Rating
4.4
156 reviews
Categories
6
Founded
2001
Employees
82
Bonterra EveryAction puts power behind your fundraising program within our unified CRM. Discover a better, more user-friendly platform to grow donor relationships; track prospects, grants and pledges; cultivate planned giving; run customized reports; and raise more money.
Ad spend / mo
$74
2 paid keywords
Paid visits / mo
5
Organic keywords
4,596
Organic visits / mo
4,077
Authority
36
20,240 ref domains
Creatives run
100
as Concord Coalition Action Fund
Active now
13
last 14 days
Advertising since
Mar 2023
3+ yrs running
Last seen
today
still active
The shared messaging across Nonprofit & Fundraising CRM advertisers - the validated angles to copy. See the niche →
(156 reviews)
Inexplicably and thoroughly unethical business practices. Terrible customer support. No commitment to help its customers.
Pros: Nothing. Absolutely nothing. Let me say it again to get to the one hundred word minimum for this section.
Cons: Bonterra bought out Salsa, and it's been over a year-long process to get out from under Bonterra's clutches. They were charging outrageous and inexplicable fees through tiers of 3 sub-processors who would not stop charging our account, and there was no way to contact them, and Bonterra support did nothing about it, even when we did manage to connect with a human being. We had to pay to stop payment on these withdrawals.
Lucy B. · Consultant · Non-Profit Organization Management · April 8, 2026
Overall, our experience with EveryAction was amazing! For a while, we used it on nearly a daily basis!
Pros: I really like how this product allows me to do a side by side comparison of vendors. This function really assisted our organization in the selection process.
Cons: I feel that this product is fairly similar to other ones of this nature. This is not really a drawback though!
isaac a. · Vendor Strategist · Non-Profit Organization Management · June 17, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| Grant Management | 1 | 1 | AdShortlist |
Domain confidence 95%
| Keyword they bid on |
|---|
| CPC |
|---|
| Pos |
|---|
| % budget |
|---|
| Landing page |
|---|
| concord actions | $12.55 | 1 | 50.0% | secure.everyaction.com/gNjUOrbr8kC8eHElhxj7DA2 |
| the concord coalition | $18.69 | 1 | 50.0% | secure.everyaction.com/gNjUOrbr8kC8eHElhxj7DA2 |
Concord Coalition Action Fund
Concord Action: Reduce Debt — America’s $38T debt is a crisis. Demand fiscal responsibility—join Concord Action now.
https://secure.everyaction.com
Concord Coalition Action Fund
Concord Action: Take a Stand — America’s $39T debt is a crisis. Demand fiscal responsibility—join Concord Action now. Our national debt is unsustainable. Act now to protect our economy and secure our future.
https://secure.everyaction.com
Our onboarding was challenging, and we did not get the support or training that was expected when we signed up. While you can reach support, they are not able to help beyond simple requests. In order to fully learn the product, you need to sign up for thousands of dollars in additional training.
Pros: It is a robust system and handles most of what we need it to do for us. It is nice to have fundraising, grants, and communications housed in one place.
Cons: It is very complicated and hard to learn. You need to add on training to learn how the system works and what it is capable of. We have been using it for about 2 years, and there are still features that we don't use because we don't know how to.
Margo W. · Director of Development · Individual & Family Services · June 10, 2025
I believe I need more time to learn the software and use more of the options to judge, but so far it has been good.
Pros: The various options for fundraising and contacting audiences. It allows for detailed tracking and understanding of contact behavior
Cons: The overwhelming number of options is hard to nail quickly, it takes some getting used to and navigation to understand what each thing does.
Waed A. · Communications Director · Non-Profit Organization Management · June 9, 2025
Overall, Bonterra EveryAction was a solid tool for organizing digital engagement and voter outreach. While there were some usability challenges, the platform provided the flexibility and features needed to manage large-scale programs effectively. With time and support, it became a reliable part of our data and communications work.
Pros: The platform’s integration capabilities are strong—especially with ActBlue and VAN. The ability to segment lists, track engagement, and set up automated email workflows was especially helpful. Customer support was responsive, and the training resources were thorough.
Cons: Some parts of the interface felt outdated and unintuitive, particularly when navigating between modules. Reporting can be clunky at times, and there’s a learning curve when managing more advanced features.
Aerin F. · data coordinator · Non-Profit Organization Management · June 9, 2025
It's helped me to step up our email game. I know I am not using Bonterra to its full potential, and it's still helping me move the fundraising ball forward. The products are continually advancing in a manner that brings value to the service.
