Rating
4.5
1,688 reviews
Categories
17
Founded
2013
Employees
4600
Motive helps businesses manage fleet operations through automated trip logs, GPS tracking, and compliance tools. Most reviews come from small firms, but midsize and enterprise users also cite value in mileage reporting and audit readiness. Historical data access and real-time dashboards stand out, while pricing and contract rigidity are common drawbacks. Recent updates include mobile live streaming and AI-powered license capture.
Ad spend / mo
$143K
366 paid keywords
Paid visits / mo
10,901
Organic keywords
55,263
Organic visits / mo
159,844
Authority
46
5,735 ref domains
Creatives run
100
as KEEP TRUCKIN, INC.
Active now
100
last 14 days
Advertising since
Jun 2023
3+ yrs running
Last seen
today
still active
Running 7 ads on LinkedIn as Motive - a paid B2B channel, on top of any Google/Capterra spend.
(1,688 reviews)
Motive is a best-in-class telematics system for any organization that has vehicles on the roadway. This system allows us to coach poor performing drivers. Making them safer drivers while reducing accident frequency. Saving lives, saving accident injuries, and saving money is exactly what this system does.
Pros: Motive's ability to seamlessly integrate with our transportation management system is amazing! The tracking and monitoring ability that is provided by Motive, gives our organization real-time information as to where all of our vehicles are located at any given time. Yes, it even shows the vehicles traveling down the roadway in real-time. The monitoring system allows us the ability to coach drivers based on an actual scoring system that is provided by the telematics of the vehicle. Seeing (with video) how your drivers actually drive is so important. Drivers with poor driving habits are allowed to be identified and coached. This gives transportation risk management a whole new perspective allowing you to reduce incident frequencies.
Cons: It would be great if Motive could redesign how videos are catalogued when a driver creates an event. The ultimate benefit of this system is to eliminate risky drivers and reduce accident frequencies. Navigating around in this part of the system is a little "clunky" compared to some of the other telematics providers.
Kevin A. · Director of Safety · Transportation/Trucking/Railroad · May 8, 2026
We are using motive for my than six years. Highly recommended.Live GPS is very useful feature.must for all.
Pros:
| Category | Page | Rank | Placement |
|---|---|---|---|
| Fuel Management | 1 | 1 | - |
| Location Intelligence | 1 | 1 |
Domain confidence 98%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| fleet management software | $50.29 | 1 | 10.9% | gomotive.com/get/fleet-management/m/ |
| motive | $3.55 | 1 | 7.1% | gomotive.com/ |
| fleet maintenance software | $58.19 | 1 | 4.6% | gomotive.com/get/fleet-management/m/ |
| fmcsa portal | $2.93 | 1 | 3.9% | gomotive.com/get/eld/d/ |
| fleet tracking system | $62.49 | 1 | 3.9% | gomotive.com/get/fleet-management/m/ |
| fleet tracking software | $73.51 | 1 | 3.9% | gomotive.com/get/fleet-management/m/ |
| fleet management solutions | $34.20 | 1 | 3.3% | gomotive.com/get/fleet-management/m/ |
| fleet software management | $50.29 | 1 | 3.1% | gomotive.com/get/fleet-management/m/ |
| fleet tracking | $32.04 | 1 | 3.0% | gomotive.com/get/fleet-management/m/ |
| fleet management system | $29.20 | 1 | 2.8% | gomotive.com/get/fleet-management/m/ |
| fleet tracking solutions | $78.38 | 1 | 2.6% | gomotive.com/get/fleet-management/m/ |
| fleet maintenance management software | $58.19 | 1 | 2.5% | gomotive.com/get/fleet-management/m/ |
| fleet manager software | $50.29 | 1 | 2.1% | gomotive.com/get/fleet-management/m/ |
| fleet management tracking | $74.49 | 1 | 2.1% | gomotive.com/get/fleet-management/m/ |
| trackers for fleet | $32.04 | 1 | 2.0% | gomotive.com/get/fleet-management/m/ |
All-In-One Fleet Management
See Our Plans & Pricing — GPS tracking, AI dash cams, fuel maintenance, compliance, and more — all in one platform. Automate processes, reduce waste, cut costs, and grow your business w/ Motive. Learn more.
https://www.gomotive.com
All-In-One Fleet Management | Motive Fleet Management | Learn More
Automate processes, reduce waste, cut costs, and grow your business w/ Motive. Learn more.
https://www.gomotive.com
Motive Fleet Management
Manage Your Fleet With Ease — GPS tracking, AI dash cams, fuel maintenance, compliance, and more — all in one platform. Build your business & unlock new opportunities w/ Motive's high-powered fleet management.
https://www.gomotive.com
A Trucker App that Tracks HOS
Driver Monitoring System — An easy-to-use trucker app trusted by over 1 million drivers. ELD compliance made easy.
https://www.gomotive.com
All-In-One Fleet Management
See Our Plans & Pricing — Automate processes, reduce waste, cut costs, and grow your business w/ Motive. Learn more. Build your business & unlock new opportunities w/ Motive's high-powered fleet management.
https://www.gomotive.com
Cons: Something we have to face network issues. Eld device glitch. Rest of the features are working perfectly.
