Rating
4.7
162 reviews
Starting price
$3,750
Per Year
Categories
3
Founded
2014
Employees
40
Funding
3M
Merger / Acquisition
Pikmykid is the leading safety and dismissal platform that empowers schools to transform their daily and emergency operations without the need for additional hardware. Designed by former educators and parents, Pikmykid has helped over 5,000 schools nationwide streamline emergency and dismissal management, eliminating busy work and vulnerabilities. The Pikmykid K-12 Safety Platform is a fully integrated “One-Stop” system featuring Emergency (911) Alerts, Emergency Reunification, Digital Hall Passes, Automated Dismissal with Change Management, and Parent Notification & Messaging. With the addition of Visitu’s visitor management solution, Pikmykid now offers real-time check-ins and enhanced security, seamlessly integrating with school systems via extensive SIS integrations. Together, they provide peace of mind, allowing schools to focus on what matters most – student success.
Ad spend / mo
$557
18 paid keywords
Paid visits / mo
1,280
Organic keywords
1,917
Organic visits / mo
30,972
Authority
39
1,301 ref domains
Creatives run
74
as Pikmykid
Active now
24
last 14 days
Advertising since
May 2023
3+ yrs running
Last seen
today
still active
Running 15 ads on LinkedIn as Pikmykid - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across School Dismissal, Pickup & Safety Platform advertisers - the validated angles to copy. See the niche →
(162 reviews)
PikmyKid has been a game-changer for my school. It has eased stress for me, been user-friendly for families, and has ultimately saved the school man-hours which translates to dollars.
Pros: I am so thankful for the automated format of the dismissal process. I used to be the person that kept track of all the changes and schedules. The system has saved me 15 to 20 hours a week. The weight has been lifted that the onus for student schedule changes is on the parents, not on me. Additionally, having this system in place was crucial as I had a medical emergency last school year and was out of work for over a month. The system allowed my co-workers to continue operations smoothly in my absence and I didn't have to worry about the dismissal process during my recovery. Thirdly, I really like that it integrates with our SIS.
Cons: There are some sub-level functions that could be more user-friendly, but on the whole that is a minimal complaint.
Emily S. · Office Manager and Transportation Coordinator · Primary/Secondary Education · April 23, 2026
Overall, PikMyKid is a reliable and effective platform that significantly improves dismissal procedures. While there are minor areas to refine, it delivers strong performance where it matters most: safety, organization, and ease of daily use.
Pros: PikMyKid stands out for its ease of use, offering a clean, intuitive interface that both staff and families can quickly adopt. The dismissal process is highly efficient, helping our school organize pickup smoothly while reducing congestion and confusion. Its student management system is also a strong asset, enabling accurate tracking and clear, real-time communication between school staff and guardians.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Emergency Notification | 1 | 10 | - |
| K-12 | 1 | 12 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
School Messaging App | 200 Million Messages Delivered
Empower School Leaders With A Versatile Tool Designed for Seamless Mass...
https://www.pikmykid.com
No More Angry Parents - Award-winning Dismissal Tool
The Smarter & Safer Way To Dismiss Students. Schedule Your Free Demo Now!
https://www.pikmykid.com
School Car Pick Up Line App - Track Every Pickup and Drop
Simplifies School Car Line Management, Engages Parents, & Keeps Students Safe. Get a Demo. Reduce Dismissal Chaos With Our App for Quick, Safe Student Pickups and Less Traffic. Comprehensive School Tool.
https://www.pikmykid.com
#1 School Dismissal Software
No More Angry Parents — Safe & Efficient School Dismissal Solution. An Easy To Use, Revolutionary App For Schools! See Why More Than 6,000 Schools Trust Pikmykid to Manage Their Carline Stress-free. Easy To Use.
https://www.pikmykid.com
#1 School Dismissal App
Dismissal App For Students — See Why More Than 6,000 Schools Trust Pikmykid to Manage Their Carline Stress-free. Cut Traffic and Streamline Dismissal with Pikmykid – The Revolutionary School App. 30 Minute Demo.
https://www.pikmykid.com
Cons: There are a few areas for improvements, including occasional app lag and delayed notifications, particularly during peak dismissal times. Additionally, more customization options for different school needs would enhance flexibility and user experience.
D.J. V. · Dean · Education Management · March 25, 2026
We have been using it for a few years and really love the products we purchase but mostly love the quick support that they provide.
Pros: We have been using Pikmykid for student dismissal for a few years and love how easy it is to use and how quickly we can contact Pikmykid for great support in the moment. We have recently expanded our purchases with them to include visitor management and attendance and could not be happier with the product for student management! Pikmykid provides a great value for our budget!
Cons: We would love it if they integrated with our SIS, schooltool with more ease, especially with attendance.
Jennifer B. · Director of Technology and Assessment · Education Management · March 25, 2026
We have been using PikMyKid for over 3 years. We have enjoyed our experience. I love that if I have any issues, their support team has fast response times and help in a timely matter.
Pros: I love how seamlessly we were able to incorporate it into our dismissal. Parents love the real time bus departures, and it makes for a much smoother and calmer dismissal.
