Rating
4.5
124 reviews
Starting price
$59
Per User
Categories
8
Founded
2017
Employees
38
Funding
14.4M
Merger / Acquisition
airfocus offers a modern and modular product management platform. It provides a complete solution for product teams to manage and communicate their strategy, prioritize their work, build roadmaps and solve the right problems. Designed with flexibility in mind, airfocus allows you to quickly customize the platform to fit your needs without disrupting the way your team works. Learn more at airfocus.com and start your 14-day trial now.
Ad spend / mo
$6K
154 paid keywords
Paid visits / mo
558
Organic keywords
22,416
Organic visits / mo
35,025
Authority
47
6,325 ref domains
Creatives run
100
as LUCID SOFTWARE INC.
Active now
60
last 14 days
Advertising since
Jan 2024
2+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as airfocus by Lucid - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Product Management & Roadmapping Platform advertisers - the validated angles to copy. See the niche →
(124 reviews)
Overall a good experience. Perfect for product launches. Excellent UI with high readability and organization.
Pros: Color-coded project trackers with customizable views using the Display feature with search functionality.
Cons: Platform-wide search doesn't allow for searching within specific columns, no indication of collaborators present on platform, and limited collaboration features like comments.
Janessa R. · Product Marketing Manger · Telecommunications · June 25, 2025
Pros: - Flexibility in creating custom views and fields - Ability to push stories to different Jira projects easily - Convinient flow for working with insights and feedback - Great customer support - Good and intuitive UI
Cons: - Some things you still need to do in Jira, like setting parent links and updating ranks between issues
Dima M. · Product Manager · Computer Software · November 21, 2024
Airfocus has been absolutely instrumental for our product team, both as a tool and as a framework for product management best practises. On a high level, there is nothing it cannot do - it is the most modular and customisable solution on the product management software market. What's more, customer support is exceptional. The customer success team is highly responsive and proactive, and all of the sessions we have had with them have been bespoke to our needs. We're far from reaching the full potential of what Airfocus can offer us, but we know we can definitely get there—and we have high levels of motivation to do so.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Decision Support | 1 | 9 | Shortlist |
Domain confidence 99%
| Keyword they bid on |
|---|
| CPC |
|---|
| Pos |
|---|
| % budget |
|---|
| Landing page |
|---|
| aha software | $35.32 | 1 | 12.4% | airfocus.com/try-now/airfocus-vs-aha/ |
| product roadmap template | $8.16 | 1 | 11.6% | airfocus.com/eu/try-now/roadmap/ |
| productplan | $8.50 | 1 | 6.4% | airfocus.com/try-now/airfocus-vs-productplan/ |
| software product roadmap | $29.92 | 1 | 5.7% | airfocus.com/try-now/airfocus-vs-productboard/ |
| craft io | $20.05 | 1 | 3.8% | airfocus.com/try-now/airfocus-vs-craft/ |
| aha product management | $53.56 | 2 | 3.4% | airfocus.com/try-now/airfocus-vs-aha/ |
| ah ha software | $35.32 | 1 | 3.4% | airfocus.com/try-now/airfocus-vs-aha/ |
| aha tool product management | $94.39 | 1 | 3.0% | airfocus.com/try-now/airfocus-vs-aha/ |
| roadmap template | $5.61 | 2 | 2.8% | airfocus.com/eu/try-now/roadmap/ |
| creating a product roadmap | $13.94 | 1 | 2.7% | airfocus.com/eu/try-now/roadmap/ |
| ninjaone rmm | $37.40 | 5 | 2.4% | airfocus.com/try-now/product-enterprise/ |
| new product roadmap | $15.05 | 1 | 2.1% | airfocus.com/try-now/airfocus-vs-productplan/ |
| software roadmap | $17.13 | 1 | 1.9% | airfocus.com/eu/try-now/roadmap/ |
| product roadmap tools | $23.76 | 2 | 1.9% | airfocus.com/eu/try-now/roadmap/ |
| make a roadmap | $9.79 | 1 | 1.9% | airfocus.com/eu/try-now/roadmap/ |
Ready-to-use Roadmap Templates - Prioritization & Roadmapping
Consolidate multiple roadmaps views and create a single source of truth.