Jaspal B. · Logistics specialist · Transportation/Trucking/Railroad · March 19, 2026
Pros: There are many types of reports and they are useful. For example, Activity report has Summary and Detail. You can see total mileage by date and period. It is very easy to check driving miles and idle time when you calculating the driver pay.
Cons: Drivers upload log sheets as documents. When I download them directly, it creates a PDF file. The first page is a useless header. If I want the image only, I have to click and download from the inside. It's not convenient.
Jack R. · Accounting Specialist · Accounting · March 16, 2026
solid fleet management system that helps us manage drivers, maintain compliance, and track vehicles .Once you become familiar with the platform, it can be a very useful tool for both safety and dispatch.
Pros: Everything in one place. Having ELD logs, GPS tracking, safety alerts, and driver data all in the same dashboard makes it easier to manage drivers and stay compliant.
Cons: Some of the settings or reports can be harder to locate at first . sometimes delays in syncing data between drivers and the dashboard.
Alissa P. · agent · Transportation/Trucking/Railroad · March 12, 2026
Let's go back to 2016 when I first had the chance to experience this awesome trucking ELD app and it's software when Motive used to be "Keep Truckin". One of the first to offer a free to use/ try before you buy kind of deal. It was a great way to let people experience what would soon be coming down the road in the near future for HOS compliance... Literally! It was good back then and has only gotten better! Fast forward to 2026, the same awesome service plus some added features that stand at the top of the leader board with the best ELD products on the market. User friendly software on both ends for the driver and office management personnel, all with full FMCSA Compliance.
Pros: Easy for drivers to use and operate. Backend office is simple and easy to manage. FMCSA compliance is top priority. Help was normally just a phone call away if needing assistance.
Cons: Sales department. Never push or be over bearing. Let the product sell itself... Customer Service wasn't to bad when needed
Bob G. · Safety Director · Transportation/Trucking/Railroad · January 5, 2026
I was in the Safety and DOT Compliance role with Motive. I watched our events that came in from our drivers and kept up with some DOT inspections that were due.
Pros: One good thing about Motive was the accuracy of the location of our assets and the event detection that would come from one of our drivers.
Cons: The only Con from me for Motive was it is very hard to get ahold of a live customer service agent. They always wanted you to use AI chats.
ROBERT M. · DOT Safety and Compliance manager · Logistics and Supply Chain · December 8, 2025
over all motive works well, just wish they would make it so a driver could go total paperless in states that have tolls.
Pros: Motive is fairly easy to use, their desktop give easy access to vehicle tracking, as well as use of camera to record event. easy to download just need date and time of any incident you might want. we also use it for eld drive logging, lets us know if drive is short on hours or is in violation. maintenance tab helps keep track of up coming preventive maintenance that you may require. their billing is pretty standard in monthly or yearly charge. last DOT is very familiar with this system and have had no trouble getting info downloaded to them during an inspection.
Cons: biggest con is we run a lot of new york state toll roads and on ifta reports print out they do not break down toll miles vs regular road miles, just gives a total for the state. so drivers still have to manually keep a written record of toll miles. If you look at their faq page there it says they do but you have to go thru each trip, for each truck, each day. who has time to do that? customer service told us that after we called them on it.
Peter B. · administrator · Transportation/Trucking/Railroad · September 25, 2025
It's been wonderful mainly looking for the what the company is chasing up, and what our model is looking for
Pros: The maintenance feature, and the tracking way that the company use, saving money, planning routes, and can give us a good customer support.
Cons: There's any actually that we might consider at this time, once that all te features it's been very useful
Emerson F. · Manager · Wholesale · September 24, 2025
Our overall experience with Motive has been very positive. The platform has streamlined our fleet operations, improved safety, and given us much better visibility into day-to-day performance. It has become an essential tool for both management and drivers.
Pros: Motive’s real-time tracking and visibility of trucks and trailers has been one of the biggest pros. It allows us to monitor the fleet more efficiently, reduce downtime, and improve decision-making on the spot. 3.
Cons: The mobile app could be more user-friendly for drivers, especially when they need to upload documents or review logs quickly.
Sandro S. · Maintenance fleet analyst · Transportation/Trucking/Railroad · September 17, 2025
I see the overall value of the camera & see that it has made many drivers more aware while driving to stay focused on the task at hand., accident free.
