Rating
4.7
182 reviews
Starting price
$19
Per User
Categories
5
Founded
2013
Employees
47
Cognito Forms is a powerful form builder that enables users to create, manage, and automate their data collection process. Build your form in minutes with drag-and-drop form fields, templates, and AI form generator. Utilize advanced features such as calculations, conditional logic, repeating sections, Lookup fields, custom branding, and data encryption. With Workflow automation, custom conditional logic rules automate approvals, signatures, payments, and other repetitive tasks to power your complex business processes. With email notifications and automatically assigned Workflow Tasks, you bring the right people in at the right time. Provide clients, partners, and members with a secure, self-service Client Portal to submit forms, view their previous submissions, and track progress. Cognito Forms is for anyone looking to streamline data collection and automate workflows. Its advanced features, user-friendly design, and flexible pricing make it a valuable tool for businesses and teams.
Ad spend / mo
$31K
157 paid keywords
Paid visits / mo
10,389
Organic keywords
7,221
Organic visits / mo
26,174
Authority
46
61,293 ref domains
Creatives run
100
as Cognito, LLC
Active now
91
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
The shared messaging across Forms Automation & Mobile Data Capture Platform advertisers - the validated angles to copy. See the niche →
(182 reviews)
Pros: It's easy to use for both sides using the form. The forms are easy to build and share while also easy to complete and submit. I espcially appreciate the email confirmation. This eiminates the amount of people trying to confirm their submission was received.
Cons: That I can't copy sections from one form to another. Sometimes I just want to take one section from another form and not have to copy the whole thing.
Alexandra J. · Owner · Sports · May 4, 2026
My overall experience is really positive. I have taken it with me to multiple organizations and implemented it as an easy-to-use tool. I will continue to use it as it provides a lot of value for me.
Pros: It's very easy to use and there are so many features that help with various types of data collection needed for my organization. It allows me to keep track of different information and house it for a point of reference. I enjoy the automated updates I can trigger to send myself via email.
Cons: I find that remembering where stuff is housed is sometimes difficult and not always intuitive. This is usually something I just have to get used to and learn though.
Beverly W. · Director of Client Services · Medical Devices · May 4, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Data Collection | 1 | 1 | Ad |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| softr | $4.80 | 1 | 24.3% | www.cognitoforms.com/l/softr-alternative |
| zoho forms | $13.19 | 1 | 16.3% | www.cognitoforms.com/l/zoho-forms-alternative |
| jotform | $2.19 | 2 | 15.3% | www.cognitoforms.com/l/jotform-alternative |
| jot form | $2.19 | 1 | 6.0% | www.cognitoforms.com/l/jotform-alternative |
| cognito | $1.62 | 1 | 4.5% | www.cognitoforms.com/ |
| cognito forms | $1.32 | 1 | 3.0% | www.cognitoforms.com/ |
| jotforms | $2.19 | 2 | 1.1% | www.cognitoforms.com/l/jotform-alternative |
| jot forms | $3.08 | 1 | 1.1% | www.cognitoforms.com/l/jotform-alternative |
| cognitoforms | $1.32 | 1 | 0.7% | www.cognitoforms.com/ |
| wufoo forms | $5.77 | 1 | 0.6% | www.cognitoforms.com/l/wufoo-alternative |
| survey monkey free | $3.25 | 2 | 0.6% | www.cognitoforms.com/ |
| quiz maker | $1.01 | 2 | 0.4% | www.cognitoforms.com/ |
| jotform free | $2.65 | 1 | 0.2% | www.cognitoforms.com/l/jotform-alternative |
| price tally | $9.35 | 1 | 0.1% | www.cognitoforms.com/l/tally-alternative |
| alternatives to jotform | $11.43 | 1 | 0.1% | www.cognitoforms.com/l/jotform-alternative |
Cognito Forms
Build Powerful Online Forms — Create surveys, registration forms and more with our free online form builder. Perfect for online retail, small business, events and surveys. Try it and see.
https://www.cognitoforms.com
Online Form Maker
Easiest Online Form Builder — Create any form you need with our drag-and-drop builder. Powerful features, no coding. Hundreds of free templates for contact forms, surveys, registrations and more.
https://www.cognitoforms.com
Cognito Forms
Build Online Forms Free — Start now with pre-made templates, or build your own in our simple form designer. Create surveys, registration forms and more with our free online form builder.
https://www.cognitoforms.com
Cognito Forms
Build Powerful Online Forms — Create surveys, registration forms and more with our free online form builder
https://www.cognitoforms.com
Cognito Forms
Build Powerful Online Forms — Quickly create responsive forms and embed them directly on your website.
https://www.cognitoforms.com
Been using Cognito for years within a number of organizations. The ability to collect information and it's integration with Power Automate has given me the ability to increase the effectiveness of every organization.
