Rating
3.8
44 reviews
Categories
7
Founded
2009
Employees
96
Funding
24.8M
Debt Financing
The NationBuilder platform powers thousands of campaign and fundraising initiatives around the world. Engage your donors when it matters most using one intuitive system. This includes a fully-integrated website and supporter database, streamlined one-time and recurring donations, and personalized email and texting. Bring your database to life with dynamic supporter profiles that update with every interaction. Includes unlimited users and unlimited email blasts.
Ad spend / mo
$25
5 paid keywords
Paid visits / mo
19
Organic keywords
11,339
Organic visits / mo
14,863
Authority
44
43,397 ref domains
Creatives run
100
as 3DNA Corp
Active now
33
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as NationBuilder - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Political Campaign & Advocacy Management Platform advertisers - the validated angles to copy. See the niche →
(44 reviews)
NationBuilder was a solid all-in-one solution for us. It checked the boxes for general donor management and kept our database organized without too much fuss.
Pros: Nationbuilder was our first CRM from the days of starting as a wee small nonprofit. The cost was right and utility was what we needed.
Cons: As we grew over the decade as a nonprofit, we needed more functionality that our grandfathered in rate did not provide.
Jennifer W. · Community Engagement and Operations Manager · Non-Profit Organization Management · April 2, 2026
It used to be good, but like everything in 2025, the enshitification is strong with this company. Support staff are unhelpful, features that were free are being locked behind paywalls, and the quality of the product has not improved since 2013 or so
Pros: Starts out cheap, has basic CRM functions. Useful if you only need a database and maybe a website for your campaign
Cons: Rude support, forced to use their processor or upgrade to the Pro plan, design is dated, functionality beyond basic CRM is highly limited
Abbot T. · Treasurer · Accounting · June 27, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| Political Campaign | 1 | 1 | Ad |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| nationbuilder login | $0.47 | 1 | 28.0% | nationbuilder.com/advocacy_solution |
| votbuilder | $5.85 | 1 | 20.0% | nationbuilder.com/political_campaign_software |
| nationbuilders | $5.31 | 1 | 20.0% | nationbuilder.com/advocacy_solution |
| nationbuilder cost | $4.01 | 1 | 16.0% | nationbuilder.com/free_trial_jel_camp_24 |
| nationbuilder pricing | $4.01 | 1 | 16.0% | nationbuilder.com/free_trial_jel_camp_24 |
NationBuilder Software
Donations Software — Website, Database, Targeted Email, & Online Fundraising in One Fully-Integrated Platform.
https://www.nationbuilder.com
Connect With Your Voters | Run a Political Campaign
Website, Database, Targeted Email, & Online Fundraising in One Fully-Integrated Platform. World-Class Tools for All Candidates, Campaigns, and Political Parties—Try for Free Today! Fully-Integrated System. Unlimited Team Members.
https://www.nationbuilder.com
NationBuilder Software
Advocacy Donations Software — Increase advocacy impact using NationBuilder’s email and CRM tools. Software to grow your advocacy group | NationBuilder. 14-Day Free Trial. Fully-Integrated System. Build Your Campaign.
https://www.nationbuilder.com
NationBuilder For Nonprofits
Tools for Nonprofit Growth — Learn how NationBuilder can help your Nonprofit grow. Empower your nonprofit with software for donor management...
https://www.nationbuilder.com
NationBuilder Nonprofit Tool
Build Your Community — Learn how NationBuilder can help your Nonprofit grow. Empower your nonprofit with software for donor management, fundraising, and advocacy. Power Your Nonprofit.
https://www.nationbuilder.com
What’s next for membership-driven organizations? This research report from Brand Response and NationBuilder explores ben…
Discover new insights from 14 industry experts on how political and nonprofit organizations are evolving their membershi…
Discover new insights from NationBuilder and Brand Response on how political and nonprofit organizations are evolving th…
NationBuilder and Brand Response present: The definitive guide to the future of membership organizations. ✓ Industry ben…
NationBuilder, in partnership with Brand Response, presents a new report exploring the future of membership models. Lear…
If I had to rate it, I would say fair. It did not have all the capability I needed but allowed me to get out basic messages.
Pros: NationBuilder allows you to easily build lists, make segments for email marketing. Was able to get to a granular or broad level of outreach with NB.
Cons: The product did not have the fundraising tools I needed most. It was difficult if not impossible to track donations.
Anonymous User · Outreach Director · Non-Profit Organization Management · June 20, 2025
Managing community members widely spread geographically.
Pros: Significantly improve productivity with the recruitment and engagement of community members
Cons: Nothing to report on that front.
Manuel D. · Scientist · Biotechnology · October 26, 2022
$8b
Pros: i like its ability to identify potential duplicate members to merge.
Cons: customer support and tech support has been terrible in resolving an issue. Has not been resolving the issue at all, just making rude emails about something else other than our issue.
