Niches
Business VPN & Zero Trust Network Access (ZTNA)
Proven advertisersIT & Security - Secure remote access platforms (business VPN, ZTNA, SASE) that let distributed employees connect to corporate apps and networks with encrypted, identity-based access controls.
Demand context (from the categories these products live in): 69k monthly searches, ~$17 avg CPC, KD 47.
Opportunity reportOpportunity score
72
Products
127
Active Google advertisers
4
Persistent advertisers
4
Avg ad tenure
2.4 yr
LinkedIn advertisers
0
Pixel advertisers
1
CPC (incumbents)
$8
Incumbent ad spend/mo
$1.3M
Weighted rating
4.54
Common complaints - recurring incumbent review gaps = the wedge to build
Frequent connection drops and instability18×
Users report unexpected disconnections, reconnections, and failed connect attempts disrupting work and remote sessions.
Slow performance and variable server speeds16×
Recurring complaints about sluggish connections, lag, slow server response times, and speed deterioration affecting productivity.
Complex setup and steep learning curve8×
Initial deployment, installation, and configuration require excessive IT support and are more involved than competitors.
Aggressive pricing and renewal cost hikes12×
High introductory discounts followed by significant renewal price increases; limited free tier data allocation.
Frequent logout and re-authentication friction9×
Users forced to repeatedly log in, re-enter passwords, or handle MFA challenges; lack of autosave credentials.
Unreliable app bugs and update failures11×
Glitches, crashes, compatibility issues after updates, and inconsistent behavior across devices.
Poor customer support responsiveness5×
Unresponsive support tickets, long resolution times, and difficult cancellation processes.
Website and service blocking detection7×
VPN detection by banking sites, streaming platforms, and applications; bypass failures on captive portals.
How incumbents advertise - shared playbook from their Google ad creatives (copy these)
Angles
Enterprise security & trustSafer internet & privacyProtection from threatsFree VPN alternativeAll-in-one solutions
Offers / CTAs
Free trial/downloadMoney-back guaranteePercentage discount (60% off)Risk-free offer
Value props
Speed & reliabilitySafety & encryptionAd blocking & privacyNo more ads/pop-upsMultiple devices supportedEasy to use
Products in this niche - 127, advertisers first
| Product | Rating | Reviews | Capterra ads | Google ads | Advertising for | LinkedIn ads | Channels | Ad spend/mo |
|---|---|---|---|---|---|---|---|---|
NordVPNNordVPN provides encrypted VPN service for secure remote access. | 4.6 | 1,393 | - | 100100 active | 1.7y | - | - | $147k |
Cisco AnyConnectCisco AnyConnect is a business VPN/remote access solution. | 4.6 | 978 | - | 100100 active | 3.3y | - | - | $96k |
Norton Secure VPNNorton Secure VPN is a VPN application for secure browsing. | 4.4 | 81 | - | 100100 active | 3.4y | - | 5 | $1.0M |
TunnelBearTunnelBear is a VPN service offering encrypted internet connections. | 4.5 | 470 | - | 973 active | 1.3y | - | - | $13k |
FortiClientFortiClient is an on-premise & web-based solution that manages endpoint identity, visibility, and compliance with security policies, which aligns with enterprise VPN and zero-trust network access management. | 4.4 | 292 | - | - | - | - | - | - |
ExpressVPNExpressVPN allows segments of traffic to be routed through a virtual private network for secure, encrypted browsing accessible globally. | 4.6 | 284 | - | - | - | - | - | - |
OpenVPN Access ServerOpenVPN Access Server is a self-hosted secure remote access VPN. | 4.5 | 200 | - | - | - | - | - | - |
WindscribeWindscribe is a VPN providing secure encrypted browsing. | 4.6 | 181 | - | - | - | - | - | - |
CyberGhost VPNCyberGhost VPN is a cross-device VPN solution offering smart, simple, secure and high-quality virtual private network service for multiple platforms. | 4.4 | 149 | - | - | - | - | - | - |
Ivanti Connect SecureIvanti Connect Secure is an SSL VPN for secure remote access. | 4.5 | 90 | - | - | - | - | - | - |
Hotspot Shield VPNHotspot Shield is a VPN service providing encrypted internet connections. | 4.3 | 80 | - | - | - | - | - | - |
