Rating
3.9
299 reviews
Categories
12
Founded
2004
Employees
170
Since 2004, PatientNow has had one goal: help aesthetic practices grow and thrive. We’ve been all-in on aesthetics since day one—and it shows. Our platform is designed just for you–to attract more patients, keep them coming back, and make your business run like clockwork. PatientNow brings everything together in one place—HIPAA-compliant EMR, AI-powered marketing, patient engagement, photo management, and practice management tools—so you can simplify your day-to-day and boost profitability. Need help? We’ve got your back. Our friendly, U.S.-based support team truly understands your world—so you’re never on your own. Whether you’re just opening your doors or expanding to new locations, PatientNow gives you the tools and confidence to grow your business.
Ad spend / mo
$51K
25 paid keywords
Paid visits / mo
2,177
Organic keywords
3,764
Organic visits / mo
8,614
Authority
32
2,074 ref domains
Creatives run
41
as Patient Now
Active now
5
last 14 days
Advertising since
Apr 2024
2+ yrs running
Last seen
today
still active
Running 11 ads on LinkedIn as PatientNow - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Med Spa & Aesthetic Practice EHR advertisers - the validated angles to copy. See the niche →
(299 reviews)
THE WORST SYSTEM I HAVE EVER USED!! We have over 20 open tickets from them dated over a year ago and now they stopped having a virtual chat!
Pros: There may seem like there are pros at first, but that is how they get you. Once you are using the system, the constant updates become frustrating. You learn how to do something one way, and then it changes again. They also no longer offer immediate support. Instead of being able to get help right away, you have to email them and wait days for a response, which can really slow down operations when you need an issue fixed quickly.
Cons: ALL CONS. NOTHING WORKS THE SAME. Each month things change and they have SO MANY BUGS they are constantly "saying" their fixing
Dakota B. · Director of Operations · Health, Wellness and Fitness · May 15, 2026
From the initial consultation and demonstration right through to the signing up and implementation, the whole process has been hassle free. A few bumps in the road, but team resolved them quickly.
Pros: I like the ease of set-up. There was plenty of support before and after the signup process. Everything is simple to find and complete.
Cons: This is the first EMR that I have worked with, and I really do not have any Cons after signing up with PatientNow.
Darrell G. · Owner,Clinic Manager · Health, Wellness and Fitness · April 24, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Dermatology | 1 | 8 | - |
| Plastic Surgery | 1 | 8 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
PatientNow
PatientNow Official Website — EMR systems by PatientNow. Elevate patient care with the most complete EMR software.
https://www.patientnow.com › emr › software
Med Spa Practice Management | Med Spa Software EMR
Enhance Patient Communication and Reduce No-Shows With Our Med Spa EMR Software.
https://www.patientnow.com › software › med-spa
PatientNow Vs Aesthetic Record
All-in-One Med Spa Software — Automate and simplify workflows with our all-in-one software. Contact us now! Discover how...
https://www.patientnow.com › software
PatientNow Vs Aesthetic Record - Built for Aesthetic Practices
Discover how PatientNow outperforms other software designed for aesthetic clinics.
https://www.patientnow.com › software
All-In-One EMR Software
Clinic Management Made Easy — All-in-one practice management built for aesthetic growth. Book a demo. Digital Skin Analysis.
https://www.patientnow.com › software
Can be difficult because it is all encompassing, but that also makes it beneficial because it has so many options for creating processes to work with our specific needs
Pros: How well the integration works with credit card processing and how supportive and knowledgable the customer care team is when I call.
Cons: The onboarding was difficult in 2023, but since then the company has gotten much better with customer service.
Shelley L. · Owner · Alternative Medicine · March 16, 2026
Great, deeply integrated system, although it has a deep learning curve, but PatientNow is a solid choice.
Pros: I absolutely love that I can handle scheduling, patient intake, charting, and marketing in one place. It saves me from juggling three different systems.
Cons: It feels like I'm using an old DOS system. It takes way too many clicks to complete simple tasks, which slows down my check-out process when the front desk is busy.
