Rating
4.5
49 reviews
Starting price
$179
Per Feature
Categories
2
Founded
1998
Employees
26
With over 20 years of digital advertising technology experience, AdButler has created a robust platform with a wide range of solutions. AdButler engineers are available to support clients, create custom business logic, interfaces, and workflows. Solutions include: Display Ad Server, Self Serve Market Place, Programmatic Ad Server, Native Ad Server, Video Ad Server, Email Ad Server, Mobile Ad Server, Digital Out of Home Ad Server, API Ad Server, Demand-side platform, Global CDN
Ad spend / mo
$1K
38 paid keywords
Paid visits / mo
171
Organic keywords
2,018
Organic visits / mo
976
Authority
32
2,276 ref domains
Creatives run
51
as Sparklit Networks Inc
Active now
39
last 14 days
Advertising since
Aug 2022
3.5+ yrs running
Last seen
today
still active
Running 7 ads on LinkedIn as AdButler - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Ad Serving & Ad Management Platform advertisers - the validated angles to copy. See the niche →
(49 reviews)
The beverage company where I work promotes testing campaigns and this software has allowed us to monitor them enriched because it is also suitable for other personnel in the company to give their vision of everything inside.
Pros: Because of the ease of access, advertisers and frequency can switch over smoothly, ensuring that the advertising budget is distributed equally among all participants. Advertisers are pleased with how their ad appears in the system and how quickly and efficiently things load. Thanks for everything you've done for me over the years.
Cons: Campaigns can be set up using a separate link for additional users in our organization in some cases. I don't want them to have to log in through a separate link.
Anonymous User · Marketing Director · Food & Beverages · April 5, 2022
Overall I am really impressed with how the team at Ad Butler have supported us, over and beyond the initial setup. They listen to ideas and feedback and when they are the right fit, they implement. I like working with companies like Ad Butler that understand that software is always evolving and that having conversations with clients really helps.
Pros: We tried a few different ad systems before we found Ad Butler. Being able to self manage advertisers and keep content relevant to our site is really important to us. Ad Butler has worked with us every step of the way, always willing to have a call, go over feedback and make updates at a consistent pace.
Cons:
| Category | Page | Rank | Placement |
|---|---|---|---|
| Ad Server | 1 | 1 | Ad |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| dooh | $7.38 | 1 | 57.2% | www.adbutler.com/digital-out-of-home/ |
| getrevue | $17.85 | 1 | 8.6% | www.adbutler.com/email-ad-server/ |
| self service ads | $11.17 | 1 | 4.6% | www.adbutler.com/ |
| header bidding solution | $20.40 | 1 | 4.2% | www.adbutler.com/supply-side-programmatic/ |
| ad server platforms | $14.41 | 1 | 3.9% | www.adbutler.com/ |
| ad publisher | $17.07 | 1 | 3.5% | www.adbutler.com/ |
| email newsletter advertising | $11.22 | 1 | 3.0% | www.adbutler.com/email-ad-server/ |
| native ads platforms | $13.10 | 2 | 2.7% | www.adbutler.com/ |
| ads in newsletters | $18.67 | 1 | 2.6% | www.adbutler.com/email-ad-server/ |
| dooh digital out of home | $15.84 | 3 | 2.1% | www.adbutler.com/digital-out-of-home/ |
| powerinbox | $14.52 | 1 | 1.0% | www.adbutler.com/email-ad-server/ |
| ssp ads | $13.81 | 2 | 0.9% | www.adbutler.com/supply-side-programmatic/ |
| ssp's | $6.66 | 1 | 0.9% | www.adbutler.com/supply-side-programmatic/ |
| adbutler | $2.56 | 2 | 0.8% | www.adbutler.com/ |
| ads newsletter | $1.82 | 2 | 0.8% | www.adbutler.com/email-ad-server/ |
Retail Media
Sponsored Product Ads — Transform your retail strategy with AdButler's premier Retail Media Platform. Drive sales, increase basket size, and monetize your audience like never before. Easy Setup. Fast Ad Serving. Trusted by Publishers. No Revenue Share. Highlights: Pricing Plans Available, Resources Available.
https://www.adbutler.com
Publisher & Advertiser
Get free 14-day Trial — Digital Advertising Technology For The Planet's Best Businesses. Fast...
https://www.adbutler.com
White Label Ad Server - Own Your First Party Data
We have built custom solutions for both small and large enterprises. We build great custom AdTech solutions. Easy Setup. Fast Ad Serving. No Revenue Share. Trusted by Publishers. Highlights: Pricing Plans Available, Resources Available, We Offer A Range Of Solutions.
https://www.adbutler.com
Ad Serving Platform
Publisher, Retailer, Agency — Ad Serving Platform for Publishers & Advertisers. A Powerful Ad server. Ideal for Online Retailers, Blogs...