IPVanishIPVanish is a VPN that hides IP addresses for anonymous browsing. | 4.5 | 65 | - | - | - | - | - | - |
HMAHMA is a VPN solution protecting devices with encrypted connections. | 4.3 | 64 | - | - | - | - | - | - |
SurfsharkSurfshark is a secure VPN that encrypts online data to maintain privacy and security across devices. | 4.5 | 61 | - | - | - | - | - | - |
VyprVPNVyprVPN is an on-premise and mobile VPN tool that enables private network browsing and prevents ISP monitoring of communications. | 4.2 | 46 | - | - | - | - | - | - |
Proton VPNProton VPN is a business VPN providing encrypted secure access. | 4.5 | 44 | - | - | - | - | - | - |
Cato Networks SuiteCato Networks provides a SASE solution with built-in network security delivered as a cloud service. | 4.7 | 42 | - | - | - | - | - | - |
KeepSolid VPN UnlimitedKeepSolid VPN Unlimited is a VPN service that provides security and privacy to users. | 4.3 | 26 | - | - | - | - | - | - |
GlobalProtectGlobalProtect is a VPN solution that helps businesses monitor device health, implement security policies, protect endpoints, and manage access across the network. | 4.4 | 24 | - | - | - | - | - | - |
Parallels Secure WorkspaceParallels Secure Workspace provides secure, audited access to company applications and files on any device with zero-trust architecture. | 4.5 | 21 | - | - | - | - | - | - |
ZenMate VPNZenMate VPN is a software solution that provides businesses with full security and anonymity online through virtual private network functionality. | 4.2 | 21 | - | - | - | - | - | - |
PritunlPritunl is an enterprise VPN server designed to help businesses deploy and remotely access private data across multiple networks securely. | 4.4 | 18 | - | - | - | - | - | - |
F-Secure VPN+F-Secure VPN+ is a VPN with strong encryption and multiple protocols. | 4.3 | 15 | - | - | - | - | - | - |
Ivacy VPNIvacy VPN provides secure private internet access. | 4.7 | 15 | - | - | - | - | - | - |
PIA VPNPIA VPN is a virtual private network that assures data privacy and provides unrestricted access to global servers. | 4.3 | 14 | - | - | - | - | - | - |
FreelanFreelan is an open source multi-platform peer-to-peer VPN software that can be configured to provide private browsing. | 5.0 | 13 | - | - | - | - | - | - |
HIDEmeHIDEme is a VPN client equipped with features to protect identity and sensitive files. | 4.7 | 13 | - | - | - | - | - | - |
FastestVPNFastestVPN is a VPN service that allows users to anonymously browse the internet globally. | 3.8 | 12 | - | - | - | - | - | - |
GOOSE VPNGOOSE VPN is an affordable, customer-friendly VPN service that guarantees internet safety. | 4.3 | 12 | - | - | - | - | - | - |
PsiphonPsiphon is a VPN solution that helps users access the internet from multiple countries bypassing restrictions. | 4.7 | 12 | - | - | - | - | - | - |
ZeroTier OneNetwork virtualization platform enabling secure device and resource connectivity across mobile, desktop, and data center. | 4.9 | 12 | - | - | - | - | - | - |
Atlas VPNAtlas VPN is a virtual private network that provides online security and privacy protections to users. | 3.8 | 11 | - | - | - | - | - | - |
HamachiHamachi is a VPN solution that enables users to create and manage virtual networks, access blocked websites, and browse anonymously. | 4.1 | 11 | - | - | - | - | - | - |
TorGuard VPN ServiceTorGuard VPN Service is a cloud-based platform that helps businesses access websites using VPN, SSL/TLS encryption, and port forwarding for secure connectivity. | 4.5 | 11 | - | - | - | - | - | - |
Forcepoint Web SecurityConverged cloud network/web security (SASE-style) connecting and protecting users everywhere. | 4.4 | 10 | - | - | - | - | - | - |
iTop VPNiTop VPN is VPN software that provides encryption to protect internet privacy and security across Windows, Mac, iOS, and Android devices. | 4.7 | 9 | - | - | - | - | - | - |
ReemoZero Trust based secure remote access platform. | 4.7 | 9 | - | - | - | - | - | - |
VeronaVerona is a cloud-managed VPN service that assists company users in securely connecting to shared folders, remote desktops, and mission-critical systems. | 4.3 | 9 | - | - | - | - | - | - |