Louise T. · Secretary · Non-Profit Organization Management · March 3, 2022
NationBuilder has helped every time I needed to know how to do something. I am very happy with the product.
Pros: It is so easy to edit and update. Every time I need to create new information or change the Menu, it was no problem. The website always supported our club.
Cons: After a couple of years there were so many pages that it is a little tricky to find a specific page to update.
Jim B. · Vice President · Political Organization · February 8, 2022
I have used NationBuilder for over 10 years, on several campaigns. The product is highly reliable and the user support is great.
Pros: For someone just beginning a campaign or just moving to a voter relations management platform, NationBuilder is a great way to start. The system has many, many features; but you don't need to use all of them right away. In addition, if you start with a small number of records (people in your data base) NationBuilder is quite inexpensive!
Cons: If I want to canvass door-to-door recording data on my phone, I'd need to link my NationBuilder data to a third party app. Otherwise, NationBuilder has all the features I need!
John Z. · Contractor · Government Relations · January 10, 2022
Pros: The ability to track so many data points for members.
Cons: It is a little more complicated for folks who are not tech-savvy.
Ioanna P. · Executive Director · Non-Profit Organization Management · August 20, 2021
Overall, Nationbuilder provides the basic features and functionality that a nonprofit would need to do the basics, but if you're looking for a campaign management program, it's not going to work for you.
Pros: I've been using Nationbuilder for the past two years managing the email list for my nonprofit. It is easy to organize many different groups in our area using this software and its user interface is clean and easy to adapt to.
Cons: I come from the B2B world and am used to a lot of the features in Pardot, Marketo, or Hubspot so I find many of the limitations of this software a bit frustrating - no true automation or notifications to track engagement, no ability to organize contacts by engagement. I also found it limiting to not have some built in email templates to work with.
Jessica D. · CMO · Computer Software · July 6, 2021
Really awesome. Has hugely simplified my marketing efforts and keeping track of my network.
Pros: NationBuilder is a one stop shop for CRM, Website and outreach needs. The customer support is incredibly diligent, you can tell that folks there care.
Cons: The UX is a bit of a mixed bag. They paper over the problems with supremely good customer support but there are definitely times I'd rather I'd been able to work out how to do the thing myself.
Robert W. · Owner · Performing Arts · June 7, 2021
Individual reps we worked with were nice enough, but there's a weird culture around their [SENSITIVE CONTENT HIDDEN] -- emails inviting us to his talks often sounded like invitations to church. Ultimately, between the odd culture and the mess of the social profiles, we ended up switching to a different software.
Pros: All of the core features of a CRM are there and functional, and I especially like that you can identify profiles as either people or organizations, a great feature when tracking contacts for partnerships and coalitions. There's a low learning curve for using the most basic elements of contact files and lists.
Cons: NationBuilder has a social feature to pull in any contact that interacts with you on social media. This is a nice idea in theory, but ended up creating a massive mess in the database, with thousands of duplicate contacts and/or contacts with no real contact information beyond the social media handle. This may be effective for a larger team with staff capacity to comb through information like this, but for a small nonprofit it was just too much.
Janae P. · Managing Director of Programs · Non-Profit Organization Management · May 7, 2021
Working with NationBuilder was fine - it was neither revolutionary nor deeply frustrating, it was overall fine. I neither loved it nor hated it, but can only recommend it for large nonprofits.
Pros: By far the best feature of NationBuilder is that it is so widely used -- this means that any question you have as already been asked by someone else and a step-by-step help doc is likely an easy search away. It was really easy to get questions answered and problems solved in this way.
Cons: This software is more powerful than a tiny nonprofit like my own needs. It's also very, very expensive. The "newsfeed" type feature showing people who subscribed/unsubscribed/interacted in social media was strange and useless.
Katie B. · Managing Director · Non-Profit Organization Management · May 4, 2021
Pros: No fees for additional users, seems like an intriguing concept for Organizers to have paths and point people for all contacts. Good customer service & free training.
Cons: Not very secure, for example you can make someone an admin without them setting up a password. Only two user permission types without paying extra, so not friendly for collaboration between Accounting, Communications and Events. Not intuitive for finding or editing anything. Templates are very difficult to edit--I know some basic html but you really need to be a developer--and limited in flexibility because NationBuilder doesn't let you customize the navigation bars fully.
Anonymous User · Board Member · Civic & Social Organization · October 1, 2020
Great tool but slightly too expensive for us to use
Pros: Great tool bringing together lots of different functions to work collaboratively with good integration
Cons: The tool is designed, in my opinion, for larger organisations so the costings are a little bit excessive for a small charity
Callum D. · CEO · Civic & Social Organization · April 3, 2020
Nation Builder has been an easy way for us to manage our website, send out communications, and store donor information. We do not have an IT person, and with NB we really haven't needed one, as it's easy to fix any problems that come up.
Pros: I like having my website, email and donor info integrated into one place. It is an easy system to learn and the video tutorials are helpful, so it's easy to bring new members onto the team.
