Rating
4.0
108 reviews
Categories
1
Cloud-based solution that enables businesses to list and manage rental properties, bookings, listings, customers, and more.
Ad spend / mo
$1.4M
37,848 paid keywords
Paid visits / mo
1,255,768
Organic keywords
2,655,533
Organic visits / mo
5,220,689
Authority
78
100,662 ref domains
Creatives run
100
as Vrbo
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Vrbo - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Vacation Rental & Short-Term Rental Management Platform advertisers - the validated angles to copy. See the niche →
(108 reviews)
I would definitely look on here first. I love all the choices and can find something anywhere I plan on going.
Pros: It’s easy to shop for a house to rent in any location. You can go big or small. We have used it 5 times and have always been pleased.
Cons: Only one comes to mind, one rental was advertised as having air conditioning and didn’t but in Portland OR area most homes do not have it.
Alice M. · Owner · Arts and Crafts · May 13, 2026
Regarding my reservation at Property 3702532 (Unit ID 4276677), booked Jan 7–Mar 4, 2026 for 2 adults: Upon arrival, the unit did not match the Vrbo listing and was not in acceptable condition. There was an odor of mold/grease, the floor was slippery, furniture was stained and ripped, kitchen cabinets had grease/lint buildup, and the A/C unit was unsecured with exposed wiring. A TV was mounted over the window in an improvised way. Photos are attached showing the condition and misrepresentation. Additionally, we did not receive the address or access code until 4:15 PM, after check-in time, and only after contacting the host. Due to these issues, I am requesting a resolution/refund. Please confirm receipt and advise on next steps. Photos attached.
Pros: They first took our call but as yet there has been no response since our last conversation with them.
Cons: No follow up from host or VRBO. We have reached out to both parties on numerous occasions but neither taking responsibility.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Vacation Rental | 2 | 24 | Shortlist |
Domain confidence 95%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| vrbo | $1.63 | 1 | 14.8% | www.vrbo.com/ |
| airbnb | $0.61 | 2 | 5.1% | www.vrbo.com/ |
| vrbo owner login | $18.82 | 1 | 2.5% | www.vrbo.com/en-us/list |
| vrbo owner | $50.14 | 1 | 1.6% | www.vrbo.com/en-us/list |
| myrtle beach | $0.57 | 1 | 0.8% | www.vrbo.com/search?regionId=601685 |
| iceland | $0.85 | 1 | 0.8% | www.vrbo.com/vacation-rentals/europe/iceland |
| panama city beach | $0.79 | 1 | 0.5% | www.vrbo.com/search?regionId=8021 |
| air bnb | $0.61 | 2 | 0.4% | www.vrbo.com/ |
| vrbo host login | $28.09 | 1 | 0.3% | www.vrbo.com/en-us/list |
| vbro | $1.63 | 1 | 0.3% | www.vrbo.com/ |
| verbo | $1.63 | 1 | 0.3% | www.vrbo.com/ |
| vrbo host | $60.26 | 1 | 0.3% | www.vrbo.com/en-us/list |
| vacation rentals | $1.47 | 1 | 0.3% | www.vrbo.com/ |
| sanibel island | $0.83 | 1 | 0.2% | www.vrbo.com/search?regionId=6326115 |
| bandon dunes | $1.81 | 1 | 0.2% | www.vrbo.com/search?regionId=6087473 |
Vrbo Vacation Rentals | Room For The Whole Family
Perfect Accommodation for Families & Budgets of All Sizes! Vrbo Vacation Rentals. We Have Millions of Vacation...
https://www.vrbo.com
Vrbo Vacation Rentals | Easy Online Booking
Perfect Accommodation for Families & Budgets of All Sizes! Vrbo Vacation Rentals. We Have Millions of Vacation...
https://www.vrbo.com
Vrbo Vacation Rentals | Great Prices, Large Selection
Perfect Accommodation for Families & Budgets of All Sizes! Vrbo Vacation Rentals. We Have Millions of Vacation...
https://www.vrbo.com
Vacation Rentals on Vrbo | Great Prices, Large Selection
Perfect Accommodation for Families & Budgets of All Sizes! Vrbo Vacation Rentals. We Have Millions of Vacation...
https://www.vrbo.com
Vrbo® - Official Site
Your Vacation is a Click Away — Book Vacation Rentals with Vrbo®. Use Trip Boards to Plan with Family and Friends! Spacious and Private Vacation Homes on Vrbo®. Everything You Need for a Stress Free Trip. 5 Star Reviews.
https://www.vrbo.com
Jim R. · Owner · Hospitality · January 10, 2026
With Vrbo, I was able to get reservations confirmed within 24 hours and got almost instant customer support for post reservation request.
Pros: with Vrbo travel hotel reservations gets easier with great customer support and flexible policies and payments processes.
