Rating
4.4
69 reviews
Categories
7
Founded
2011
Employees
500
Funding
164.1M
Merger / Acquisition
Showpad goes beyond traditional sales enablement by focusing on execution, not just preparation. It equips sales teams with the content, training, and guidance they need to perform in real customer interactions. By unifying content management, learning, buyer engagement, and analytics, Showpad ensures sellers are aligned, prepared, and effective at every stage of the deal. AI-powered workflows automate preparation, recommend next steps, and capture insights from every interaction. Revenue leaders gain visibility into performance and can scale what works across teams. The result is a more consistent sales motion and predictable revenue outcomes.
Ad spend / mo
$12K
78 paid keywords
Paid visits / mo
1,440
Organic keywords
3,919
Organic visits / mo
9,072
Authority
42
6,456 ref domains
Creatives run
100
as Showpad NV
Active now
30
last 14 days
Advertising since
Aug 2023
2.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Showpad - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Sales Training & Readiness Platform advertisers - the validated angles to copy. See the niche →
(69 reviews)
Overall, Showpad is a solid tool if your focus is managing sales content and training. It brings value but you’ll want to budget time for setup and ongoing content management.
Pros: I liked how Showpad centralized all our sales and marketing content, reps could find what they needed quickly and share it with clients. The engagement analytics helped show what was working.
Cons: I didn’t like that uploading and organizing large volumes of content felt a bit heavy from the admin side. The search function sometimes returned unexpected results which slowed folks down.
Anonymous User · Manager, Business Development · Sports · October 30, 2025
Reps were able to find and deliver revised product brochures and presentations more quickly, sales collateral was standardized across markets, and client material feedback was in marketing's hands sooner, enabling faster closing of cycles for large produce shipments.
Pros: Combines marketing and sales content in an intelligent portal, simplifies training and onboarding, and provides powerful analytics that allow sales reps to monitor engagement and customize presentations when selling to distributors or global customers.
Cons: More advanced branding or customizing functionality can necessitate more comprehensive training or support, and bringing on a large sales force is time-consuming due to the learning curve associated with managing rich media and interactive content.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Sales Coaching | 1 | 2 | Ad |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| seismic | $8.05 | 2 | 24.0% | www.showpad.com/seismic-competitors |
| sales enablement software | $21.21 | 1 | 16.0% | showpad.com/lp/ai-first-sales-enablement |
| highspot | $8.27 | 2 | 13.4% | www.showpad.com/lp/showpad-vs-highspot |
| showpad | $7.29 | 1 | 12.7% | www.showpad.com/ |
| sandler sales training | $3.39 | 1 | 4.8% | showpad.com/lp/sales-coaching |
| mindtickle | $5.74 | 2 | 1.8% | www.showpad.com/lp/mindtickle-competitors |
| closer io | $7.09 | 1 | 0.9% | showpad.com/lp/sales-coaching |
| vplaybook | $33.05 | 1 | 0.8% | showpad.com/lp/sales-coaching |
| seismic pricing | $17.39 | 2 | 0.4% | www.showpad.com/seismic-competitors |
| showpad pricing | $25.64 | 2 | 0.4% | www.showpad.com/ |
| getaccept | $10.13 | 3 | 0.4% | showpad.com/lp/showpad-vs-getaccept |
| highspot alternatives | $45.17 | 2 | 0.4% | www.showpad.com/lp/showpad-vs-highspot |
| 7th level sales | $7.41 | 1 | 0.3% | showpad.com/lp/sales-coaching |
| showpad online platform | $18.31 | 1 | 0.3% | www.showpad.com/ |
| train sales reps | $8.56 | 1 | 0.3% | showpad.com/lp/sales-coaching |
Showpad - Official Site
Meet the Future of Enablement — Showpad and Bigtincan provide the ultimate AI-powered revenue effectiveness platform. Turn every field meeting into revenue with Showpad guided selling and AI assistance. Trusted by Fortune 1000.
