Rating
4.5
167 reviews
Starting price
$38
Flat Rate
Categories
1
Founded
2018
Employees
84
Beginners and experts use Flodesk to grow their business with an intuitive email builder and beautiful templates you actually want to customize & share. Grow your email list, even if you don't have a website, and send the right emails at the right time to turn subscribers into sales. Join thousands of small businesses who use Flodesk every day.
Ad spend / mo
$112K
392 paid keywords
Paid visits / mo
18,600
Organic keywords
18,562
Organic visits / mo
55,633
Authority
44
36,519 ref domains
Creatives run
100
as Flodesk, Inc.
Active now
62
last 14 days
Advertising since
Jul 2022
3.5+ yrs running
Last seen
today
still active
The shared messaging across Email Marketing Software advertisers - the validated angles to copy. See the niche →
(167 reviews)
It keeps email marketing feeling manageable instead of like another thing keeping you glued to your laptop. I can stay connected with my audience without adding more noise or complexity to my business. Big fan.
Pros: I recommend Flodesk all the time — both to clients and within my communities. As someone who teaches a rhythm-led approach to business, I’m pretty picky about tools. If something is complicated or draining, it’s a no from me. Flodesk is the opposite. It’s simple, beautiful, and easy to use, which means I can write and send emails quickly without getting lost in tech.
Cons: There are a few advanced features that larger platforms offer, but honestly the simplicity is part of what makes Flodesk so great. It keeps the platform lightweight and easy to use.
Stephanie L. · Rhythm-Led Business Coach and Retreat Host · Professional Training & Coaching · March 9, 2026
My overall experience with Flodesk has been excellent. It is an important tool in my marketing toolbox. I have utilized customer service and they were quick to respond and included followup.
Pros: For my basic business requirements it is affordable, but feature rich. Flodesk is very intuitive and easy to use.
Cons: Sometimes not apparent, up front, where something is. Relies on providing steps in the process, where sometimes I like to just go directly to what I'm looking for
| Category | Page | Rank | Placement |
|---|---|---|---|
| Email Marketing | 3 | 5 | Shortlist |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| klaviyo | $9.50 | 1 | 29.5% | flodesk.com/email |
| flodesk | $3.13 | 1 | 6.5% | flodesk.com/email |
| activecampaign | $17.11 | 2 | 2.9% | flodesk.com/email |
| active campaign | $17.11 | 2 | 2.9% | flodesk.com/email |
| omnisend | $5.18 | 1 | 2.6% | flodesk.com/email |
| mailerlite | $4.57 | 2 | 2.1% | flodesk.com/email |
| mailjet | $8.70 | 1 | 2.0% | flodesk.com/email |
| constantcontact | $5.64 | 2 | 1.8% | flodesk.com/email |
| klayvio | $9.50 | 2 | 1.6% | flodesk.com/email |
| sender | $5.63 | 1 | 1.6% | flodesk.com/free-trial |
| email services | $4.49 | 1 | 1.5% | flodesk.com/free-trial |
| mailer lite | $4.57 | 1 | 1.3% | flodesk.com/email |
| klavyio | $9.50 | 1 | 1.1% | flodesk.com/email |
| email campaign | $39.29 | 4 | 0.9% | flodesk.com/free-trial |
| campaign monitor | $12.75 | 4 | 0.6% | flodesk.com/email |
Flodesk stunning email designs - Email marketing, made easy
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https://www.flodesk.com
Flodesk stunning email designs | Take 25% off with code YAY25
Get 25% off Flodesk for a limited time | Use Code YAY25 | Try it free and save on plans. Create powerful email marketing...
https://www.flodesk.com
Flodesk stunning email designs | Take 25% off with code YAY25
Get 25% off Flodesk for a limited time | Use Code YAY25 | Try it free and save on plans. Send stunning emails for solopreneurs - no coding or designers required.
https://www.flodesk.com
Flodesk stunning email designs - Email marketing, made easy
Create powerful email marketing workflows in just five minutes. Try Flodesk free today!
https://www.flodesk.com
Erin F. · Sales · Real Estate · March 5, 2026
Overall, I'm so glad that I switched to Flodesk, and I plan to stay with them as long as my business needs continue to be met by their services. They have great customer service, pricing has been fair, and I love the simplicity and beauty of their newsletter templates.
