Rating
4.2
38 reviews
Starting price
$1,000
Per Month
Categories
3
Founded
1992
Employees
30
Blue Link ERP is a comprehensive enterprise resource planning solution designed for small and mid-sized businesses that need greater visibility and control across operations. The system unifies accounting, inventory management, order processing, warehouse management, reporting, and eCommerce into one platform. Industry-specific functionality includes lot tracking, barcode scanning, POS, DSCSA compliance, and multi-location inventory support. Core accounting modules such as accounts payable, accounts receivable, payroll, job costing, and multi-currency management allow businesses to manage financials alongside daily operations. With built-in reporting and integrations with platforms like Shopify, Amazon, and other marketplaces, Blue Link ERP supports omnichannel growth. A Gold Certified Microsoft Partner since 1992, Blue Link provides a scalable ERP solution for growing companies.
Ad spend / mo
$0
0 paid keywords
Paid visits / mo
0
Organic keywords
4,694
Organic visits / mo
2,840
Running 24 ads on LinkedIn as Blue Link ERP - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Distribution & Wholesale ERP advertisers - the validated angles to copy. See the niche →
(38 reviews)
Great to work with, with an intuitive system for entering information. Customer Service is extremely helpful and patient. Our team is ready to advance to the next level of ERP and transition to a paperless workflow. Blue Link is demonstrating a strong commitment to innovation and continuous improvement.
Pros: Blue Link ERP is simple and easy to work with. All-inclusive in one ERP program and still has the possibility to innovate and improve.
Cons: No option to receive multi-PO in 1 receiving Reports are not flexible Reports export to Excell - need to much adjustment to make the report working Payables export to interface Printing export very slow Markon calculation is missing Pricing calculation is missing Report for Contract pricing with expiring date/ warning Pop ups -reminders Pop ups for example finished posting out of the blue link screen when using half screen.
Lillian B. · CFO · Wholesale · December 12, 2025
we have been with them for quite a while. they will program to fir your needs. things are working fine.
Pros: Very Responsive, they handle our issues fairly immediately. Also answer the phones. We get to personally know the techs names.
Cons: We had to lease the software after initially purchasing it for over 100,000 dollars. Each component is a separate charge
Mary B. · Admistration · Consumer Goods · December 12, 2025
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Domain confidence 99%
Bluelink has been amazing to work with . They tackle every issue presented to them. They have wonderful customer service.
Pros: I like the ability to call the help desk whenever we have an issue. I also like how easy the site it to navigate
Cons: I wish there was more of an opportunity to alter reports by adding additional information needed. For instance adding a date on a sales report.
Crysal M. · Director of Sales · Pharmaceuticals · December 12, 2025
We are pleased with the attentive customer service. We could use recommendations on how to keep improving with ongoing training suggestions (e.g. you know how we use the system, what training do you recommend for different members of the team?)
Pros: Bluelink has more features than we realized when we first set it up. As our needs expand, we have found Bluelink to be responsive to our needs with a real desire to help us achieve our goals. This is the kind of partnership that is critical for us to be effective, efficient and accurate with our data.
Cons: Sometimes the ability to get reports we want exported to Excel is difficult. We like to be as self sufficient as possible, but Crystal Reports are ridiculously complicated to try and modify. Some issues take a while to fix.
Marnie H. · Admin Manager · Machinery · November 1, 2023
Pros: Our customer support always there for us
Cons: All good , no concerns at all , [sensitive content hidden] is great.
Elsayed E. · Pharmacy operation Manager · Pharmaceuticals · October 31, 2023
Integration of custom documentation required for transportation both domestic and international shipping, scheduling assets and drivers plus creating a specific platform and controls for our storage division...
Pros: FLEXIBILITY...assist us as our business has evolved. Blue Link has a solid base and their development team tailors custom specifications to our unique needs. to assist us as our business has evolved.
Cons: Updates require special attention...This is more an issue due to the unique aspects of our custom specs. Upgrading the base app is smooth
Mark S. · Managing Director · Transportation/Trucking/Railroad · November 13, 2020
Bluelink has been very good to work with from management to the technical support team. They take a keen interest in our business and are always willing to work with us on any special needs or requests we may have.
Pros: We chose Bluelink due the fact that it is highly customizable to our specific needs. No other out of the box software package offered the ability to customize functions specifically for our company the way that Bluelink does.
Cons: The standard report templates are not all that useful. If you have staff on site that are proficient in excel and pivot tables, then the data can be extracted or Bluelink can create custom reports to address your needs. But some improvement in the standard reports can be made.
