Rating
4.5
1,005 reviews
Categories
17
Founded
2015
Employees
3500
Samsara is fleet management software that helps businesses in transportation and construction monitor assets, improve safety, and stay compliant. It stands out for real-time GPS tracking and video-based driver coaching. Users value its intuitive dashboard but report issues with billing and support. A 2025 update added AI-powered incident detection and automated coaching workflows.
Ad spend / mo
$229K
1,301 paid keywords
Paid visits / mo
36,462
Organic keywords
39,468
Organic visits / mo
224,926
Authority
50
9,626 ref domains
Creatives run
100
as Samsara Networks Inc
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Samsara - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across GPS Fleet Tracking & Telematics Platform advertisers - the validated angles to copy. See the niche →
(1,005 reviews)
Overall, my experience with Samsara has been very positive. The platform is easy to use and provides strong visibility into our operations, especially with real-time tracking and reporting. It has helped improve efficiency, accountability, and decision-making. While there are some minor drawbacks like cost and limited customization in certain areas, the overall value and reliability make it a very effective solution for fleet and logistics management.
Pros: the real-time visibility it provides into our fleet and operations. The platform is very user-friendly, and the dashboard makes it easy to quickly see vehicle locations, activity, and key data. The reporting and alerts are especially helpful for improving efficiency, accountability, and overall decision-making.
Cons: The main downside is the cost, as Samsara can be more expensive compared to similar solutions. Additionally, some of the reporting features could offer more customization, and there can occasionally be minor delays in data syncing.
Jonas W. · Administrator · Logistics and Supply Chain · May 16, 2026
I have been thoroughly impressed by [sensitive content hidden] and every tech I have talked to when calling in.
Pros: Samsara has been very easy to deal with and always warm and welcoming when answering our calls. They help dumb things done for this old guy. lol
Cons: Unfortunately, the VG/Camera system did not trigger an alert that we were involved in a crash. It was a one-off because the impact was not significant enough to trigger an alert.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Physical Security | 1 | 1 | - |
| School Bus Routing | 1 | 1 |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| samsara | $4.60 | 1 | 12.7% | get.samsara.com/overview |
| fleet management software | $50.29 | 1 | 6.8% | get.samsara.com/fleet-management |
| fleet management | $17.20 | 1 | 3.5% | get.samsara.com/fleet-management |
| telematics | $12.54 | 1 | 3.1% | www.samsara.com/pages/telematics |
| fleet tracking system | $62.49 | 1 | 2.4% | get.samsara.com/gps-tracking |
| fleet management solutions | $34.20 | 1 | 2.0% | get.samsara.com/fleet-management |
| fleet management program | $50.29 | 1 | 1.9% | get.samsara.com/fleet-management |
| fleet tracking | $32.04 | 1 | 1.9% | get.samsara.com/gps-tracking |
| fleet vehicle tracking | $73.90 | 1 | 1.5% | get.samsara.com/gps-tracking |
| asset tracking system | $38.93 | 1 | 1.5% | get.samsara.com/asset-tracking |
| gps tracker | $1.24 | 1 | 1.3% | get.samsara.com/gps-tracking |
| dash cam | $0.64 | 1 | 1.2% | get.samsara.com/dash-cams |
| verizon connect | $12.18 | 2 | 1.0% | www.samsara.com/resources/why-samsara |
| asset tracking | $30.43 | 2 | 0.9% | get.samsara.com/asset-tracking |
| electronic logging device | $8.24 | 1 | 0.9% | get.samsara.com/eld |
Real-Time GPS Tracking
Scalable Live GPS Tracking — Unlock real-time GPS visibility to track vehicles, routes, and fuel usage. Get more done faster with...
https://get.samsara.com › gps-tracking
Real-Time GPS Tracking
Live Fleet GPS Tracking — Unlock real-time GPS visibility to track vehicles, routes, and fuel usage. Track your fleet and ensure efficiency, safety, ...
https://get.samsara.com › gps-tracking
Best Dash Cam | Install in Under 15 Minutes
Get up and running in 15 min with plug-and-play installation, compatible with all vehicles. Dash cams that are trusted for...
https://get.samsara.com › best › dash-cams
Samsara
Automated Reporting and Data — Simplify workflows and compliance with mobile tools for logs, inspections, and coaching. Optimize assets with tracking tools, location and utilization data, and diagnostics. AI-Powered Coaching.
https://get.samsara.com › overview
Live Fleet GPS Tracking
Live 24/7 Fleet Tracking — Extend fleet tracking for full control across your vehicles, trailers, and equipment. Unlock real-time...
https://get.samsara.com › gps-tracking
Jon L. · Safety Manager · Construction · May 14, 2026
Overall, Samsara has become a major part of our day-to-day operations. It has helped improve communication, accountability, safety monitoring, and operational visibility across the fleet. The platform gives us access to a lot of useful data that helps us identify trends and coach drivers more effectively. Their support team has also been responsive whenever we’ve needed help.
