Rating
4.6
582 reviews
Starting price
$25
Flat Rate
Categories
4
Founded
2009
Employees
170
Funding
548.5M
Merger / Acquisition
Ecwid eCommerce is the easiest to use ecommerce platform available. Feature rich with integration to all the leading payment gateways and POS, shopping cart, checkout, inventory management, order management, shipping and notifications are all at your fingertips. Easily manage your store, embed your store on any website, add products, offer discounts and so much more. Ecwid also makes selling on Instagram, Facebook, Google Shopping & any marketplace easy from a single dashboard. Try it free.
Ad spend / mo
$0
0 paid keywords
Paid visits / mo
0
Organic keywords
59,138
Organic visits / mo
54,401
SEMrush reports no paid spend for this domain, but Google confirms 9 ad creatives- a paid channel SEMrush's panel misses.
Creatives run
9
as Carmen Mayra Meneses Rodriguez
Active now
4
last 14 days
Advertising since
Feb 2024
2+ yrs running
Last seen
4d ago
still active
The shared messaging across Ecommerce Platform & Online Store Builder advertisers - the validated angles to copy. See the niche →
(582 reviews)
Good. I would and have referred this to others. It is a decent starter platform to run your ecommerce business on.
Pros: Very easy to use and set up. Good value for the money. simplifies the whole shipping and label printing process. Alerts you when orders have been placed.
Cons: It does have a learning curve when you initially set it up it can be frustrating. Customer support isnt awful but it could be better. Overall Im not that disappointed.
Blair M. · CEO · Building Materials · August 4, 2025
I needed a low cost or free website for my small business that I could set up using my android. I found Ecwid and spent months setting up my website, I was a complete beginner and had to learn everything as I went. I was pleased with the search ranking my website had, which indicates that Ecwid provides good SEO results. I ended up switching to a more user friendly platform, but overall I would recommend their services.
Pros: The website is fully customizable and the limited free version is still very useful for small businesses.
Cons: It isn't beginner friendly, there's a lot of trial and error involved to figure things out. I don't work from a desktop and Ecwid is mostly usable on mobile devices, but not very well.
Amber L. · Owner · Retail · July 24, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| Small Business eCommerce | 1 | 13 | Shortlist |
Domain confidence 100%
I used it many years ago when I got my first clients for website/ecommerce development and me as a non-dev person (marketing) didn't have a stable partnership with a web developer so I was looking for solutions to set up ecommerce fast. Back then the starting plan was free.
Pros: I love the of set up and management on wordpress website, making it super easy to start an ecommerce
Cons: Price bumps without logic from 5 to up to 100 products, not taking in consideration small business with stores that usually range 30-50 products
Vincenzo Bernardino R. · Freelance · Marketing and Advertising · June 3, 2025
Fantastic tool for beginners, it might not have many super advanced and fancy options but it is easy to use and start selling online especially when you are a beginner.
Pros: How easy it is to use and the fact that it is so user friendly that even with no experience with websites and woo-commerce you can still successfully set up a shop
Cons: Connecting to the domain that I already purchased was confusing at first but it might be due to my lack of experience but other than that it was easy to use
Anna M. · owner, designer, web developer · Design · May 27, 2025
I wasn't pleased with you having to pay just for the minimum.
Pros: It seems like a very good website for small businesses.
Cons: It claims it is 100% free but that is not true, you have to pay no matter what. It is in no way free like it says.
Kaiden Y. · Owner · Fishery · May 9, 2025
Although at first the platform seemed, for some needs, limited, overtime I saw Ecwid evolve offering new options and features that could make websites even better! I also liked the customer service which you could reach out via email and their agents were available 24/7, explanations were on top, like when I had doubts to implement a code on html or else.
Pros: I used Ecwid for a whole year. I liked the fact that the plans to choose from were financially accessible. On the other hand the platform was very intuitive to build your website through templates.
Cons: At first it was difficult or limited with specific options to build your site, for instance, the navigation menu / bar wasn't as customizable as I needed. Basically you had to stick pretty much to what the platform offered with little freedom.
Marie-France S. · SEO and Content Writer · Retail · March 3, 2025
Ecwid has been very easy to use and their customer service is great. While there are still a couple things we would like to see, overall we are very happy with the available features they offer.
Pros: Ecwid was very easy to setup and work with. Their "New Gen" site editor gave us improved tools and design features to work with that really helped our site's aesthetics and include more information as well.
Cons: I would have liked to have more detail and control over site and sales analytics. They recently improved on this, but there are still a few options missing that would be helpful to our business.
Nicholas L. · Operations Manager · Retail · December 6, 2024
Really good starter option but feel you can outgrow it fairly quickly
Pros: Easy setup and go. Allows easy import of product data
Cons: Lack of additonal feature options or ability to add custom code
Phil D. · Ecommerce Technical Manager · Marketing and Advertising · October 23, 2024
Overall, its good if you are starting an online store for the easiness but at the end it can get too expensive.
Pros: Easy to use, easy to integrate payment methods.
Cons: Got too expensive and price is to high for the amount of tools it got.
Jonathan V. · Owner · Computer & Network Security · October 1, 2024
Overall experience has been very good. The Ecwid shopping cart works nicely with our website.
Pros: Ability to easily integrate a small product inventory into our own website.
Cons: Incorporating shipping options/costs was a bit confusing.
Cynthia L. · Director · Airlines/Aviation · September 9, 2024
Pros: I like that I am able to do just about everything required to run a store online, and I don't have to pay anything up front.
Cons: I do not like how the free version only allows you to list 10 products, there are several other places that are also free, and they do not put a cap on the number you are allowed to have.