Anonymous User · Dental Intern · Health, Wellness and Fitness · February 25, 2026
I would NOT recommend going with PN. It's 2025, there are so many other options with systems and teams that are better designed for the user.
Pros: It gets the job done and helps you keep your business stay compliant. Fine if your used to an interface that's all business and less user-friendly/intuitive.
Cons: Complete lack of professionalism in their Support and Client Success teams, once we informed them we were moving to a new provider. They were vague about the process and Support was unresponsive for weeks as we followed up via email and phone calls to get an update on our requests to transfer OUR business and patient data. I could go on about how disorganized and blase they are in managing client exits but they don't deserve anymore of my time. We experienced constant latency issues and were not satisfied with the reporting and communications functionality.
Anonymous User · Business Operations and Development · Medical Practice · December 5, 2025
The software is clunky. Reporting is ridiculously glitchy and ineffective. You have to constantly back out of the screen you're working in if you need to get another task done, so trying to multi-task leads to having to do everything two or more times
Pros: Not many that I can think of. The only reason we have not left for a more sophisticated EMR is the set-up time required to do so.
Cons: User interface is not at all intuitive; crashes and glitches constantly; support is non-existent; non-responsive to issues but constantly calling to sell me more services; training is all video based, trying to get a human to help is a joke; price has skyrocketed despite being essentially the same product as 15 years ago when we signed on.
Lia T. · Practice Manager · Medical Practice · December 4, 2025
There has been a lot of promises of features but none have actually came to the forefront. Ive had many conversations with the team, none of the things that I had shown an importance of for my practice were brought forward.
Pros: The platform has a lot of features available and brings everything into one system. There is payments, inventory, employee tracking. These are all great features
Cons: It is not designed for a practice like mine. The scheduling tool is to complicated and causes drop of when it comes to scheduling.
Nick W. · CEO · Health, Wellness and Fitness · December 1, 2025
I would describe it as professional, user friendly, and if you have an issue or can't remember part of the training, they are always there for you. 10 out of 10 all the way around!!
Pros: The onboarding process was extremely helpful, and I enjoyed the entire process, great tutorials to watch. Great value for your money. Very user friendly, I love the ease of the entire system. We had another EMR that was not easy to use at all, I did research on this one and I am so glad I did!
Cons: To be quiet honest, this is a new EMR for us, I have not found any Cons so far. I love the EMR. When I did my research for another EMR, I found this one and was really interested in it. The one that we use to use was junk!
Tansy W. · Practice Manager · Medical Practice · October 23, 2025
Great. Any time I have questions, I call the customer care line, and I am guided right away if the issue is hard to explain. The customer care representative will do a screenshare and guide me
Pros: You can copy and paste an appointment, which saves time creating new appointments when you have patients waiting up front.
Cons: You cannot delete appointments that were created by mistake , the appointmetn stays in the client record.
Sachary F. · Patient Coordinator · Medical Practice · September 24, 2025
Same statement as above.
Pros: Patient Now customer support. All representatives are so timely, helpful and kind. They are patient with my requests and don't make me feel like an idiot when I have a tech issue (mostly my mistakes!).
Cons: I have no negative responses to share concerning Patient Now customer support. All representatives were professional and helpful.
Berneil B. · Office Manager · Medical Practice · September 15, 2025
Excellent. We are extremely satisfied with our overall experience with PatientNow and highly recommend it.
Pros: User friendly. Very simple and intuitive software, which is easy for all staff members to use. Training is simple.
Cons: Billing features. We find that the insurance Billing component is not as user-friendly as we would like.
Phillip D. · Plastic Surgeon · Medical Practice · September 15, 2025
For the most part, it is a pleasant experience. Patient Now is reliable and easy to use. We can make adjustments and edits as needed.
Pros: I enjoy the various customizable options available. I also especially like the integration of text messages. Billing on PN is easy to navigate. Also, customer support is quick and responsive.
Cons: There are too many updates. I think updates should be rolled out on a quarterly basis to improve user experience.