Pros: The biggest advantage for us has been the visibility into safety events and driver behavior. Samsara has helped us move toward a much more proactive safety process instead of constantly reacting after incidents happen. The video footage, safety inbox, coaching tools, and reporting features have all been extremely useful. We also like how easy the platform is to navigate compared to some other systems.
Cons: Like any platform, there are occasional technical issues and learning curves. We’ve run into a few HOS/split sleeper calculation issues that required manual review, and there are times where we’d like more flexibility with certain reporting or customization features. Overall though, the positives outweigh the negatives.
Ashley B. · Safety Director · Logistics and Supply Chain · May 12, 2026
Overall satisfaction rating of 99.325%. I do not like the requirement for multi-factor authentication. This should be an option for each company to individually choose.
Pros: The quality of products, service and support are top notch. Samsara has allowed me (and the company) to track our assets with ease. There are reports that can be set up that make some/most reporting more simple. Great value
Cons: Learning to navigate the webstore. Options in the store were difficult to find until learning to navigate properly.
Jason L. · Fleet Manager · Transportation/Trucking/Railroad · May 12, 2026
8 out of 10, always room for growth and to be better. I enjoy the usage of samsara and i am also interested in is there a process or an app the we could use this system for actually gps for truckers to be able to safely get from point a and point b via semi safe passage roads
Pros: being able to see where my drivers are at all times and the break down of truck information. information and communication is good.
Cons: drivers complain about the setup and where it is located in truck mounting aspects. the other area of need for improvement is sometimes the system will glitch and not have great service. from what i am being told however i have never had a personal issue with it
leonard j. · Logistics Supervisor · Building Materials · May 12, 2026
It’s been great som far. I am having a problem with the customer help side just because I have very little time when I try to get to talk to someone it takes a while before we can get connected together
Pros: They actually work they have been great so far when I do get to talk to someone they are very helpful
Cons: Nothing yet probably them least thing I dislike is all the emailing back and forth just because I don’t have time during the day to check or answer email
Blaine L. · Wrecker service · Automotive · May 12, 2026
Overall, Samsara’s customer support has been reliable, efficient, and a pleasure to work with. SO far good
Pros: We have had a great experience with the customer support team at Samsara. Their representatives are always professional, responsive, and very knowledgeable. Anytime we have an issue or question, they respond quickly and work hard to resolve it as soon as possible.
Cons: that our account rep had been changed after we signed the contract and we were not informed until I called looking for my rep because I didn't receive any answer to my email
KINGA J. · General Manager · Transportation/Trucking/Railroad · May 12, 2026
I have had a great experience so far. The account reps are very nice and very helpful. The Samsara website offers self-paced training on how to use the system.
Pros: The account reps are very helpful and willing to tailor content to your needs. The dashboard and software are easy to use.
Cons: I have not had an issue that my account rep wasn't able to handle. The concerns that I have had, I received a quick reply.
Larry H. · Safety Manager · Transportation/Trucking/Railroad · May 11, 2026
We have had a great experience with Samsara. They have a great support team. We are working with Samsara now to integrate our maintenance tracking in their software now as well.
Pros: We like the protection of our assets, and the data Samsara is able to provide. We have been protected from dishonest people in regard to vehicle accidents.
Cons: None. Samsara has answered all questions that I have had over the years and helped us to implement the data to understand what we are doing well and what we need to do better.
Samuel W. · Fleet Manager · Facilities Services · May 11, 2026
I stepped into the role of Fleet managment without any prior experience and after a working out a few bugs, with the help of customer support, the Samsara relationship has been a good experience.
Pros: What I like to most about Samsara is the Ease of Use, Tracking, Performance and Speed and Customer Support.
Cons: The one pet peave I have about Samsara is that to obtain 1 minor report (start / stop times) would double our cost.