Pros: I've been with Flodesk since its start. It's been great to watch it grow and even more exciting for my business as they've added updates, making it increasingly easier to create beautiful, professional-looking newsletters without the stress of needing to be super tech-savvy.
Cons: I've heard complaints about it lacking certain aspects for e-commerce, testing, segmentation, automated workflows, and such, but at this time, I'm not using many of these features, or I'm just beginning to dabble in them for my business. I mostly keep things simple, so I have few complaints at this time.
Jennifer H. · Owner · Arts and Crafts · March 4, 2026
I am loving it. Way better than Mailerlite. I switched over in time for the unlimited plan, it was worth it.
Pros: i love the view-ability. It is easy on the eyes and super functional. I found creating a work was fast with a map to see where everything went next. I love the duplicate feature for the email tab. It makes creating a new email fast.
Cons: I had a hard time creating a sign up link that I can just hand out like candy. I want to be able to paste in a link when and where i want.
sherrylee s. · Head cook and bottle washer · Publishing · March 3, 2026
I love Flodesk and I highly recommend for any person wanting to create beautiful, modern designs for their mass emails, campaigns, lead forms etc....such a necessary and fantastic marketing tool!
Pros: What I love most about Flodesk is how beautiful the templates are and how easy they are to build out and customize. It's also so helpful because in my industry (creative agency), I can purchase ready to go designs and campaigns that are on brand for me right oout the door!
Cons: I would have to say that what I like least about Flodesk is the price...but that is not out of line compared to other email campaign sites. In a perfect Utopian world...it would be free! Haha.
Alexandra K. · owner and lead photographer and creative · Photography · March 3, 2026
Love the platform and recommend it to those who need email services. I also have tried others and this is the best one.
Pros: The beautiful designs really make it fun to work in Flodesk. I like how intuitive it is to create the newsletters.
Cons: The price is a bit high for me, but standard I believe. I wish there was a slightly lower price tier.
Taraneh K. · CEO · Alternative Medicine · March 3, 2026
I was using MailChimp for years. Love the celebratory chimp gif when I was ready to publish. I found that designing customizing, even finding someone to quickly answer my questions was frustrating. Somehow I got introduced to Flodesk and checked it out. Since I'd been using MailChimp for so long I was reluctant to transfer everything over. However, when I did I wondered why I didn't switch earlier! [sensitive content hidden] , in the FaceBook group is always ready to assist (SO QUICKLY) with questions and support. I highly recommend Flodesk.
Pros: Besides being very visually user friendly, the Facebook support channel is superb. [sensitive content hidden] is always there ready to give excellent help!
Cons: Not sure if it's an issue still. When I pause a workflow to update, if I remember correctly, it does something janky to the email people who are in the midst of this flow. . .
Samantha I. · Owner · Hospitality · February 27, 2026
My overall experience with Flodesk has been great. I has allowed me to send email campaigns to potential clients and grow my email list.
Pros: I really like the variety of the designs that is offered. I love that I can customize my emails and send to different segments.
Cons: I do not like that I cannot conjoin two different layouts into one design but overall it is a great experience.
Tanya B. · Wedding and Event Planner · Hospitality · February 27, 2026
I love it. It makes communicating with my clients so much easier. I genuinely enjoy writing my newsletter now — and that positively influences my work and my business. It’s simply beautiful and an outstanding tool.
Pros: The aesthetics and variety of layouts make it easy, enjoyable, and inspiring to create newsletters and workflows
Cons: Setting up the workflows can be a bit challenging, and bulk actions are slow. Overall, the main difficulty for me is sustaining the cost.