Cons: We don't utilize everything that PikMyKid has to offer such as, syncing absent students, we do that manually. The process to have our systems link and set up always seem complicated when I do reach out.
Allison G. · Operations Manager · Education Management · March 23, 2026
Our overall experience has been very good. Our school and parents are happy with the way the program operates for the safety of our school children and staff.
Pros: It allows our families to safely identify they are at school and who they are picking up. Our staff is able to identify each car for each child.
Cons: Sometimes, there are glitches to the program but they are few and far between.
Patricia F. · Principal · Education Management · April 1, 2025
Our childcare center is very satisfied with Pikmykid, and it has made a significant difference in managing large numbers of children.
Pros: It gives us a reliable platform that we can completely control to help manage the dismissal of the 534 birth through 5-year-old children we serve. It is also a reliable platform for parents to delegate alternative pick-up guardians for their children.
Cons: Our parents have had intermittent issues with their apps randomly not allowing them to log in. I can usually guide them through a workaround for this issue, but it is a multi-step process and inconvenient during pick-up.
Rebecca S. · Office Manager · Child Day Care Services · February 26, 2025
Our experience has been extremely positive. We went from using Pikmykid to enhance our student drop-off and pick-up at one elementary school to buying it for our entire district. Our high school principal is a big fan of the hallway pass feature. I am particularly pleased with the emergency notification and reunification functions.
Pros: I appreciate the versatility, intuitiveness, and functionality of PikmyKid. Their customer service is also second to none. We could not be more pleased.
Cons: I really have not complaints. I have recommended PikmyKid to several colleagues.
Ron L. · Superintendent · Education Management · October 21, 2024
Overall the last two years have been good and when I ask for help pikmykid is always available to assist.
Pros: It improves communication between parents and teachers regarding transportation."
Cons: The rollover process is a little hard at the end of the year with adding new students and enrolling student into homeroom
Georgette F. · Assistant PRincipal · Music · October 18, 2024
Overall I like Pikmykid. It is great for dismissal and safe school alerts
Pros: I like being able to access students in the classrooms for dismissal
Cons: I don't like the hall pass I think its too much of a process for the teachers to use
Kim E. · Office Manager · Education Management · October 18, 2024
Pikmykid is a fantastic tool to afternoon dismissal. When we first rolled it out, we had questions during the first few days of school, but Pikmykid responded to our questions very quickly. As a Tech Director at the school, I'd say that they have the best technical support of any company I have ever dealt with. They respond quickly with the correct answers, so my impression is that their tech support people are sharp and well-trained. I'm so happy that we chose Pikmykid.
Pros: The program is very intuitive, which makes in easy to learn and use.
Cons: I'm not sure I dislike anything about this program.
Michael L. · Director of IT · Higher Education · October 17, 2024
I have been very happy with this product. PikMyKid has increased our safety and efficiency during dismissal.
Pros: PikMyKid has not only decreased the overall amount of time our dismissal team spends on getting our students safely to cars, it has increased our accuracy in dismissal plan communication. Our dismissal time prior to PikMyKid was about 23 minutes, this includes classroom communication, organization of a dismissal room and walking students out to cars or signing parents into the building. Our current, daily time averages 12 mins. in total.
Cons: This program does have a fairly step learning curve for both parents and the dismissal team. It requires a significant investment in WiFi by the district as well.
Joelle W. · Principal · Primary/Secondary Education · October 15, 2024
This BRAND helps to provide SOUTHLAND with SAFETY and SECURITY as well as PEACE and ORDER allowing us to build EXCEPTIONAL RELATIONSHIPS.
Pros: CUSTOMER SUPPORT is EXCELLENT. TRAINING is SIMPLE. APPLICATION USE is EASY. SET UP is SMOOTH. DISMISSAL ORGANIZATION is NEXT LEVEL. STUDENT ACOUNTABILITY is REASSURING. COST is WORTH IT.
Cons: NOTHING TO SAY. The RELATIONSHIP FACTOR with PIKMYKID STAFF MEMBERS is the KEY to their SUCCESS.
Craig W. · Assistant Administrator · Primary/Secondary Education · October 15, 2024
Very positive! I don't know how we would do car rider dismissal without it. Our internet was down the first two weeks of school and the teachers had a hard time without Pikmykid.
Pros: Pikmykid is easy for all stakeholders to use. Teachers rely on the dismissal progress to know when to send our car riders to the front. Parents rely on the app to get through the pick up line quickly and efficiently. Students know to look for their names on the teachers' screens to move to the front for dismissal. It is a great program!
Cons: I wish that Pikmykid allowed parents to change from one bus to another, but I understand that the bus drivers need to have a written note of transportation changes. I also wish that parents would update when the student is with the non-custodial parent. Keeping up with which parent has custody of the child on a weekly basis is exhausting.
Cheryl W. · Curriculum Specialist, Assistant Principal · Education Management · October 14, 2024
I would recommend PIKMYKID for any schools looking for a solution to a troubling dismissal time.
