Rating
4.6
102 reviews
Categories
4
Founded
2015
Employees
290
Funding
3.6M
Seed
Parent helps small childcare centers manage daily operations like attendance, billing, and parent communication. It’s most used by education and admin teams in early learning settings. Reviewers highlight its ease of use and real-time updates, but payment processing is a common friction point. Advanced tools like AI-generated posts and occupancy planning support growing centers.
Ad spend / mo
$0
0 paid keywords
Paid visits / mo
0
Organic keywords
763
Organic visits / mo
1,143
SEMrush reports no paid spend for this domain, but Google confirms 15 ad creatives- a paid channel SEMrush's panel misses.
Creatives run
15
as Parent ApS
Active now
0
last 14 days
Advertising since
Mar 2025
1+ yr running
Last seen
19d ago
Running 2 ads on LinkedIn as ParentSquare - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Childcare & Daycare Management Software advertisers - the validated angles to copy. See the niche →
(102 reviews)
Pros: It has a lot of options for reporting and data management. It is easy to keep in communication with families
Cons: Some of the data management is unnecessary and honestly can be downright overwhelming to new users/teachers.
Logan H. · Director · Child Day Care Services · August 2, 2025
Parent App is one of the best daily reporting with our childrens' activities inside the classroom.I am happy using this app
Pros: Parent App has many options and easy to update our daily routines.It really helps on us educators for our kids daily report
Cons: Parent sometimes delays report.But so far since I use this app,it never bother my daily activities or reporting
HERME O. · Teacher Assistant · Education Management · May 27, 2025
Pros: updating the parents while the kids are in the nursery . It is a good thing that there is this kindof apps like this that can really help the parents to know the routine or activities of their child
| Category | Page | Rank | Placement |
|---|---|---|---|
| Daycare | 1 | 25 | Shortlist |
Domain confidence 95%
Cons: the service provider is not good. There are days that we cannot log the activities of the kids because the apps is not working.
Dorothy May C. · Teacher Assistant · Child Day Care Services · May 27, 2025
My experience with this app has been interesting. The app regularly updates with new features.
Pros: It's the app that can easy to use. Parent can receive real time updates on Thier child's, like meal and nap.
Cons: Everything is good about this app and I didn't see any problems while using it. Easy to use.
Rosemarie R. · Classroom Assistant · Education Management · May 27, 2025
Pros: Easy to use, cover all the area needed for manager, for teachers and for parents as well. we can extract data and information for marketing and accounting purposes.
Cons: Messages from parent team don't disappear until we open them even sometimes, we are in harry to finish specific task
Fatima R. · Manager · Education Management · May 23, 2025
Its an amazing app that helps every individual in every way possible.I may say Good job to the team..!
Pros: It gives an over all view of anything that you need without any hastle..Every single detail is updated and displayed.
Cons: Most of the features are helpful so I guess none..it doesn't reflect any negative thing or unhelpful one.
Mila B. · Deputy · Education Management · May 22, 2025
Overall, my experience with Parent has been very positive. The app made communication between parents and the school much easier and more transparent.
Pros: I liked how easy it was to stay updated with my child's daily activities and progress. I especially like the photo and video sharing feature.
Cons: The app sometimes lagged or took a while to load updates, especially when opening media files like photos or videos.
Roselie Y. · Accountant · Education Management · May 21, 2025
Overall, it’s a helpful app for staying connected with the nursery. It makes communication easy and keeps us updated with photos and daily reports.
Pros: The daily reports and photos help tostay involved in the children’s day
Cons: Sometimes the app is slow to load or refresh Notifications don’t always appear
Marah A. · Nursery principal · Child Day Care Services · May 1, 2025
Great, very happy with how all information can be consolidated in 1 place
Pros: Makes everything easier and more organized within the nursery and between staff and parents
Cons: Nothing, we are all very happy with parent and makes transparency reachable
Ruth C. · Principal · Child Day Care Services · May 1, 2025
Pros: Ease of communication. Ease of evaluation and daily reports for the child, ease of controlling photos and videos, and many more things that I cannot mention now.
Cons: It stops frequently and sometimes it repeats the download on its own.
Hanan G. · manager · Education Management · April 2, 2025
They are kind, some of them are concern bout their kids behaviour
Pros: They are kind, some of them want tonknow details about their children performance at school
Cons: Some of them don't don't do follow up of their kids altitudes at home or attain meetings to know about their children performance at school
Linda V. · Teacher · Education Management · February 7, 2025
I like the Parents App to use it at work.
Pros: Good way to communicate with parents while having a privacy of their kids.
Cons: Too much details to work on .I prefer to keep it only for photos
May N. · Administration Manager · Child Day Care Services · October 24, 2024
Excellent app that has all the tools that any nursery would ask for.