https://www.adbutler.com
Ad Server for Publishers
Ad Serving Platform — A Powerful Ad server. Ideal for Online Retailers, Blogs, Newspapers, Online Forums & more. Join Over 10,000 Companies Serving Billions of Ad Requests with Ad Butler. Fast Ad Serving. Easy Setup.
https://www.adbutler.com
ORLA H. · COO · Entertainment · January 22, 2021
Good
Pros: Out of the box functionality and the feature set available
Cons: Custom development takes a lot of time and team often missed their timelines
Varun H. · Director - Product · Hospital & Health Care · December 30, 2020
The support at Adbutler was amazing. I usually hit a reply within hours and the tone of the support was always positive and supportive
Pros: The support is top notch! Once I figured out what I needed to do in regards to th API I was able to completely automate our monthly ad process. I also developed a web portal that allows our end users to manage there own placements/artwork
Cons: The API documentation was very hard to understand. This was my first really API integration so basic examples and order of operations would have been helpful.
Jordan M. · Developer · Airlines/Aviation · December 29, 2020
Pros: Easy to deploy and been using it for multiple websites.
Cons: In terms of features, I would suggest having the ability to schedule the ads per day. For example, ads will be only running every Tuesday and Thursday for a month.
Jervin R. · IT Manager · Broadcast Media · December 23, 2020
Pros: It is very easy to use and the analytics make sense.
Cons: The Interface can sometimes be a bit confusing.
Chad M. · President · Publishing · December 22, 2020
Displaying ads to our users where and when we need to contact them
Pros: Its integration and setup on our backend.
Cons: Sometimes tricky to broadcast new media.
Bradley W. · CEO · Sports · December 22, 2020
After weeks of research, AdButler ended up being the best option for us, and really the only one that made sense. We are a medium-size company who run ads a few times per year, and had no prior knowledge in digital ads whatsoever. The platform is easy to use, and tutorial videos and customer service will help along the way.
Pros: As easy to use as this can be; very helpful and responsive customer support; flexible pricing options; clear reports; useful tutorial videos; ability to preview and change content in real-time.
Cons: Recurring monthly plans only (we only need it a couple of weeks every 3-6 months).
Gaétan N. · Digital Designer · Online Media · December 22, 2020
We wanted an ad platform supporting banners and video rolls to include in our own promotional marketing platform (b!Play) to show ads for branded content, and it was easy and inexpensive to start with this one, Very happy with it
Pros: Very easy to start with and to setup, we have everything we needed to start, banners with custom and standard formats, and video rolls working perfectly with our video players (Azure Media Player and JWPlayer) Easy to get most of the statistics in the portal.
Cons: Some statistics are sometimes not easy to setup, and at first it is a little bit of hard to configure the ads and understand everything is going on. The user interface seems a little bit "old" and not so user friendly sometimes.
Luis F. · CTO · Marketing and Advertising · December 22, 2020
Pros: The product is really easy to setup and integrate, entry-level to mid-tier feature set, great price for the product in the end
Cons: The interface and some user flows might be better, some bugs here and there but here ally fixed quick
Matteo P. · Freelance Consultant · Newspapers · December 22, 2020
Pros: Very straightforward and easy to use straight away
Cons: Some processes could be made faster (for example adding more than one zone at a time to campaigns without creating channels) Adding a login for media owners that own more than site so they can see impressions for all of their publishers on the same dashboard
Jake B. · Publisher Manager · Marketing and Advertising · December 21, 2020
Overall, a very good app for handling and serving banner ads for a website.
Pros: Very robust; it does exactly what it should without troubles. AdButler can easily pull metrics for just about any scenario you might want.
Cons: AdButler has a bit of a steep learning curve, but once you understand how it is set up and how it works, making it do what you want is relatively straightforward. Online tutorials would be a nice feature, but the tech support is extensive. A more flexible cost structure would be a welcome addition. Not everyone fits into the standard tiers.
Dennis K. · Media Specialists · Information Services · December 21, 2020
Pros: The platform is user friendly and easy to navigate
Cons: Overall layout/ format could be improved slightly
Dami A. · Programmatic executive · Marketing and Advertising · December 21, 2020
AdButler support has been fabulous. Responses are swift and AdButler takes as much time as needed to troubleshoot, always following up to make sure we're happy. I couldn't be more pleased with the support and professionalism of the AdButler team. They have been a real pleasure to work with.
Pros: It was easy to learn and has really useful features. There aren't a lot of pages and fields to fill out to get our ads up and running -- the setup process is intuitive and quick.
Cons: I haven't found anything I don't like about AdButler,
Lesley H. · Senior Editorial/Advertising Specialist · Financial Services · December 21, 2020
First and foremost, the AdButler staff are incredibly helpful. Even during evaluation they were always willing to take our enquiries and offer guidance wherever possible. And then during implementation, and ongoing, they go above and beyond to help with the issues that crop up for new users. Amazing!
