Rating
4.5
983 reviews
Starting price
$3.5
Flat Rate
Categories
3
Founded
1983
Employees
19000
QuickBooks Payroll automates payroll runs, manages tax filings, and delivers direct deposits with minimal manual effort. Most reviewers are small businesses using it weekly, citing strong integration with QuickBooks Online and time-tracking tools. Payroll management and tax compliance are consistently rated as top features. Recent updates, such as direct deposit reversal and consolidated reporting, improved control and reduced friction across pay cycles.
Ad spend / mo
$8.7M
35,020 paid keywords
Paid visits / mo
2,469,768
Organic keywords
2,776,894
Organic visits / mo
15,365,804
Authority
87
274,590 ref domains
Creatives run
100
as Intuit Inc
Active now
100
last 14 days
Advertising since
Jan 2023
3+ yrs running
Last seen
today
still active
The shared messaging across Payroll Software advertisers - the validated angles to copy. See the niche →
(983 reviews)
QuickBooks Payroll gets the core job done well, particularly if you're already in the QuickBooks ecosystem. It reduces manual work and keeps you compliant with tax obligations, which is the most important thing for a payroll tool. Just be prepared to budget accordingly and lean on their knowledge base before calling support.
Pros: QuickBooks Payroll integrates seamlessly with QuickBooks accounting, which saves a lot of time on reconciliation. Automatic tax calculations and filings are a big plus — it handles federal and state payroll taxes reliably. Direct deposit is straightforward to set up, and employees can access their pay stubs online without needing to contact HR.
Cons: The pricing can feel steep, especially as you add employees — costs scale up quickly. Customer support wait times can be frustrating when you hit an issue during a payroll run. The interface, while functional, occasionally feels cluttered and could be more intuitive for new users.
Nameer A. · Owner · Management Consulting · May 11, 2026
QB Payroll has been great for our company. We regularly have employees who need to access their pas pay stubs and print them out for governmental assisstance, and that is very simple to do as well. Every time I have had to call customer service for help, I always received kind and detailed instruction to my problem. I also really like that they offer a call back option rather than having to sit on hold for a long time.
Pros: Quick books payroll is efficient and intuitive! It integrates well with QuickBooks Time/T-Sheet, Intuit for time sheets.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Direct Deposit Payroll | 1 | 19 | Shortlist |
Domain confidence 95%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| payroll | $34.03 | 1 | 8.3% | quickbooks.intuit.com/payroll/ |
| how to create invoices | $5.79 | 1 | 4.7% | quickbooks.intuit.com/accounting/invoicing/ |
| netsuite | $166.87 | 2 | 3.4% | www.intuit.com/enterprise/oa/ |
| tax tips | $3.31 | 1 | 3.3% | turbotax.intuit.com/lp/ppc/3635/ |
| quickbooks | $4.54 | 1 | 2.0% | quickbooks.intuit.com/oa/get-quickbooks/ |
| bookkeeping | $9.88 | 1 | 2.0% | quickbooks.intuit.com/accounting/track-expenses/ |
| accounting | $5.99 | 1 | 1.4% | quickbooks.intuit.com/accounting/ |
| quickbooks online | $3.05 | 1 | 1.4% | quickbooks.intuit.com/oa/get-quickbooks/ |
| erp | $20.59 | 1 | 1.0% | www.intuit.com/enterprise/oa/ |
| turbotax | $0.33 | 1 | 0.6% | turbotax.intuit.com/lp/ppc/1169/ |
| quickbooks enterprise | $131.21 | 1 | 0.6% | www.intuit.com/enterprise/oa/ |
| how to file taxes | $2.79 | 1 | 0.6% | turbotax.intuit.com/lp/ppc/2000/ |
| turbotax full servic | $1.03 | 1 | 0.6% | turbotax.intuit.com/lp/ppc/1102/ |
| intuit quickbooks | $7.33 | 1 | 0.5% | quickbooks.intuit.com/oa/get-quickbooks/ |
| quickbooks payroll | $28.50 | 1 | 0.5% | quickbooks.intuit.com/payroll/ |
Invoice Templates
More Done In Minutes — Accounting Agent Automates And Categorizes Transactions And Preps Your Books For Tax Time. Leverage QuickBooks® AI Powered Tools To Increase Accuracy And Minimize Reporting Errors.