https://www.showpad.com
The GetAccept Replacement - Don't Just Enable. Win
Give sellers one AI-native hub for content, coaching, and buyer collaboration in Showpad. Showpad & Bigtincan unite content, readiness, & intelligence in one AI-native platform. Don't Just Enable. Win.
https://www.showpad.com
Showpad - Official Site | Showpad
Showpad and Bigtincan provide the ultimate AI-powered revenue effectiveness platform. Give sellers one AI-native hub for content, coaching...
https://www.showpad.com
The Seismic Replacement - First AI-Native Platform
Equip sellers with Genie AI, Brainshark training, and RolePlay AI in one workflow. Showpad & Bigtincan unite content, readiness, & intelligence in one AI-native platform. Real AI Coaching.
https://www.showpad.com
#1 Digital Sales Room Platform | Field Sellers Win With Showpad
See who is viewing your content in real-time. Identify stakeholders and drive engagement. Unite...
https://www.showpad.com
Everett S. · Documentation Manager · Consumer Goods · October 26, 2025
Overall its a value for money but needs to increase its domain in terms of popularity because popularity is directly proportional to reliability
Pros: The idea that this product brings is very essential and can be thoroughly applied in different categories and fields of the current market. Sales Management being an important aspect of the modern day business, Showpad is like a right hand.
Cons: This app is hard to reach and less known to people which makes it less reliable and hence less appealing to people. Showpad needs to get involved in more social media interactions so that people can know about it and trust it more.
Anonymous User · Logistics · Logistics and Supply Chain · September 10, 2025
Great overall performance and extremely beneficial for our social media content team to make changes easier .
Pros: The content generated from Showpad has been a great resource for the company and we have seen several improvements overall.
Cons: There were not very many inconsistencies throughout the Showpad platform that have arisen so far for us.
Dylan L. · Laser Specialist · Alternative Medicine · July 26, 2025
Pros: Its user friendly interface with wonderful experience. Its easy to use and very simple built to look into
Cons: I do not see any difficulties as of now, everything looks simple. May be a clear demo on the product helps to check on all the functionalities
Ramkumar P. · Senior Manager · Banking · June 27, 2025
I give this experience a thumbs up for sure. Once I figured it out, it because easier and easier but the price is a tad high.
Pros: I thought it was a cool way to track sales and prospect new customers. It seems to be able to integrate with many CRMs
Cons: It was very hard to get used to during the free trial. I think that with a longer trial, I would have been able to use it more comfortably.
Ronald H. · Owner · Entertainment · June 16, 2025
Pros: What I like the most about showpad is that it's highly customizable, the shared spaces can be built easily and the design can be adjusted easily even by non professional
Cons: I don't really like how it displays search results. It doesn't put them in order of relevance. If you type something in the search bar the exact result won't be the first which os not good.
Chiara G. · Marketing and communication · Health, Wellness and Fitness · June 11, 2025
I would like to share my overall experience in detail. So, this one time one of our salespeople used to spend more than 30 minutes preparing for client meetings, Finding the right slide deck, which would look professional, updating outdated stats, and guessing what the client cared about. Now with Showpad, she clicks in the client profile, sees what materials they are engaged and those recommendations for what to present next this feature really makes is more reliable and quicker. And now her prep time dropped to under 10 minutes and like her close rate actually improved.
Pros: Imagine you're in middle of a Google meet with a potential client, and they suddenly ask for a case studies in the healthcare sector. With this impressive software, Showpad, you can instantly pull it up and share it during the call or email it afterward''' All from within this same platform. No more panicking or stress and have to go throw emails or outdated folders. Everything is well-organized, searchable, and under your control
Cons: Only issue I faced using Showpad was in my iOS iPhone 11 was that the mobile app is not as reliable as like the software, especially offline and there is also a slight learning curve for new users and customization options are pretty much limited unless you're an admin. That said, none of these were dealbreakers and the overall value of this software is still strong.