Tiziana S. · owner · Utilities · February 24, 2026
Uso Flodesk dal 2020 per la gestione dell'email marketing, ed è un sistema che risuona l’anima del mio lavoro. Design elegante, automazioni fluide, tante funzioni per personalizzare, etichettare, creare automazioni con zero stress tecnico. Flodesk è la casa perfetta per chi comunica con empatia. È lo spazio dove il mio messaggio trova forma, cuore e coerenza. Se anche tu vuoi comunicare con autenticità, bellezza e intenzione, smettila di perderti in piattaforme complicate. Flodesk è la casa che il tuo brand merita.
Pros: Adoro Flodesk è uno strumento molto creativo, ho provato altri sistemi, ma nulla regge il confronto. Le automazioni sono fluide, ha integrazioni con Canva, Google Forms ed altri tools integrati che rendono tutto il lavoro di creazione fluido. Ha la possibilità di attuare pagamenti ricorrenti o one-time (utile per percorsi annuali o pacchetti).
Cons: Rispecchia le mie esigenze ed è molto semplice, non ho riscontrato cose che non mi soddisfano. Negli anni si è sempre evoluto e continua a farlo.
Sonia V. · Consulente Olistica · Alternative Medicine · February 23, 2026
Flodesk has been a joy to work with. I have little patience with tech and feature-heavy systems, but Flodesk is so easy.
Pros: Flodesk is very user friendly! The analytics are informative without being overwhelming. I never have issues with deliverability. Templates are easy to customize and aesthetically stunning. It's a great price for all the customization and features that are available!
Cons: Nothing, I love it! There is nothing that I don't like. I like everything about it. I can't think of one thing that I don't like.
Jaclyn T. · Owner · Health, Wellness and Fitness · February 20, 2026
Flodesk has been easy to use from day one, and the more experience I gain with Flodesk the more I'm able to accomplish.
Pros: What I love the most about Flodesk is the ability to customize it to your brand and your needs. I also appreciate that I can track customer data and create specific segments and workflows - this has been a game changer for my business!
Cons: I wish there was an option to make my own photo layers and manipulate layouts similar to how you can on platforms like Canva. Sometimes I get a little held up in my creation flow due to those limitations.
Ellie R. · Speech Language Pathologist and CEO · Hospital & Health Care · February 20, 2026
Just amazing, from the customer service through to the masterclasses on Youtube and the whole experience. I'm getting my confidence quickly with all the support and I love it! Thank you!
Pros: I'm a complete novice when it comes to marketing and Flodesk is brilliant. I love the masterclasses which are easy to walk through step by step and the support has been amazing. Love the choice of templates and guidance you provide.
Cons: It'd be great if there was a search facility to look for templates. That would be super helpful. Thanks
Nicky S. · Positive Psychology Coach · Professional Training & Coaching · February 19, 2026
I'm a relatively new customer (3 months in) and its enabling me to improve my offers and grow my business. I'm not that tech savvy, so Flodesk is perfect, I can manage to do it myself, so haven't had to fork out for someone to do it for me.
Pros: I spent hours comparing all the email service providers and settled on Flodesk because of its ability to design beautiful and elegant emails that really reflect my brand. I want to create my emails as 'experiences', so visual design is important to me. Flodesk's onboarding is fantastic - webinars, tutorials, a help function that actually helps, meant that I was up and running really quickly.
Cons: It may not have all the snazzy bells and whistles of some of the other platforms, specifically split testing or advanced workflow functions, but this doesn't worry me as I like to keep things clear and simple.
Natasha W. · Founder, Coach · Professional Training & Coaching · February 19, 2026
I find flodesk really easy to use and great value. I like that the pricing structure is all inclusive no matter how many subscribers I have or emails I send. It feels streamlined and the user experience is simple all the way through.
Pros: I love the design. My emails look stunning with very little effort. It's really easy to use and it has a "done-for-me" feel to the user interface.
