Income Access

Pros: The reliable and robust reporting engine and the options to display data in a variety of useful ways. Data is at the source or every decision an affiliate manager makes and IA deliver reporting that meets my needs

Cons: Some of the naming conventions can be unclear but you quickly adjust to them

Pros: Tons of tracking and management tools, great customer service and easy to use.

Cons: Not much at all to dislike, all around good software.

Pros: Income Access has been the industry standard for gambling related affiliate programs since I can remember. Feature rich with a solid support team, it made sense for us as a small (but rapidly expanding) business to partner with IA to help grow our affiliate platform as well as add a level of reassurance to our partners that we are working with an industry leader.

Cons: The user experience and interface could do with a little bit of modernizing, but under the hood it does everything we need.

Pros: The Income Access System was very easy to integrate with our own and the support we received from Income Access during set up, and throughout, was fantastic. Their reporting tool is very comprehensive and allows us to extrapolate huge amounts of data and drill down to specifics in order to analyse performance.

Cons: I find the service quite clucking and not particularly user friendly, particularly in areas such as Media Tools and Campaigns.

Pros: Excellent tool for tracking and reporting. Good segmentation and after a while it is easy to use despite the outdated interface.

Cons: Media could be displayed better and generally the interface needs an upgrade, but I am sure that IA is already on it.

Pros: It's familiar to me, the information I'm looking for is generally where I'm looking for it. Most importantly, the tracking works.

Cons: Mobile experience is basically nonexistent for the logging in user.

Pros: A really comprehensive affiliate system that efficiently allows you to track performance & generate creative, links to give to your affiliates. Big UI improvements over the last year have made it more simple to use, the single sign on in particular helps me manage my affiliate activity far easier than ever before.

Cons: It'd be nice to see better use of preview images when taking ads off the system and sometimes the reporting choices can feel overwhelming but once you get your head around which each means, there's a huge amount of choice.

Pros: Extends reach to affiliates dramatically. Takes onerous overheads of our business Helps develop extensive network of valuable contacts Adds revenues that otherwise wouldn't be received Easy to use software from a functionality perspective - fully transparent

Cons: None of note - always looking for faster integration but it was never bad in comparison to other vendors and I will always ask for faster. Intuitive AI but that will be an ongoing development request

Pros: Online and Offline Tracking and Campaign Management

Cons: Nothing was bad. It’s easy to use, intuitive, customisable and easy to integrate.

Pros: - The platform is recognised worldwide by affiliates and publishers which overcomes any trust barriers for new iGaming operators to build strong relationships for growth - The product is very easy to use, to create campaigns, upload creative and publish those campaigns to all or segments of your affiliate database. - It's easy to create segments of affiliates to target with specific creatives or promotions - The reporting provides a good mix or summary and detailed reports for performance and revenue

Cons: - The UI could do with bringing up to date, and not relying on older technologies. However, I do know that a new version is in development so exited to see that! - Search for creative items could be improved but again, with the new platform coming, I'm expecting this to be upgraded.

Pros: Income Access is widely recognised as the number 1 affiliation and marketing software company in the online gambling space. They won the EGR B2B awards in 2019 for best affiliate software supplier and when I talk to my clients they are constantly talked about as ‘the’ company to speak with in this space.

Cons: Some say it looks outdated for an industry leading provider…..but still widely chosen by awards judges as the best in form.

Pros: I wasn't a 'power' user: tended to dip in and out for the essentials but it's used by so many programs that I became very familiar with it very quickly. That also makes it hard to review for someone new but as someone who used it a lot before I sold my affiliate business, I found it easy to get what I needed.

Cons: I always felt that compared to more recent entrants to the market, the software felt a bit dated. However, it performed the functions I needed and was easy to navigate so how important are looks in the great scheme of things?

Pros: The Income Access network is easy to use and provides in depth analysis for agencies to manage clients well on the platform. The reporting , ad serving solution and breadth of tracking functionality allows programs to start small and scale fast.

Cons: There are a few design features which make the software outdated but it in no way impedes performance or functionality on the platform and delivery of the product.