Rating
4.3
197 reviews
Starting price
$15
Flat Rate
Categories
4
Founded
2010
Employees
250
Funding
51.1M
Venture (Round not Specified)
Transactional emails are emails triggered by a user's actions within an application or website. They help you maintain your customer relationship by confirming you’ve received their request or are responding to their action. Some examples of transactional emails are: - Password reset emails - Abandoned cart emails - Order confirmation emails - Welcome emails - Email receipts These are just a few of the different types of transactional emails, but the core of transactional messages is that they’re action-triggered. They rely on email automation rather than being sent by a real person in real-time. Whether or not you plan to create dozens of email campaigns or set up simple notification emails, transactional emails are just one component of your overall email program and customer experience. Try it for free!
Ad spend / mo
$75K
621 paid keywords
Paid visits / mo
13,627
Organic keywords
15,874
Organic visits / mo
38,665
Authority
52
15,611 ref domains
Creatives run
100
as Mailgun Technologies Inc.
Active now
100
last 14 days
Advertising since
May 2022
4+ yrs running
Last seen
today
still active
The shared messaging across Email Delivery / SMTP Service advertisers - the validated angles to copy. See the niche →
(197 reviews)
Our experience continues to be fantastic, and we continue to recommend Mailgun to clients who need SMTP services. Pricing is still very affordable, and service beats competitors that we're recommending clients migrate to Mailgun from.
Pros: Mailgun was very affordable to get started (they have a free tier) and are scaling well with over 20 active clients using our account for SMTP.
Cons: We haven't experienced any downsides or complications that were due to Mailgun. Clients don't complain about it, so we're content.
Benjamin W. · Lead Engineer and General Manager · Internet · April 24, 2026
How to overall good experience with mailgun would highly recommend it super helpful. I would definitely refer my friends and colleagues.
Pros: I really enjoyed the camp email templates security on. It was super helpful very little bugs and issues very well worth the value of the cost.
Cons: Had a good experience if I had to pick a couple things I disliked about mail gun it would be the learning curve and email management was really confusing
Alex A. · Peer support specialist, drug and alcohol counselor · Mental Health Care · April 5, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Transactional Email | 1 | 1 | AdShortlist |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| mailgun | $8.51 | 1 | 9.6% | www.mailgun.com/features/email-api/ |
| twilio | $3.67 | 3 | 4.8% | www.mailgun.com/lander/api-1/ |
| sendgrid | $5.41 | 2 | 4.6% | try.mailgun.com/api-1/ |
| mailer | $7.42 | 1 | 3.7% | www.mailgun.com/lander/api-1/ |
| smtp server | $5.02 | 1 | 2.5% | try.mailgun.com/smtp-services/ |
| send grid | $5.41 | 1 | 2.2% | try.mailgun.com/api-1/ |
| mailgun login | $13.78 | 1 | 2.0% | www.mailgun.com/features/email-api/ |
| smtp | $5.50 | 2 | 1.7% | www.mailgun.com/lander/smtp-services/ |
| business email | $11.92 | 4 | 1.6% | try.mailgun.com/api-1/ |
| free internet mail service | $2.03 | 1 | 1.5% | www.mailgun.com/blog/email/best-free-email-plans/ |
| sendgrid.com | $7.07 | 1 | 1.3% | try.mailgun.com/api-1/ |
| sendrid | $5.41 | 1 | 1.2% | www.mailgun.com/lander/api-1/ |
| emailjs | $6.46 | 1 | 1.2% | try.mailgun.com/api-1/ |
| custom email domain | $7.30 | 1 | 1.1% | try.mailgun.com/smtp-services/ |
| business email account free | $9.25 | 1 | 0.7% | try.mailgun.com/api-1/ |
Top 5 Email Platforms With Free Tiers for Developers and Teams
Explore five top email platforms with free tiers, including Mailgun and Mailjet
https://www.mailgun.com
Top 5 Email Platforms With Free Tiers for Developers and Teams
Explore five top email platforms with free tiers, including Mailgun and Mailjet. Compare limits, features, and integration options before upgrading.
https://www.mailgun.com
Top 5 Email Platforms
Compare email platforms — Explore five top email platforms with free tiers, including Mailgun and Mailjet. Compare limits...
https://www.mailgun.com
Top 5 Email Platforms With Free Tiers for Developers and Teams
Explore five top email platforms with free tiers, including Mailgun and Mailjet. Compare limits...
https://www.mailgun.com
Top 5 Email Platforms
Explore five top email platforms with free tiers, including Mailgun and Mailjet. Compare limits, features, and integration options before upgrading.
https://www.mailgun.com
Great. Actually more than great. Spectacular. I have never used an easier to setup and higher quality service.