Jason E. · President · Wholesale · October 8, 2020
F-. I literally could not hate it more.
Pros: Literally nothing. I enjoy paying taxes more than using this POS software. Just opening it gives me anxiety.
Cons: Everything. It is slow, buggy, needs constant support and tickets are never handled appropriately. I feel like this company is an actual scam selling people beta software that they know is not complete or fully functional. Stay away at all costs.
Cory W. · Director of Logistics · Apparel & Fashion · August 12, 2020
I would recommend considering this if you're a small to medium sized company because it produces very professional reports at a good cost and customer service is great.
Pros: set up and training our team was easy when getting this up and running. the reports it produces are really nice
Cons: the interface looks old/dated. not too many report features unless you pay a lot more to have access to them.
Socrates M. · Account Manager · Consumer Goods · January 15, 2019
Pros: I love their new release especially the dashboard that integrate with sql reports. It gives a great perspective on daily operations and sales, and super easy to use and accurate. The software ensures that all our accounting stays in balance and integrates with all kinds of other softwares like fedex, tax calculators, provide EFT and EDI and also provide API for web services. Plus, The customer service team is very responsive and knowledgeable, can answer any questions quickly and friendly.
Cons: I have no complaints with the software. It’s excellwnt and I would recommend it.
Miriam T. · Fsr/teller · Accounting · November 29, 2018
Overall, Blue Link is a superior ERP/WMS solution for small - mid sized companies for a very reasonable cost.
Pros: Like any great ERP system, it incorporates all the key components (purchasing, inventory, sales, finance, etc) to facilitate an error free environment. The team at Blue Link are always ready to help should the need arise. Due to the nature of our business, we have completed multiple custom projects and the Blue Link team made them very easy to incorporate into the base app.
Cons: We also run the WMS that Blue Link offers. I would have liked to see the WMS incorporated into the ERP as opposed to a stand alone solution. By no means am I suggesting it is flawed, but because of the custom work we have implemented, we do encounter small issues on the rare occasion.
Peter G. · Head of Finance & Procurement · Logistics and Supply Chain · May 17, 2018
Pros: The only real upside to this product for us is the ownership and staff. They are great to deal with and try their best to resolve our issues. However, the software just has too many shortcomings.
Cons: It is not user friendly, it is not intuitive, it lacks efficient functionality, for us it is quite slow and it as of yet it is not web based.
Tim C. · Bus Dev Mgr · Oil & Energy · May 16, 2018
The entire Blue Link team understands the demands and challenges of wholesale distribution.
Pros: Strong focus on the accounting side. Very good at inventory control and detailed custom reporting. Integrates seamlessly with various platforms including EDI and all the major freight carriers. A responsive support team.
Cons: What I like least about Blue link are the updates, but it is mainly due to the highly customised, hosted environment that we require.
Boris Z. · C.F.O. · Logistics and Supply Chain · May 9, 2018
Pros: Blue Link's system is easy to use and very intuitive once you under it and the multitude of features. The new interface is visually appealing and allows for an even better experience. Blue Link's customer support staff are fantastic and are always available to help and guide anyone from our team through both high level issues and minor details. Highly recommend!
Cons: No system is perfect, but for a small-to-medium size business like ours, it's pretty close. I would make sure, when the time is right, to upgrade to the larger server storage available, as sometimes we find our data (always at the wrong time) eats up the basic storage package that comes with Blue Link
Tal D. · President & Founder · May 4, 2018
Pros: Great Customer Support - they are always available whenever you need them! Extremely Reliable & user friendly program - Maintenance Free- gives you time to grow your business without having any software issues. Always incorporating upgrades to improve the program
Cons: All Reports have to be custom made - however they always have provided whatever reports necessary upon request
Martha P. · CEO,CFO · April 27, 2018
Pros: $8a
Cons: BlueLink's software interface at times feels somewhat dated and can create some challenges in navigation. Their periodic updates have addressed many of these issues and has helped with additional drill-down capabilities. Database managment with our SKU count can be somewhat cumbersome and we have worked with BlueLink to help address and improve.
Michael R. · President · April 27, 2018
Pros: The reason we chose Blue Link is that we could customize lots of things that are specific to our business and operation. We also wanted a hosting option so we could get away from needing an in house server. Their staff (both tech support and sales) is very knowledgeable and I often turn to them for advice on how to manage aspects of my business.
