Rating
4.2
38 reviews
Starting price
$3,500
Per Year
Categories
10
Founded
1996
Employees
330
Funding
6.4M
Merger / Acquisition
A2Z events provides tradeshow, exposition and conference management software for today’s modern show planners and year-long conference-planning professionals. It's everything event organizers need to grow successful events, year after year. A2Z Events has been trusted by thousands of event professionals for more than 25 years and offers a connected platform for the ultimate event experience. Built for event professionals by event professionals. Our robust all-in-one event management, multi-year, multi-event solution is purpose built for maximizing attendee and exhibitor engagement.
Ad spend / mo
$0
0 paid keywords
Paid visits / mo
0
Organic keywords
1,445
Organic visits / mo
2,812
Running 2 ads on LinkedIn as A2Z Events by Personify - a paid B2B channel, on top of any Google/Capterra spend.
(38 reviews)
Overall we were with them for a long time and they did the best they could but it was time to move on and explore new options.
Pros: It was an ok system that helped us for the time we were with them. The reporting was ok, floor plan was customizable and employees were helpful when we could get ahold of them.
Cons: There was a lack of communication and customer service, and we had to teach ourselves/break the software to get it to work
Amanda C. · Marketing coordinator · Construction · December 29, 2025
Overall, I like A2Z Events. I think it will be a strong competitor with the bigger platforms very soon but for now, it needs to grow it's user base.
Pros: A2Z Events is a pretty cool event management platform. It is very easy to use and I think it will rival the bigger platforms in the very near future.
Cons: The integration with social media is not yet as strong as Eventbrite's is - it may be as strong eventually but not yet.
Ronald H. · owner · Entertainment · June 20, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| Event Check In | 1 | 1 | Ad |
Domain confidence 80%
I don't think our site was set up correctly, and when I expressed my concerns, I felt dismissed. I experienced ongoing issues with A2Z.
Pros: The dashboard and floor plan mapping are visually appealing. It is easy for exhibitors to find the details about the booth they are considering.
Cons: A2Z is not user-friendly at all. I constantly found myself needing to look things up or ask the support team for help. The sponsorship sales were hosted on a completely separate site, which required exhibitors to have a different login for their registration, dashboard, and sponsorship sales. There was no ability for exhibitors to select and pay for a sponsorship in the same transaction. I don’t think our site was set up correctly, and when I raised my concerns, I felt dismissed. I experienced ongoing issues with A2Z.
Kama H. · Director Meetings and Events · Hospitality · June 16, 2025
Pros: It was all i knew so it was fine. I like the ease of editing the floorplan behind the scenes but everything else seems a bit convoluted
Cons: having to teach myself how to navigate the back end and any new product features before the a2z team could properly explain or onboard anything
Lismany M. · marketing · Construction · June 12, 2025
A2Z Events was used by my team to manage floorplans for major tradeshows. I found that the platform was not easy to customize as other floorplan management platforms.
Pros: A2Z Events has a very comprehensive dashboard.
Cons: At times I found that A2Z Events floorplan management was not as intuitive as other platforms.
Dawn-Marie C. · Exhibit and Sponsorship Sales Manager · Transportation/Trucking/Railroad · March 18, 2025
I have used A2Z for a little over two years for three different tradeshows. It is easy to use and easy to run reports.
Pros: I like how easy it is to use and learning about new features is pretty intuitive.
Cons: Nothing really. It is a great program for the tradeshow industry.
Robin H. · Sales · Events Services · January 13, 2025
GTR es una buena herramienta porque permite a las empresas optimizar sus procesos de selección, formación, evaluación y desarrollo de talento.
Pros: Es una útil herramienta de gestión de recursos humanos que permite a las empresas optimizar sus procesos de selección, formación, evaluación y desarrollo de talento.
Cons: Me parece una buena herramienta espero que continúe todo bien.
Anonymous User · Docente · Higher Education · September 15, 2023
Quarterly events
Pros: We appreciate the the top notch service that we receive from the team assigned to us!
Cons: They could use more videos, trainings, etc.
Alyssa P. · Brand Marketing · Consumer Goods · May 23, 2022
The overall experience was awesome. The support staff made the events run smoothly! [SENSITIVE CONTENT] and [SENSITIVE CONTENT] have helped us the past two years and they are top notch!