Pros: Great user interface and controls. Easy for all skill levels to use. Good platform features to suit most use cases. Support delivery on both web and email.
Cons: There are a few bug bears like having to add a click macro to third-party & HTML5 code (our ads are supplied by clients and we haven't had those coding skills in-house.) Also, some add ons could be argued should be part of a standard plan in this era (e.g. geo-targeting, enhanced analytics like viewability.)
Anthony P. · Digital Director · Publishing · December 20, 2020
Overall, this platform fills quite a few gaps in our ad ops process.
Pros: I like how quickly I can spin up campaigns both for publishers and advertisers. Their payment plan is flexible as well which makes it easy to manage the campaigns and process.
Cons: Documentation could be a little more robust.
Dustin T. · CEO · Marketing and Advertising · December 19, 2020
I have been very happy with AdButler - the service has been excellent & prompt. As a new user of this type of software I find it very intuitive, and for those things I didn't fully understand I was able to receive very prompt service & answers.
Pros: I have limited experience with Ad Serving software, but I found AdButler very intuitive for implementing new campaigns. I love that there were hovers with explanations on things I weren't sure of.
Cons: I really don't have anything substantial - I find it user-friendly.
Brooke M. · CEO · Online Media · December 18, 2020
I have tried several Ad serving plugins and programs over the years but when I began using AdButler about 3 years ago I quit looking. This was the perfect solution for several clients of mine.
Pros: AdButler has so many features that make this software special such as: organizing ads based on the publishers and advertisers, account statistics, variety of ad types including video, impressions and click metrics, special publisher login to manage various accounts and pricing, and brand customization for the dashboard. I highly recommend AdButler.
Cons: If you are not a regular user of AdButler from an admin standpoint you will likely need to revisit their tutorials. It's not difficult as much as it is powerful and you need to remember the process for adding and managing ads.
Jeff P. · President · Marketing and Advertising · December 18, 2020
So far, the overall experience was great!
Pros: It is user friendly and easy to navigate
Cons: So far, all our needs are being catered.
Marc Kristoffer C. · Consultant · Non-Profit Organization Management · March 3, 2020
Excellent
Pros: It works well integrating smoothly with our content. No complaints on our end. I would recommend to anyone looking for an ad hosting service and player.
Cons: Not applicable. We found no downside to using this software
Joseph A. · Managing member · Entertainment · March 3, 2020
My experience with ADButler is fantastic. It's a powerful tool for my needs. The assistance is always present and has never left me unsatisfied. Even if the updates sometimes leave me puzzled, the fact remains that ADButler is a great working tool.
Pros: I liked the ease of use and the service always ready to help you. The appropriate cost for a small reality like mine has then satisfied all my requests.
Cons: In the updates you are bringing you are losing the ease of use. Too many details, too many subtleties that are of no use in mid-level reality.
Michele M. · web cordinator · Media Production · March 3, 2020
Pros: AdButler is a great platform, easy to manage and very powerful. I´m very proud of count on this technology in my agency because it lets me help my customers in their online marketing campaigns by serving their ads into value-added websites with an accurate tool like AdButler.
Cons: Maybe segmentation setup and settings could be better because it is difficult to understand how can you segment some ad contents according to all the features that you have within the platform. But once understood you run your campaigns without any issue.
Juan Carlos N. · Director · Marketing and Advertising · March 3, 2020
Overall experience has been very good. Thanks AdButler.
Pros: AdButler replaced a prior ad service we used. After reviewing many ad services, we choose AdButler for its features, ease of use and customer service that FAR EXCEEDS the previous large and very expensive service we had used. I had great assistance to help me get the initial setup done. I have never waited more than a couple hours for response to support tickets, and get fast response when I call. AdButler continues to add new features regularly. We have overall been very happy with the choice of AB.
Cons: The only area I find a bit less robust than our previous service is the area of reporting. I would like to see more customized, predesigned and Pre-formatted reports. I can download CSV files, but I have to do a lot of formatting to make them look good for both internal and external reporting.
Pat H. · Publishing and Ad manager · Publishing · March 3, 2020
Support is good and they've generally had answers to our questions. To be honest we aren't using all of the features and really need to dig into what more it could do for us.
Pros: We didn't have a third party ad server before and of the ones we checked out, Ad Butler seemed the easiest to setup, easiest to run and was the most cost effective.
Cons: The way we had to organize it, we really needed a bit more flexibility. In effect we had to setup our clients as publishers, so there was a work around. No big deal.
Rick H. · Partner · Marketing and Advertising · March 2, 2020
Pros: functions covers most of the requirement
Cons: Ad management, keep track and provide all data
Karl S. · Web Developer · Information Technology and Services · March 2, 2020
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