Pros: It’s ever easy to setup and good pricing. I have never ever encountered an issue. It’s as good as it gets.
Cons: Nothing honestly it’s great. I have never encountered anything that made me look for another alternative.
Konstantinos M. · Fullstack web developer · Internet · January 8, 2026
Pros: Mailgun is working seamlessly with my custom portals business. The learning curve is pretty quick if you already understand DNS, Webhooks and APIs but if you don't Mailgun has plenty of instructions.
Cons: I don't have a dislike - it has worked perfectly. I tried a newer platform and it did not have all features as promoted. MailGun is the original best.
Letha D. · Chief Product Officer · Computer Software · December 4, 2025
Pros: Ability to send out email blasts to clients on the regular basis instead of one at a time. Lots of time saved.
Cons: Need your own custom domain which is understandable for the sake of potential email spam which degrades the credibility of the platform.
Edward L. · Manager · Food & Beverages · December 4, 2025
Pros: Easy to use admin pages with lots of features, great documentation, great features, great support. The api is quick to respond, easy to use. Great!
Cons: Not much negative to say. Historically, the shared IPs has sometimes been blacklisted (was quite a while since last). However, when contacting the support they've quickly taken the out of rotation.
Christoffer J. · Developer · Computer Software · November 13, 2025
I had a great overall experience with Mailgun, but the dashboard analytics could use some improvement. Additionally, MailGun could also offer us more insights regarding the missing emails, bounces, etc.
Pros: I appreciate its simplicity, reliable delivery, and strong inbox placement, which ensures excellent email results.
Cons: I believe the math behind the dashboard should be transparent. We noticed that some of them are not available in the documentation. I hope MailGun offers a certification program so I can become certified for this.
Ketmanto W. · Application Support Engineer · Computer Software · November 12, 2025
I used it with zero experience it so good and every step is in deatiled it helped me a lot with my integration
Pros: Easy to manage and domain management in more secure way And started using it with zero experience and it so good
Cons: Nothing here bad everything is great and even rate limiting and blocking emials in the middle but free trail can be used for phishing campaigns
Narasimha P. · Security Lead · Information Technology and Services · November 12, 2025
Again, I have nothing but positive words to say about your business. Keep it simple going forward, as you have thus far, and you have one guaranteed customer at least.
Pros: It is well documented and easy to work with, which, as a developer, means quite a lot. It gives me the options, to keep my mail communication within the EU borders, which is key in my field working with EU businesses. Support has been superb thus far, those few occasions needed.
Cons: Yet to find any cons. It covers my needs perfectly. I am able to relay mails from self-hosted mail servers, along with using the API for my applications. Literally all I need personally, and these is covered nicely.
Henrik J. · Founder, Developer, Systemadministrator · Computer Software · November 12, 2025
Mailgun excels as an enterprise‑grade email delivery platform. If your team is comfortable with APIs and you need granular control over routing, suppression, and analytics, it delivers on performance and reliability. However, for small businesses or teams without dedicated developers, the learning curve and pricing model can feel restrictive. It’s best suited when you’re already committed to building custom email workflows rather than relying on a “set‑and‑forget” solution.
Pros: Robust API & Documentation: The RESTful endpoints are well‑structured and the SDKs (Python, Ruby, Node.js, etc.) make integration painless once you’ve read the docs. Advanced Email Analytics: Real‑time dashboards for delivery, bounce, spam complaints, and click rates give a clear picture of campaign health. Flexible Domain & Account Management: You can add multiple sending domains, set up sub‑domains for separate projects, and manage DNS records through the UI or API effortlessly.à Strong Security Controls: Two‑factor authentication, IP whitelisting, and granular role‑based access keep your credentials safe.