Pros: User friendly! People with little computer knowledge can navigate the system easily.
Cons: One improvement would be to integrate the CEU platform with the event platform.
Beau B. · Director of Behavioral Health · Mental Health Care · March 11, 2022
It was fine - I thought there would be more tech support during the conference. It required more work on my end than expected.
Pros: The platform was relatively easy to navigate.
Cons: I felt like what we were "sold" and what was "delivered" in terms of tech support and capabilities were mismatched. The fact that the zoom could be popped out led to multiple conversations on the same talk, which was hard.
Christin H. · Sr. Specialist, AMD · Non-Profit Organization Management · March 10, 2022
Customer service is imperative and our reps are absolutely the best!
Pros: It is easy to use and easy to learn. It is also user friendly.
Cons: I was really liking it more before the new platforms came into effect. Now I have to learn them all over again while I'm doing many other jobs.
Jenni W. · Director of continuing education and communications · Education Management · March 8, 2022
The people of GTR have been extremely helpful and work closely alongside our organization.
Pros: The team of people that I work with to develop the conference platform are great. The platform is relatively easy to navigate once shown.
Cons: There are times when it is not intuitive to navigate the back end of the platform and you need to click around to see where something is stored or you need permissions released to be able to manage the site. I feel like sponsors and exhibitors should be able to carry over their booths from one event to another. I also think that the registration platform should be more user friendly for purchase orders with very clear instructions or places people can print out the information that they are signing up for before selecting the next button, which also doesn't seem to complete registration. There should also be pre-made videos for administrators and exhibitors to use for the back end to share or reference for review rather than needing to remember how to use it via a live video.
Laura E. · CSCA Conference Committee Chair · Education Management · March 4, 2022
Pros: It was easy to download and to use. It’s reasonably priced.
Cons: That the apps were not compatible with iOS products.
Kay B. · Global sales Firector · Hospitality · March 2, 2022
Pros: Customer service! Being able to work closely with a team of people from GTR to help build and maintain our registration page and virtual event site was crucial to the success of our event. The weekly meetings in the months leading up to the event and the dedicated support during the event itself were both extremely helpful.
Cons: The registration site backend was a little clunky, with some issues with integrations and properly tracking the status of registrations. But, we were able to ultimately figure out how to use it for our purposes.
Kelsey M. · Development Manager · Individual & Family Services · March 1, 2022
Pros: Working with the GTR team is one of the easiest parts of my job. They are amazing. The system is very easy to navigate and I quickly picked up how to customize the platform and use the functions.
Cons: I can't think of any negatives about the system or the GTR support team to list here.
Heidi B. · Director of Education · Hospital & Health Care · March 1, 2022
My experience with a2z has been excellent! The customer service is beyond amazing. The event implementation is always quick and correct. We always want everything yesterday and I don't a lot of push back when I need something done ASAP. The project managers are always very personable and I always feel like their #1 customer, even though our event is very small.
Pros: I find a2z to be very easy to use from the admin side. It's very intuitive to both my event team and to our exhibitors as well. Our exhibitors are powersports aftermarket manufacturers and the are very old school. I find that even they have little trouble navigating the exhibitor portal.
Cons: There's not a lot I don't like about the a2z software. In the rare case that I do experience any issue, it's usually due to my own user error.
Bonni F. · Sales Coordinator · Automotive · February 28, 2022
Great step in the right direction to make badge printing better. I loved the automated emails that were sent to attendees prior to the event.
Pros: Our rep who traveled on-site was wonderful making sure we were comfortable with the new registration process. Seamless badge printing. Our attendees loved the ease and sponsors loved how nice the branding looked.
Cons: I thought the session tracking was a little high priced for the small number of attendees who would use it but that was about it.
Rachel K. · Conference Development · Publishing · February 24, 2022
Was a disappointed on the system and customer services always saying we will get back to you. They wont get back to us until days after or even weeks after. This system needs much work.
Pros: The front side of the registration was easy to use.