https://www.airfocus.com
Ready-to-use roadmap templates
Prioritization & roadmapping — Consolidate multiple roadmaps views and create a single source of truth. Manage product strategy, planning, and execution across enterprise teams using airfocus. Ready-to-use Templates.
https://www.airfocus.com
Ready-to-use Roadmap Templates
Prioritization & Roadmapping — Consolidate multiple roadmaps views and create a single source of truth. Align teams and build product roadmaps with a platform designed for enterprise needs. Easy-to-Build Roadmaps.
https://www.airfocus.com
Ready-to-use Roadmap Templates
Prioritization & Roadmapping — Consolidate multiple roadmaps views and create a single source of truth. The most powerful & flexible product management platform. Get your free demo today. Easy-to-Build Roadmaps.
https://www.airfocus.com
Ready-to-use Roadmap Templates
Prioritization & Roadmapping — Consolidate multiple roadmaps views and create a single source of truth. Manage product strategy, planning, and execution across enterprise teams using airfocus. Easy-to-Build Roadmaps.
https://www.airfocus.com
Pros: The best thing about Airfocus is its modularity, which enables an extremely high level of flexibility. Literally everything can be customised within each workspace: roadmap views, fields within each view, swimlane groupings... even if something I need isn't immediately obvious, there is a way to make it happen!
Cons: The user interface is quite overwhelming at first glance. There are many ways to configure every aspect of the product, so proper training and onboarding are critical. Some of my product colleagues have been hesitant to use Airfocus for this reason.
Yin L. · Global Head of Product, Artificial Intelligence · Information Technology and Services · October 31, 2024
Finally a tool that we can use as our single source of truth for feedback.
Pros: The support team is amazing. Sometimes when I ask a question I receive a short video tutorial that they created for my specific use case. I also like how easy it is to setup a workspace for collecting feedback as an airfocus beginner and in addition to that Airfocus offers a lot of workspace templates that you can customize to your needs.
Cons: When the user send us a feedback the user doesn't receive a confirmation/notification email.
Farhan I. · Creative Lead · Telecommunications · October 24, 2024
Pros: - flexible and various visualization of common data - helpful prioritization and rating tools - flexible and individual synchronization with JIRA (applying filters, indivudal field mappings aso) - great support and fast implementation of our new ideas
Cons: - slow synch with JIRA, no "live" updates, status of synchronization not so visible - sometimes instabilities
Fabian E. · Product Owner · Medical Devices · October 15, 2024
Airfocus is an excellent tool for managing prioritization and roadmaps. The customizable prioritization system makes it easy to align tasks with business goals, while its integration with tools like Jira streamlines workflows and saves time. The visual roadmaps are clear and intuitive, helping you track timelines and communicate priorities effectively with stakeholders. The collaboration features also make it easy for teams to share input and make decisions faster. Overall, Airfocus simplifies the roadmapping process and keeps everything organized.
Pros: Airfocus is an excellent tool for managing prioritization and roadmaps.
Cons: While Airfocus is great for prioritization and roadmapping, it might lack features like deep task tracking or workflow automation that you need for complex projects.
Juraj L. · Product Manager · Information Technology and Services · October 8, 2024
Our overall experience with Airfocus has been positive, particularly in how it supports our Lean Portfolio Management process. It has helped us visualizing and communicating our initiatives effectively across the organization. Its prioritization features and ability to align stakeholders around a clear roadmap have made it a valuable asset in our strategic planning process.
Pros: What I like best about Airfocus is its ability to help us visualize and communicate our strategic initiatives, especially in the context of lean portfolio management. The tool allows us to create compelling, well-structured roadmaps that make it easy to align various stakeholders within our organization.