Pros: I like that several times when there was a possible circumstance beyond my control, that could have lead to an accident(but did not) the camera is there to be my back up!
Cons: It keeps telling me to buckle up(which I do actually appreciate) when I'm already wearing it. It's not covered up by clothing or anything else. Also, when in heavy traffic, I always back up or slow down to allow for space between myself & traffic in front of me yet I'll get a reminder to not follow so close. I usually try to count the appropriate seconds that are required.
Elizabeth N. · General foreman · Construction · September 17, 2025
horrible experiences. 2 accidents (motive said didnt happen) one head on and one rollover pricing is 500 more to use your old equipment that didnt show the accidents
Pros: used to be good customer service in tech support Now 24 hrs to get any solutions if that happens at all... Only good if in cell service email ranges
Cons: now all the departments dont talk to each other. Price gouging Managers dont do anything to help the problem they only do NEW pricing
Bawnie W. · paperwork · Transportation/Trucking/Railroad · August 8, 2025
My overall experience with the Motive GPS system has been excellent. It offers reliable real-time tracking, intuitive dashboards, and powerful safety features like AI-powered dashcams and driver behavior scoring. These tools have helped us improve accountability and reduce risky driving incidents. The system is easy to use, integrates well with our operations, and provides clear insights that support better decision-making. Overall, Motive has made our fleet safer, more efficient, and easier to manage.
Pros: What I liked most about the Motive GPS system is its real-time tracking and safety-focused features. The AI-powered dashcams and driver scoring tools help improve accountability and reduce risky driving behaviors. Its intuitive dashboard makes it easy to monitor vehicle health, fuel usage, and compliance, all in one place. Plus, the mobile app keeps everything accessible on the go, which is a big win for field operations.
Cons: one limitation we've encountered is the lack of flexibility in custom reporting. While the standard reports cover basic needs, they don’t allow for deeper customization based on specific metrics or operational goals. Expanding this feature would make the platform even more powerful.
Anonymous User · fleet dispatcher · Utilities · July 17, 2025
NOTHING BUT CHASING PROBLEMS. We have implemented motive products on all 265 of our fleet vehicles. They have been giving us nothing but problems, weather that's flagging our drivers for "speeding (incorrect speed data on their software), or missing dash cam footage of multiple accidents. Its really unacceptable. I am so annoyed i went with this company and implemented them for our whole fleet. They are a true start up and all their "customer support" seems like AI responses. They dont fix anything we ask them to fix. We are considering breaking our contract and changing vendors because it is so bad. Creates EXTREME administrative burden on me/my team to even be able to use this product that we pay over $100k/year for.
Pros: The dashboard visual is decent. the physical equipment looks decent and the install is fairly easy but thats about it.
Cons: Their software is very glitchy, customer support is generic/AI. This company truly operates like a startup like they dont know how to operate at scale.
Bekah F. · Fleet Manager · Construction · July 9, 2025
Phenomenal experience. Sales and the support team are second to none. I highly recommend motive if your are a budiness looking to increase your safety program
Pros: It's an all in one solution for our fleet. Eld, timecards and cameras have help our fleet. Our safety program has had decrease in incidents.
Cons: Searching video and only can view up to certain amount. Would like to be able to view whole drive.
Jason W. · Haul Division Superintendent · Construction · July 8, 2025
Overall the service is great. The drivers loved the app. WIFI and Data were not a problem for the drivers.
Pros: Easy for drivers to manual log. Driver app layout very simple for drivers. Log editing for drivers is esy to learn
Cons: Monthly price for service is higher than some. Paying for the equipment is a very high cost to setup account
Stephanie J. · Safety Coordinator · Transportation/Trucking/Railroad · June 20, 2025
Very bad company they over charged when you ask for refund they act like stupidity. They stole to me 1 year subscription without use their services.
Pros: Horrible they charged to my credit card without authorization. 1 year fee but I don’t use motive logbook.
Cons: Bad service the internet has no connection also when you trying to cancel the service they refuse because they want money .
Ozzie M. · Owner · Transportation/Trucking/Railroad · April 30, 2025
Easy to use and very user friendly. No issues dealing with the support time. Everyone is on point.
Pros: User friendliness. Simplicity. It's easy to navigate around the dashboard and easy to access and obtain the necessary data. Another great thing is that Motive published updated every quarter so there is always something new to learn and use.
Cons: I've used Motive for 11 years now. Not that many things that I do not like about Motive.
Ed K. · Director of Safety and Compliance · Transportation/Trucking/Railroad · April 28, 2025
Had motive for many years. Few months before 2025 got an email saying there will be price increase. Wasn’t happy and I replied to the same email saying do not charge me because I won’t be renewing my subscription I no longer will be using motive. Ended up still getting charged with the price increase. Used it for couple of months now trying to cancel and they won’t refund me for the months that I won’t be using.