Cons: Steep Learning Curve: The sheer breadth of options (dedicated IPs, suppression lists, custom routing) can overwhelm newcomers; the UI feels more like a developer console than a user‑friendly dashboard. Pricing Complexity: While free tier is generous for low volume, the cost structure (per‑sent + per‑recipient, dedicated IP fees, and extra features) quickly adds up, making it hard to predict expenses without careful budgeting. Limited Built‑in Email Templates: Unlike some competitors, Mailgun doesn’t offer a visual template editor; you need to craft HTML yourself or use third‑party tools.
Gilbert P. · DevOPS · Entertainment · November 12, 2025
I would say Mailgun is an excellent choice if you have some technical chops and your priority is reliable transactional email. It isn’t over-designed for marketing campaigns, but it does what it promises: your emails get sent, you can monitor them, scale up, and troubleshoot issues with good tools. If you’re running a SaaS product or need to send reliable notifications/orders/alerts etc, Mailgun performs very well. But if you’re looking for low-effort visual campaign building or non-technical workflows, you might find it a bit too “bare metal” compared to some marketing-oriented platforms.
Pros: Excellent deliverability and reliability even at scale. It is a developer-friendly API & solid documentation.
Cons: Pricing can increase rapidly once you exceed small volumes or require advanced features. Additionally, some advanced settings may not be beginner-friendly, and you may require technical assistance.
Ayodeji A. · Engineer · Computer Software · October 29, 2025
I'm more than satisfied with mailgun as platform, I've used easily a dozen, and It's the one I've stayed with to integrate with software or other platfors for sure.
Pros: Getting started is relatively easy, you have to setup what you have for this type of service, There are guides to accomplish most of things, and dev platforms are mostly pre loaded with mailgun integrations, which is a huge win
Cons: Prices are really good, as long as you "stay in your tier" It have happened a couple of times, we go way beyond our limit but also way below the next tier of pricing and the charges are easily 10X
Gary F. · CEO · Computer Software · October 23, 2025
I’m highly satisfied and don’t mind paying more for a flexible plan with, for example, modular add-on services.
Pros: They provide backward compatibility with their old API to reduce downtime during upgrades, especially for legacy systems where upgrading to the latest library or source code is not feasible.
Cons: The log retention period is very limited. Does not support multiple sub accounts with separate billing and separate payment methods.
Alan P. · Software Engineer · Computer Software · October 17, 2025
Overall Mailgun is ok, it does what it promises. The service is reliable and support responds quickly when needed.
Pros: Easy delivery to clients. Fast delivery even when I send out 1000 transactional emails. Easy to understand the onboarding part.
Cons: Yahoo delivery going to spam, even if I have all green in Mailgun. Delivery is affected and is no solution to use.
Valics L. · CEO · Internet · October 15, 2025
My experience with Mailgun has been very positive. As a QA, I need to perform different validations related to email sending with Mailgun, and this is really easy to do, even though it was my first time using this type of platform. Its user-friendly interface was very helpful to me.
Pros: What I liked most about Mailgun is how easy it is to use and set up. The interface is intuitive, and the email tracking and validation features make testing and troubleshooting very straightforward. It’s a great tool for QA work and for ensuring that emails are being sent and received correctly.
Cons: What I liked least about Mailgun is that some advanced settings and logs are not immediately visible or easy to find across different domains. It takes a bit of navigation to locate specific details when troubleshooting.
Pablo M. · Qa engineer · Computer Software · October 15, 2025
Very easy to use, and allows me to provide login verification, password retrieval, etc for the users of the site.
Pros: It was very easy to integrate with my online platform (Django / HTMX stack), and provided a dashboard for checking problems as well as sandbox for testing.
Cons: Not had any issues at all that I can complain about, perhaps they could add some extra example code but I didn't need any myself.
Neil H. · Developer · Computer Software · September 16, 2025
Overall experience has been very good. Setup was quick, DNS instructions were clear, and messages deliver consistently. The dashboard, event logs, and automatic retries make troubleshooting simple. Day to day, it just works.
Pros: Mailgun makes sending and tracking email for applications easy. The API and SDKs are straightforward, webhooks are reliable, logs are clear, and deliverability is strong. Integration, testing, and scaling are painless.
Cons: It’s not free, and costs can add up as volume grows. Some advanced features sit behind higher-priced tiers, and pricing for dedicated IPs or email validation can be confusing. I’ve also seen occasional minor UI slowdowns.
