Rating
4.8
1,379 reviews
Starting price
$25
Flat Rate
Categories
3
Founded
2014
Employees
13
Transform Gmail into a powerful but easy-to-use email marketing and mail merge platform loved by more than 1.5 million people. 99% of users report the best deliverability they've ever had. Easily send campaigns by connecting a Google Sheet of contacts. Set follow-up emails to be sent sequentially until you get a reply. Personalize. Track opens, clicks, replies, and more. Automated recurring campaigns. Advanced scheduling. Great team features. Fast A/B testing. Inbox rotation. Break Gmail's sending limits. And so, so much more.
Ad spend / mo
$15K
159 paid keywords
Paid visits / mo
3,326
Organic keywords
32,809
Organic visits / mo
29,435
Authority
47
5,891 ref domains
Creatives run
100
as GMass, Inc
Active now
71
last 14 days
Advertising since
Feb 2025
1+ yr running
Last seen
today
still active
The shared messaging across Email Marketing Software advertisers - the validated angles to copy. See the niche →
(1,379 reviews)
Pros: This works as intended. Great for a smaller operation like our company. Appreciate this service for those who are price sensitive.
Cons: Not as much added functionality for follow ups/tracking. Opens get counted when sender opens sent emails.
Anonymous User · Owner · Media Production · May 14, 2026
Pros: GMass is one of the most practical email outreach tools I’ve used. It saves a massive amount of time while still allowing personalized emails and clean Gmail threading. Easy setup, effective features, and very useful for small business outreach and follow-ups.
Cons: As a software which very focused on delivering the value it promises, Gmass does a great job of that. I don't have anything I dislike about it.
Jack H. · Founder · Design · May 13, 2026
It’s generally a practical tool for sending personalized bulk emails directly from Gmail, especially for simple outreach or small-scale campaigns. It works well if you want something quick to set up without learning a separate email platform. At the same time, its usefulness depends a lot on your needs it's best suited for lighter or mid-level use, and can feel limited if you need advanced campaign management, deep analytics, or more scalable email infrastructure.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Personalization | 1 | 4 | Ad |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| mail merge | $6.53 | 1 | 20.1% | hello.gmass.co/features/mail-merge |
| gram mail | $2.93 | 1 | 16.5% | hello.gmass.co/features/mass-email-for-gmail |
| mailmeteor | $5.54 | 1 | 11.4% | hello.gmass.co/compare/gmass-vs-mailmeteor |
| yet another mail merge | $7.29 | 1 | 9.9% | hello.gmass.co/compare/gmass-vs-yamm |
| gmass | $3.78 | 1 | 7.8% | www.gmass.co/?a=96e360dc56594056a9db5ab35eb1a99b |
| gmail mail merge | $5.82 | 1 | 3.4% | hello.gmass.co/features/mail-merge |
| mail meteor | $5.54 | 1 | 3.3% | hello.gmass.co/compare/gmass-vs-mailmeteor |
| mailometer | $5.54 | 1 | 2.2% | hello.gmass.co/compare/gmass-vs-mailmeteor |
| merge mail | $6.53 | 1 | 1.8% | hello.gmass.co/features/mail-merge |
| affiliate marketing programs | $2.22 | 3 | 1.6% | hello.gmass.co/affiliate-program |
| mail merge software for gmail | $5.82 | 1 | 1.6% | hello.gmass.co/features/mail-merge |
| email tracker for gmail | $3.21 | 1 | 1.3% | hello.gmass.co/features/mass-email-for-gmail |
| mail merge for gmail | $5.82 | 1 | 1.3% | hello.gmass.co/features/mail-merge |
| mail merger | $6.53 | 1 | 0.9% | hello.gmass.co/features/mail-merge |
| mail tracker | $2.10 | 2 | 0.8% | hello.gmass.co/features/mass-email-for-gmail |
Mail Merge for Google Sheets
Automate Mail Merge in Gmail — GMass connects with Google Sheets, making mail merge in Gmail simple & powerful. Automate ...