Cons: We’d love to see even more dynamic and user-customizable views, to tailor roadmaps and reports to different stakeholder needs.
Andrea M. · Senior Principal Product Development Engineer · Telecommunications · October 7, 2024
Easy to use connected visual boards create a seamless way for us to present our work and connect to higher boards
Pros: Visually stunning way of presenting data
Cons: Some improvements required but roadmap requires us to wait a while
Julian M. · IT Consultant · Pharmaceuticals · September 26, 2024
Pros: I love how customizable everything is in AirFocus. You can build as many workspaces and views as you'd like that help you organize epics, ideas, feedback and initiatives. Really great tool for product roadmap socialization and prioritization.
Cons: Once you get it, you get it. However, some of the features are not as intuitive to figure out how they work or even their potential. I highly recommend scheduling time with the support representative to get set-up. After that initial setup time, you're good to go.
Cristina C. · VP, Product · Financial Services · August 25, 2023
My experience with Airfocus has been highly positive. The platform's simplicity has improved our roadmap management and reduced the learning curve for our team. The transparency it provides has enhanced communication internally and externally, aiding collaboration and stakeholder alignment. The exceptional support from the Airfocus team has been instrumental in resolving queries promptly. While no tool is without minor challenges, Airfocus's benefits in terms of simplicity, efficient management, transparency, and reliable support have far outweighed any drawbacks, making it an indispensable asset to our project prioritization and management endeavors.
Pros: As a Product Director, I've found Airfocus to be a game-changer for our team's prioritization and roadmap planning. The priority scoring system has been incredibly impactful, helping us identify high-value tasks aligned with our strategic goals. The ability to create customizable roadmaps has enhanced our communication with both internal teams and stakeholders, showcasing our plans visually. Integration with Jira speed up our workflow. Collaboration features enabled easy feedback collection. Additionally, we have great support from our Customer Success Manager, who proactively helps us achieve success with Airfocus.
Cons: Like every platform, Airfocus contains some limitations, but they are not very troublesome, and Support helps prepare the workaround if they occur.
Łukasz J. · Product Director · Marketing and Advertising · August 25, 2023
Overwhelmed in the beginning because of the many different options and opportunities but received great support 24/7 with really skilled CSM. Also got our specific hierarchy problem solved which no other vendor could offer.
Pros: You can build so many individual workflows and customize it according to your needs
Cons: Limitations of the mirror app, that you can not integrate if, then options for customized fields and that you can not customize the rules and calculation within one factor for the priority score.
Kai A. · Product Manager · Computer Software · August 25, 2023
Pros: Easy to setup to mirror our current manual / ad hoc process, but provides a lot of time saving functionality. Does not feel bloated like some other product planning software that tries to do everything.
Cons: We have 20-30 features in progress at any point in time. It can be difficult to see this on the roadmap or the timeline view. Needs a "dense display" or the ability to "zoom out' to see the overall progress.
Hilary S. · VP Product · Banking · November 17, 2022
We use it weekly for pipeline planning and for some roadmaps
Pros: It provides a good high-level planning tool with some good visualisation to look at your pipeline in different ways.
Cons: Editor accounts are expensive. So your whole team can't fully collaborate on it.
Daniel v. · Development Manager · Information Technology and Services · October 11, 2022
Excellent.
Pros: Airfocus is so easy to get stared with, the software is simple to use and the setup guides are really good. I really love the roadmapping capabilities of Airfocus, the ability to build powerful portfolio views and align initiatives to my strategy is so important.
Cons: Integrations are limited (unless you use Zapier, but then you're building in external dependencies). MS Teams native integration would be good to see. Slack is there already but if you're a Microsoft centric business you'll find it less simple.