Pros: The ability to analyze your email results and create very focused distribution lists and searches. Also, the wide range of reporting functions.
Cons: It doesn't sync with QuickBooks. The download list/search functions don't allow you to separate the first from the last name, which can be essential for data used outside of the Bonterra EveryAction platform.
Jennifer S. · Outreach Director · Non-Profit Organization Management · June 5, 2025
While I love learning new tech and keeping up with the latest in CRM, I wish this somehow had anything to do with my workflow so I don't feel an anxious sense of urgency to complete what should be another person's work while he also does this exact work in another platform.
Pros: I like the granular details of data taking options. I like being able to track back notes made on any constituent. Very detailed and helpful.
Cons: Having to learn it for the sole purpose of benefitting a man's career. This is a big minus for me because I see it only done for other men in the organization.
Tara C. · Development Coordinator · Non-Profit Organization Management · June 3, 2025
My overall experience is I love the program and to be able to work on multiple projects and make sure our work is completed and surveys are being tracked. Overall superb software.
Pros: What I love about every action is that I'm able to work with our whole team on projects and get them finished in a timely manner.
Cons: It can be pretty complicated to get to certain projects but once you understand the program it's easy to navigate.
Emilio C. · Community organizer · Non-Profit Organization Management · May 27, 2025
Overall, the program is not bad, but it is certainly not great. I do think that the updated help center has been informative, and I can see that the EA team is working hard to optimize the systems regularly. I just think that the system is not as user friendly as it could be, and it is hard to find a handy step-by-step guide for getting the most out of your account.
Pros: The thing I like most about EA is that I can see both payments and client relationships as well as use for a email campaign manager.
Cons: The site is not user-friendly in the ways that make sense. For example, there are many detailed options of unique things I can do but none of them are what would help me on a regular basis. For example, I cannot organize photos in targeted email. Most frustrating though, I cannot "Group by" and "Edit Columns" whenever pulling a contribution report. This is so frustrating and makes me have to do extra steps each time I pull a report.
Alayna L. · Assistant Director · Non-Profit Organization Management · May 27, 2025
Frustrating. It doesn't have a lot of the design capabilities that Salsa did, which makes it a lot harder to design forms and emails.
Pros: The automations are nice (when they work). This really helps with things like keeping memberships up to date.
Cons: It's not very user friendly and it's not easy to find things/things are not where you would think that they are.
Kim B. · Development and Operations Manager · Renewables & Environment · May 27, 2025
Bonterra EveryAction does a decent job of combining many different platform uses into one offering but it sacrifices customer experience to do so.
Pros: I like that EveryAction is a great all in one platform for nonprofit outreach, member relationships, fundraising, and advocacy.
Cons: It's been really hard to get helpful resolution with the EA support center. We had excellent experience with Salsa support but Bonterra has been much harder to reach and get helpful support for technical issues. It's also difficult getting support online from other users on Reddit. It would be helpful to have a support forum.
Elizabeth B. · Digital Communications Manager · Non-Profit Organization Management · May 27, 2025
Pros: Everyaction has allowed our organization to greatly increase our fundraising, donor management, and outreach capacity. The software is both customizable and easy to use in a way that works great for our small organization.
Cons: There are some features that could use small improvements. For example, in targeted email it would be helpful to be able to organize uploaded photos into folders. However, these are minor issues and overall I have no complaints
Erica E. · Operations Director · Non-Profit Organization Management · May 27, 2025
Very poor. I have a lot of work arounds to make it useful for business memberships. And I have been reporting my frustrations to EA for years with no changes at all.
Pros: I like the notes section the best. It allows me to keep good records on the communication with my business members.
Cons: $8c
Jeff I. · Business Membership Specialist · Broadcast Media · May 27, 2025
EveryAction has been instrumental in helping our organization build and engage our grassroots network, enabling us to collect and contact approximately 8,000 voters. While the platform does a good job in core areas like Mobile Messages, targeted email campaigns, and Online Action forms that make organizing straightforward, we've encountered ongoing challenges with data integration between EveryAction and SmartVAN that has required significant manual work. Despite some gaps in user resources and missing features we'd like to see, the platform has ultimately supported our organization's growth and outreach efforts effectively.
Pros: The intuitive functionality of Mobile Messages and targeted email campaigns, combined with robust Online Action forms, makes setting up grassroots lobbying efforts straightforward and efficient. The platform streamlines our outreach workflow and makes it easy to engage supporters across multiple channels.