Cons: Sometimes looks like a clone of other expedia related products. And lacks some forms of originality aside from its unique colour themes
ITORO E. · Senior Account Manager · Hospitality · December 10, 2025
$76
Pros: There was a wide variety of properties that were easily identified by location. Filters made it easy to target applicable properties
Cons: VRBO and property management Customer Support was lacking after booking and during our stay. After booking - I received no communication from property management despite multiple inquiries using the VRBO app
Kim S. · Self · Consumer Goods · November 22, 2025
$77
Pros: Wide Selection of propereties and since I had used VRBO successfully and repeatedly in the past I did not shop and compare.
Cons: Misleading pricing, the ad stated clearly two specific statements that would lead me to believe the cost was much lower. These are Total Price (indicating total), all fees added (yet I had $368.00 in charges labeled as fees). There were popup banners boasting total all fee included pricing.
Mike J. · Sales and Marketing · Chemicals · November 16, 2025
$78
Pros: Easy to use via the App. I was able to communicate with customer service via the app. You can also communicate to the host via the app
Cons: Horrible Customer Service. I was promised a call to help me make alternative arrangments after the Vrbo we reserved was 'not available' because the home was sold. We were told via the app from customer service that someone would call us to help make alternative arrangements but it never happened.
Mathew J. · CEO President · Health, Wellness and Fitness · October 27, 2025
Pros: This is a service to contact hosts who vary in quality- it does not provide support. It could be useful if you find a good host.
Cons: Please avoid hosts [sensitive content hidden]. They promise they will get back to you and do not respond. They told me to cancel after I asked them why they had not responded knowing that I would not get a refund. Then they stopped answering again.
Yvonne S. · Physician · Hospital & Health Care · October 23, 2025
Pros: Vrbo makes it quick and easy to book a rental. They let you narrow down search parameters to find the perfect rental!
Cons: The process for paying for your rental could use some work The last two properties I have rented will not let me pay the full balance at one time, or early.
Brittany R. · Office Manager · Veterinary · August 19, 2025
Our experience with Vrbo has been fantastic. It is so much better than staying in a hotel. We save lots of money by having a full kitchen and preparing some of our own meals. We've never had any problem with access or cleanliness. The owners have always been very responsive if we have any questions.
Pros: We use Vrbo for our vacations all the time. I most like being able to see multiple units on one page, including their distance from key landmarks, like restaurants and shopping. The photos of the interiors of each unit, as well as views from the balcony make it easy to select from among offerings.
Cons: Some information about a unit is often missing in the owner's description, so you have to read all the reviews to find out something very important, such as there's a strange smell, or the elevator doesn't work, or there's noisy construction going on next door, etc... So, I read all reviews.
Kim R. · President · Medical Practice · August 6, 2025
A great way to travel and quickly see lots of available properties when planning a trip! I think there could be a better way to search for specific accommodations that arn’t in the precurated list.
Pros: Easy to search properties at any location for any time. I also like that it displays the price with ‘all fees included’ so you’re not bombarded with a higher price than you’re expecting at checkout. It’s also helpful to see reviews from other people who stayed at the property.
Cons: I know it’s probably a safety measure, however it can be hard to know exactly the location you’re booking without having the address or street number. Property’s can also be misleading and appear better in the listing than in real life. I would also like to be able to search for properties based on key words that are not included in the ‘filters’.
Kylee A. · Communications Director · Religious Institutions · August 3, 2025
Pros: It was easy to use. The app downloaded extremely fast and was intuitive to use. There were at on of options to choose from and easy to select where we wanted to go!
Cons: Sometimes the pricing was over our range and certain areas that we wanted to visit didn't have very many options.
Mitch H. · Worship and Families Pastor · Religious Institutions · July 18, 2025
Overall I am happy with VRBO, I believe it is also cheaper than AirBnB from the guest perspective and have had wonderful guests come through this OTA.
Pros: Easy to use, especially with the connection to Lodgify. Able to manage all my reservations, guest communications, and bookings easily through my PMS (Lodgify) with seamless connectivity. Easy to rate guests via the platform.
Cons: The interface maybe isn't as nice as other OTAs. It would be nice of lodging taxes were paid directly as with AirBnB, instead of me manually reporting quarterly to my county, however this is a minor inconvenience.
Cynthia G. · Owner · Real Estate · July 18, 2025
Pros: I've been trying to plan my postgrad trip. I do not like or require the hotel experience for travel, but have definitely been burned before by Airbnb with hidden fees and inaccurate listings online vs. IRL. Browsing on Vrbo has proved far easier with the amt. of filter options for any sort of desired features or amenities, and listings seem more reliable and well-reviewed.
Cons: I have not come across any direct problems with the software yet, but to my understanding not all listings can be booked instantly. I'm not sure if this is standard across rental websites.
Carol M. · Consumer · Consumer Services · July 15, 2025
Overall it has been good and hopefully will continue to be a good site to get bookings from in the future.
Pros: It has been easy to use and helped get some initial bookings that I may not have reached on other sites.