Pros: PIKMYKID has helped make our very large Elementary school’s dismissal almost seamless. We do not use all of the features of the sight has to offer, but it definitely keeps our carline organized.
Cons: Sometimes the software can be glitchy, but usually resolves itself within a few minutes.
Rebecca W. · ESL Teacher · Education Management · October 14, 2024
We love it here at the school and so do our parents
Pros: As the administrative assistant in a charter school who services 14 different school districts with transportation, I absolutely LOVE Pikmykid. We are able to dismiss 30 scholars in 20 minutes. The safety feature is also amazing. Putting dismissal changes in the hands of the parents has also eliminated many of the incoming phone calls to the school.
Cons: There isn't anything I dislike about Pikmykid outside of the fact that we are a 3 school campus but can't have all 3 schools on the same app due to the SFT
Christi F. · Administrative Assistant · Education Management · October 14, 2024
It has been positive. Our school loves it and other schools in the district are looking into the program.
Pros: The safety aspect that it brings to our campus and the ease of use.
Cons: Parents still have some difficulties understanding the app. It usually happens with older parents.
Patrick G. · Assistant Principal · Education Management · October 14, 2024
Our experience with Pikmykid has been overwhelmingly positive. Both the customer support and the dashboard are helpful and responsive, often updating to offer new features to meet the changing needs of our school. We use the dismissal system and the hall pass system at our school.
Pros: Pikmykid allows all of our students to stay in their classroom with their teacher until their ride has arrived at school. Previously we moved students to two holding areas during dismissal, which meant ending the instructional day earlier for the transition and created behavior management issues with large numbers of students waiting in the same space for up to 30 minutes until a ride arrived. As a lottery based enrollment school, the large majority of our almost 700 students are car riders. Pikmykid transformed our dismissal and our days end in a more peaceful and organized manner as students dismiss from their classrooms each afternoon.
Cons: Occasionally poor internet or technology issues create challenges during dimissal, but that has been infrequent.
Jessica P. · Assistant Principal · Primary/Secondary Education · October 14, 2024
Over all it's been good. There were a few kinks but we got them worked out and are satisfied.
Pros: simplifies the drive through pick up car line
Cons: I don't like that only 5 kids at a time can be in the app to be dismissed. Sometimes they don't come out in the order they're on the app and you can't dismiss them if they're still listed in the "Next" section. It makes it hard to keep track of who has already been picked up.
Barbara B. · Administrative Assistant · Education Management · October 11, 2024
Excellent customer service and support when rolling out the system. Great partner for school leaders in making your campus safer.
Pros: Simplifies complex logistics and easy enough for all staff and parents to use.
Cons: It takes more time to do your dismissal this way and it takes the whole staff, but it's the best way.
Nathan S. · Principal · Education Management · October 9, 2024
The experience with pikmykid has been very positive. We have even renewed our contract for another three years. It really helps put me at ease knowing that for the next three years, I won't have to worry as much about dismissal.
Pros: With pikmykid there are less phone calls into the office. It is easier to keep track of alternating schedules for parents. It helped to organize our parking lot and reduce on accidents.
Cons: I feel like it is very effective and useful, but I don't know how to use all of the features.
Natalie H. · Secretary · Primary/Secondary Education · October 9, 2024
We have had great customer service to guide us in our practical application of this product. We appreciate the family empowerment and overall organization for our school.
Pros: The empowerment for families and organization for the school overall.
Cons: The communication about override when someone checks in through the car line when they have designated a different pickup method.
Lynn B. · Principal · Education Management · October 7, 2024
Overall, I am so satisfied with my PikMyKid experience. The software interface is easy to use and the customer support is stellar. I look forward to continuing this partnership.
Pros: PikMyKid is easy to use for parents and school employees. When we started using PikMyKid, almost all of our families got signed up and started using the app right away.
Cons: PikMyKid compares so favorably with its competitors, it's hard to find something I don't like! It was easy to set up and implement and provides great value for investment.
Lori W. · Director · Education Management · October 7, 2024
My overall experience with Pikmykid is extremely positive. It's actually an absolute necessity when you are dismissing 100 kids daily.
Pros: I like the fact it's reliable and easy to use. This helps keep the kids safe. I also really like all the reports I can generate to help with record keeping.
Cons: Parents seem to struggle using the app. I'm not sure why.
Janine P. · Director · Higher Education · October 4, 2024
Fantastic! It has made dismissal so much smoother and easier for our teachers to keep track of dismissal changes.
Pros: It has sped up dismissal time 40 minutes to less than 10 mins for almost 500 students.
Cons: That parents who have not changed their child to car line can still be manually added to car line with no pop up letting the person outside know that child wasn't scheduled for pick up.
Katie R. · Teacher · Education Management · October 4, 2024
Overall, Pikmykid is an effective and cost-effective system to manage school drop-off and pickup.
Pros: Pikmykid packs a simple and streamlined interface into their system in a way that meets our school's roster-management needs.
Cons: There are some UI quirks and features that take a bit of getting used to.
Josh V. · Operations Manager · Primary/Secondary Education · October 4, 2024
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