Aurora C. · Administrative Assistant · Consumer Services · September 9, 2025
i like it so far , everytime i get confuse i go back to the training videos which is a great feature without waiting or submitting a support ticket
Pros: Easy to use , clear and neat looking not confusing and the training videos helps a lot with is great
Cons: that you have to check out the back bar products under a client " backbar" also , i would like the clients to be able to pre pay an amount under their name without specifically choosing a treatment
Jessica K. · manager · Cosmetics · September 2, 2025
It’s been awful! Since 2 months into my contract with this company I have expressed issues and grievances I’ve had with their product. It constantly fell on deaf ears. Not one ounce of compassion for how this was affecting me and my pre-revenue business. I have literally begged to be released from the contract and no one has cared. They respond with more marketing BS. It’s clear they don’t actually care about the customer or the success of their business- it’s all about trapping people into a year contract and ignoring their heartache and pain, all while getting paid.
Pros: Nothing. I was told it would be a one stop shop for all my business needs and they fell short in every aspect.
Cons: Terrible customer support, outdated interface, no customizable booking page to maintain the integrity of my business esthetic, $1000 to set up, monthly fees for not using “their” credit card processing, glitches with the Rxphoto app- not able to open it while with clients, they trap you in a contract, don’t care if their system doesn’t work for your business, and still take all your money every month.
Jen D. · Aesthetics Nurse · Health, Wellness and Fitness · June 26, 2025
Most of the modules are very user friendly and easy to navigate through. Their support group is always helpful and efficient when I have to call them.
Pros: Entering a new patient, demographics, medical history, medications is a fairly simple process in Patient Now. Scheduling appointments is a simple process and I love the secure pay feature since we have to collect a deposit from patients.
Cons: The insurance module is slightly complicated. It takes quite a few steps to create an insurance claim and the check status has never worked since we started filing claims. I am not sure if it is Patient Now or if it isn't set up correctly.
Tonya G. · Patient Coordinator · Medical Practice · June 10, 2025
Pros: I like that the PatientNow platform is easy to navigate. We transitioned from another EHR system and we were able to scan previous charts into PatientNow and organize them properly.
Cons: The PatientNow payment collection function could be improved. We are having issues updating our Pax machines to properly reflect updated fees. Support has tried to help but it seems to be a work in progress.
Cathy L. · Director of Operations · Medical Practice · June 10, 2025
Decent-it has a lot of useful tools but a lot of bugs. PatientNow has a lot of potential but I think the hassle of certain items and how difficult it is to navigate can be a turn off for the system.
Pros: More useful tools to help with day to day tasks and reports/inventory. Seems to be able to organize things better.
Cons: Takes a while to load, Difficult to navigate, when typing letters will disappear or everything you’ve typed will disappear, patients have said that the booking link with patient now is more difficult to navigate.
Courtney P. · Esthetician · Cosmetics · June 6, 2025
I would say it’s been pretty good so far! It has its ups and downs which come with any system but as we continue to learn it becomes a lot easier!
Pros: I like that has so many ways to keep up with patient details. It is easy to look back and find things that we have missed1
Cons: Sometimes its not super user friendly especially on an iPad :( But we are learning to adjust slowly but surely!
Rhiannon L. · Medical Assistant and Social Media Manager · Cosmetics · June 6, 2025
It was a good start to our business. I think the essentials will fit us more, but for the most part it was user friendly.
Pros: The invoices were easily created and easy to look up. Kept track of open invoices. Also liked the we could access some things from phone app.
Cons: Inputting schedule times for different providers was difficult. Also the photos section sometimes froze up or lagged when on the iPad. Documentation was also irritating.
Katelyn P. · NP · Medical Practice · June 4, 2025
From day one,[sensitive content hidden] made the enrolling process feel easy and exciting. He walked us through everything with patience, clarity, and a genuine desire to help us succeed — we felt supported right from the start! And then came [sensitive content hidden] — truly a superstar! She’s been incredibly knowledgeable, kind, and so much fun to work with. Her enthusiasm is contagious, and she made the whole setup feel way less overwhelming. Whether it was answering questions, guiding us through tricky parts, or just cheering us on, [sensitive content hidden] made it a joy. We seriously couldn’t have asked for a better team — thank you both for making this journey smooth, successful, and even enjoyable!