Pros: Friendly user Easy access for parents Makes the life of the staff & parents easier
Cons: It is not something that I don’t like, but actually I would recommend it for development, it is adding AI tool to the app.
Donia M. · Nursery manager · Education Management · September 24, 2024
The application truly stands out for its simplicity and effectiveness. The user interface is clean and intuitive, making it easy to navigate, even for beginners. The layout is organized and logical, with all key features readily accessible without clutter. Additionally, the app loads quickly, and transitions between screens are smooth, which significantly enhances the overall user experienceapplication truly stands out for its simplicity and effectiveness. The user interface is clean and intuitive, making it easy to navigate, even for beginners. The layout is organized and logical, with all key features readily accessible without clutter. Additionally, the app loads quickly, and transitions between screens are smooth, which significantly enhances the overall user experience
Pros: The layout is organized and logical, with all key features readily accessible without clutter.
Cons: I liked most of the features of the parent app
Baraa B. · Branch Manager · Education Management · September 9, 2024
Outstanding experience I can say it is one of the best child care application
Pros: The user interface and observation and financial part of the application
Cons: Nothing I love the application every single activity of the application I like it
Muhammad A. · It Manager · Education Management · September 6, 2024
Pros: Very good and easy to use, Thank you for [sensitive content hidden] the app account manager for his continuous support and availability
Cons: Awesome app, There is nothing which we are complaining about
Manal S. · Owner · Child Day Care Services · September 1, 2024
Pros: Outstanding and amazing, everything about the application is clear
Cons: Nothing, its actually great and wonderful.
Amenah A. · Consultant · Education Management · August 11, 2024
Pros: Very easy to do, all the team is so helpful.
Cons: No problems, if small problems disconnecting immediately will be fixed.
Omaima A. · Principal · Education Management · July 31, 2024
Base on my experienced Parent app is a good platform to be use in any nursery or daycare institution.
Pros: Using a parent app for nursery updates offers a seamless and stress-free way to stay informed about your child's daily activities and progress. The app provides real-time notifications, photo and video sharing, and detailed daily reports, ensuring you never miss a moment. Its user-friendly interface and secure communication with nursery staff make it easy to stay connected and engaged. Additionally, event reminders and access to educational resources help parents stay organized and supported in their parenting journey.
Cons: Some technical issues like bugs, crashes.
Gemma B. · PA to the manager · Education Management · July 17, 2024
Pros: Easy and fast application that serves parents, teachers and administration
Cons: Sometimes the app doesn't open But really I like it
Ola Z. · Teacher · Education Management · July 16, 2024
Pros: The ability of doing regular follow-up and feedback The great team and training provided to users and teachers
Cons: The ability of accessing messages of the users which is something that has been taken into consideration already and is in the works at the moment
Rouzan A. · Manager · Education Management · June 3, 2024
I recently switched over to Parent for managing our childcare admissions, and unfortunately, my experience has been satisfactory. While the software has some promising features, it falls short in several key areas, making it challenging to effectively manage our childcare center.
Pros: customer support, which has been responsive and helpful in addressing any questions or issues that arise. Their willingness to assist and provide timely solutions contributes to a positive user experience and ensures smooth software implementation and usage.
Cons: The software lacks certain essential features that are crucial for managing a childcare facility effectively. For instance, it does not offer a customize registration form (they are working on it) making it difficult to register children into the program. The absence of customizable templates for forms and documents also hinders our ability to create tailored materials for parents and regulatory compliance.
Brooke C. · Director of Admissions · Education Management · March 21, 2024
[sensitive content hidden]. our Customer Success Manager went above and beyond to address any concerns or technical issues promptly, ensuring uninterrupted access to the childcare app's features. Parent's are thoroughly satisfied with all of the apps features especially being able to get real-time updates on their child's daily activities, meals, naps, and developmental milestones.
Pros: Parent App is an intuitive and user-friendly childcare application that simplifies the entire childcare management process. The app facilitates effortless communication between parents and childcare providers like ourselves, allowing for real-time updates, photo/video sharing just to name a few things that makes this app one of the best!
Cons: Nothing to report here....this app has exceeded my expectations in every way possible.
Nicole S. · Supervisor · Education Management · March 21, 2024
Pros: I love that is Parent is easy to send messages and colaborate with all educators in all classrooms.
Cons: Scheduling children for sporatic days and invoicing was very difficult. However Parent is making changes and customizing to our needs.
Honey R. · RECE site Lead · Education Management · March 21, 2024
Pros: Initially, I thought the interface was user-friendly and offered features that give parents autonomy to manage their data and attendance.
Cons: IT is not user-friendly and hard to use as an administrator and explain to parents. Payment being the most problematic since it keeps changing and not stable.
Hye Jin K. · Assistant Supervisor · Education Management · March 21, 2024
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