Rating
4.8
38 reviews
Starting price
$399
Usage Based
Categories
2
Founded
2011
Employees
24
Ongage is an email marketing platform for advanced email marketers who are looking to know their customers better and reach their inboxes at scale. Ongage has the most powerful email API in the market, a built-in SMTP relay, and segmentation, personalization, and campaign optimization capabilities that you have to see. Give your email operation a new home with Ongage and capitalize on all your previous platform features, while increasing your cost-effectiveness, deliverability, and more.
Ad spend / mo
$0
0 paid keywords
Paid visits / mo
0
Organic keywords
1,776
Organic visits / mo
1,431
SEMrush reports no paid spend for this domain, but Google confirms 45 ad creatives- a paid channel SEMrush's panel misses.
Creatives run
45
as Ongage, Ltd.
Active now
10
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
2d ago
still active
The shared messaging across Email Marketing Software advertisers - the validated angles to copy. See the niche →
(38 reviews)
Overall, Ongage is among the email marketing platforms businesses and agencies should consider. Price wise, it is one of the more affordable options, I believe.
Pros: Ongage is a email marketing tool that allows you to target and distribute email appeals to your supporters and constituents. You can segment users based on their behavior and if they opened/clicked your emails.
Cons: There have been times where the “count” button does not function properly for updating the email list segments. Also, the button is next to the remove button which could be easily clicked when trying to update the counts. The Analytics snapshot could also be improved and include definitions for some of the key metrics tracked.
Laura D. · Client Success Specialist · Marketing and Advertising · April 18, 2025
We have been using Ongage for over 3 years now, it is an incredible piece of software and the customer service and support is second to none which is critical in our industry. We use it daily and have the confidence that it is running seamlessly in the background 24/7 when the office is unattended
Pros: Easy setup and integration with multiple vendors. The database management is fantastic and robust analytics allow us to dive deep into campaign metrics and optimize everything we can for our clients. Tech support is extremely efficient and helpful and are always willing to listen to ideas for any new features.
Cons: Slight learning curve to get started but the support documentation and ticket system are incredible
| Category | Page | Rank | Placement |
|---|---|---|---|
| Transactional Email | 2 | 5 | Shortlist |
Domain confidence 100%
Ben P. · Founder · Marketing and Advertising · June 29, 2022
We have been please with the product and it continues to add value for us.
Pros: Ongage solves a real world problem for email marketers and email marketing agencies like us. You cans easily connect multiple ESP accounts and manage your email program and optmize delivery through different ESP channels based on performance feedback. Ongage is very easy to use and is loaded with useful features.
Cons: Analytics part of Ongage could be improved. It's not bad, but could be improved to make it more useful.
Amit P. · CTO · Marketing and Advertising · June 22, 2022
Pros: We loved that we could do anything for our needs on this platform
Cons: sometimes it took time to find what we needed
Nathalie K. · Email Marketing · Gambling & Casinos · January 23, 2022
Pros: The support team is subliminal. Any issue is quickly solved.
Cons: The UI could be much more intuitive, feels outdated.
Johan E. · Digital Marketeer · Online Media · January 18, 2022
Pros: Ongage has a lot of good functionality. I find it very useful.
Cons: It's not the most intuitive platform when you start
Tal L. · Analyst · Computer Software · November 2, 2021
one of the best ESPs out there
Pros: it is not that expensive and that it can trace IPs
Cons: probably the drip campaign feature but we havent really explored that feature yet
Kevin C. · Marketing Manager · Information Technology and Services · October 27, 2021
Very positive. It has the most feature sets of any platform of its kind. Makes campaign management across multiple ESPs 10x more manageable.
Pros: This platform allows me to deploy several sending strategies across different ESPs, maximizing for deliverability and engagement. Powerful analytics and easy to use segmentation and campaign management make this platform a breeze to use.
Cons: Reporting views can be a bit annoying. They require constant resizing of column widths. No saved/automated reports available via email. Some features cost extra that are standard elsewhere.
Bennett L. · Owner · Marketing and Advertising · October 20, 2021
Pros: Ease of use of having everything in one platform, along with a very skilled team. OnGage will provide everything to make sure your email campaigns are successful.
Cons: So far everything has been a smooth sail, cannot complain!
Vazrik S. · Digital Marketing Manager · Marketing and Advertising · June 25, 2021
Pros: We've used Ongage for several years now. It performs as it should and rarely experiences errors or outages. Their customer service is top-notch. Anytime I need assistance, someone replies immediately.
Cons: Certain aspects can be difficult but the customer service team is always willing to walk me through them.