Pros: Setting up PatientNow was a breeze! The onboarding team was super helpful, and the system is surprisingly intuitive — no tech headaches here! We were up and running faster than expected, and customizing it to fit our workflow was actually fun. From forms to automations, everything clicked into place smoothly. If you're worried about setup stress, don’t be — PatientNow makes it easy!
Cons: Don't have may cons but if I have to choose one - I'd say learning Curve: Like any robust system, there’s a bit to learn at first — especially if you're switching from a simpler platform. But the support team helps smooth it out.
Paige W. · Executive Assistant to the CEO · Medical Practice · June 3, 2025
Overall the experience is good. We had an issue with not being able to submit orders. The representative I spoke with was not only patient and understanding, but also very knowledgeable. They explained everything in a way I could understand, even though I'm not very tech-savvy. They went above and beyond to ensure my issue was resolved. When the rep wasn't able to fix a specific issue I had, he was able to get another department involved to resolve the issue quickly.
Pros: Scheduling and intake settings are easy to use. Customer service is helpful. I didn't have to wait too long.
Cons: Would like to make toggling between screens easier when looking for information. Too many steps to access information needed. Some items are not so easy to find.
Valerie K. · Medical Assistant · Medical Practice · May 22, 2025
We finally found a all in one solution and when I went to cancel our patient now, I was told I am locked into an automatic annual renewal and am required to pay full price for an additional 11 months. [sensitive content hidden] had previously told me we could easily transition to read only at any time. Not great and I would not recommend.
Pros: Robust software with great charting capacity. Lack of technical support during 2-3 years post covid. No one worked there and there was only ONE person who could help with support.
Cons: We were unable to meet PCI compliance with the processor your software used and had to stop using the POS portion. We had to purchase a second software for scheduling and POS.
Jen B. · Owner · Health, Wellness and Fitness · May 21, 2025
Easy to learn. The charting is easy, templates are nice. I like that the patients get texts reminders for appointments.
Pros: The sheduling system is nice and the text communication. I also like that we can send out mass marketing emails and texts.
Cons: Not being able to keep patient photos in charts. We use a separate system. It would be nice to have the before progress and after photos in the chart along with editing tools.
Christine B. · Aesthetician · Cosmetics · May 20, 2025
Overall PatientNow is a great system. It has everything that you need in one system and the reports can me modified and that is always helpful! Adding new product or services to the system is very easy and there are a lot of step by steps articles or videos to watch.
Pros: How user friendly it is. Everything you need to run a medical practice in one program. Customer service team is amazing!
Cons: There are too many system updates and not all the updates are good. Some cause more issues than what there was before.
Miranda H. · Office Manager · Medical Practice · May 7, 2025
We have been using Patient Now for over 12 years. All systems are streamlined from patient scheduling to before and after photo management. It has been a game changer for our aesthetic and reconstructive practice.
Pros: Patient Now has outstanding technical support! They are super supportive and responsive. They have helped me time and time again with customizing templates to streamline our practice.
Cons: Inability to customize certain aspects of data bases. For instance, the data base of medicines is incomplete and there is no way to add to it.
Kim T. · Practice Coordinator and Medical Assistant · Medical Practice · May 7, 2025
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| Revenue Cycle Management | 1 | 8 | - |
| Dermatology EMR | 1 | 10 | - |
| PACS | 1 | 10 | - |
| Radiology | 1 | 11 | - |
| Patient Engagement | 1 | 14 | Shortlist |
| Medical Practice Management | 1 | 23 | - |
| Patient Management | 1 | 24 | Shortlist |
| Electronic Medical Records | 2 | 6 | - |
| Medical Spa | 2 | 8 | Shortlist |
| Medical Scheduling | 2 | 21 | Shortlist |