Bri S. · owner · Writing and Editing · May 31, 2024
Pros: I like that Ecwid allows me to create and run a store online, and has plenty of options to personalize my storefront. It is a good platform, and is good for beginners to learn on as well.
Cons: The only thing I don't like is the limited amount of products I am able to have on the free plan. They only allow 10.
Leslie S. · Owner · Writing and Editing · May 19, 2024
Sehr gut! Und darum gebe ich meinem lieblings Onlinestore 11 von 10 Punkten!
Pros: Nebst allen positiven Aspekten die ich in dieser Bewertung schon erwähnt habe, finde ich es toll, dass 10 Produkte ohne Preisplan im Ecwid Shop präsentiert werden könne.
Cons: Mir persönlich gefällt eigentlich alles an Ecwid.
Martin G. · Designer · Design · May 2, 2024
Complessivamente abbastanza contento ma mi serve piu' tempo per dare un giudizio definitivo
Pros: Cercavo un'alternativa a shopify e forse e' quella giusta.
Cons: Mi serve tempo oltre la prova gratuita per metterla in croce
Mentor G. · Operatore Sociale · Non-Profit Organization Management · February 2, 2024
The ease of fulfilling orders is good, but getting through to the support team is poor. And
Pros: The ease of building the site from customizable templates.
Cons: We have had many issues with SEO and SEM and the support team is not clear on what needs to happen to fix it. It is also very difficult to get through to support. You are not able to call in - but have to chat in. This makes it difficult when there is an issue that needs immediately addressed. Additionally when you chat in they don’t always respond immediately. The site also does not change photos to WEBP when uploaded. I have to manually change them prior to publishing.
Railan A. · Administrator · Sporting Goods · January 19, 2024
Pros: Support is the only positive thing, they write the code you need for you. But it's unfortunate that simple things need code to begin with
Cons: I'm still not understanding why images are not responsive, can't choose different images for Desktop vs Mobile, Can't change the appearance of Size Buttons etc, Can't choose to show featured items as a Carousel only grid or full image. You have to CODE all of these simple things. The things I ask about are things that Shopify already has on their CHEAPEST subscription. I wanted to use Ecwid because it's cheaper, but really it's not. To match the cheapest Shopify I have to take Ecwid's most Expensive plan - and still it doesn't come near what Basic Shopify offers. I tried using Ecwid in 2021 and everything was manual - it's THREE YEARS later and nothing has changed everything is still MANUAL.
Zaheeda Duduzile C. · Owner · Apparel & Fashion · January 17, 2024
Pros: The ease of being able to customize your personal online shop
Cons: Lots of extra buttons that seem unnecessary
Brendan H. · Finance Administrator · Hospital & Health Care · January 10, 2024
Because I had a very specific use (ticket purchases and donation function) I would not recommend. I ended up having myself and 2 other team members trying to figure out their system & get the results we needed, and it was impossible, limited, and poor customer support.
Pros: It came with the website builder we use, Snapps, and so had to try and initially the setup was easy, but it quickly went downhill the more we wanted to customize.
Cons: Clunky interface, minimal customizing, and customer service had delayed replies, and when they did reply -no mater how explicit our questions—they never answered clearly, or, would punt us to their FAQ On their site, most of which are a few paragraphs and not even fully finished pages, so you are left still unsure about next steps or getting your problem solved.
Brienne H. · Founder · Marketing and Advertising · December 19, 2023
Ecwid "tour de force" stays in its ability to be easy-to-manage software, while being at an affordable price.
Pros: Ecwid is a handy and very easy-to-manage software. It gives you the ability to switch easily from a CRM inventory to a more design-specific function. It's affordable and a must for most e-commerce stores.
Cons: What I didn't like about Ecwid is its exclusive Paying Card management by Stripe, which, by the way, is not available in most countries. That's need to be improved.
Gentian G. · Instructor · Education Management · November 24, 2023
What I like overall about Ecwid is you can launch your business for free and add anything else you need as you go along. There are tons of features available, like branding.
Pros: What I like most about Ecwid is how easy it is to set up, so you spend more time on your products and less time getting everything set up.
Cons: Pricing for unlimited is a little steep monthly.
Anonymous User · Creative Coach · Health, Wellness and Fitness · November 9, 2023
Pros: It supports a wide range of payment gateways and methods, providing flexibility for my customers in making purchases.
Cons: My only issue is response times and the availability of support resources.
Winnie N. · Event director · Events Services · October 26, 2023
Pros: Ce logiciel facilite l'intégration avec différents sites web et a une large gamme de fonctionnalités de commerce électronique.
Cons: Il a des options de personnalisation limitées et a des coûts supplémentaires pour certaines fonctionnalités avancées.
Anonymous User · Gestion de clientèle · Government Administration · October 26, 2023
Pros: C'est un logiciel qui te permet de créer une boutique de vente en ligneAvec ce logiciel j'atteinds plus vite mes objectifs tu as le monopole du choix avec ce logiciel C'est le meilleur logiciel de e-commerce
Cons: Il y a pas d'inconvénients pour ce logiciel j'ai rien à dire
Gildas Douglas A. · Assistant · Computer & Network Security · October 23, 2023
Pros: Ecwid est un logiciel qui permet aux utilisateurs de créer des boutiques ou des entreprises et facilite aussi la publication et la vente en ligne
Cons: Je n'ai encore trouvé rien de compromettant a cet application
Eunice Merveille D. · Assistante · Computer & Network Security · October 23, 2023
Pros: J'ai été vraiment satisfaite à travers ce logiciel. D'abord très facile à utiliser et c'est le meilleur logiciel électronique de commerce
Cons: J'ai pas assez de problème juste le seule problème que j'ai est que c'est pas une page
Emmanuel K. · GSM · Security and Investigations · October 23, 2023
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| eCommerce | 1 | 23 | Shortlist |