Cons: The persistent data matching issues between our EveryAction campaigns and SmartVAN (My Voters) have created significant administrative burden, requiring extensive manual data entry to maintain accuracy. Additionally, the platform lacks comprehensive learning resources and training materials that would help new users get up to speed more effectively.
Zachary T. · Data Manager · Non-Profit Organization Management · May 27, 2025
Overall, EveryAction is a good product. My only complaint is around customer service and the availability/reachability of tech support. If those two functions could be improved, EA would be golden!
Pros: Bonterra EveryAction is effective, affordable, and provides a lot of value for the price point. It has nearly all the functionality a development shop would need.
Cons: It is sometimes hard to get responsive and timely service from the help desk. However, once I'm able to get the help desk's attention or a paid 4-hour session, the quality of the service is wonderful. I would like better client services/sales rep interactions. My assigned rep is not very responsive or knowledgeable about the product. I recently bought some additional services and it took four weeks to get them scheduled.
Shannon M. · Chief Development Officer · Hospital & Health Care · May 27, 2025
Overall, my experience with Bonterra Development + Digital's tool EveryAction has been overwhelmingly positive.
Pros: I've been using EveryAction for 9 years while at various non-profit organizations. I really like how easy to use the tools are, including mobile messaging, online actions, and targeted email. It's been great for our digital organizing program.
Cons: I feel the de-duplication tool could be made stronger
Rachel D. · Marketer · Non-Profit Organization Management · January 13, 2025
Poor customer support. Tried to escalate questions and no one responds.
Pros: It has a few more features than our last platform.
Cons: Bonterra purchased EveryAction. The minute our integration was done and we were operating on EveryAction from the old software support stopped. 60 days later we still have a few specific large issues and cannot get anyone who knows anything on the phone. We are searching for a new platform.
Elizabeth K. · Executive Director · Non-Profit Organization Management · November 26, 2024
Pros: It works perfect for our client database.
Cons: Difficult to create reports. Need to provide additional, person to person training.
Debby G. · Marketing Director · Non-Profit Organization Management · April 25, 2024
Pros: Aids in keeping track of client services provided and completed.
Cons: Haven't been using it much yet because we are still new to it.
Liz C. · Client Services · Non-Profit Organization Management · April 18, 2024
Pros: The way is so easy to use and also there is someone always there to help.
Cons: Nothing i believe that there is nothing to improve.
Hector F. · Supervisor · Retail · April 18, 2024
Pros: The trainings are useful to use when needing to refer to.
Cons: Some videos need to be updated and reflect new system changes.
Priscilla P. · Community Health Worker · Non-Profit Organization Management · April 18, 2024
Pros: I love how streamlined Bonterra Development + Digital is. It allows me to do my job with greater efficiency.
Cons: I can't think of any cons. I genuinely love it!
Stephanie S. · Job Developer · Non-Profit Organization Management · April 18, 2024
$8d
Pros: Our marketing department loves it. But they are not using it like I am for fundraising.
Cons: Terrible customer service, terrible onboarding process, and questionable billing practices.
Anonymous User · Director of Development · Non-Profit Organization Management · March 26, 2024
Pros: EveryAction has given our organization a polished and professional look to our outreach and communication. My team uses EveryAction weekly for email campaigns to send newsletters, surveys and other communication to targeted groups. It integrates with our project management system seamlessly by assigning each new applicant that comes through our system, a unique code that then creates an email list based on that applicant's profile. We have noticed a big increase in user responses to our forms and surveys by using EveryAction.
Cons: I wish EveryAction had the ability to apply logic to questions when building forms. Because the forms do not, we've had to use other form builders like google forms or survey monkey.
Emily H. · Program Manager · Education Management · February 29, 2024
Pros: The core functionality of EveryAction remained the same after the acquisition. The UI is attractive, easy enough to use and figure most things out even if you have not previously used the product. It's also used in so many organizations across the space so it isn't a chore to train others on.
Cons: EveryAction was owned by some great folks a few years ago, and they put their hearts into the product. Now after being purchased by private equity, they've gone dramatically down hill. The support quality has decreased, along with development growth as most of their long term technical folks were terminated. It's scary to see such a big expense in the nonprofit space being operated by a skeleton crew.
Anonymous User · Executive Director · Political Organization · December 24, 2023
| Advocacy | 1 | 10 | - |
| Volunteer Management | 1 | 14 | Shortlist |
| Fundraising | 2 | 15 | Shortlist |
| Donation Management | 2 | 24 | Shortlist |
| Membership Management | 2 | 34 | - |