Anonymous User · Laboratory Technician · Hospital & Health Care · June 2, 2025
A great tool for managing large numbers of centralized files. Know when your data is accessed and by whom.
Pros: Easily organize presentations with documents and photos. Even video. It works well for organizing a companies technical data.
Cons: Fairly invasive. When someone opens a file we are notified (which is great) but it makes me wonder how many ways I’m being monitored.
David N. · Salesman · Electrical/Electronic Manufacturing · May 28, 2025
My overall experience has been positive. I would recommend to other teams looking for an effective sales enablement tool.
Pros: user-friendly interface that is easy to navigate and find the resources that I need.
Cons: search functionality could be improved as sometimes it doesn't return the most relevant results.
Abbie M. · Educator · Education Management · March 5, 2025
Our overall experience is awesome, we love its ability to centralize content and provide valuable insights these improved our overall productivity and customer engagement.
Pros: I Easy content management, this allows our business to organize and centralize our sales content, making it easily accessible for sales team. Showpad helps our sales team work more efficiently and increases our productivity.
Cons: Sometimes, there is difficulty in getting timely support from the customer service team
Emily R. · Sales manager · Hospital & Health Care · February 28, 2025
Pros: The process for success is in good training and orientation of the sellers, who are the fundamental part for better sales. With Showpad, the proper process is carried out with the correct content so that each of the sellers does their job in the best way possible with fundamental tools for better service and more satisfactory and faster sales.
Cons: I have not had any kind of inconvenience, they are good with all their tools.
Ian R. · system technique · Retail · January 15, 2025
My experience with Showpad are very smooth and . It is a great tool for all business.
Pros: It is very easy to interface and best to content management .Then the features for analytics also good.
Cons: When loading larger files the platform is slow.
Varun K. · Marketing Manager · Marketing and Advertising · December 22, 2024
Really helpful tool for keeping sales materials accessible and delivering engaging presentations.
Pros: During a client presentation, I quickly pulled up relevant sales material with Showpad, which made the discussion smooth and professional.
Cons: Uploading and organizing content initially took time, but it became easier as we built our library.
Mrunmayee P. · self employed · Program Development · December 14, 2024
Pros: Der Grund, warum wir uns damals für Showpad entschieden haben, ist simpel: Wir wollten das Onboarding unserer Kollegen erleichtern und gleichzeitig die Zusammenarbeit zwischen den Teams wie Sales und Marketing intensivieren, um insgesamt mehr Umsatz zu generieren. Das Hauptproblem, dem wir als Vertriebler gegenüberstehen, ist, dass das Marketing-Team oft nicht versteht, wie wir uns präsentieren und verkaufen, und umgekehrt gilt dasselbe. Showpad hat es geschafft, diese Kluft zu überbrücken.
Cons: Die Plattform war einmal bei uns down - war aber nicht schlimm.
Django B. · Account Executive · Computer Software · February 14, 2024
Showpad acts as a seamless presentation tool and document archive for us. Allowing us to share marketing and operational content with the customer on both Windows and iOS devices. The fact that all of the Content is located on the Device also allows for very fast response times, particularly with video files.
Pros: The Platform allows the uploaded of nearly all file formats for sharing, Presentation Creation, and Customer Presentations. Utilizing a file format system for content similar to a computer, documents can be "tagged" to appear in multiple locations within the Experience.
Cons: While the tool is primarily for presentations, it would be useful if the platform allowed you the ability to better edit and work on certain file formats such as .doc, ,PPT, .xls etc.
Rod S. · National Field Sales Administrator · Food Production · July 27, 2023
Pros: the ease of use, the opportunity to update content very easily. I really like that the layout is customizable
Cons: the fact that if I administrator is updating to the users it crashes the usage to the app
eleonora r. · marketing assistance · Building Materials · July 26, 2023
We were using Sharepoint before which is not great for needing to understand which assets from marketing are of value and those of which are most popular with prospects. That insight is really beneficial to the marketing team. From an Enablement and onboarding perspective, this platform is quite comprehensive while being user-friendly for your day-to-day account executive to do their job successfully.