https://quickbooks.intuit.com › quickbooks › online
Create Invoices
More Done In Minutes — Accounting Agent Automates And Categorizes Transactions And Preps Your Books For Tax Time. Leverage QuickBooks® AI Powered Tools To Increase Accuracy And Minimize Reporting Errors.
https://quickbooks.intuit.com › quickbooks › online
Invoice Templates
More Done In Minutes — Accounting Agent Automates And Categorizes Transactions And Preps Your Books For Tax Time. Leverage QuickBooks® AI Powered Tools To Increase Accuracy And Minimize Reporting Errors.
https://quickbooks.intuit.com › quickbooks › online
Create Invoices
More Done In Minutes — Leverage QuickBooks® AI Powered Tools To Increase Accuracy And Minimize Reporting Errors. Accounting Agent Automates And Categorizes Transactions And Preps Your Books For Tax Time.
https://quickbooks.intuit.com › quickbooks › online
Balance Sheet Templates
More Done In Minutes — Accounting Agent Automates And Categorizes Transactions And Preps Your Books For Tax Time. Leverage QuickBooks® AI Powered Tools To Increase Accuracy And Minimize Reporting Errors.
https://quickbooks.intuit.com › quickbooks › online
Cons: I wish special alerts were sent directly to users when there are upcoing bank holidays that will impact a normal paycheck run. This can get a company in a bind when it is in an untraditional holiday!
Krista G. · VP · Construction · April 30, 2026
100% Satisfaction! I love this product! I can't believe how easy this payroll program is—it's all-in-one and very user-friendly!
Pros: I love this product! It is easy to use, offers great value for money, integrates seamlessly with QBO, and makes it simple to modify employee profiles.
Cons: Currently, there is no option to select a Per Diem Employee designation, which would be useful. For now, I leave that dropdown blank. If I accidentally select Part Time, I am unable to change it.
Ali S. · Director of Administration and Finance · Individual & Family Services · April 23, 2026
Pros: Accuracy. Professional Service. Customer Support. Security. Money Management. Value For The Money. Recommend .
Rami K. · Manager · Health, Wellness and Fitness · April 19, 2026
Great payroll service for starting out, but once you get better versed in all payroll options, you will soon learn that it doesn't really meet your needs.
Pros: Worked seamlessly with our quickbooks software, and was easy to set up and get started. Great payroll option for beginners and small companies
Cons: Price got.to be too expensive and tax reporting was a bit off each quarter. Customer service wasn't very responsive
Anonymous User · Manager · Construction · April 18, 2026
If you work with payroll the price you pay in your time quick books is work the money. I recommend this to everyone.
Pros: Quick book payroll makes it ease for me to do direct deposits. The cost for quick books is worth it to me.
Cons: There were a few little issues that had to be worked out with customer support, before it was up and running correctly.
Rhonda J. · Medical Administrative · Medical Practice · April 16, 2026
QuickBooks Payroll takes out the hassle of dealing with the nuisances of payroll. It is easy for individuals who may feel intimidated to handle payroll or banking. It is user friendly and anyone can use it.
Pros: As a business owner it was important to be able to pay my contractors in an efficient, professional but also convenient way. QuickBooks Payroll allowed me to onboard new contractors while being able to keep track of my current contractors. It was easy to set up banking information from my institution and also for contractors who did direct deposit.
Cons: QuickBooks is extremely efficient. As a business owner paying bills and contractors (staff) is my top priority and this software checked all the boxes.
Taquina D. · Managing Partner · Management Consulting · April 15, 2026
Highly recommended software and very user-friendly. Its a good payroll processing software and easy to use and learn.
Pros: The customer support is very helpful and awesome. They always solve an issue. It is very secure and a reliable software. Pay stubs are readily available online to access. Payroll processing is very user friendly. Very few bugs and issues are encountered during payroll processing. It is a good software for value of money and the quality you get in using this software. You will have peace of mind. Highly recommended.