Cons: The Addmin side was very difficult to use many tabs you had to go to apply reg type, add transactions, add payment. We had problem with the promo codes not working. When we would try to save something it wouldnt take our change, it wouldnt save it. The system was very SLOW not only for us but for our customers, we had double transactions dues to this. In order to add a registration on the admin side it would take me like 15 mins due to being slow. The group registration didnt work well, that needs a lot of work to be done. Some cancelations work ok and some you couldnt cancel at all we had so many issue we were always emailing GTR for help and that would put us behind on work and helping our customers. Until this day we still have pending issues with our customers because we are still waiting to hear back from GTR. My thoughts the ADMIN side needs lots of work and make it more easier to use.
Elizabeth S. · Registration Co-Coordinator · Education Management · February 24, 2022
It's not easy to work with specially when we have so many issues/problems that can't get resolved fast.
Pros: How easy it is to void/refund a credit card transaction.
Cons: I don't like how the option group is set up it's very confusing, the system is slow, we had problems entering purchase order payments, it wouldn't accept the promo codes, the confirmation receipts would show all the changes we would make to the registrations, the group cancellation is horrible, it will not allow us to remove certain attendees and keep some of them it would not give us a balance due for the remaining attendees. Many times the program would note save our changes/notes.
Roxanna E. · Registration Assistant · Education Management · February 24, 2022
Sorry, is not great. Everyday there is an issue, when a ticket is open we dont get any updates, any new changes to the system, there is notification. The codes dont work if we have a group. We cant cancel if we have a group.
Pros: I am sorry no comments, nothing seems to work for our organization.
Cons: 1. is not easy to select a field in option groups. 2. Reporting doesnt capture all fields you select. 3. Codes dont work for group 4.not able cancel with groups 5. confirmations dont match. 6. we are not able to search by payment method.
Irma G. · Registration Coordinator · Events Services · February 24, 2022
We used GTR twice and were pleased with the program results. However, we starting vetting other vendors for the 3rd major meeting developed during the pandemic because we were not confident that the GTR platform offered the next steps.
Pros: The ease in using the platform. The editing power that the Administrator level provided. As we got closer to our event dates, multiple program updates and new registration entry were necessary and needed to be made quickly. It was great to be able to do this.
Cons: 1. Working with our GTR program management team was great, but it was very difficult that they often had to go back to Pathable for updates and changes. Overall updates made by Pathable often affected our program poorly - one such was discovered during our program. 2. Having to pivot to next sessions and breakouts through a return to the agenda was very frustrating to our participants. Finally developed a work-around for program #2, but still not the best
Catherine F. · National Meeting Planner · Government Relations · February 24, 2022
Great way to bring an in-person conference experience to those who are unable to attend or participate in person. Also, having the platform display like a webpage is very helpful for our website as well as using on any device.
Pros: Ease of use for our attendees, and the outstanding customer service that is provided.
Cons: The only complaint we have would be from our presenters who struggle with having to toggle between screens when presenting to see the chat since it's not embedded in their zoom room, but instead in the platform for the attendees to both see with ease and for those who watch the recordings to be able to see as well.
Michelle C. · Chief of Staff · Education Management · February 24, 2022
Great experience with software and customer support team.
Pros: Enjoyed all the features that could be customized on the user end to make it unique for our event. Customer service is amazing, and highly personalized. It is great that our team can generate reports to view and customize product categories, and online booth profile functionality.
Cons: Some reporting features could be improved, such as the ability to generate a report to see which exhibitors have logged into their online booth profiles.
Sean B. · Marketing Manager · Wholesale · February 22, 2022
Pros: I like that this software has all the features I need and enables me to make changes on the fly.
Cons: I think it could be a little more intuitive.
Charles G. · Conference Director · Events Services · October 1, 2021
The JOT app made it easy to capture attendees at a large meeting of everyone I met. It even gives you a place to add your notes.
Pros: Easy to use and was a great tool to capture leads at a large meeting of over 1200 people.
Cons: Need a tutorial when logging on the app, also would like to have an email with a video explaining all the app could do. Wish it had ask for the person's cell number
Susan P. · Client Support · Medical Practice · September 13, 2021
| 1 |
| 4 |
Ad |
| Event Marketing | 2 | 14 | - |
| Hybrid Events | 2 | 18 | - |
| Mobile Event Apps | 2 | 18 | - |
| Conference | 2 | 28 | - |
| Virtual Event | 2 | 50 | - |
| Meeting | 3 | 25 | - |
| Lead Capture | 3 | 46 | - |
| Attendance Tracking | 4 | 41 | - |