Cons: I don't like that the templates aren't more customizable. I'd like to be able to switch the aspect ratio of the photo slots in some of them for example.
Anonymous User · Founder · Health, Wellness and Fitness · February 18, 2026
My overall experience so far has been good. I may going forward may need to add an opt in option so that deliverability improves
Pros: I love the ease of how I am able to create newsletters from polished templates. I also love the checkouts which are basically sale pages. It makes my life a lot simpler.
Cons: I had to learn how to add blocks I needed to my newsletters to make them look the way that I wanted. Customer service was very helpful and I was able to get it done.
Ja'Net A. · Financial Strategist · Financial Services · February 17, 2026
I've been a Flodesk user for years, and have built my entire workflow with their email and checkout products. Couldn't be happier with the continuing developments their team is making, and excited for the future, too.
Pros: It's so easy to use, and so intuitive to design with. And getting better every day. I really like the integrations with Unsplash and Canva for evocative images to really make the emails shine.
Cons: The only draw back so far has been sales tax integration but I know that's underway, and I'm looking forward to that so I can use Flodesk for even more of my business!
Mel S. · Founder and Lead Designer · Design · February 16, 2026
I use it in my own personal business and loved it so much that I suggested it to some of my contracts, and now we have started using it there too. Everyone's first response is "these emails look SO good!"
Pros: Flodesk is intuitive to use, and almost impossible to make unattractive. It does the heavy lifting for you in terms of making it pretty, no matter what. Importing contacts is easy, duplicates are dealt with and we don't end up with duplicate contact records, and best of all, I don't dread the process of laying out, assembling and sending out our emails.
Cons: I wish you could list labels on the csv import files instead of having to import each label's list separately. And I wish that when it was choosing between differing sets of contact info for the same person (brought in with multiple imports due to multiple labels or sources), Flodesk would ask which you wanted to keep, or keep both, instead of automatically choosing the most recent imported data. I also wish that sending the same email again to unopened recipients or a second list, etc. did not involve duplicating the email and starting over like it was brand new. But those are literally the only 3 things that I come up against that aren't ideal.
Sara R. · Large Ensembles Festival Coordinator · Non-Profit Organization Management · February 15, 2026
Flodesk has streamlined my email marketing, making it fun and much easier than other services I have used. They also offer great videos, documentation, and timely tech support, especially when I have questions that need immediate attention. This means I can spend more time on great content creation and less on execution.
Pros: I quickly learned the features of Flodesk and started creating email campaigns and adding signup forms to my website and social media almost immediately. They offer several templates to choose from, making this easy. I also like how fun and easy it is to create automated workflow campaigns with segmented audiences and easily read the analytics.
Cons: 1- More options to archive and organize workflows and email campaigns over time. 2- More features for admins to work with clients that use Flodesk.
Maria F. · Owner Graphic Designer · Marketing and Advertising · February 14, 2026
It has been 3 years using it for our business weekly, we send between 2-4 emails a week and it has been a great tool for generating and nurture our leads. We love how easy it has been to work in it for multiple audiences and campaigns.
Pros: Very easy to use and with lots of possibilities for your business. I like that the look and feel is very nice and non-branded. The templates are great, the design options too. I like that I can build my workflows and forms with just one tool and in the same place.
Cons: That stat section could be better to filter the data and it used have better pricing for the functions and number of contacts compared to other platforms and now it changed. Nonetheless it keeps being a useful option.
Edna C. · CEO · Health, Wellness and Fitness · February 14, 2026
My overall experience has always been positive since the day I signed up which was when they first launched. It's the one platform I've maintained for the entirety of my online creation journey to date and, other than them shutting it down, I can't imagine a scenario where I would feel the need to move to any other platform. Even when my websotr platform or payment processor or course platform has come with email servoces included it hasn't even crossed my mine to cancel and switch because it's served me so well and even grown with my business in ways it can function and help me.