Pros: The product is simple to get a grip of and whenever I've found something puzzling, the support documentation, video recordings and screenshots have been extensive. Not the mention the direct availability of a customer success/support function has been essential to getting the most out of the platform.
Cons: A bit more on version controlling would be nice rather than a complete wipe of the existing version with a direct replacement on the asset. The ability to mass assign permissions from the upload window or the ability to adjust the OOTB permissions that default on any newly uploaded assets would be a nice to have.
Michael W. · Head of Enablement · Information Technology and Services · July 19, 2023
My overall experience with Showpad is pretty great, we have not received any negative feedback from the salesreps which is usually a great sigh as most of the times you only hear from them when something does not work :)
Pros: What I like most about Showpad is the smoothness of it all. I am also familiar with other content management systems which often have errors, are outdated or don't react / load content as quickly.
Cons: From a content management perspective to give you a specific example, I am having trouble relocating files from one folder to another within the experience builder. Perhaps this is due to my lack of understanding but it seems I need to remove the file from the folder location and drag it in again from the content library.
Wout T. · Marketing Communication Specialist · Medical Devices · July 18, 2023
A cool platform to use, and worthwhile our attention
Pros: Simple to use on and offline sales and marketing collateral, works across devices and makes sure our sales team always uses up to date materials when in contact with prospects and customers
Cons: In the beginning it took us quite some time to prepare all our collateral and keep it up to date
remco v. · Sales Director · Building Materials · July 18, 2023
Content management, internal and external communication. Realizing benefits of keeping content up to date and finding gaps.
Pros: Features: iPad app, advanced experiences, smart folders and tagging. Company: Fantastic support team and ongoing development adding customer input to the list!
Cons: Integration with Marketo and Sharepoint proved a challenge to achieve.
Samuel T. · Sales Enablement Manager · Medical Devices · July 18, 2023
Sales team is using the tool during customer visits to present some marketing materials during the visit and also to provide follow-up, sending the files or collections to the customer. Also, we are using Showpad for email sendings (with pre-designed email templates, that sales team could quickly customize and send under their name and have engagement report for each email). Finally, we are using Showpad for some internal activities - campaigns, educational events (without using the Coach functionality), podcasts e.t.c.
Pros: Intuitive interface, flexible layouts, powerful tracking. Extremely smart search capabilities.
Cons: There are some areas to improve in email template customization, announcement design. Nice to have customizable reporting filters (with an opportunity to save them).
Stepan D. · Sr. Spec. Digital Marketing · Medical Devices · July 18, 2023
Over all it gets the job done even if on the admin side, we've had to find work around quite a few times. However, the customer service and support have been excellent and they've supported us in establishing/looking for these work around and we felt accompanied all along.
Pros: It is really easyy to use and navigate as a user as the UI is rather clean and intuitive.
Cons: From the admin side, there is a lot of features/capabilities missing that to us seem trivial (e.g. it shows when an asset is used in a course, but not if it's used on a page, making it hard to keep the content up to date).
Nick M. · GTM Onboarding Manager · Information Technology and Services · July 18, 2023
Pros: It is a great tool to see what kind of resources are used and shared the most, this gives a lot of ideas for future content development. To have this direct feedback is really valuable.
Cons: The deployment of HTML-based apps in Showpad seems to be a bit complicated.
Eduard W. · Product Manager · Mechanical or Industrial Engineering · July 18, 2023
very good experience since more than 8 years
Pros: Very easy and quick to update, good search function and great interaction with external partners via ' shared spaces'
Cons: the development and update of templates, folders and backgrounds
Birgit E. · Marketing Communications Manager · Chemicals · July 18, 2023
| 1 |
| 9 |
Ad |
| Sales Enablement | 1 | 12 | Ad |
| Learning Management System | 1 | 20 | Ad |
| Content Marketing | 3 | 24 | - |
| Content Management | 3 | 44 | - |
| Sales Tracking | 4 | 39 | - |