https://hello.gmass.co › mail-merge › start-free
Mail Merge for Google Sheets
Automate Mail Merge in Gmail — Automate & track mail merge with Google Sheets inside Gmail. Personalize every email, automate follow-ups, and track replies.
https://hello.gmass.co › mail-merge › start-free
Mail Merge for Google Sheets
Automate Mail Merge in Gmail — Automate & track mail merge with Google Sheets inside Gmail. Automate mail merge, personalize outreach ...
https://hello.gmass.co › features › mail-merge
Mail Merge for Google Sheets
Best Mail Merge Tool for Gmail — Automate & track mail merge with Google Sheets inside Gmail. GMass connects with Google Sheets, making mail...
https://hello.gmass.co › features › mail-merge
Mail Merge for Google Sheets
Automate Mail Merge in Gmail — Automate & track mail merge with Google Sheets inside Gmail.
https://hello.gmass.co › features › mail-merge
Pros: It works inside Gmail, so you don’t need to switch to a separate email marketing platform to send bulk or automated emails.
Cons: It can feel limiting for teams that need full email marketing control (like advanced workflow automation, complex CRM-style pipelines, or highly customizable campaign builders), since it stays closely tied to Gmail’s simpler sending and interface model.
Nidhi D. · Sales executive · Machinery · May 12, 2026
great! I am not great with technology but this made email campaigns and outreaching for my company so easy and efficient.
Pros: seamless, quick and easy to use, with inbuilt insights such as who opened your email, who clicked the links in it etc so great for campaigns
Cons: nothing - was all great! i literally did not dislike anything at all - initially thought it was a bit pricey but when appreciating how much time it saves me with no issues at all, it is worth it.
Safiyah R. · Director · E-Learning · May 9, 2026
GMass makes it easy to send personalized bulk emails directly from Gmail. I’ve used it for outreach campaigns, and the Google Sheets integration is a big plus. The automation (follow-ups, scheduling, tracking) works well and helps save time. There is a slight learning curve, especially for more advanced features, but once set up, it’s very effective. I’d recommend it to small businesses, consultants, or anyone doing regular email outreach.
Pros: Native Gmail integration (no separate platform needed) Strong personalization using Google Sheets Automated follow-ups and sequences Easy reply management inside Gmail
Cons: UI can feel slightly dated compared to newer tools. Setup for advanced campaigns takes some time, especially when configuring sequences and conditions. Reporting is useful but could be more intuitive at first glance.
Sailash M. · Founder · Wholesale · May 5, 2026
I really apriciate that I can trasfer my subscription to another acoount, it is really helpful. It can help me don't lose my email campaing progress.
Pros: Gmass is a great tool if you need to create email campaigh for your bussiness and promotional purpouse.
Cons: Howewer, I sent about 50 emails daily, and my accound was disabled. I noticed when my messages were blocked or rejected due to security policies, Gmass didn't stop to send follows up to there emails.
Maryna A. · Managing Member · Food & Beverages · May 1, 2026
Great, would continue using but have to do more testing and see what is not working for my line of work.
Pros: It may not be easy to use at first but once you learn the features you can get the hang of it pretty fast.
Cons: Policy and what is considered spam is very hard to figure out. They really don't tell you what phrases can be marked as spam.
Dave S. · Sales · Executive Office · April 28, 2026
I find it very useful for email marketing, and being able to reach multiple clients with the same email. I would recommend to a friend.
Pros: The ability to send mass emails with templates, and see if the person has read the email or not. Makes it easier to follow up.
Cons: Just a little too expensive. I think its worth the amount, but it sucks when I have to pay even if Im not sending any emails. (Subscription)
Chris R. · Owner · Retail · April 21, 2026
My overall experience with GMass has been very positive. I’m genuinely happy with how easy it is to use, especially since it works directly within Gmail, making email campaigns feel seamless and familiar. The ability to send personalized bulk emails, automate follow-ups, and track opens and clicks has made my outreach much more effective. I also appreciate how quickly I was able to get started without needing extensive technical knowledge. While there are a few areas that could be improved, the overall performance, reliability, and time-saving features make it a great tool for email marketing. It has significantly improved my productivity and communication.