Amie M. · COO · Marketing and Advertising · June 6, 2021
I absolutely love Ongage. I hope to use it wherever I work. It is definitely a viable option. I would say one of my best experiences with Ongage has been the customer support. Whenever I run into an issue they are very quick to address it, as well as very personable and human about it. Something lacking with a lot of companies these days. Feature wise if I run into something I think could be better they are also very interested and appreciate the feedback, and more times than not I see those changes implemented down the road.
Pros: • Ease of use • Flexibility to use multiple SMTP sources and ESP integration • Customer Support is superb • Segmentation is top notch and quick • Ongage is not complacent with their product(s), and they are always looking to improve and build upon it.
Cons: More so things that I wish were better: • Real time reporting (intermittent some campaigns seem reasonable, other times reporting is delayed) • A/B testing (I had some issues in the past with content not working as expected versus my experience with other ESP A/B features with the content not being fully independent in Ongage. This was a while ago, so it may have improved) • Throttling feature for campaigns (Ongage groups by domain. I would highly prefer it to be random as many ISPs have limits of connections per second as well as hour. This would reduce temp failures) For example if you had 100k send with 20k of ISP.A ISP.B ISP.C ISP.D & ISP.E and spread the campaign to send over 5 hours it would send all of ISP.A one hour all of ISP.B one hour, in which the ideal would be a mix of all the ISPs.
Kekoa F. · Director of CRM · Marketing and Advertising · May 25, 2021
Our email reputation was suffering tremendously and through Ongage, their very robust analytics, and the ability to deploy emails through several ESPs, we were able to repair our email reputation and increase deliverability.
Pros: Ongage allowed our company to have overall control of our list, segmentation, and ease in deploying through various ESPs to increase deliverability. Tech support is 100% on the spot and responsive, 24/7. That was very important to us after interactions with our previous vendor.
Cons: During the onboarding process of converting from one software to Ongage, it was slightly difficult to replicate features easily available through our previous vendor.
Ashley G. · Director of Digital Operations · Publishing · May 18, 2021
We were able to optimize our newsletter with this product more so than with our previous ESP. Customer support has been amazing. Our CSM [SENSITIVE CONTENT HIDDEN] is the best and [SENSITIVE CONTENT HIDDEN] has been such a great resource to every team member.
Pros: This is exactly the product we needed to grow our email program. The functionality of A/B testing and WYSIWYG edit to create dynamic templates was not only easy to use, but absolutely crucial. Having built-in analytics is also something we use every day to help optimize our programs. Customer support is also attentive, reliable and quick. I know when I submit a ticket, I'm going to get a thoughtful response that will get me where I need to go.
Cons: Integration was pretty easy but there are a couple things we'd like to see: segment growth over time so we can monitor in the platform how are segments are growing/decreasing a summary of a/b tests showing the results of the winner and loser so we can see the difference . we can see this in realtime but would like to be able to get this information for tests run early in the morning when we don't have eyes on it
Cynthia H. · Email Marketing Manager · Marketing and Advertising · May 6, 2021
Pros: Great functionality. The software does exactly what we need it to do. The support is very strong as well and Ongage has always been quick to communicate on any issues and open to adding new suggestions to their development roadmap.
Cons: There are no major "cons" for this product. We don't have any functionality concerns and any usability concerns are minimal. When issues arise, the Support Team is quick to respond.
Dan S. · VP Marketing Operations · Marketing and Advertising · April 27, 2021
Pros: OnGage's customer support is A+, you will not find better customer support, that is my favourite thing about them. The program is easy to use & teach to new employees that need to learn the basics.
Cons: Searching for specific users isn't super friendly, and I am missing some sort of intuitive way to create like segmentation.
Mackenzie T. · Email Marketing Manager · Marketing and Advertising · April 27, 2021
We have 5 online casino brands and use Ongage for acquisition email campaigns. The main duty is to maintain high deliverability among a number of SMTP providers and manage very high volumes among hundreds of drip email campaigns across the world.
Pros: The greates thing in Ongage is the feature to manage multiple SMTP providers for email marketing. I didn't see any comparable software in the market with such feature. This is a must for several markets where email marketing is more about deliverability than marketing. You can easily setup dozens of drip campaigns to be sent with two, three SMTP providers each for the specific ISP, for example, Gmail with SMTP #1, Hotmail with SMTP #2, etc for every single drip campaign. Ongage also has many useful features in database segmentation, drip campaigns management, analytics, and reports. All of that makes complex things much easier to manage.
Cons: I am very waiting for the moment when Ongage will allow to group ISPs with different domains but the same company, e.g. Hotmail.de + Hotmail.com + Outlook or Yahoo + AOL, etc.
Anton N. · Email Marketing Manager. · Gambling & Casinos · April 27, 2021
Pros: Easy to use and great customer support.
Cons: Missing a few features but they're catching up quick. They often collect feedback from customers to improve their service.
