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Inside Sales

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Opportunity score

60

CPC (real)

$41

Active Google advertisers

31

LinkedIn advertisers

16

Pixel advertisers

21

Avg ad tenure

3.0 yr

Incumbent ad spend/mo

$1.8M

Spend momentum

+22%

SEO difficulty

18

Avg incumbent funding

$181M

Incumbents (35)- genuine category specialists - cross-listed generic tools excluded

ProductRatingFundingAd spend/moGoogle adsLinkedInChannelsAuthority
DialpadAd
4.2(562)$540M$558k4.6y-663
Apollo.io
4.5(393)$253M$440k4.6y24-52
Front
4.5(286)$338M$395k2.8y1249
Gong.io
4.8(560)$588M$152k4.0y-646
JustCall
4.1(224)$14M$79k4.3y24149
Aligned
4.9(47)$14M$52k3.6y-232
Lusha
4.0(398)$245M$43k2.3y24-52
SeamlessAd
4.5(527)$78M$25k4.6y4146
Chili Piper
4.4(133)$64M$25k1.9y24542
Outreach
4.4(309)$527M$23k3.0y24438
Readymode
4.6(142)$2.9M$10k3.3y24531
Vanillasoft
4.6(233)$2.0M$4k3.3y2-35
CallTools
4.8(156)-$4k3.7y--33
Clari Copilot
4.7(314)$557M$3k1.8y--46
DialedIn CCaaSAd
4.8(324)-$7311.3y-324
Less Annoying CRM
4.8(650)$50k$4084.6y--41
Salesflow
4.1(46)-$3432.9y24331
Outplay
4.7(75)$9.3M$2581.1y1233
Visual VisitorAd
4.7(20)-$1814.5y12530
Dubb
4.8(103)-$43.2y1333
Lime Go
4.2(22)--4.6y---
Lime CRM
4.3(145)--4.6y---
Sage Sales Management
4.6(165)$20M-4.3y-1-
Ploomes CRM
4.9(423)--3.3y-2-
Ricochet360Ad
4.8(82)--2.1y---
Squaretalk
4.9(102)--4.5y24--
Salesflare
4.7(139)$750k-2.9y-2-
eWay-CRM
4.5(822)--0.8y5--
Kixie PowerCall
4.6(294)--4.6y-4-
Breakcold
4.8(92)--1.9y12-
Dropcontact
4.7(23)$670k-0.7y---
Salesmate
4.7(102)--1.4y---
OneHash CRM
4.6(53)--0.1y-4-
Marketing OptimizerAd
4.6(7)----2-
Apptivo
4.4(708)------

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

KeywordCPCBiddersSample landing page
justcall$10.443getdialedin.com/glp-justcall/
rocket reach$11.043www.lusha.com/
contactout$8.853www.lusha.com/lp/revops-lp/
clari$5.552www.clari.com/demo-request/
predictive dialer$32.502readymode.com/demo/
apollo$3.512lp.lusha.com/new-v2-sales-intelligence-platform-data-value/
instantly$13.792seamless.ai/lp/b2b-business-emails
dialer predictive$32.502getdialedin.com/outbound-call-management/predictive-dialer-software/
salesloft$22.672alignedup.com/sign-up-aligned/
outreach.io$16.752www.outreach.ai/request-demo
b2b leads$19.882seamless.ai/lp/mod/b2b-sales-leads
auto dialer$14.932readymode.com/demo/
power dialer$27.602readymode.com/platform/predictive-dialer/
email finder$2.622seamless.ai/
orum$9.442justcall.io/lp-v2/
auto dialer for outbound call center$24.912vanillasoft.com/platform/auto-dialer-call-centers
apolo$9.452lp.lusha.com/new-v2-sales-intelligence-platform-data-value/
apollo.io$11.222alignedup.com/saas-enterprise-sales-software/
ai chat for writing$1.392seamless.ai/products/writer
one zoho$28.052alignedup.com/customer-collaboration-platform/

Common complaints- recurring incumbent review cons = product gaps to exploit

Frequent glitches and slowdowns1×
Challenging and limited email integration1×
Inconsistent contact data quality1×
High and unclear pricing structure1×
Restrictive contract and renewal policies1×
Frequent data quality concerns1×
Unreliable email information1×
High cost and restrictive credits1×

Ad creatives- live Google Search ads the incumbents run - copy the angles

Dialpad dialpad.com

Get a Virtual Number

Virtual Number +SMS +Meetings — Get a virtual phone number. Plus voice, text, and meetings on Android, iOS and desktop.

