Rating
4.6
35 reviews
Starting price
$5
Usage Based
Categories
7
Founded
2010
Employees
188000
Funding
1.7B
Merger / Acquisition
BigQuery is a serverless, multi-cloud data warehouse that simplifies the process of working with all types of data so you can focus on getting valuable business insights quickly. At the core of Google’s data cloud, BigQuery allows you to simplify data integration, cost effectively and securely scale analytics, share rich data experiences with built-in BI, and train and deploy ML models with a simple SQL interface, helping to make your organization’s operations more data-driven.
Ad spend / mo
$47M
23,629 paid keywords
Paid visits / mo
3,856,036
Organic keywords
44,599,881
Organic visits / mo
534,811,613
Authority
100
50,863,361 ref domains
Creatives run
100
as Saad Tariq
Active now
100
last 14 days
Advertising since
Dec 2022
3.5+ yrs running
Last seen
today
still active
The shared messaging across Cloud Data Warehouse & Lakehouse Platform advertisers - the validated angles to copy. See the niche →
(35 reviews)
It is good tool especially dealing with mainframe data types such as comp and comp 3. The orc file format handling is awesome
Pros: This database is integrated with mainframes using BQConhector tool and easy to load data from mainframe to bigquery
Cons: Some times data gets lost while upgrading the database. And not all customers get all the special features.
Sudhakar P. · Data Engineer · Banking · February 11, 2026
We integrate BigQuery with all our data analysis software to store all the raw data from all our products. Which we can then analyze as well as make custom dashboards with external tools like PowerBI.
Pros: It stores all our data. It is very easy to access and use SQL to query the data and great to integrate with PowerBI for custom dashboards.
Cons: I don't have anything negative to say about BigQuery. It delivers what it promises and is easy enough to use.
Alex T. · User Acquisition Analyst · Computer Games · January 5, 2026
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|---|---|---|---|
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Overall it’s been very solid. It handles large data with no issues, performs well, and integrates nicely with dashboards and pipelines. There’s a bit of a learning curve and some cost management to watch, but once you get the hang of it, it’s a powerful tool.
Pros: The speed and scale are the biggest advantages. Queries run fast even on huge datasets, and it’s easy to connect to other Google Cloud tools. The interface is straightforward, and managing tables or running SQL feels smooth.
Cons: The pricing can get confusing, especially when queries get heavy. It’s easy to run up costs if you’re not careful. Some features also feel hidden behind menus or require extra setup steps.
Kelley G. · Data Scientist · Construction · December 1, 2025
Pros: Decent tool to query unsampled GA4 data, but wouldn't need to use it as much if GA provided unsampled data to begin with.
Cons: Seems to autosave queries these days which isn't a feature I would like to have turned on automatically since I can't review past code. Also cost is high... very high
Ryan C. · Analytics Manager · Real Estate · November 3, 2025
I was a GCP technical support team lead for 3 years, so BQ was a very important tool with high usage, customers created lots of tickets for it.
Pros: I can easily do the BQ query and load in UI, when I wanted to debug, I can easily batch load using CSV or connect to streaming connector, then query like normal SQL.
Cons: The physical storage, unlike traditional RDBMS, I can easily understand the physical design, the BQ internally stored in a platform named colossus, it's like a blackbox for engineer.
Jim C. · Lead application support analyst · Information Technology and Services · October 29, 2025
Google Cloud BigQuery provides fast, scalable, and fully-managed data warehousing, making it easy to analyze large datasets without worrying about infrastructure. Its SQL interface and seamless integration with other Google Cloud services simplify data analysis and dashboard creation.
Pros: Extremely fast query performance on massive datasets. Fully managed—no need to maintain infrastructure. Easy integration with tools like Data Studio, Looker and AI/ML pipelines. Supports standard SQL, making it easy for analysts.
Cons: Cost can grow quickly with frequent queries if not monitored. Learning curve for complex analytics and optimization techniques.
Sachin B. · Data Analyst · Food & Beverages · October 21, 2025
Overall Google Cloud BigQuery is very good for data analysis and getting actionable insights from the raw data.