Cons: Sometimes there are updates and it may interfere with payroll processing. But these are easy fixes. And sometimes just refreshing the software solves the issues.
Priya K. · Controller · Banking · April 8, 2026
Pros: I liked that I could do all my payroll on the one application without having to use another application.
Cons: It could be a little confusing to get used to initially but once you get the hang of it it is great.
Nicola T. · Vocal Coach · Music · April 6, 2026
Overall, it is a great tool even though it was tough to learn. The customer service experts were helpful though.
Pros: I liked Quickbooks Payroll because the customer service availability is a 10/10. I was able to get assistance quickly for each issue.
Cons: I do not consider Quickbooks Payroll easy to use. I can use most products after I go through a quick training but this was tough for me.
Mashelia D. · Manager · Consumer Services · March 28, 2026
Pros: very easy manage at your finger tips good for taxes and basic bookkeeping and Tracks income, expenses, and profit automatically
Cons: Reports aren’t always simple to read and Hard to track true profit per vehicle or deal Custom reports require setup
FREDDIE E. · manager · Automotive · March 27, 2026
Was a great easy to use program for starting out. The larger our company became we had to transition to something more substantial to handle Out of state Payrolls and Certified Payrolls. But for smaller companies - Works just fine.
Pros: Very easy to use. Easy to make changes. User friendly for employees entering their time. Great starter app.
Cons: Did not do multi-state payroll. Does not do Certified Payroll - Davis Bacon Wages. Customer Support is only through an email. Can't connect with anyone on a call.
Jess I. · Controller · Construction · March 18, 2026
This software was easy to use. It was especially good when trying run a small retail business with only a few employees. I wouldn’t really say I had any cons with his software. I wouldn’t use it for a large company. Its more for small businesses.
Pros: This software was easy to use. It was especially good when trying run a small retail business with only a few employees.
Cons: I wouldn’t really say I had any cons with his software. I wouldn’t use it for a large company. Its more for small businesses.
Anonymous User · Accountant · Environmental Services · March 18, 2026
It has been very smooth and easy. I would definitely recommend QuickBooks Payroll to anyone who is looking for an easy payroll system that helps file all the taxes and keep track of everything. I utilize the download option so I can keep using QuickBooks Desktop.
Pros: We have been using QuickBooks Online Payroll for over 9 years at this point. It is simplistic and easy to use. They are consistently adding new features and options that come with no additional cost. They make it easy to see what taxes will be taken out and have great customer support. They utilize a system that keeps the employee informed where they can easily get pay stubs. They are quick to fix any bugs or issues.
Cons: I don't have anything I dislike. It is an easy program to use. They are usually a few steps in front of me so I can every really suggest anything they need to add.
Jacob B. · Manager of Account and Human Resources · E-Learning · March 9, 2026
I LOVE USING ALL QUICKBOOKS SYSTEMS THEY ARE SO SIMPLE TO USE AND IT IS THE BEST TO NEW BUSINESSES TO USE.
Pros: THE PROS OF QUICKBOOKS PAYROLL IS THAT IT IS EASY TO USE FOR ANYONE USING QUICKBOOKS. QUICKBOOKS IT SELF IS AN EASY SYSTEM TO USE.
Cons: THE CONS OF THIS SYSTEM IS THAT ITS NOT THE SAME AS OTHER PAYROLL SYSTEMS. THIS IS A MUCH EASIER SYSTEM TO USE.
YURI B. · HR · Accounting · March 9, 2026
so far so good. I hope we will be able to resolve the admin issue today. The person who helped us promises to followup with a phone call in 2 hours
Pros: efficient and easy to use. provides timely advice and helpful admin issues. They have different levels of oversight
Cons: We have had some issues with admin which we hope to resolve without involving any legal counsel. the plan owner cannot override main administrator without providing key passwords
Wieke L. · MD · Medical Practice · March 3, 2026
QuickBooks Payroll is the first software that I used. Although I dont have a formal training but I became expert using this software. I trained some of my co worker for this software.
Pros: This is friendly user accounting software. I like this very much. Very easy to learn even no background in Accounting.