Cons: I had some trouble with it locking me out of the management site and getting help getting it fixed wasn't super easy.
Nichole L. · Owner · Hospitality · July 4, 2025
Very good and an easy user experience compared with other apps and online cottage/holiday booking sites, Managing trips and the One Key integration is a positive.
Pros: The filter options are very good and the ability to favourite options you are considering makes it easy to return to them
Cons: If you view listing by 'map' then it can sometimes be a bit difficult to use and select the ones you want to bring up on mobile. Overlap and it still shows the properties which aren't available/don't match your filters.
Tommy H. · Research Manager · Marketing and Advertising · July 4, 2025
It's been horrible. A waste of time so far. The prices and fees are insane. It's a way for people to rent out the smallest space in their houses to get all of their bills paid.
Pros: I honestly don't like it. I haven't found 1 good thing about it yet. I keep. Hoping they'll change things and offer more areas and options, but it's a waste of. Time and space.
Cons: There's never anything available in the areas I'm looking for. What they do have available is outrageously expensive.
Heathere E. · Owner · Entertainment · June 27, 2025
My overall experiences with VRBO have been amazing, I always enjoy looking at all of the rental properties and haven't really ever just had a "bad" experience.
Pros: My favorite thing about VRBO is that i know when i use i don't ever have to worry about sharing a place with a host.
Cons: My least favorite thing about VRBO is that it is so SO hard to get in touch with somebody from customer service.
Sarah F. · Owner · Leisure, Travel & Tourism · June 23, 2025
Horrible, stay away from using VRBO. The system is so buggy, the quality of their software is bad, the interphase is not intuitive and is old. Their customer support most of the time have no clue how to help you because they run into the same issue you do, and they have to escalate to development.
Pros: Honestly not much, but it does a little bit of extra revenue which honestly for the hassle and effort of dealing with them, it is not worth it. VRBO brings less then 10% of our total bookings.
Cons: Nothing, The software is not intuitive, performance is bad, it always has a lot of bugs, and customer support is not very well trained (most of the time they have to escalate because software doesn't work)
Max G. · Founder · Hospitality · June 13, 2025
I really like the app. It gives me updates on the properties I have been looking at and if I made a reservation it reminds me.
Pros: I am able to view all the properties in one area to get ideas for our family vacation. I am able to compare and sort based on what we are looking for at that time.
Cons: Sometimes you have to message the provider prior to signing up for the reservation, they may not have updated their available reservation dates.
Ann L. · Head of Marketing · Environmental Services · June 6, 2025
Easy to navigate around and use.. Connected to hotels.com so you earn your points for both products.
Pros: So many options, so you can find something exactly what you are looking for. Gives you your total stay estimate.
Cons: Nothing really disappointed me with this product. Easy to use. Easy to find exactly what you are looking for.
Kathryn K. · Owner · Hospitality · May 22, 2025
Pros: i love easy to use and booked rental i would recommend to family and co-workers and friends and layout is pretty
Cons: none everything works out perfectly i have no complaints about software at all ..its great to use on short notice
Natasha S. · homemaker · Hospitality · May 21, 2025
Overall, aside from the challenging aspect of having to compare multiple units by opening multiple tabs, VRBO is extremely useful for booking travel accommodations. I think they would highly benefit from a comparison tool in their website.
Pros: I like that VRBO has a similar interface to many other travel sites, likely because they are owned by the same parent company. I have never had issues in communicating with VRBO support. I prefer this company over Airbnb due to better business practices and experiences overall.
Cons: The prices displayed for each listing include fees, but never taxes. It's always a necessity to click on the listing itself to see the final price. This is also an issue with many other travel accommodation websites that I wish did not exist.
Arka R. · Associate Scientist · Biotechnology · May 20, 2025
It delivers a seamless experience for both travelers and property owners. It’s an innovative platform in the vacation rental market. It is reliable, well-supported, and improving steadily.
Pros: A user-friendly software platform for both travelers and property owners. Navigation is straightforward, with clear search filters, responsive design, and high-quality visuals. The map-based search is especially useful for planning trips around specific geographic areas.
Cons: There are occasional lag or clutter when browsing through a high volume of listings, particularly on mobile devices. The checkout process could updated.
Vanessa B. · Graduate Assistant · Education Management · May 20, 2025
Pros: Very easy to use, setup, and list your home for rental. It is also very easy to manage the rentals and communicate with the renters.
Cons: Fees! But what can you do, they need to take their share but it seems to be increasing as the years go on.
Des H. · Operations · Education Management · May 13, 2025
I've had mostly good rental experiences. The worst one was a very unclean home and i had no support from vrbo in the situation or in the review i wrote.
Pros: The multitude of options. The ability to filter to specific needs, number of beds, etc. The ease of transactions.
Cons: The variability in pricing. The multitude of fees. I experienced a lack of support during a bad rental experience. They are incapable of changing emails on an account.
Rhonda B. · Planning · Leisure, Travel & Tourism · May 12, 2025