Kelly R. · Operations Coordinator · Utilities · May 11, 2026
Pros: I love the ease of use and that they are very innovative. They are constantly looking for ways to improve the software.
Cons: I do not have any complaints. They have been by far the best ELD provider we have used. We are pleased.
Heather J. · VP of Technology Solutions · Transportation/Trucking/Railroad · May 11, 2026
Overall great experience. Whenever I submit a support ticket the response is quick and if it isn't resolved right away they stick with it until it is resolved.
Pros: I like the safety inbox and the safety scores and all of the focus around driving safely and the things that managers can do through the driver app to encourage and reward safe driving.
Cons: Certain things are slow to implement. For instance, when there's a "right turn keep moving" sign on a stop sign. Those appear in the safety inbox as violations but have to be manually dismissed.
Gregory N. · Senior Manager, Field Service · Gambling & Casinos · May 11, 2026
It's been excellent.I am able to complete my job, and the units are pretty solid.And also very easy to set up
Pros: The customer support was excellent. And the products is easy install making my job of setting these up very easy
Cons: The app might be a little bit finicky and from time to time When using it on a mobile phoneThere are some issues
Gregg S. · Assistant coordinator and installer · Translation and Localization · May 11, 2026
Great , the only problem is the have lots turned over of people, so the person in charge of you account can change easy
Pros: Value for the money, communication great customer service and very knowledgeable people, and easy to install
Cons: All good , everything you need is with the same company camera and ecc. If you need any product can he to you in couple days
Fabio G. · Transportation, Manager · Individual & Family Services · May 10, 2026
Way better than what we used before, and very relieved that we switched to Samsara because customer disservice with former vendor was horrific, and the newer features being rolled out are also beneficial to us
Pros: Many valuable features.There are many of them we don't use, but the ones that we do use are extremely helpful to our operations.
Cons: When we started, a phone call to support would be picked up instantly. The last time we did that, well...
DAVID D. · Safety Director · Consumer Services · May 9, 2026
Overall experience is really good. I have been using it for a long time and our drivers like the app as well.
Pros: The user interface easy to use. Good driver app as well. Lots of information that’s needed to follow our fleet.
Cons: Customer service takes time to respond. If it was faster response time would be better. Needs better tutorial online
Elan G. · General manager · Furniture · May 9, 2026
Great experience overall. [sensitive content hidden] is a great sales rep for us and she constantly communicates about new features and how they can serve us more with their products.
Pros: Samsara has been great to work with on our GPS needs. Vehicle CEL, Tracking, Driver scores, Safety videos, and much more. They have been a great help.
Cons: Sometimes the cost can be the issue. They have worked with us on cost and the other item is when you do add a new gps device many times you get extra bills and not consolidated billing.
Ryan M. · Board Advisor · Automotive · May 9, 2026
Samsara ia a great product that provides for all my logging needs in one place, from quick access to driver logs and editing, to managing gayeways and vehicle locations. I couldnt do without them!
Pros: Samsara's website is easy to navigate and easy to use, making managing my driver's logs and vehicles a breeze. And their customer service is always top notch!
Cons: The only complaint that I have about Samsara is that they've recently added a search bar to the website that is not in an ideal place and I keep clicking on ot accidentally. Minor inconvenience.
Kim H. · Safety Director · Transportation/Trucking/Railroad · May 9, 2026
My overall experience with Samsara is that it does everything that I need as far as tracking assets and running reports.
Pros: The Samsara product is easy to use and customer support is 2nd to none. Go with Samsara and you won't be disappointed.
Cons: Honestly, I have nothing negative to say. The samsara product, the customer support, the ability to run reports, asset tracking, and AI integration are perfect for my company's needs.
Brandon B. · Transportation Manager · Consumer Goods · May 9, 2026
We have been using Samsara since July 2025 and it has improved our fleet oversight and compliance tracking. It is a powerful platform, but it is clearly designed with large trucking operations in mind. As a moving company, we navigate around features that don't apply to us daily. The training resources Samsara provides — especially the live webinars — have made the transition easier. Overall a reliable tool, just more complex than what a moving company typically needs.
Pros: Real-time GPS tracking gives our dispatch team full visibility of the fleet at all times. HOS monitoring and DVIR reporting keep us FMCSA compliant without extra hassle. The dashcam and driver alert features add a strong layer of safety accountability. Samsara also offers online courses and live real-time webinars, which have been very helpful for onboarding and training our team.