Avira Phantom VPNAvira Phantom VPN is a virtual private network that enables businesses to select locations and access geo-restricted content. | 4.4 | 8 | - | - | - | - | - | - |
AWS VPNAWS VPN is a VPN solution that helps businesses establish secure connections between remote offices, on-premise networks, and AWS global networks. | 5.0 | 8 | - | - | - | - | - | - |
SoftEther VPNSoftEther VPN is an open source VPN tool providing remote-access, resistance to highly-restricted firewalls, and IP address control lists. | 5.0 | 8 | - | - | - | - | - | - |
Akeyless VaultsecondaryAlso offers Zero Trust Access capabilities. | 4.6 | 7 | - | - | - | - | - | - |
AuthfyAuthfy securely enables remote access for employees and third parties. | 4.9 | 7 | - | - | - | - | - | - |
CyberYozhCyberYozh is a reliable and flexible proxy service designed to provide complete anonymity and stable connections. | 5.0 | 7 | - | - | - | - | - | - |
UFO VPNUFO VPN helps users access blocked websites by circumventing censorship and bypassing internet firewalls. | 3.9 | 7 | - | - | - | - | - | - |
X-VPNVPN platform to securely access networks via encrypted tunnels. | 4.4 | 7 | - | - | - | - | - | - |
CactusVPNCactusVPN is VPN software with a streamlined login process, configurable settings, and advanced DNS features for secure browsing. | 5.0 | 6 | - | - | - | - | - | - |
Planet VPNPlanet VPN is VPN software that helps businesses access geographically blocked or censored websites through a centralized platform. | 5.0 | 6 | - | - | - | - | - | - |
SpeedifySpeedify bonds multiple internet connections and provides VPN-style secure connectivity. | 4.5 | 6 | - | - | - | - | - | - |
TailscaleTailscale is a WireGuard-based mesh VPN/ZTNA for secure remote connectivity. | 4.8 | 6 | - | - | - | - | - | - |
Timus SASESASE secure connectivity and cloud-based network security platform. | 5.0 | 6 | - | - | - | - | - | - |
Cloudflare AccessCloudflare Access is a security and performance enhancement solution that provides zero-trust network access for on-site, hybrid, cloud, and SaaS applications. | 5.0 | 5 | - | - | - | - | - | - |
CyoloCyolo provides ZTNA-style secure access to applications, servers, and files for remote and onsite users. | 4.6 | 5 | - | - | - | - | - | - |
ibVPN ServiceibVPN Service is a no-logs Romanian VPN provider offering complete VPN, smartDNS and proxy solutions. | 4.8 | 5 | - | - | - | - | - | - |
PlexVPNPlexVPN provides fast, secure connections to access blocked websites, stream content, and protect privacy on devices. | 4.0 | 5 | - | - | - | - | - | - |
VeePNVeePN is a multifunctional privacy app aimed to protect Windows devices from online hazards through VPN encryption. | 3.8 | 5 | - | - | - | - | - | - |
Astrill VPNAstrill VPN is a virtual private network designed to help businesses establish connections with servers through various protocols securely. | 4.3 | 4 | - | - | - | - | - | - |
Azure VPN GatewayAzure VPN Gateway is a cloud infrastructure solution for connecting on-premise and cloud networks securely through virtual private network technology. | 4.8 | 4 | - | - | - | - | - | - |
PrivateVPNPrivateVPN is a virtual private network that enables users to anonymously and securely access blocked websites and applications. | 4.3 | 4 | - | - | - | - | - | - |
Zorro VPNZorro VPN provides anonymous browsing, access to restricted content, and security across iOS, Android, and MacOS devices. | 4.8 | 4 | - | - | - | - | - | - |
12VPN12VPN is VPN software for users to mask IP addresses, bypass geo-restrictions, and unlock entertainment websites. | 4.3 | 3 | - | - | - | - | - | - |
Incognito VPNIncognito VPN is a VPN solution that helps businesses prevent DNS leaks and bypass censorship for secure browsing. | 4.3 | 3 | - | - | - | - | - | - |
IVPNIVPN is a cloud-based and mobile solution that enables users to anonymously browse the web and securely access blocked websites. | 4.7 | 3 | - | - | - | - | - | - |
Ryn VPNRyn VPN provides VPN connections across multiple locations. | 4.0 | 3 | - | - | - | - | - | - |