Pros: I love the combination of functionality and beauty that Flodesk combines! As an entrepreneur I want simple systems that support my business growth and connect me with my audience and potential clients but form and flexibility in design are key to me enjoying and actually using them. With Flodesk I get the business system functionality that serves my need for masculine structure while being very easy to use, and customer support has also always been incredible if I get stuck, and serve my creative desire to make things still beautiful and pleasing to consume beyond just what I write. I also love that it's a female led team behind it!
Cons: I can't think of anything I haven't outright liked. They recently switched their pricing tiers to volume based which I don't love as a model but I understand it and can respect their need to grow and serve their clients and company best.
Jaymie S. · Soul Midwife and Spiritual Teacher · Alternative Medicine · February 13, 2026
Using Flodesk has been one of the most delightful aspects of running a business online. The software makes it incredibly easy to set up one-off newsletters, automated workflows, and forms. Their ecommerce option is also the most intuitive I've encountered online and makes setting up landing pages and checkouts a breeze. And whenever I get stuck on how to achieve something I have in mind, all I need to do is peruse their incredibly robust help center to find a detailed explanation. In the rare event that I can't find what I'm looking for in their help articles, their support team is so quick to reply and incredibly patient in answering every question I've ever asked.
Pros: After working in SaaS for more than 7 years, I've seen a lot of software. And when it came time to choose what I would use for my own tech stack when starting my business, I did extensive research on email marketing platforms to see what was out there. I was instantly drawn to Flodesk for how intuitive their UI was and how design-forward their email builder was. I didn't need highly complex automations in the beginning but still needed something robust enough that could grow with me as my needs expanded, and Flodesk checked all of those boxes.
Cons: Two years ago, I felt that the functionality of Flodesk was a bit limited compared to competitors. But what I quickly realized was that this company builds out their product with their users at the center of the entire development process. I was so impressed by their public roadmap and the ability for users to add feature requests and vote for others' requests. And the product team actually selects most of their projects from those user requests! As a result, the features of Flodesk have grown considerably over a short period of time, and the product just continues to improve.
Stephanie P. · American Accent Coach · E-Learning · February 11, 2026
Learned how to use it fairly quickly - fairly plug-and-play. There's a bit of humor attached to using it and that's a welcome perk when you're feeling inundated with things to get done.
Pros: It's...quirky! I love the templates and although I've tried all the other email companies out there, Flodesk is simply faster, easier and more fun to use. I also think I might get better response rate over the others...
Cons: I'm not sure I'd call it a "con" but it took me a while to master how to add large batches of emails via CSV.
Betsy M. · Principal · Retail · February 10, 2026
Flodesk does an amazing job of keeping up with new technology, they have an amazing customer service team, and it is clear how much they truly love their users. We are so grateful for the timely response and consistent growth and dedication to offering an incredible service that we can count on as flodesk users.
Pros: We love how easy it is to use Flodesk, make our emails look great, stay consistent to our brand, and track our data. It makes organizing our email list easy and gives us a ton of flexibility when speaking to our audience.
Cons: I wish there were some sort of folders to organize our emails according to various types of services but they do have strong tools that allow you to search for what you're looking for.
Courtney C. · Photographer and Educator · Photography · January 27, 2026
Really positive! Flodesk is the only reason I send out any kind of newsletter. It makes the lift of doing so so much lighter. If I had to create my own templates or otherwise design my emails from scratch, I think I just wouldn't do it. Flodesk motivates me to do email marketing when I likely would skip it entirely otherwise.
Pros: The drag and drop design makes creating eye-catching and "pleasing to read" emails so easy! I actually have a lot of fun putting together my newsletter emails simply because Flodesk makes the designing of them so intuitive.
Cons: Sizing images within some templates can be finicky sometimes. But generally, I follow the same template for each newsletter email, so having to deal with this isn't super frequent for me.
Nadia P. · Owner and Photograher · Photography · January 21, 2026