Michael J. · Product Manager - Core Technology · Government Administration · September 26, 2022
Excellent
Pros: Really appreciate how easy it is use for transparent prioritization of features among multiple stakeholders. Eliminates confusion and concerns about what we're going to build next.
Cons: Would like a little more flexibility with formatting the columns, but overall, it's quite easy to use
Anonymous User · Head of Employee Experience · Information Technology and Services · September 1, 2022
Pros: fast and easy to deploy. simple intuitive user interface
Cons: licenses are pricy. Would love to see more tiering in the licencing
Vivek A. · Director, Product Management · Computer Software · April 21, 2022
Great product and great support team.
Pros: I like the different views provided by the software and the the new "portal" feature to present the public roadmap is really great!
Cons: Nice features like the "priority poker" are only available in the more expensive tiers.
Marc C. · CEO · Computer Software · April 19, 2022
It's a good product, looking forward to filling out more of the fields to experience the full extent of the product.
Pros: Easy to get started with listing and sorting items. Good and extensive variety of views available that you can toggle between
Cons: Drag and drop feature not available to drag items between objectives. A bit overwhelming to begin with as there are so many options and fields
Ruby D. · Product Manager · Information Technology and Services · April 19, 2022
Of all the solutions for managing the RoadMap Airfocus has been the best and at a very affordable cost.
Pros: - Easy to use - The prioritization module is excellent - The visibility I can give to the team and the board of directors - The customization of the views and fields
Cons: - Sometimes it gets slow I have no other product cons
Anonymous User · CEO · Information Technology and Services · March 29, 2022
Great experience, we use it weekly for all the products of our platform
Pros: The customization of the prioritization formula. Easy to learn and use. Capability to work with different views and different workspaces.
Cons: Great product, waiting for more features to come
Ariel C. · Senior Product Manager · Computer Software · March 25, 2022
At the moment I only use airfocus to prioritise the problems to be solved and to establish the product roadmap. For that Airfocus is quite good.
Pros: It greatly facilitates the process of prioritising problems to be solved.
Cons: It would be nice if it could be integrated with more tools.
Anonymous User · Product owner · Hospitality · March 23, 2022
Positive experience, I would recommend to anyone for managing complex roadmaps/product strategies
Pros: It allows you to create different pre-set views of your roadmap and to create customised formulas for prioritisation. It allows you to create custom fields in order to categorise your roadmap. It also integrates natively with jira.
Cons: Struggled to use the outcome based roadmap - but this is most likely a user error.
Ben S. · Group Salesforce Lead · Legal Services · March 23, 2022
Pros: The prioritization features and the priority chart view. Love how the prioritization is calculated automatically, definitely gives you a different view of the importance of your roadmap items; especially when using the priority chart view. Makes it really easy to see what features you should focus on next.
Cons: What I liked least, and this is just for the sake of having to list something, is the abundance of templates. There are tons of templates but they are all based on the same functionality with slight settings tweaked. AT first, I found this confusing and overwhelming as I did not understand what the difference was. Until I spent a good amount of time using it then chose what I liked the most from each and made it into my own.
Anonymous User · Product Manager · Internet · March 22, 2022
Helped to prioritise different focused areas projects at organizacion level using the correct drivers. With more informed prioritization a better outcome starts to show.
Pros: Easy to get started and intuitive learning
Cons: Would like more time controlled relations
Nuno S. · Head of Innovation · Aviation & Aerospace · March 22, 2022
Overall good product. Needs improvisation
Pros: ADO integration, User interface and developer board
Cons: Functionalities and export import from ado
Abhishek k. · Specialist Business Analyst · Information Technology and Services · March 22, 2022
| 1 |
| 23 |
Shortlist |
| Kanban Tools | 2 | 11 | - |
| Product Management | 2 | 20 | - |
| IT Project Management | 2 | 21 | - |
| Gantt Chart | 2 | 27 | - |
| Strategic Planning | 2 | 28 | - |
| Project Portfolio Management | 2 | 36 | - |