Tommy T. · CTO · Computer Software · September 16, 2025
If you want to have a reliable email sending and receiving platform then Mailgun does the job. As simple as that.
Pros: It works out of the box. Multiple development platform code available. I've been using the tool voor over 9 years now and it never failed on me.
Cons: I have at this moment no recollection of any part of the service that could be improved. The product seems very thought-thru.
Pierre d. · Owner · Internet · September 16, 2025
Application confirmations, password reset, and delivery status notifications arrived punctually, bounces and complaints were automatically handled, and clearer diagnostics saved time to fix delivery problems.
Pros: Deliverability tooling, rich logs, and analytics clarified send status, improved by added SPF, DKIM, and DMARC support on suppression lists safeguarding reputation and getting transactional messages into inboxes on time.
Cons: Auth, webhooks, and routing configuration make learning difficult, and distributed vs. a single IP reputation management has to be actively monitored as volume is scaled up.
Madellene M. · Founder and CEO · Education Management · September 13, 2025
After years of using Mailgun for legitimate transactional emails only, they suddenly disabled my account without warning because of a flawed automated system. This caused immediate chaos for my SaaS, as transactional emails are mission-critical. I switched providers within 24 hours but kept communicating with Mailgun support out how long they would take to restore the service. It took them 8 days before reactivation. Completely unacceptable. No serious SaaS can rely on a provider that pulls the plug without notice. The new service is superior in every aspect: deliverability, UI, and reporting. MThanks to Mailgun for pushing me to move.
Pros: The only good thing was being grandfathered into their retired Flex plan, but even that couldn’t make up for their disastrous service.
Cons: Their automated system falsely flagged my SaaS, disabling all transactional emails without warning. Support was extremely slow making Mailgun completely unreliable for any business.
François M. · CEO · Telecommunications · September 2, 2025
Have been using mailgun for almost 3 years and has helped solve a very common Wordpress SMTP problem of email delivery.
Pros: Mailgun is a great solution for digital marketing agencies, it has helped us fix website SMTP problems, and send marketing emails from specific email marketing softwares. It’s very low-cost and allows several domains in one account.
Cons: It can be confusing to set up the sending domains correctly when you don’t have much knowledge about how it works.
Alexandra L. · Customer marketing success manager · Marketing and Advertising · August 30, 2025
It has been a pretty positive service. I ran into some issues with when switched login with Sinch, but other than that we have reliable mail delivery and some tools to analyze issues.
Pros: In a world where it is becoming increasingly difficult to have business email arrive in someone's inbox, Mailgun has been a great go-to for smaller web applications we've built on the WordPress platform. It is fairly easy to set up if you have experience with DNS, and pretty good instruction if you are not. There are a lot of tools to help you understand delivery, track bounces and analyze issues with your email.
Cons: Mailgun could use a wizard like interface for setting up a domain. Also it is a bit expensive if you are planning really large scale email delivery. The trade-off of course is that the cheaper services are not as easy to set up as Mailgun.
Brian V. · Managing Partner · Information Technology and Services · June 9, 2025
I'm part of an internal technical support branch that helps team members with mail delivery inquiries and other requirements.
Pros: Overall performance of the tool when searching for messages sent by our internal software solutions.
Cons: It does what it is intended to do in our environment. Some users complain that we had to use other tools to manage marketing campaigns.
Fabrizio M. · Technical Support Engineer · Information Technology and Services · April 25, 2025
Pros: Quick and simple set up process regardless of technical capabilities. It is a simple and cost effective option for reducing the rate in which emails end up in junk
Cons: Often it defaults to the US server which can cause confusion when trying to find something. Can be clunky in reviewing what has been sent.
Tom B. · Head of Customer Experience and Digital · Non-Profit Organization Management · April 21, 2025
I don't have much to offer in terms of experience here. Mailgun is pretty "hands-off" once you connect your software to its services. I never have to go into my account for any reason.
Pros: It connects my business with clients through my software for various communication needs, specifically email and text.
Cons: Not a lot to say here since I don't do much through the account other than pay a monthly fee to allow a bridge between their server and my software so I can send emails.
Alec R. · Owner · Recreational Facilities and Services · April 14, 2025
| Email Management | 1 | 2 | Ad |
| Email Marketing | 1 | 5 | Ad |
| Email Verification Tools | 1 | 16 | Shortlist |