Pros: The learning curve and ease of use is great. Customizability is superior to any other forms builder. I love their continued launch of new features. Having used Cognito Forms since 2014, it has been amazing to watch the growth.
Cons: I wish there was a way to add files that others can download from the form as opposed to a content section.
Danielle B. · Director of People Operations · Construction · May 4, 2026
I cannot complain about Cognito, as a matter of fact I promote it to others in hopes they will use as well.
Pros: Affordability, customer service. ease of use, and notifications. This system does not lack power and performance.
Cons: I would like the security to be a little better from the aspect of like a "Docusign" perspective. Overall, it works for my needs, but some business owners mention they would like for it to be
Adam W. · Cooperative Education Coordinator · Education Management · May 4, 2026
We have used Cognito for several years and have a lot of forms with them. The system works well for our needs and the support is also quick and efficient.
Pros: It's a great form builder that has helped us build our front-end on our website without needing other programming tools. It is easy to learn, easy to make adjustments and has enough flexibility.
Cons: It's all great. The form tool has options to choose language of the form, so another future feature would be to allow for automatic translations of forms. Now we have multiple forms in different languages and need to copy/translate manually.
Vilho H. · Founder · Accounting · May 4, 2026
Cognito makes work very easy, the application display is attractive and easy to use for both users and those who design forms
Pros: Provide convenience in handling services and making reports Easy for use, easy syntax, attractive appearance
Cons: Cognito Connectivity with Microsoft Power Automate Actually, connected flows in Microsoft Power Automate make things easier for users, but frequent flow failures in Microsoft Power Automate result in wasted time on resubmissions
Githa Maharani S. · Engineer Supervisor · Alternative Medicine · May 4, 2026
Great, reliable, secure and easy to use forms that we have been using for years now. Definitely recommend.
Pros: It is quite easy to use and set up the way intended fr data collection without too much of a learning curve. Our team receives email notifications, so everyone is informed of when clients submitted information and we can take next steps in the process.
Cons: Creating an automated cost calculation form can be a little bit tricky when it comes to 4-5 variables and up to 30 options each but with time and patience it can be don. No issues with the forms itself :)
Ieva B. · Marketing Coordinator · Logistics and Supply Chain · May 3, 2026
Wonderful! We use it for a variety of things both internally and externally. Our team members and customers love it!
Pros: Cognito gives is an easy to use interface and very easy to organize the data collected. Automatic email responses are great!
Cons: Honestly, for us, it does everything we need so no complaints. Any questions i have is likely due to me just sitting down and figuring them out in the system.
Justin P. · Director of Operations · Construction · May 3, 2026
Great experience, I will stick with them forever! I have snot reuired a feature that they dont have!
Pros: I love the pricing at Cognito Forms combined with the great support and wealth of features. Autoresponders are important to my clients and I have used some of the advanced fatures as well. Its great to know I have a form srvice that will anser my support tickets and provide a variety of important form fields. I have been with Cognito for over 10 years now!
Cons: I would like to be able to add smtp to all my forms, but my account level only allows 1, I do understand that is an advanced feature.
Carin H. · owner · Marketing and Advertising · May 3, 2026
My overall experience with Cognito Forms has been very positive. It's a reliable and efficient tool for anyone needing to create professional and functional forms. Our organization uses this program all year long, and is crucial for our date collection and tracking needs, especially during our fundraising season. The platform is well-designed, secure, and offers great value for its features, making it a strong contender in the form-building market.
Pros: What I like most about Cognito Forms is its excellent balance of ease of use and powerful features. The drag-and-drop interface is very intuitive, yet it doesn't compromise on the advanced customization options needed for more complex forms. The conditional logic capabilities are particularly impressive and easy to implement.
Cons: One aspect that could be approved is the variety of pre-built templates. While functional, a broader selection of professionally designed templates for different industries would be benefitable for quicker starts.
