Niches
360-Degree Feedback Software
High valueHR & Recruiting - Specialized tools for designing and running 360-degree, peer, and multi-rater feedback assessments to support employee development and performance reviews.
Demand context (from the categories these products live in): 16k monthly searches, ~$27 avg CPC, KD 38.
Opportunity reportOpportunity score
69
Products
55
Active Google advertisers
2
Persistent advertisers
1
Avg ad tenure
2.5 yr
LinkedIn advertisers
1
Pixel advertisers
2
CPC (incumbents)
$1
Incumbent ad spend/mo
$4
Weighted rating
4.72
How incumbents advertise - shared playbook from their Google ad creatives (copy these)
Angles
#1 Rated ToolAll-in-one platformDevelop leadersTrusted by 500+Manage all appraisals
Offers / CTAs
Free TrialRegister NowBook Free TrialStart for FreeNo credit card
Value props
360 feedback surveysPerformance appraisalsEmployee engagementLeadership developmentCloud-based platformEasy to implementAll-in-one solution
Products in this niche - 55, advertisers first
| Product | Rating | Reviews | Capterra ads | Google ads | Advertising for | LinkedIn ads | Channels | Ad spend/mo |
|---|---|---|---|---|---|---|---|---|
Empxtrack 360 Degree FeedbackEmpxtrack 360 Review is a multi-rater 360 assessment tool. | 4.5 | 40 | 1 | 119 active | 4.6y | - | - | - |
Multirater SurveysMulti-rater/360 survey platform for L&D and HR professionals. | 4.8 | 14 | 1 | 61 active | 0.3y | 4 | 4 | $4 |
PrimalogikPrimalogik is explicitly a 360-degree multi-source feedback tool for employee development. | 4.5 | 87 | 1 | - | - | - | 2 | - |
SummitrySummitry streamlines 360-degree feedback and performance reviews. | 4.8 | 84 | - | - | - | - | - | - |
Flex SurveysFlex Surveys provides 360-degree feedback for continuous improvement. | 5.0 | 76 | - | - | - | - | - | - |
Halo FeedbackHalo Feedback delivers 360-degree feedback and competency assessment solutions. | 4.7 | 43 | - | - | - | - | - | - |
G360 SurveysG360 Surveys offers 360-degree feedback tools with development resources. | 5.0 | 42 | - | - | - | - | - | - |
Lumus360Lumus360 is a dedicated 360 feedback software provider. | 4.9 | 33 | - | - | - | - | - | - |
36 Dollar 36036 Dollar 360 is an affordable 360 assessment tool. | 4.5 | 23 | - | - | - | - | - | - |
click-360click-360 provides 360-degree feedback solutions. | 4.5 | 21 | - | - | - | - | - | - |
Grapevine EvaluationsGrapevine Evaluations is a cloud-based 360-degree feedback tool. | 4.6 | 20 | - | - | - | - | - | - |
Mercer Mettl 360ViewMercer Mettl 360View creates 360 evaluations with high completion rates. | 4.6 | 19 | - | - | - | - | - | - |
Insights For YouInsights For You is an easy-to-use 360° feedback solution. | 4.5 | 18 | - | - | - | - | - | - |
Talent 360Provides insight into how people see their colleagues, indicative of 360/multi-rater feedback. | 4.5 | 17 | - | - | - | - | - | - |
DecisionWiseDecisionWise is a 360-degree feedback platform. | 4.9 | 15 | - | - | - | - | - | - |
Vision Metrics 360Dedicated 360 feedback survey and reporting tool. | 4.9 | 15 | - | - | - | - | - | - |
Fast MirrorCloud-based DIY 360 feedback platform. | 4.9 | 13 | - | - | - | - | - | - |
CoachmetrixsecondaryProvides ongoing pulse feedback to track behavioral change. | 5.0 | 12 | - | - | - | - | - | - |
SelfStir.comSelfStir uses 360 feedback for leadership competency development. | 4.5 | 11 | - | - | - | - | - | - |
my360plusOnline 360 feedback tool for leadership/team development. | 4.9 | 10 | - | - | - | - | - | - |
SurveyConnectSurveyConnect is a 360-degree feedback survey platform. | 4.8 | 9 | - | - | - | - | - | - |
3sixtylite3sixtylite provides 360, 180 and 90 degree appraisals. | 4.5 | 8 | - | - | - | - | - | - |
AlignMark 360 FeedbackAlignMark 360 Feedback is a 360 feedback solution. | 4.7 | 6 | - | - | - | - | - | - |
Panoramic FeedbackPanoramic Feedback is a 360-degree feedback system with multilingual support. | 4.8 | 4 | - | - | - | - | - | - |