Pros: The things I liked most about Google Cloud BigQuery are the robust data extraction and columnar data storing.
Cons: The thing I dislike about Google Cloud BigQuery is the longer time taking to handle big data.
Pranav K. · Data Analyst · Automotive · January 22, 2025
Pros: Super fast! Can handle tons of data in seconds. No worries about it slowing down. Works well with other Google stuff
Cons: Pricing is a bit confusing. Not easy to know how much it will cost. Interface could be better
Erika G. · Data Analyst · Information Technology and Services · January 3, 2025
Free Tier access, query execution on the free tier, connection of Big Query from other market tools and best of the best we can directly connect with Google Sheet. It is very to use and implement into software using data stream to connect with databases as well.
Pros: It is very help full to store large unstructured data and further etl the data and used for analytics.
Cons: For Beginners it is costly. Overall very fast and reliable.
Vaibhav G. · Software Developer · Computer Software · December 24, 2024
Pros: Free 1TB compute User friendly web UI Amazing web SQL editor
Cons: I can't find anything wrong with biguery
Pratik C. · Data Engineer · Computer Software · December 23, 2024
GBQ powers a lot of our analysis tooling and reps use it directly with Python to make their own custom flows.
Pros: Literally everything. GBQ takes tasks like partitioning, building feeds from/to other systems simple, fine-grain access controls, plugs into Looker like a dream, built in connectors for other Google products (Search console, GA)
Cons: The permission-ing for GBQ can sometimes be vague depending on what the user is needing/wanting to do. Some roles require items that you think would be included in higher access level roles (I'm looking at you BigQuery Job User role).
Bryan H. · Director of Technical Operations · Marketing and Advertising · September 7, 2024
Pros: It is pretty straightforward to set up and allows for lots of data inputs. It's data visualization and statistics are amazing and provide useful insight.
Cons: It is a little more limited then it's competitors at some tasks.
Christie B. · Communications · Religious Institutions · May 1, 2024
Pros: I use this tool in my first professionnal experience as Data Engineer and I still use it today. I used BigQuery for Datawarehouse : make data available for everyone (data analyst, developer...). Today, I use it too for the logs of an ELT pipeline, it's still very simple to use this tool.
Cons: It's necessary to understand how costing works in detail, especially if you have a lot of data.
Dainah B. · Data Engineer · Professional Training & Coaching · November 30, 2023
I use this tool daily and it meets my expectations, easy to create jobs in the form of scheduled queries, easy import of data from Google Sheets, integration with Google GAS and many other advantages that I have discovered
Pros: importing information from Google Sheets seems like a super advantage to me, as does the ability to execute large queries without affecting performance.
Cons: I have no complaints about the tool so far
Andres Ernesto L. · Developer-Data specialist · Computer Software · November 11, 2023
Pros: It's cheap and very quick to process and query data directly.
Cons: It's bare-bones database, so doesn't come with analytical features or any visualisation or easy to use interface when compared to other solutions.
Anonymous User · CTO · Retail · October 10, 2023
Pros: I like the software because it is easy to use and have a good documentation to get started
Cons: It is expensive to use for smaller businesses
Sharif D. · Inventory analyst · Logistics and Supply Chain · August 27, 2023
Pros: Ease of browsing through the data and seeing table structure
Cons: Not able to visualise data in BQ so had to export data or integrate visualisation tools
Ankit B. · Head of Product · E-Learning · June 15, 2023
I really love BigQuery especially insofar as it fits within a GCP environment. It is incredibly powerful and, given some governance, not very expensive at all. I find it cheaper and slightly easier to manage than Snowflake, though both products are incredible to use.
Pros: BigQuery is powerful, easy to set up and use, and wonderfully transparent about costs. I also prefer its mechanisms for dataset partitioning over, e.g., Snowflake's.
Cons: The BigQuery UI is not great. Saved queries are messy, and scheduled queries are very difficult to maintain (to the point that they probably should not be used at all).