Cons: As a hosted customer I wish my contract included some basic tech support and I would not have to pay for support hours for simple questions or small problems we may encounter from time to time.
Tahseen B. · Vice President · April 27, 2018
Pros: Landed cost tracking is good. Fairly easy to use. Building pivot reports is ok, once you figure out the field names. (They are not consistently named across tables.)
Cons: Updates and software installation are a nightmare. Reporting is seriously lacking. You can tell programmers built the reports and not financial folks. The API is marginal.
Larry S. · VP Operations · April 18, 2018
Overall would not recommend.
Pros: Many potential features. Interfaces well with Crystal Reports so at least our clients get good looking information.
Cons: Not user friendly. Looks like its from 1998. Almost all features are add on modules, pretty useless 'out of the box'. Upper level management is helpful, but pricy. Low level techs are useless, and pricy.
Angelo M. · Project Manager · Consumer Goods · February 6, 2018
Pros: Once you get the handle of it, Blue Link is pretty intuitive to use. There is great flexibility in reporting and customer service is always on top of any issues and features we are looking to add.
Cons: The only limit is when you are on the hosted plan, the blue link instance can be a bit wonky, sometimes timing out, freezing, etc.
Paul Y. · President · Publishing · May 23, 2017
Overall very satisfied customer of nearly 3 years now!
Pros: We were switching ERP systems and implementing a website integration at the same time. BlueLink staff were great in making this as seamless as possible during the transition. They provided a rare combination of technical experience and practical insights for our online distribution company. I have had very timely and affordable ongoing support moving forward.
Connor D. · Operations Manager · Electrical/Electronic Manufacturing · May 23, 2017
Find a way to do Pedigree easier.
Pros: it encompasses inventory management seamlessly with financial accounting capabilities. Additionally, it helps me clearly see a snapshot of where each of our customers is and allows us to manage them appropriately.
Cons: On the Pedigree side and can be at times cumbersome to add in the additional vendors that the product came from.
Keith H. · President · Pharmaceuticals · May 23, 2017
We have been using BL for a number of years now. We have a quite integrated platform, connecting our inventory management, warehouse management, accounting, CRM, website platform, and EDI relationships. Working quite closely with the team at BL has been very enjoyable and progressive. BL has supported our business through new developments and custom coding as we have grown over the years.
Pros: All of our daily business activities are stored in once central place. We use multiple external services and they all work with BL. There has always been a team of people on BL side to help, support or customize any of our needs as we grow. Remote Desktop connection allows us access to our system from anywhere in the world. Our data is stored on an external server, which keeps our business safe.
Cons: Visual appeal could be upgraded, and this update is coming soon according to BL.
Daniela I. · VP · Consumer Goods · March 30, 2017
If you're looking for an ERP what you're really looking for is a company to partner with and with Blue Link you're in luck. Blue Link is designed such that we have yet to find a something they cannot do. Add to this their excellent people and you have a winning recipe.
Pros: It does everything. The team is responsive and very capable.
Cons: Unless you yearn for a dated Window's user experience is tough to come up the learning curve on Blue Link. However, it's important to caveat that Blue Link would likely not be as customizable if it did have a slick UX. It takes a little time but once you understand Blue Links priority on functionality over form you'd likely not want to change anything.
Peter S. · CEO · Food & Beverages · March 6, 2017
From the moment I contacted BlueLink ERP the experience was professional, truthful, and fun! Michael Benedict, our initial contact, spoke with our team on numerous occasions to determine our EXACT needs, he wanted to make sure that everything we needed specifically was something that his team could do. There was never pressure for us to buy, and no false promises. The transition team took over after we made the decision to go with BlueLink ERP and that was another great experience. Most everything was done remotely prior to going live. Mike Miner came to our business for two weeks, we did one week of training, and went live the second week. I have been through numerous software changes and this was BY FAR the easiest, most efficient and painless transition that I have been through. It has been smooth sailing since and we love the system.
Pros: The A/R, A/P, G/L and the Bank Management modules are very user friendly. We are a small warehousing/manufacturing company and the inventory management/purchase order system was the main reason that we selected BlueLink and it has proven to be everything that we had hoped. Their Support Team is awesome and very prompt with responses.
Cons: We have a very complicated salesman commission structure with three levels, and there has been a little difficulty in processing commissions. However, this is a minor issue in relation to the "entire package". The package was customized for us and overall it works well.
Shielya B. · Accounting Manager · Consumer Goods · December 1, 2016
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