Rating
4.9
59 reviews
Starting price
$950
Flat Rate
Categories
2
Founded
2020
Employees
53
Funding
27.5M
Other
Traction Ag is the leading integrated farm accounting software platform, purpose-built to help farmers track true costs, manage bookkeeping, and make smarter financial decisions year-round. Unlike generic accounting systems, Traction Ag connects field records to financials so farmers know their breakeven per acre and bushel—without spreadsheets. With real-time cash and accrual insights, tax-ready reports, inventory tracking, and automated expense management, Traction Ag gives farmers clarity into their financial position at all times. The platform integrates with banks, credit cards, payroll, machinery, and farm input suppliers—eliminating manual data entry and ensuring every expense is accounted for. Following the 2023 acquisition of Conservis, Traction Ag offers advanced farm management tools including crop planning, budgeting, grain contracts, work orders, and FSA reporting—further cementing its role as the industry’s most complete farm financial platform.
Ad spend / mo
$44
3 paid keywords
Paid visits / mo
12
Organic keywords
555
Organic visits / mo
1,134
Authority
27
1,093 ref domains
| Keyword they bid on |
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Creatives run
52
as Traction Ag
Active now
26
last 14 days
Advertising since
Dec 2024
1.5+ yrs running
Last seen
today
still active
The shared messaging across Agriculture & Horticulture ERP advertisers - the validated angles to copy. See the niche →
(59 reviews)
I'm two years into using Traction and I have zero regrets. The learning curve was made simple with all of the YouTube videos they have.
Pros: The transition to traction from more traditional software was smooth. The team at traction helped me out with any questions I had. It generates clean reports for my banker. The Accountant I use was able to navigate the software with ease. I just entered his name and email and gave him permission to access traction. One of the key reasons I switched to Traction was, the fact that I can track profitability down to the field or even acre. There's no need to have separate spreadsheets.
Cons: I truthfully don't have anything to complain about. The traction team is continuously improving their already great software!
Jonathan R. · farmer · Farming · March 24, 2026
I am extremely happy with the software. It has so many features that helps us do our job well. I’m going in my 6th year and things only get better. My accounting is accessible and I understand it.
Pros: The company continues to listen and add things that are important to us farmers, like the new addition of the loan reports and monthly cash flow reports - pulling from the loan and expense categories I also like the advance tracking/inventory report for our commodities; from the start of planting with records on the field, to filling each bin, to where it was sold, giving me what’s left, in time for the next sell signal. The inventory report saves me grief when someone’s asks, where are we are at. I can’t stress enough how this improves my relationship with my family, my FBM and my bankers. Communication and the online Knowledge Center with Traction has been top-notch and fast.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Farm Management | 1 | 2 | Ad |
Domain confidence 99%
| CPC |
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| Pos |
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| % budget |
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| Landing page |
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| traction ag software | $9.71 | 1 | 43.2% | www.tractionag.com/ |
| agworld | $1.51 | 2 | 29.5% | tractionag.com/ |
| traction ag login | $12.54 | 1 | 27.3% | tractionag.com/ |
Best Farm Management Software | Better than Farm Spreadsheets
Top Online Farm Record Keeping
https://www.tractionag.com
The Next Generation Of Farm Accounting | Easy-to-use platform
Traction Ag’s farm accounting software tracks income, expenses, payroll, and inventory—all in one easy-to-use platform. Machine Integrations.
https://www.tractionag.com
Traction Ag
Manage Your Farm's Finances — Simplify farm accounting and financial management with Traction Ag. Smart Farm Accounting for Better Results—Stay on Top of Your Money. View field profitability. Accural Accounting.
https://www.tractionag.com › farm › accounting
Cons: I honestly can’t find a warranted criticism right now. Any frustration has been answered and it was my misunderstanding.
Julie R. · CEO · Farming · March 19, 2026
Great. Traction business has great tech support. I really enjoy the Plaid connection with my bank. My accountant found Traction Business very useful for the schedule F preparation.
Pros: it is a good record keeping product. I like Traction Business - it is has the Plaid connection to my bank - which makes checking transactions and reconcilation easy. I also like the integration with my Growmark account. Traction Business is a very useful product for the farm accounting, record keeping and bill paying.
Cons: I don't have any complaints. This kind of high level accounting and record keeping does take a time commitment.
Paul K. · owner operator · Farming · June 23, 2025
I have had a very good experience with Traction, as it is now my all-in-one place for all things finance on my farming operation.
Pros: It saves me a lot of time and allows me to manage my farm instead of taking up precious time dealing with the ins and outs of accounting.