Pros: It was all good until the price increase. Was not happy about it and decided to cancel but can’t refund.
Cons: Horrible customer service. Trying to cancel the subscription and they won’t refund me for the months that I won’t be using their service.
Makhmud B. · Driver · Transportation/Trucking/Railroad · April 8, 2025
Motive has made us champions of road safety by giving the most impeccable experience in monitoring our vehicles health. It allows our drivers to be super alert and vigilant on the road by giving them clear visibility all around them. Motive also allows to constantly monitor our vehicles for maintenances helping us avoid inconvenience of vehicle breakdowns.
Pros: Motive has very advanced AI powered monitoring features that help us to gain clear view of our vehicles, their equipments and their health status. It has efficient vehicle tracking features that allows us to keep tabs with the location of our vehicles at all times. Motive provide our drivers with deep view of the road conditions helping them to stay alert and avoid accidents. It also provides real time view of all activities in the vehicle allowing us to protect the carried goods from theft.
Cons: All aspects about Motive have met our expectations. It has not shown us any weaknesses or given us any reasons to hate anything about it.
Don N. · Senior Diesel Technician · Transportation/Trucking/Railroad · March 11, 2025
Motive has played a vital role in optimizing the operations of our company by really transformed the way we manage our fleet. Embracing it introduced us to an undeniable competitive edge marked with greater efficiency, reduced cost and improved safety of our drivers . It has enabled us to distribute our workload to maximize on vehicle utilisation, repair and minimize vehicle downtimes, respond to any incidents across our logistics and distribution cycle and ultimately use our vast amount of data to continuously enhance our delivery and fleet efficiency
Pros: Motive has a lightweight UI that makes it easy to implement and navigate through it. I highly appreciate the GPS tech that enable us to track location of vehicles and monitor movement enabling us to respond to any changes promptly. Additionally Motive help us optimize routes based on realtime traffic and other factor data leading to effective deliveries, reduced fuel consumption and travel time. Motive has also embedded a two way communication tool that enable us in the back office message and communicate with our drivers one on one. Comprehensive reports and fleet metrics data gathered help diagnose engine issues, identify potential issues on our vehicle health and keep accurate record of fuel consumption
Cons: We haven't experienced any issues with Motive. Its performance is incredible and the system runs without any hitches . All thanks to their readily available expert support team that help us resolved any issues we are facing
Terri A. · Logistics and Distribution Operations Coordinator · Transportation/Trucking/Railroad · March 10, 2025
It is easy to manage everything in one place. It helps track vehicles, drivers, and spending. The data helps make better decisions and improve teamwork.
Pros: I like most about Motive is that it puts everything in one place. It helps track cars, drivers, and spending. The real-time data makes decisions easier. It also helps teams work better together.
Cons: The platform could be costly for small companies.
Shivam S. · IT Consultant · Information Technology and Services · March 9, 2025
It is a user-friendly interface and with a high data encryption system and easy to use
Pros: It helped me to track my laptop that was stolen to find it in just a few dayz by the use of its GPS
Cons: I didn't get a challenges when using Motive
Atuhaire R. · Student · Education Management · March 8, 2025
My experience with Motive has been very positive. The platform has proven to be a valuable asset for managing my fleet. The combination of features has enhanced safety, compliance, and operational efficiency.
Pros: I appreciate that Motive offers an all-in-one platform. With GPS tracking, smart dash cameras , ELD compliance, and maintenance management, I don’t need multiple solutions to manage my fleet.
Cons: With real-time tracking and data collection, I sometimes worry about privacy and the security of our data.
Brandon J. · Director of Digital solutions. · Insurance · March 4, 2025
Horrible we sold a truck 2 weeks after our renewal and they will not refund the charges on the remainder of the year the eld is not being used
Pros: Nothing worst company i have dealt with. The account manager ([sensitive content hidden]) would not help or put us through to somebody that could she claimed she was the only one that couldn't help us
Cons: The account manager in the billing department. the employees that we dealt with did not help in any way once they steal your money the are done with you and will not help
Justin M. · owner · Transportation/Trucking/Railroad · January 10, 2025
Our account representative changed 3 times in almost 6 months. We had an accident with one of our trucks where the camera got destroyed in the wreck. Even after sending the camera in, we still couldn't get the footage.
Pros: Ease of tracking drivers and logs. We were able to easily obtain and schedule maintenance records for all vehicles.
Cons: Customer service and obtaining footage from accidents.
Scott W. · IT Analyst · Transportation/Trucking/Railroad · December 23, 2024
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