Get Virtual Number

Virtual Number +SMS +Meetings — Get a virtual phone number. Plus voice, text, and meetings on Android, iOS and desktop. Set up...

SMS, Voice, Video & More

The #1 Business Phone Solution — Switch to Dialpad for uninterrupted SMS, voice, video, and more—a platform you can rely on

Virtual Number +SMS +Meetings

5 Min Setup — 14 Days Free — Get a virtual phone number. Plus voice, text, and meetings on Android, iOS and desktop. Set up...

Apollo.io apollo.io

210M+ Verified Contacts

Try Apollo for Free! Enrich Records with Over 210M Contacts, Real-Time Signals and AI Research. Start Free. Keep...

Try Apollo for Free!

210M+ Verified Contacts — Enrich Records with Over 210M Contacts, Real-Time Signals and AI Research. Start Free. Keep...

Apollo.io | Find Leads & Close More Deals

Use Apollo to find your ideal prospects & turn your process into a revenue machine. Get started today with a single click. No credit card required.

Apollo.io | Find Leads & Close More Deals | Free Forever. Sign Up Now

Use Apollo to find your ideal prospects & turn your process into a revenue machine. Get started today with a single click. No credit card required.

Front front.com

Email Management Software for seamless collaboration | Front

Manage emails, SMS, live chat, and more in one customer service platform - Front®. 8K...

Live Chat Software for AI-Powered Customer Service | Front

Manage emails, SMS, live chat, and more in one customer service platform - Front®. 8K+ customer-centric brands use Front to route, track...

Gong.io gong.io

Gong.io

Prospecting Powered by AI — Say Goodbye To Overwhelming Tasks, Tool Overload, And Ineffective Outreach Tactics. Demo The...

Prospecting Powered by AI

Gong.io — Say Goodbye To Overwhelming Tasks, Tool Overload, And Ineffective Outreach Tactics.

Sales Prospecting Platform

Prospecting Powered by AI — Demo The #1 Rated Sales Software. See Why 5,000+ Customers Trust Gong To Drive Revenue.

JustCall justcall.io

JustCall Cloud Phone System

Call, SMS or Email in One App — JustCall's All-In-One Sales Platform offers Calls, Bulk SMS & MMS, and Meeting Features

Call, SMS or Email in One App

JustCall Cloud Phone System — Accessible Everywhere. Save Time & Cost. 6K+ Customers. 24/7 Live Chat Support. JustCall's...

Mass Texting Platform

Get Started for Free — Send and Receive Bulk SMS Directly with your CRM. Get Started in Minutes. Try for Free!

Aligned alignedup.com

Client Collaboration Software

Customer Collaboration — A Shared Workspace Where B2B Sellers & Buyers Get The Deal Done. Free to Use, Try Us Now

Aligned is completely Free

Free Signup–No Credit Card — Aligned is the #1 Buyer Enablement platform. Empower buyers & close deals faster. See Aligned in...

Best customer success software - Free — No Payment Needed

Customer Collaboration Platform. Where Clients & CSMs Work As Partners. Try Free.

Free

Completely free to get started — Easily manage all your resources with the best collaboration software

Lusha lusha.com

Lusha | The Official Website - Email Finder

Accurate Emails at Scale. email finder. Start for Free, No CC Required, Cancel Anytime! Lusha's Intelligent Prospecting Enables Targeted Outreach that Drives Deals.

Lusha | The Official Website - Get Accurate Phones and Emails

Access the world’s most accurate global data in seconds with Lusha’s extension.

Seamless seamless.ai

Email Finder Tool

Search for Emails By Name — Find someone’s email by simply searching for their name. Seamless.AI Finds Verified Business Emails.

B2B Lead Generation Built for Sales

Leverage the Best B2B Lead Generation Software & Build Quality Lead Lists. Free Sign Up. Rated #1 Sales Tool. Search For Contacts Everywhere You Browse.

Find Ready-to-Buy Accounts Now

Get Started Free - No CC# Req — Identify, Prioritize, and Engage with the Hottest, Ready-to-Buy Accounts with Intent Data. Trusted...

Better Than ChatGPT

Draft Emails Instantly — Get hyper-personalized emails at scale. Our AI mines prospect data to write perfect hooks. The...

Risk: Gong.io is the entrenched leader ($588M raised), authority 46 - wedge in rather than attack head-on.

Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