Cons: For a moving company, the platform has more features than we need, which makes it feel overwhelming at times. The interface can be complex for non-technical staff, and the learning curve is steeper than expected for a smaller operation. A simplified version or industry-specific setup for moving companies would be a welcome improvement.
ERLINDA MANGROBANG A. · Compliance Officer · Transportation/Trucking/Railroad · May 9, 2026
verall experience with Samsara has been great. It gives me so much visibility into my fleet operations and allows me to address unsafe driving behavior with drivers immediately. It has also made it much easier to keep my fleet compliant and organized.
Pros: What I like most about Samsara is the amount of detailed information it provides about my fleet in real time. The weather map is extremely helpful, and I really like being able to see the speed limit signs along a driver’s route when a speeding event occurs. The system also makes it easy to quickly identify who is out of compliance at a glance, and the location tracking has been very accurate.
Cons: What I like least is that the app has recently started automatically signing users out several times a day, which can be frustrating and interrupt workflow. Other than that, the platform has been very reliable and useful for managing our fleet.
Lisa D. · Safety Admin · Transportation/Trucking/Railroad · May 8, 2026
Pros: Samsara makes tracking your trailers and knowing their location very convenient. The company makes it very easy to locate and change a bad unit. Product is very much worth the money.
Cons: It would be great if they would color the bad assests red on the tracking map. We could see at one glance if there is an issue with a device.
Thomas W. · Employee · Construction · May 8, 2026
Samsara has been a big upgrade from our previous fleet management system which did not include video. The ability to see incidents in real time is a significant value.
Pros: Direct feedback from each vehicle, with video footage, is great for monitoring a fleet from one location. Samsara's dashboards and reporting make it easy to extract information. The ability to modify speed limits on our coverage area map to match the actual limits is great. When I need customer support, it is readily available.
Cons: At times, many coaching alerts are generated that are barely actionable. If my team does not have logins or apps, scheduling behavior counseling is time-consuming.
Charles M. · Operations Manager · Construction · May 8, 2026
I am extremely satisfied with Samsara! Samsara helps my business stay accountable from the field to operations! Samsara gives us the reassurance of time management and billing accuracy! It even helps track vehicle maintenance issues!!!!!!
Pros: Samsara helps me hold my employees accountable and keep my payroll accurate! Samsara also helps my business ensure that we are not over-billing our customers.
Cons: I don't have any dislikes about Samsara. It is a wonderful software that does way more than just track GPS coordinates!
Katie L. · Operations Manager · Utilities · May 8, 2026
Overall, Samsara has been a strong and reliable system for managing fleet operations. It improves visibility across trucks, drivers, and equipment while helping with compliance and safety monitoring. The platform works especially well for companies that want centralized fleet management and real-time operational control. Support experience has generally been positive, and the system continues improving with updates and new features. While there are occasional hardware or alert-related frustrations, the overall operational benefits outweigh the negatives.
Pros: The real-time GPS tracking and camera integration are the strongest parts of Samsara. The platform is easy to monitor for fleet operations, driver behavior, equipment tracking, and ELD compliance all in one place. Installation and activation are usually straightforward, and the dashboard gives dispatch and fleet teams quick access to vehicle status, diagnostics, and trip history. The live tracking accuracy and camera footage help a lot during incidents, coaching, and operational monitoring.
Cons: Sometimes the AI driver alerts can feel overly sensitive and trigger too many notifications for drivers. Certain hardware troubleshooting situations, activation issues, or cable compatibility problems can also take extra time to resolve. Pricing can become expensive for larger fleets when adding multiple devices, cameras, and subscriptions together.
Max D. · Fleet · Transportation/Trucking/Railroad · May 8, 2026
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| Fuel Management | 1 | 2 | - |
| Location Intelligence | 1 | 2 | - |
| Trucking | 1 | 2 | Shortlist |
| Route Planning | 1 | 3 | Shortlist |
| Logbook | 1 | 4 | - |
| Returns Management (RMS) | 1 | 4 | - |
| Towing | 1 | 4 | - |
| Transportation Dispatch | 1 | 4 | Shortlist |
| Freight | 1 | 5 | - |
| Transportation Management | 1 | 5 | - |
| IoT | 1 | 7 | - |
| Service Dispatch | 1 | 9 | Shortlist |
| GPS Tracking | 1 | 11 | Shortlist |
| Fleet Maintenance | 1 | 12 | Shortlist |
| Fleet Management | 1 | 14 | Shortlist |