Cons: You can edit even the reports are already done. You should put all data and give more time. I dont want use quickbooks if my computer is MAC.
Anonymous User · Accountant · Accounting · February 13, 2026
Pros: Very affordable. When we have issues, customer support is great to work with. The system is easy to use.
Stephanie L. · Office Manager · Construction · February 13, 2026
I used to handle payroll by myself but once I added it to our Quickbooks account it really took a lot of pressure off me to generate payroll in a timely manner. The automated feature adds value for me.
Pros: QuicjBooks Payroll handles all the payroll plus deductions taken each month. I also can schedule it so that it is automatic each month.
Cons: The cost is a little high. I didn’t like having to pay extra at first but because it takes away the burden of getting the payments out in a timely manner, I have found it worth the cost.
Betty C. · Administrative Assistant · Construction · January 31, 2026
Overall, it's a good product that integrates well with their accounting software. It's easy to use, but not intuitive and hard to work with if you have to change something.
Pros: It makes it super easy to use, even filing quarterly and annual reports automatically without any input from the owner.
Cons: The downside is that it does a lot of things automatically, even if they aren't correct. It can be hard for new business owners to understand what's happening in the background for them.
MItch S. · Owner · Accounting · January 29, 2026
Overall I believe it’s a useful tool as an employer. Its ease of use and customization lightens the load of an often overworked employer. As an employee, it was a fine system to use to log hours and track time.
Pros: I’ve had the pleasure of utilizing QB Payroll from the employer standpoint as well as employee. The range of customization as an employer is very beneficial. This is especially true where taxes are concerned. QB Payroll has options for setting up state and federal and federal taxes, as well as PTO, and things like wage garnishment. From the employee standpoint, the ease of use was undeniable. The ability to view your weekly schedule was a plus as well.
Cons: From the employer perspective, payroll submission could get especially tricky during holidays. Depending on which plan you pay for depends on when you need payroll submitted. Holidays means having to submit early and if missed, you had employees going without pay. No opinion from the employee perspective
Katelynn H. · Payroll specialist · Information Technology and Services · January 29, 2026
Giving Intuit too much control of our money instead of just helping us track and report our finances.
Pros: QBO Payroll is easy to integrate for small business owners - sometimes too easy. It's nice to have everything in one place.
Cons: QuickBooks now takes tax deposits 6 weeks ahead of due date for taxes based on recently client experience. They hold this money in a separate account (earning interest for their pockets - not shared with our clients). My client has had to turn of automatic payroll features because he can't afford to give Intuit his money for 6 weeks at a time.
Alvin W. · Owner · Accounting · January 24, 2026
It was great and I was able to pay all of my employees with ease. Quickbooks worked hand in hand with my small business.
Pros: It helped streamlined my payroll for my employees in an easy manner to understand. I loved how the spreedsheets worked and was able to calculate monetary amounts.
Cons: I wish it would of costed less money to buy the software than what I had to pay to get it, but after I used it once I knew it was for me.
Bryan J. · Virus Handler · Aviation & Aerospace · January 7, 2026
Overall pleasant experience, everything felt secure and easy to manage. Good for payroll and expense management.
Pros: Quickbooks payroll was very easy to use, and banking integration was simple. Customer support is quick and helpful. Paystubs are easy to access. Overall good value for the cost.
Cons: Quickbooks can be a little hard to use for new customers who aren’t familiar with payroll management. A couple of big issues that were dealt with.
Bianca P. · Owner · Health, Wellness and Fitness · January 6, 2026
I have used QuickBooks for over 30 years and have always had a great experience. Changes they have made have increased the usability of the program and the interfaces with my timeclock has made it so much better.
Pros: QuickBooks is very easy to learn and understand. The program has progressively gotten better over the past number of years, making it interface with time clocks and increasing the ease of making tax payments a breeze. Our accountant also likes it as it makes his job easier.
Cons: It is on the higher end of the cost for this type of program. Due to it's complexity, a new user today may have more difficulty in learning the system. But once you learn it, it is a great addition to your office.
Anonymous User · Practice Administrator · Hospital & Health Care · December 19, 2025
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| Time Tracking | 2 | 39 | - |