Elizabeth C. · PTO Treasurer · Non-Profit Organization Management · May 3, 2026
I cannot overstate how important Cognito has become to our daily operations. It’s now a key tool for building forms that consistently achieve their intended purpose and support the way our teams work.
Pros: Cognito has taken our form‑building capabilities to a new level. Its logic tools and calculation features allow us to collect, validate, and sanitize data far more effectively. It has become an integral part of our operations, supporting multiple departments, and through its Power Automate connectors, has enabled significant automation across our workflows. Not to mention it is very cost-effective.
Cons: I wouldn’t necessarily call this a con, and I don’t consider myself an expert in Cognito form building, but I do think very novice users may find the learning curve a bit steep. That said, Cognito’s built‑in AI now helps generate the logic needed to achieve most outcomes, even for beginners. While the AI isn’t always perfect, it generally gets you close and significantly reduces the barrier to entry.
Steven V. · UDX Manager · Construction · May 3, 2026
I have been using cognito forms for the last 6 years and the experience has been amazing. The customer support is very efficient and helpful.
Pros: You can not only build forms, but whole systems to process data and payments. The integrations are incredible and everything is very easy to use.
Cons: Cognito forms can have more fonts and more themes that can match more styles of websites without having to build css for it.
Andres J. · Managing Director · Marketing and Advertising · May 2, 2026
I have enjoyed using Cognito Forms for work in different capacities, and at different companies. I use it primarily to collect data including simple tasks like collecting RSVPs for meetings or events. I like the features that the forms provide because it can be used for completely different functions.
Pros: Cognito Forms is very user friendly and there is a lot of flexibility with the features. The email notifications for both the user submitting the form and the user receiving the submissions is extremely helpful.
Cons: Nothing really comes to mind but if I had to nitpick, the workflow and user features could be more simplified.
Chris B. · Director · Government Relations · May 2, 2026
It has been a good program. We have used it consistently for 7 years. Have had zero issues. The price is great too.
Pros: It's easy to use, quick creation of user friendly forms. We have never had any issues looking at past submissions. Our employees are able to use the forms. Email notifications have been consistent and timely.
Cons: I have not had any issues that we could not resolve. It's been really good and helpful for our company.
Jasmin D. · Accountant · Food & Beverages · May 2, 2026
My overall experience with Cognito Forms has been very positive. I use it to survey a team of 51, to export data that I can organize easily in a spreadsheet and to collect e-signatures so clients can sign up for an account to a website.
Pros: I am a big fan of Cognito Forms and have had a subscription while working for two different companies. I appreciate the ease of use, the ability to collect e-signatures from clients, and how easy it is to add my company's logo to brand the forms. I receive email notifications but can also have some of the results of different forms sent to my colleagues as well.
Cons: Sometimes it is hard to login. At times, I am asked to login by receiving an email (which can be difficult to receive the emails on my work email) and doesn't even give me the option to login using my username and password. I have to go searching around trying to find a way to login using the username and password.
Amanda Y. · VP of Life Enrichment · Hospital & Health Care · May 1, 2026
I’ve had a great overall experience using Cognito Forms. It helped streamline my registration process and made it easy to gather and manage information in one place. Although there’s a bit of a learning curve with more advanced features, it’s been a very helpful tool for my needs.
Pros: I appreciated how customizable the forms are and how smoothly it collects and stores responses. Features like conditional logic and easy sharing made it a great tool for managing registrations and sign-ups.
Cons: While it’s a solid platform, I found that the design flexibility is somewhat limited compared to other tools. Also, navigating more advanced features like calculations or workflows can be a bit challenging without prior experience.
Casme C. · Designer and founder · Entertainment · May 1, 2026
I have been a user for many years. I love the fact that my clients can enter their own information and submit it to us. This helps eliminate mistyped and misspelling of names and other personal information we need to service our clients.
Pros: It is a very easy to use software. The learning curve is really short and the email notifications are great reminder to check our account for submitted forms.
Cons: It would ne nice if the input data could be link to other programs such as a CRM. This would help us from re-entering data that has already been submitted.
Susan A. · Travel Advisor, Owner · Hospitality · May 1, 2026
Cognito Forms is the Best Form Builder out! I like how you can completely customize the forms and it is very easy to use.