Cons: I think that some parts of it, such as its Field Ops section could use an update and improvements on user friendliness.
Zachary K. · Farm Manager · Business Supplies and Equipment · June 10, 2025
My overall experience with Traction has a been a good one. They are very open to changes that I have suggested and have tried to implement them rather quickly.
Pros: I like that you can access multiple entities with one log in and that you can access it and get up to date information from anywhere. Also being able to scan in and store copies of anything you want to attach to a transaction for future reference is great and saves on filing storage.
Cons: There are some reports that do need a little more work on what information they compile when there are multiple entities but the information does not always need to be added together.
Amy V. · Accountant · Farming · April 25, 2025
We’ve mainly been using the accounting features and are very satisfied with how it is designed for farmers like us. Although it’s not a limitation of the system, we haven’t yet explored other features like field operations and inventory management. The system offers a lot of functionality, so it really depends on your specific needs. I highly recommend it to others!
Pros: I love how Traction Ag is accessible online, allowing me to use it anywhere, anytime. It’s incredibly simple and straightforward for handling accounting tasks and keeping the books organized. I also appreciate the ease of managing multiple entities, as I can quickly choose the specific information I need on a report. When reconciling my ledger, I can synchronize all my systems with the bank with a single click, or select which ones to update individually. It's intuitive, efficient, and easy to work with.
Cons: It does take some time setting up each entity and the chart of accounts for each, but the same could be said with probably any accounting program. Their support team has been great getting my questions answered.
Angela G. · Office Manager · Farming · December 3, 2024
Pros: Customer service is top notch. Every update makes it better as they are taking inputs and putting them into the updates. Multiple entity capable.
Cons: New company that was unknown, those were easily set aside once learned what’s good product it was
Matt S. · Owner-Operator · Farming · November 22, 2024
I have been very pleased with Traction Ag and how they specialize in agriculture. In addition, their customer service is excellent. Any issues or questions are always responded to in a very timely manner and their team is so pleasant to talk to.
Pros: I really like how Traction provides the tools necessary to capture field profitability. I can also easily look at my income and expense, and after reconciling my accounts from month to month, I am able to see my income expenses, catagorized into agriculture specific catagories.
Cons: The only issue I have with traction is finding the time to import all of my field records into the basic operations.
Tracey C. · Business Manager · Farming · October 24, 2024
When I started farming on my own, I knew I wanted to be well organized. I had heard of different accounting systems, some of which are not well adapted to farming. Traction appealed because it was built for farming. So far, it has not disappointed!
Pros: Traction works at my own very small (<500 acres) scale. It allows me to make good decisions throughout the year. I also work in Ag Lending, and I wish that all borrowers could provide detailed reports like Traction generates. The opportunity to trial the software was beneficial - I was more confident making a selection.
Cons: No cons to mention, but I would point out that my small operation does not use all of the capabilities of Traction.
Eric F. · Farmer · Farming · March 5, 2024
Traction has simplified our accounting, field records, inventories and grain storage tracking. by bringing it into one program, instead of multiple spreadsheets.
Pros: I can see field by field profit and write a check with just a few clicks.
Cons: Adding field records would be better if I could apply to multiple fields at the same time but input a specific amount of acres for each field that was partially covered.
Sam K. · Office Manager · Farming · June 13, 2023
Good experience and they have a knowledgable and helpful team.
Pros: I like the ease of use; it's easy to drill down and see the detail when you need to. Also like the crop year based accounting so I really know how that crop year performed; this is way more informative than a calendar year system. Also like that its cloud based; you are not tied to one computer and you are able to open multiple tabs.
Cons: It's a young software that does the basic blocking and tackling very well, and even though they don't have every feature today, they are listening well and building new features continuously.
Hinnerk W. · Farmer · Farming · February 27, 2023
Customer support is excellent. Onboarding of this type of software is very involved and the company is well-resourced to support the customer during this process.
Pros: Data integrations are the best feature - with the bank, but also to automatically gather field activity data.
Cons: Traction is in early stages and there are several accounting and management features that they will be adding over the next several months and years.
Brian W. · Partner · Farming · February 22, 2023
Pros: The fact that they are working toward what the old farmworks software did but making it easier to get the information the old farmworks software provides
Cons: As with software this new there are alot of features that need to be addressed yet and they are working toward them it just takes time
Patrick K. · Owner · Farming · February 10, 2023
Staff has been very detailed and excellent to work with. They have several videos available to assist in set up, designs and functions of their software. They also will respond very quickly on the chat box or via video conference call.