Pros: Value for Money, Features, Data Management, Security, Customer Support, Email Marketing, Email Templates
Cons: What I liked least about GMass was its occasional lack of polish in the user experience. While powerful, the interface can feel cluttered and not very intuitive, especially for first-time users. Some features—like campaign analytics and list management—aren’t as streamlined as they could be, which can slow down workflow. There’s also a bit of a learning curve to fully understand advanced options like automation and personalization. Additionally, since it relies heavily on Gmail, any limitations or quirks of Gmail itself can affect performance. Finally, customer support, while helpful, isn’t always as fast or proactive as expected when dealing with urgent issues.
Vishnu D. · Manager · Business Supplies and Equipment · April 21, 2026
Overall, GMass has made my email workflow much more efficient and far less stressful. Before using it, keeping up with follow-ups felt overwhelming and time-consuming. Now, I can rely on automation to handle that process while I focus on other parts of my work. Even just using a fraction of its features has made a noticeable difference, and I’d highly recommend it to anyone managing consistent email outreach.
Pros: The follow-up automation is by far the most valuable feature for me. I send a large volume of emails every week, and GMass completely removes the need to manually track who has replied and who hasn’t. It ensures nothing falls through the cracks and keeps my outreach organized without extra effort. I also love that it integrates directly into Gmail—it feels seamless and doesn’t require learning a new platform. It’s straightforward, efficient, and saves me a significant amount of time.
Cons: There’s definitely more functionality available than I’ve personally explored so far, so there may be a slight learning curve if you want to fully maximize everything GMass offers. That said, the core features are very easy to use.
Kellie B. · CEO · Management Consulting · April 20, 2026
Very powerful tool, just had to figure out how to make it work since onboarding wizard doesn't exist.
Pros: Very powerful for the needs of a small business like myself. The ease of integrations with my Google Sheets (because my CRM is small and something like Hubspot would be an overkill for me), the personalizations, and the automations GMass has built it makes well worth the price.
Cons: There is no onboarding wizard that walks you through the features - lost opportunity for a tool so powerful. Would also love to see the campaign dashboard improved so it's easier to track what happened with each follow-up.
Chandini A. · Freelancer · Marketing and Advertising · April 19, 2026
Love this program and how it is automatically merged into my gmail. This is a great product at a great price
Pros: Easy to use and create templates.I look forward to using this for all my marketing emails and doing drip email campaigns
Cons: took a little bit of a learning curve but I got the hang of it eventually. I think once someone follows the instructions and plays around for awhile it becomes fairly easy
Aaron R. · CEO · Fund-Raising · April 16, 2026
There are no complaints that I have. I've known about it for 6 years. I took a break from it, but now I see I need to be using it again.
Pros: Automation and consistency with follow up. I also like that it sends the emails individually and not in a mass text, and then gives me analytics to see who is opening those emails.
Cons: I want to be able to send more than 490 emails a day. Fix this part. This may be due to Gmail's terms though. See if Gmail can make an exception for Gmass.
Todd J. · Accident, Life, Health and Legal Insurance · Insurance · April 14, 2026
Its one of the best email marketing tool in the web. It is value for money and best for data management.
Pros: Gmass is the best email marketing tool I have ever used, It is value for money and best for data management.
Cons: Nothing, Gmass is best email marketing tool I have ever used,. It is value for money and best for data management.
Parth L. · Sales Manager · Marketing and Advertising · March 11, 2026
It makes it so easy to follow up with my clients. It was so easy to use and it came with a tutorial to set up.
Pros: Very easy to use with Google Sheets. Makes it very easy for me to see what clients are being emailed and which emails bounced back.
Cons: I would like to be able to automatically remove addresses that bounced back from the campaigns I send out.
