike about the software. At the end of the day, it is something that really makes our jobs easier.
Tiffany M. · Bookkeeper · Financial Services · June 10, 2021
Positive - they have a great fractional CFO add on as well.
Pros: We switched from Bench to Pilot and we are very happy with the results. Pilot is a far more professional organization with better customer service and more accurate bookkeeping.
Cons: Time between month end and when we get our books is pretty long. We don't get our books until the ~25th of each month.
CURT N. · Founder · Sporting Goods · May 25, 2021
Pilot is easy to use, it automatically connects to our accounts, and sends us monthly reports. They helped me save money. I don't spend more time on accounting and focus on other things.
Pros: easy to use, has simple to understand reports, synchronizes accounts and warns you if you have double payments helping you not to lose money
Cons: it has no negative points in my opinion, it is a great app
janaina s. · operador de atendimento · Banking · May 20, 2021
Overall, I am very happy with the service that Pilot provides. I like the software that they offer and I'm excited to see how they continue to iterate and set an even higher bar.
Pros: A consolidated tool for both bookkeeping and tax preparation has been very helpful. - Adding a new account or connection is easy - I'm able to see the status of my corporate tax filing - Contacting my tax representative is easy - Vendors and transactions are in a centralized repository I'm prompted for input once a month or when deadlines arrive to sort and code a short list of new vendors or unusual transactions, but otherwise the Pilot portal (and service) allows me spend more time focused on taking care of my employees and running the business.
Cons: I hope to see Pilot build out features for greater account customization and security in the coming months: - Two factor authentication (2FA) or multi-factor authentication (MFA) made available - Dashboard for updating email, password, security features - Dashboard for adding/removing users and setting a security policy (ex: 2FA) - Contact information for my bookkeeping team embedded into my Pilot dashboard the same way that it is for my Pilot tax team
Lars A. · Chief of Staff · Information Services · April 6, 2021
We started with Pilot Bookkeeping and have been adding on services (CFO, Tax, R&D) ever since due to our satisfaction with their services and their efficient, effective all-in-one approach.
Pros: As a fast-growing tech company, it was extremely important to us that we partnered with a like-minded firm on our financials. We don't have this expertise in-house, but for a fraction of the cost we've been able to outsource and automate enormous amounts of the legwork involved with our monthly reconciliation process, CFO/Board Reporting, Tax, and R&D filings. On top of that, Pilot continues to proactively create value for our business thanks to their talented team, wealth of knowledge with similar businesses as ours, and dedication to top-knotch customer service. As the ultimate testimonial, I frequently recommend Pilot to other entrepreneurs and personal friends of mine.
Cons: My only regret is not working with them sooner! Pilot has saved me hundreds of hours through their highly technical, automation-forward approach to everything they do.
Max F. · CEO · Fund-Raising · April 5, 2021
By using Pilot, I know that our books are always pristine and accurate, without needing to employ a large or expense team to do bookkeeping.
Pros: The aspect I enjoy most is the professionalism and responsiveness of the Pilot team. They are dependable month to month in getting our books out to us timely and accurately.
Cons: Pilot is building more and more automation, which hopefully will continue to reduce the number of one-off adjustments or tags that we have to do each month.
Christopher S. · CEO · Insurance · April 5, 2021
Pros: Pilot interfaces with most of the popular financial SaaS platforms and offers amazing customer support. They made it easy for us to toss the backoffice keys over to them so we could focus on building the business.
Cons: Certain actions and configurations on the various SaaS platforms require manual resolutions by either my team or through working with a Pilot representative. Fortunately, the Pilot team is very quick to respond and often resolves the issue with little or no interaction from us.
Greg W. · Product Manager · Computer & Network Security · April 3, 2021
Pros: Pilot is brilliant at doing exactly what it promises: taking over the accounting and back office work of running a company so that you (the founding team) can focus on actually building your product. Pilot also does an exceptional job delivering great value for much less than any of their competitors — a testament to the strength of their technology. Lastly, the humans at Pilot are amazing. Every time I’ve had a question, from the most basic to truly arcane accounting and tax questions, all I have to do is email my account manager and he proactively pulls in the needed expertise from the larger Pilot team. I am simply so grateful this service exists; it has fundamentally changed the way I get to run my company.
Cons: I’m excited to see what new features Pilot rolls out in the future. A founder community where we could ask accounting and finance related questions would be amazing, for example.
Camilla H. · Founder, CEO · Consumer Services · April 1, 2021
Early customer, very happy, not planning on changing anything
Pros: - Full stack of services needed by a startup - bookkeeping, CFO services, AR / AP, tax prep - QBO integration - Very knowledgable team - Very responsive, straightforward communication - Automation of bookkeeping all but eliminates manual errors, keeps costs down
Cons: Honestly not much I dislike. I used to have to work with multiple firms for tax prep and AR / AP services, but now I have everything under one roof and loving it.
Ivo P. · Co-Founder and CFO · Information Technology and Services · April 1, 2021
| Financial Reporting | 4 | 16 | - |
| Accounting | 5 | 25 | - |