Pros: I really like the ability to quickly enter income and expense items with full data to reflect proper inventory and financial management. Also the ability to link in to our bank accounts and upload invoices and crop settlements, which can easily be revisited and printed at later dates. Revisiting the detailed invoices on equipment repairs comes in very handy in verifying parts installed on equipment.
Cons: Traction is working on taking data to the machinery management level that I desire to have, such as filters, parts inventories linked to equipment models that we own. Also maintain equipment records, hopefully can tie into equipment manufacture's maintenance record templates at some point. Then all my records would be in one location.
Larry K. · Operating Manager · Farming · January 21, 2023
Customer support is excellent.
Pros: It is web based and integrates with JD oops center and automatically does payroll
Cons: It is still young and missing some functionally that I would like.
Brian T. · Owner · Farming · January 20, 2023
Overall, I am very pleased with traction, and I am excited to see how this software package evolves. I have tried many software packages and spreadsheets in the past, and none have come close to the ambitious goal of being the “one stop shop” for Farm management software
Pros: Farming software has always been segregated. Some dealt with financial data, and some dealt with field records. And for the most part, we were left on our own for accounting to use generic business software. But Traction aims to finally be the missing link between all these areas. It has an awesome accounting package, mixed with very capable field records, and a polished, completely online package. Also, they are continuously rolling out new features.
Cons: Like any new software, even my own spreadsheets, there is a learning curve to adjust to the thought process behind many tasks. Fortunately, Traction provides fantastic support, whether by a live person, or videos, to guide me through the learning process.
Matt D. · Farmer · Farming · October 10, 2022
It has fit the void in an easy to use ag accounting and management software. Great customer support.
Pros: It is easy to set up and easy to use. The software has a good basis for accounting and draws in the field operations and inventory use. The customer support is great.
Cons: A work in progress but worth waiting for each aspect that is coming out every couple of months.
Lillian S. · Office manager · Farming · August 5, 2022
Very good customer support during trial period. Hope that continues now that I purchased the nun package
Pros: Ease of use and ability to link to financial accounts for auto transaction import
Cons: Wish there was a feature to create rules to auto categorize transactions based in store or who was paid
Nathan a. · Owner · Farming · July 17, 2022
Pros: I like the ability to integrate multiple entities in one software product with one subscription. Also the ability to link bank accounts and credit cards for downloading transactions saves time. The ability to allocate income and expenses to track profitability is very important.
Cons: Missing some advanced features on the accounting, such as accrual financial statements, market value balance sheet, accounts payable/receivable functionality.
Brian T. · CFO · Farming · July 14, 2022
Overall, I am impressed with the program that has been created and the customer service has been above expectations. I also love that Traction is web-based and I do not have to worry about making backups.
Pros: I am a huge fan of being able to easily access financial reports and adjust entries as needed. I am excited to see that they are constantly upgrading and learning what customers need in an ag management software.
Cons: I would love to see more field options such as writing variable rate prescriptions from harvest data.
Ashley D. · Owner · Farming · July 7, 2022
Pros: easy program to navigate after you get everything set up
Cons: still learning the program but could be helpful to include more livestock options
Chris H. · owner · Farming · May 25, 2022
Pros: Cross tracking with accounting and inventory management
Cons: I don’t use payroll so that feature is not necessary for me
Jake E. · Farmer · Farming · May 20, 2022
Exceptional experience. Great product and exceptional customer service.
Pros: Generates accurate accounting information useful for making farm management decisions - and easy to use!
Cons: I'm looking forward to more features being added to help make farm management decisions.
Shane H. · President · Farming · May 20, 2022
So far their support has been great!
Pros: I like the fact that it is online and accessible from anywhere.
Cons: So far I've been pleased. They are still adding things so that makes me happy.
Rick B. · Farmer · Farming · May 20, 2022
From the start of looking for software to replace Farmworks and making the first phone call to [SENSITIVE CONTENT] I have not been disappointed. Everyone I have talked to at Traction has been very helpful and easy to work with. The file movement from my Farmworks to Traction went very smoothly. Any questions I have had there has been videos to help me get my issues solved. Would highly recommend this software.
Pros: The Accounting is my favorite. It is easy to use. Just clicking on the transaction to make a change to it or delete it works wonderful. Bringing up a previous transaction is also a plus to not have to reenter all the info, only change the check no, date and dollar amt. Reconciliation is also easy to use. Also use the Farm Ops to record field records. Works well to track what was done on each field such as what was sprayed, what seed was planted on which fields, or tillage that was done and harvest info.
Cons: I haven't found a least favorite yet as I have only been a user since January of 2022.
Monica R. · Domestic Engineer · Farming · May 18, 2022
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