Erwin K. · Project Manager · Online Media · April 27, 2021
Pros: Automation Rules and Event/Trigger campaigns are a great way to build out milestone-based campaigns to target members at various points in their onboarding and user journey. The ease of building out segments or creating automation tasks based on specific profile data is really intuitive. We use Ongage on a daily basis to send out 400-500k emails (mix of manual and automated campaigns) and have been able to heavily customize contact fields to suit the needs of our business.
Cons: We have experienced some slowdown with imports/segment creation from time to time, but it has been very rare and their support team is always very responsive in correcting any issue or providing feedback on what occurred.
Jonathan G. · Lead Growth Marketing Analyst · Market Research · April 26, 2021
The platform is fantastic. I enjoy using it and the customer service has been great. Ongage has helped me to up my open rates significantly. The ability to use multiple esp is also very beneficial.
Pros: The ability to create separate lists and segments in each of these lists is wonderful. I am able to create use each list separately and keep my data organized and clean. I love the fact that I can keep separate unsubscribe lists. I also use multiple esp's to help with my open rates and Ongage makes it very easy to set this up.
Cons: The only problem I have found is that it is difficult to see contact info. I like to be able to see the contacts separately.
Joshua M. · Director of Marketing · Financial Services · April 26, 2021
Pros: Customer support is fast, responsive, and extremely helpful. Many features are pretty straightforward and easy to handle. Additionally, the automation rules section is easy to use. It's good that we can track the activities of specific users.
Cons: There are some UI issues, as it's a bit difficult to understand at first. Additionally, we had issues with the automation rules. While it was easy to operate, the feature did not act exactly how we thought it would. Support helped us work through it. I wish we could see actual contacts when we create segments instead of just the number of contacts in a segment.
Guy S. · Community Manager · Computer Games · April 25, 2021
Our overall experience has been very positive. Not many services can handle our complex segment logic w/o providing access to a raw SQL-like interface, but Ongage is the exception. For some of our providers we have to manage this through a database and hard-flag records for mailing within the ESP! Ongage's solution is versatile and effective. Ongage's ability to "stagger" our sends, deliver across a period of hours rather than all at once, has been very helpful in mitigating deliverability challenges. This is a huge help for maintaining high delivery rates across larger campaigns. Since Ongage works in tandem with email service providers, you can easily move to a new service without having to re-upload your list or fret about losing data. Switching from one SMTP service to another is so much easier with Ongage and helps companies stay nimble.
Pros: This software provides a "hub" for your email marketing list and can connect to multiple different email service providers. Managing sends through multiple service providers is easy in Ongage. Their platform supports complex list segmentation, incremental campaign deployment, and split-testing. Their support is top-notch, responding quickly to issues, comprehensive resolutions, and provides easy-to-understand descriptions of challenges. We've used multiple vendors over the years but Ongage is the only one where we've seen requested changes implemented directly into the product. Ranging from minor, cosmetic, changes to gigantic "export all send/open/click contact activity as a CSV from the web interface". It's nice to partner with a company who listens to their customers. Their API is robust and we've never had trouble getting the information we need out of their system.
Cons: The cost can be prohibitive for smaller companies and the combination of Ongage plus sending service can be an increase to the cost-per-send when compared to an "out of the box" email service provider. Their segmentation tool is complex. This is great for flexibility but can be difficult for new users to grasp (especially with multiple nested groups of logic).
Ed C. · Email Deliverability Specialist · E-Learning · April 25, 2021
Good and usful software, but it could be much better.
Pros: I created a new review, because i wrote the wrong email before. the software is very usful, and offering a lot of options.
Cons: There are a lot of options, but sometimes its hard to learn new stuff on it, sometimes the software get to complicated and un friendly and even if there are a lot of options, its hard to find them. also - the info button should more friendly too.
eyal h. · VIP Account Manager · Gambling & Casinos · April 24, 2021
Pros: Direct API connection to our system in order to receive live triggers and segments, and automated rules that can be created based on those.
Cons: The UI isn't always the simplest to understand, at least at the beginning
Uri P. · Head of Marketing · Computer Games · April 24, 2021
Ongage support staff is absolutely phenomenal. Always quick to response and very helpful and courteous!
Pros: Product is extremely easy to use. Fits perfectly into our Marketing email infrastructure.
Cons: Like any software there are always bells and whistles you can add on. Nothing that would be a show stopper.
Victor L. · Deliverability Expert · Information Technology and Services · April 23, 2021
We have had a great relationship with Ongage and the customer service is outstanding!
Pros: The ease of use. Also, love the segmentation and reporting features
Cons: Would love to be able to export in MD5 files.
Kathy M. · Operation Manager · Marketing and Advertising · April 23, 2021
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