Lee B. · Real Estate Broker · Real Estate · March 9, 2026
Pros: Gmass has made my life so much easier. I was able to send over 300 emails and landed an agent along with 250 emails for a campaign pitch and allowed me to make each email individualized. I cannot recommend it enough
Cons: There isnt anything I do not like about GMASS. I think it has helped make mass emailing so much easier along with automated follow ups
Jackie P. · Model and Creative Director · Marketing and Advertising · February 26, 2026
GMass is a great product allowing the unlimited amount of emails that need to be sent out at one time.
Pros: Once set up the ease of sending out mass emails. The reporting is easy to follow as well. When an email is bad you are notified. You can also read on who has opened it.
Cons: The pricing is a bit high for the amount of times I utilize it. I might send out one email blast a month.
Carrie M. · Travel Agent · Hospitality · February 21, 2026
GREAT! This is perfect for my needs at a small nonprofit where donor stewardship is paramount. This tracks engagement and identifies areas where we can improve.
Pros: So much more personalized and customization available, the personal touch with these emails makes all the difference.
Cons: So far so good! I am continuing to see tracking information in real time. The data and real time tracking is so valuable.
Marieke W. · Associate Director · Non-Profit Organization Management · February 9, 2026
Pros: GMass absolutely saved me when I needed to send customized messages to our union members during a ratification vote. I appreciate how straightforward the process was. I was able to send critical information in such a small window of time. Would absolutely recommend!
Cons: The schedule send feature was not as straightforward as I would have liked. I needed to be sure everything was set for a very specific date and time. Once I added those parameters, there was no real confirmation that I set it up correctly or was actually finished with the process.
Amy M. · Teacher and Union President · Education Management · February 4, 2026
It was great and I would highly recommend to anyone working with a lot of data. You have to play around to figure some things out since the videos don't give a lot of specific details.
Pros: Ability to send individual attachments on mass emails. Quickly able to set up email templates and individualize mass emails.
Cons: The instructive videos could have given a little more detail on how to set up spreadsheets and attach links from Google Drive.
Anonymous User · Testing Coordinator · Education Management · January 30, 2026
Pros: Easy to run and track email campaigns at scale. I can personalize, follow up strategically and get clear insight into what’s driving responses.
Cons: Nothing to be honest, I can't think of anything else I'd want to have on the platform. Maybe a way to merge campaigns?
Katie J. · Business Development · Food & Beverages · January 28, 2026
It's amazing to see how it solves a big mailing problem so seamlessly. I would keep subscription forever.
Pros: Bulk emails & all them go to Primary & not promotions. it's value for money & supercharges your outreach.
Cons: I think hubspot integration would be a great idea. But if it's not there i wouldn't care. this Gmail wraparound works well.
Ravi T. · Partner · Insurance · January 28, 2026
Helps us each our most important clients when we need to reach them in mass with newsletters or info on new campaigns.
Pros: Easy analytics. Lots of reports. All exportable, and you can go in and see your copy for all the reach out you've done.
Cons: The idea you might accidentally hit send before you're ready. It's sort of a big button. But I haven't.
Jamie W. · Writer · Writing and Editing · January 27, 2026
l use GMass for sending out emails to a bunch of users. It's really easy to use, sits directly in my Gmail, and does its job correctly.
Pros: I really like that GMass is easy to use and does its job correctly. It's convenient that it sits directly in my Gmail, which helps streamline sending out emails to a bunch of users. The initial setup was also easy, which is always a bonus.
Cons: I don't like that it creates too many folders. Also, it lags a little bit when trying to get things set up.
Stephen S. · Senior Product Manager · Computer Software · January 15, 2026
Fantastic, it more than pays for itself. Saved me so much time and energy, I have not tried the support, but it was good to see a livechat option.
Pros: Follow up campaign and the log of records - each email is sorted by whether it was opened/clicked/completed etc - invaluable
Cons: The test email setup is a little bit hidden. I had to search google on how to find and finally test it out.
Tuvshinzaya A. · International Consultant · Government Relations · December 22, 2025
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