Cons: It isn't a superior product for any of its functions, particularly the donor database functionality. It is hard to get relevant info out of it to properly steward donors.
Amy M. · Deputy Director · Non-Profit Organization Management · January 3, 2020
This was so easy to use. We hired one of their recommended deveopers, they built the website and truly it was flawless.
Pros: Customer Service is ALWAYS there to help you. Everything is easy to understand, of course there is a bit of a learning curve, the software is flawless.
Cons: Really it's hard to think of anything that doesn't work for us other than the pricing will be high for us as we grow.
Janelle B. · CEO · Environmental Services · October 2, 2019
Pros: Once you get used to using it and how to move between windows, it's easy to use!
Cons: Not the most intuitive so it's harder for people who aren't used to technology or how the user experience is supposed to work/flow.
Jessica C. · RGOTV Director · Political Organization · July 25, 2019
NationBuilder is helping us cultivate a nationwide grassroots movement that we wouldn't be able to accomplish otherwise.
Pros: NationBuilder has the capability to perform many functions. I am constantly discovering new functions and way to use it. One of our favorite features is tags, which allow us to mark contacts and easily sort them together out of thousands.
Cons: Editing the website hosted through our NationBuilder site is a pain to edit. I wish the process was smoother.
Mamie E. · Marketing and Communication Coordinator · Non-Profit Organization Management · July 10, 2019
It's a great experience overall. The one thing that I wanted to add is that when I did have to call their tech support line with a problem, they were able to resolve everything quickly and easily.
Pros: I used this in a political campaign that was separate from my day job. I love how this combines everything that I needed to run and win in one package. I not only gave me what I needed as the campaign's IT guy, it provided every single person involved with what they needed.
Cons: The biggest con (if you even want to call it one) is that NationBuilder is so finely-tuned towards political campaigns that it doesn't work well with things are unrelated to that. (Yes, I know that's not much of a con but that really is the only drawback that I could think of.)
Frank N. · Agent · Insurance · March 29, 2019
Pros: The search feature allows you to slice and dice your data in many ways.
Cons: Syncing with other platforms that it was supposed to sync seamlessly with turned into a major problem.
Anonymous User · Deputy Director, Advocacy · Hospital & Health Care · January 29, 2019
Pros: This software allows our very small non-profit organization to host our website and send email communications to our members and supporters.
Cons: We use NationBuilder to host our website for a very small non-profit organization, for which I am the Communications Chair. Granted, I have limited experience designing websites, but I have worked with several other web hosting services that provide MUCH more intuitive tools for both website and email design. The software is clunky, difficult to learn how to use, and does not produce very graphically appealing emails.
Anonymous User · Membership Manager · Non-Profit Organization Management · January 10, 2019
Amazing experience!
Pros: I love NationBuilder. It is a comprehensive political tools. You do not have a website? Within clicks you have one with NationBuilder. I love the contact management features, the mapping tools, the street and household views, the mass emailing tools, the contact log features. In short, I love everything with NationBuilder. Oh, I forgot to mentioned their outstanding dedicated customer support.
Cons: My only regret with NationBuilder is that the tools is getting more and more expensive to use. Their is also no free account available for small campaigns or candidates with limited budgets.
Isabelle F. · Director · Music · December 12, 2018
We were looking for an all-inclusive solution for our CRM and CMS needs at an affordable price. We looked at literally 200 solutions and decided that none were perfect but NationBuilder provided the best solution. We have been very happy with the choice and have been a customer for over 4 years.
Pros: We were looking for a fully featured, integrated CRM and CMS system that was easy to get up and running at a price that a very small non-profit organization could afford. We found that NationBuider has with very powerful tools to help drive our success. In addition, the customer support is outstanding...from the videos to the very accessible support team, they go way above and beyond the norm to make sure you are well taken care of.
Cons: Like any software, there are constant updates to comply with new regulations and requirements. Although NationBuilder does a good job of explaining the changes, it still requires work to keep up.
Jim B. · CEO · Education Management · November 7, 2018
Pros: Tons of features, and a huge community to help.
Cons: A bit complex and takes some learning to figure it all out. But there are resources available to help.
Alex F. · Developer · Non-Profit Organization Management · November 7, 2018
Pros: Seemed to have a lot going for it at first sight. NationBuilder did have a lot of interesting features, like widgets that can be easily added to pages and more.
Cons: Ui was cumbersome and frustrating. I expected more. Doesn't seem to be able to handle donations and other simple tasks you think it should work with.
Anonymous User · Marketing Assistant · Hospitality · October 25, 2018
| 1 |
| 20 |
- |
| Nonprofit CRM | 2 | 39 | - |
| Fundraising | 3 | 19 | - |
| Donation Management | 3 | 23 | - |
| Campaign Management | 4 | 5 | - |
| Nonprofit | 4 | 26 | - |