TruScore 360 Feedback SoftwareTruScore provides end-to-end 360 feedback services. | 4.8 | 4 | - | - | - | - | - | - |
ETS 360 Degree FeedbackETS provides configurable 360 feedback platforms. | 4.7 | 3 | - | - | - | - | - | - |
SkillraterSkillrater is a peer review/anytime-feedback tool highlighting strengths and growth. | 4.7 | 3 | - | - | - | - | - | - |
ThinkWiseThinkWise is positioned in the 360 feedback category to support performance culture and management. | 4.0 | 3 | - | - | - | - | - | - |
360 FeedbackExplicitly a 360 feedback tool for assessing competencies and behaviors from multiple perspectives. | 5.0 | 2 | - | - | - | - | - | - |
Appraisal360Named Appraisal360 and explicitly a 360 feedback tool for personal/professional development. | 4.5 | 2 | - | - | - | - | - | - |
Leadership360360° feedback solution with questionnaire and report generation for leadership consultants. | 4.5 | 2 | - | - | - | - | - | - |
TruQuContinuous and real-time 360 feedback platform for employee development. | 4.0 | 2 | - | - | - | - | - | - |
360 Feedback ManagerExplicitly a 360 Feedback Manager system, GDPR-compliant and customizable. | 4.0 | 1 | - | - | - | - | - | - |
Compass 360Compass 360 provides 360-feedback gap analysis dashboards and reports. | 4.0 | 1 | - | - | - | - | - | - |
Launch 360Cloud-based multi-rater leadership assessment / 360 feedback tool. | 5.0 | 1 | - | - | - | - | - | - |
Logos360Cloud-based 360-degree feedback software for talent development and performance evaluation. | 5.0 | 1 | - | - | - | - | - | - |
360reviewCloud-based 360 feedback tool for anonymous team ratings and reports. | 0.0 | 0 | - | - | - | - | - | - |
Board EvaluationCustomizable evaluation for confidential Board feedback, a 360-style multi-rater assessment. | 0.0 | 0 | - | - | - | - | - | - |
CandorlyProvides upward/multi-rater feedback for coaches. | 0.0 | 0 | - | - | - | - | - | - |
CR360Suite of 360 degree feedback and follow-up L&D products for HR consultancies. | 0.0 | 0 | - | - | - | - | - | - |
ExcelSeed ReviewProvides 360 feedback review along with performance reviews and goals. | 0.0 | 0 | - | - | - | - | - | - |
FolioCaptures Voice of the Employee and provides 360-degree feedback. | 0.0 | 0 | - | - | - | - | - | - |
hijisecondaryFeedback-centric tool listed in 360 feedback category. | 0.0 | 0 | - | - | - | - | - | - |
Hybrid360360-degree feedback software using AI-powered interviews. | 0.0 | 0 | - | - | - | - | - | - |
iWellness EDGEsecondaryListed under 360 feedback category with multi-source feedback collection. | 0.0 | 0 | - | - | - | - | - | - |
OntwikkelplannerUser-friendly 360-degree feedback system to measure talent and performance. | 0.0 | 0 | - | - | - | - | - | - |
Pro Evaluation System360 degree feedback solution for behavioral competency assessments. | 0.0 | 0 | - | - | - | - | - | - |
Psyft 360 Degree Feedback SurveyPsyft 360 Degree Feedback Survey for employee feedback reports and analytics. | 0.0 | 0 | - | - | - | - | - | - |
QualintraComprehensive 360 Feedback platform with analytics for management development. | 0.0 | 0 | - | - | - | - | - | - |
REACHProvides 360 feedback for leaders combined with curated learning. | 0.0 | 0 | - | - | - | - | - | - |
Saville AssessmentsecondaryIncludes Wave Performance 360, a fast multi-rater 360 tool. | 0.0 | 0 | - | - | - | - | - | - |
Smart 360Explicitly a 360-degree feedback software. | 0.0 | 0 | - | - | - | - | - | - |
Thornhill 360 FeedbackPerformance management tool with customizable 360 feedback surveys for leader development. | 0.0 | 0 | - | - | - | - | - | - |
Track 360Track 360 is a customised 360-degree feedback tool aligned to competencies. | 0.0 | 0 | - | - | - | - | - | - |
ViewSuite360360-degree feedback assessment tool with planning and action framework. | 0.0 | 0 | - | - | - | - | - | - |