Cons: I can't think of anything off hand. After using it for awhile I really don't have any recommendations for improvement.
Brad G. · President · Design · May 1, 2026
I've been a customer for, probably about a decade now. I use it for work and personal stuff and it's been rock solid the entire time.
Pros: It allows me to collect and organize information more easily than anything else I've tried. I'm able to create custom unit configurations with full validation and smart show/hide logic easily, save it to a database that I can easily reference at any time, and I'm emailed Word DOCs that I'm able to capture and organize seamlessly.
Cons: If there is one thing I'm DYING for them to add is an easy entry duplicate feature. Right now, I'm able to do so by filtering my list by the entry number, exporting out the data, then reimporting the data I just exported as a new entry. It takes way too many steps for what I would only assume wouldn't be too difficult of an option to add once an entry row is selected, from the Actions button (where right now I start the download dance from).
Matt D. · Sales Engineer · Mechanical or Industrial Engineering · May 1, 2026
We're generally really satisfied with Cognito Forms. It helps us stay compliant with signatures and is very customizable.
Pros: We love that it can capture electronic signatures, file uploads, and payments in the same form. There's a bit of a learning curve to figure out some of the conditional formatting, but they have a few articles to help (and some templates). Lots of ways to customize the form with themes to fit whatever purpose.
Cons: For more complex forms (repeating sections), sometimes the export of data is spread over multiple tabs in the csv. This makes it a bit complicated for some of our staff to read. We usually need to manipulate and combine into one tab on spreadsheet.
Jessie Y. · Office Manager · Religious Institutions · May 1, 2026
Pros: Easy to use. Intuitive, HIPAA compliant, and confidential. I have been using Cognito Forms for over a decade, and it is very reliable. We use it for everything.
Cons: I don't have any complaints about using Cognito Forms. I have been using it for over a decade and have always been happy with it.
Kyla S. · Executive Director · Non-Profit Organization Management · May 1, 2026
What truly sets this platform apart, though, is its ease of use. The interface is very user-friendly, making it simple not only for day-to-day operation but also for training new staff. Even employees with minimal technical experience can get up to speed quickly. Overall, it’s a reliable, efficient, and well-designed tool that has consistently supported our needs over the years.
Pros: We’ve been using Cognito Forms for many years, and it continues to be an incredibly valuable part of our business operations. One of the standout features for us is the reporting functionality—it allows us to easily track, analyze, and organize data in a way that supports better decision-making and operational efficiency. The email notification system is another key strength. It keeps our team informed in real time, ensuring nothing falls through the cracks and that we can respond quickly when needed.
Cons: We’ve been using Cognito Forms for many years, and it continues to be an incredibly valuable part of our business operation. There are NO issues to report. We are completely satisfied with this software.
Jeff E. · technical Director of Manufacturing · Medical Devices · May 1, 2026
Fantastic. It is the only form builder that we have found that can handle the tasks that we need for our data collection needs, such as gathering data in table format and then being able to manipulate that data independently, add it to an excel template, transfer it to other forms, etc.
Pros: The wide array of data collection options and workflow tasks that can be automated via this platform, especially in combination with Microsoft Power Automate.
Cons: The visual editing options are more limited than with other form builders out there. You can do some of that with Cognito, but it's still limited.
Kristopher S. · Senior Program Officer · Non-Profit Organization Management · May 1, 2026
It is a good product because it is reliable, easy to use, and helps improve daily efficiency for my firm.
Pros: Its ease of use and strong data collection make it practical, efficient, and simple to manage daily.
Cons: I do not like that it is difficult to establish conditions, which makes setup feel confusing when building.
Nakia V. · Owner · Accounting · May 1, 2026
I love Cognito forms. I use it in many different areas of my life and appreciate that I don't have to know how to code in order to access cool features.
Pros: They continue to add new features! This is a robust platform that offers solutions to all kinds of things businesses need.
Cons: Sometimes getting answers to issues is difficult. I wish there was a chat support that would be more timely for quick questions or things that require quick solutions. I also wish you could build a dashboard of sorts on forms to see data information easily. Having access to basic statistics would be so helpful.
Marjorie H. · Customer Service Rep and Project Manager · Printing · May 1, 2026
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| Forms Automation | 1 | 3 | AdShortlist |
| Data Management | 1 | 4 | Ad |
| Data Entry | 1 | 5 | Ad |