John H. · Lead Analytics Engineer · Music · June 8, 2023
Pros: We use Big Query for store the information of every client's CRM, its cheap and scalable
Cons: You will need a programmer to get the integration done properly, but is not too hard
Anonymous User · B2b marketing manager · Marketing and Advertising · June 8, 2023
Using BigQuery was a learning curve, it's great for analyzing data but not like my favorite relational database, Postgres, for everyday tasks.
Pros: BigQuery is great at working with lots of data at a good price, especially when used with other Google Cloud tools
Cons: It can get messy when you're working with many different data sets at once, and changing existing data columns is hard.
Samuel A. · Software · Telecommunications · May 17, 2023
Pros: Can store large amount of data, cost effective and fast
Cons: At times takes time to process queries with large amount to data
Naushad C. · Data Analyst · Renewables & Environment · April 19, 2023
My experience using Google Cloud BigQuery has been very good. It is a strong software for data warehousing and analytics, capable of handling large datasets efficiently. Navigation and execution of queries are fast and user-friendly. The pay-per-use pricing model is cost-effective and it offers robust features such as high performance, flexibility, and security. It is an ideal choice for companies that want to extract valuable insights from big data.
Pros: Google Cloud BigQuery is a powerful and user-friendly software for data warehousing and analytics. It can easily handle extremely large datasets, making it perfect for businesses that process and analyze massive amounts of data. The queries are executed quickly, even on large datasets, allowing for efficient data analysis and insights. The user interface is intuitive and easy to navigate, making it accessible for users of all skill levels. It integrates seamlessly with other Google Cloud products, such as Google Analytics and Google Cloud Storage, which allows for a streamlined workflow. The pricing is pay-per-use and the cost is generally lower for larger amounts of data, which makes it cost-effective. Additionally, it offers high performance, flexibility, and strong security features.
Cons: Google Cloud BigQuery is a great tool for data warehousing and analytics. One thing to keep in mind is that it can have a steep learning curve for those who are not familiar with SQL and data warehousing concepts. Additionally, it may not be as customizable as some other data warehousing and analytics tools. But overall, it offers a wide range of functionalities and a user-friendly interface, making it a great option for many use cases. I've found it to be a reliable and efficient tool for processing and analyzing large datasets.
Rishikumar P. · Student · Computer Software · January 19, 2023
Made it possible to "get our feet wet" with data warehousing / dashboards / reporting, without the $$$ commitment of other tools.
Pros: Seamless integration with our data in G-sheets, Airtable, and other sources. Data visualizations / BI dashboards (using DS) at rock-bottom cost.
Cons: The number and type of data visualizations could be improved. Help system is not extensive (but with Stack Overflow, you'll be fine). The "stickiness" (persistence) and flexibility/customizability of filters needs work.
Dan K. · Director of Information Systems · Information Services · November 25, 2022
Easy to integrate with other tools and then aggregated data provide very detailed reports to analyze and also to share with clients for business decisions
Pros: Allow to import data in seconds from third party data sources, even there is an option to create multiple dashboards to visualize & analyses the data for marketing, sales purposes and so on depends on use cases.
Cons: Cost is very high with big data queries and also UI can be more improved specifically navigation and dragging options
Anonymous User · Lead Digital Markrting · Marketing and Advertising · October 3, 2022
for 3 months our mobile applications stopped saving certain data, thanks to its integration with firebase, we were able to recover that data by querying its partitioned tables, and we were able to restore that data with its integration with python We have also built a dashboard where we make a conciliation of our clients' data, in case something goes wrong, we immediately realize what is happening
Pros: For someone like me who works on the complete cycle of the data, it turns out to be a very good tool, since it allows us to do the complete cycle, from the initial step that is to put together a good ETL, clean our data, and be able to present it in a dashboard
Cons: once the table is created it is difficult to edit the columns, so you have to delete it when you use the data stream, your data is in a cache, and you can't manipulate it until a couple of hours have passed
Luis M. · Data Analyst · Education Management · September 27, 2022
Shortlist |
| Predictive Analytics | 2 | 16 | - |
| Big Data | 2 | 19 | - |
| Data Extraction | 2 | 34 | - |
| Data Analysis | 3 | 14 | - |
| Business Intelligence | 3 | 46 | - |