SSL VPNSSL VPN is a secure access gateway that centralizes control over access to apps, networks, and websites from mobile or remote devices. | 4.7 | 3 | - | - | - | - | - | - |
StrongVPNStrongVPN is a VPN solution that helps businesses protect online traffic from cybercrime and allows users to bypass censorship. | 4.3 | 3 | - | - | - | - | - | - |
ClearVPNClearVPN is a VPN that encrypts connections and changes IP addresses. | 4.5 | 2 | - | - | - | - | - | - |
Hide Expert VPNHide Expert VPN is an anonymous and fast VPN that guarantees protection from tracking and anonymity on the internet. | 3.5 | 2 | - | - | - | - | - | - |
iQuilaiQuila is a virtual overlay network that runs on top of existing networks to provide private network connectivity. | 5.0 | 2 | - | - | - | - | - | - |
Netskope Private AccessNetskope Private Access is a ZTNA solution for secure remote app access without VPN. | 4.0 | 2 | - | - | - | - | - | - |
PureDomeSecure remote work access platform without additional hardware. | 4.5 | 2 | - | - | - | - | - | - |
Quantum Network SecurityQuantum Network Security monitors VPN devices and sets security parameters across VPN. | 5.0 | 2 | - | - | - | - | - | - |
ShieldooNext-generation private network for secure connection from anywhere. | 5.0 | 2 | - | - | - | - | - | - |
Thinfinity Remote WorkspacesecondaryAlso offers zero trust network access capabilities. | 5.0 | 2 | - | - | - | - | - | - |
TwingateZero trust remote access solution replacing corporate VPNs. | 5.0 | 2 | - | - | - | - | - | - |
Wireless Private NetworkWireless Private Network (WPAN) is a wireless network that allows users to take control of their mobile network for private communication. | 4.5 | 2 | - | - | - | - | - | - |
Axis SecurityAxis Security's Application Access Cloud is a ZTNA platform providing secure private app access for remote users. | 5.0 | 1 | - | - | - | - | - | - |
BelkaVPNBelkaVPN is a business VPN providing encrypted access and threat blocking. | 4.0 | 1 | - | - | - | - | - | - |
BrowserJetBrowserJet allows users to run multiple sessions with built-in multiple IPs in a single browser for privacy and multi-accounting. | 5.0 | 1 | - | - | - | - | - | - |
DefguardDefguard is a secure remote access solution offering VPN with MFA at the WireGuard level implementing zero-trust security principles. | 5.0 | 1 | - | - | - | - | - | - |
Free VPN UnlimitedFree VPN Unlimited is a cloud-based VPN for iPhones and iPads that lets users access worldwide VPN locations and browse securely. | 3.0 | 1 | - | - | - | - | - | - |
Harmony ConnectCheck Point Harmony Connect is a SASE/ZTNA service for secure remote access to corporate apps and SaaS. | 4.0 | 1 | - | - | - | - | - | - |
IO ZoomIO Zoom is a VPN solution that enables organizations to gain secure access to blocked websites, applications, and content. | 4.0 | 1 | - | - | - | - | - | - |
MORA VPN Zero-ConMORA VPN Zero-Con is described as Japanese collaboration software, though the VPN classification suggests secure data-sharing across networks. | 4.0 | 1 | - | - | - | - | - | - |
NoProxNoProx is an all-in-one reliable VPN and proxy service provider for secure browsing. | 5.0 | 1 | - | - | - | - | - | - |
PangeoPangeo Premium VPN allows businesses to view, monitor, and analyze geo-targeted campaigns across 150+ worldwide locations. | 5.0 | 1 | - | - | - | - | - | - |
PrivadoVPNPrivadoVPN is a VPN solution that helps users access global servers with secure encryption protocols and proxy IP addresses. | 5.0 | 1 | - | - | - | - | - | - |
Sekai VPNSekai VPN is an international VPN service for Japanese-language businesses that allows users to connect to geographically restricted web services. | 3.0 | 1 | - | - | - | - | - | - |
Symlex VPNSymlex VPN is a top-rated VPN service provider for secured internet access across all major platforms and devices. | 3.0 | 1 | - | - | - | - | - | - |
VPN Master ProVPN Master Pro is a VPN solution that helps businesses unblock websites and gain anonymous internet access through a proxy. | 4.0 | 1 | - | - | - | - | - | - |
VPN NederlandVPN Nederland is a Dutch VPN provider offering safe, fast and anonymous VPN services with 24/7 Dutch support. | 5.0 | 1 | - | - | - | - | - | - |
VPNHouseVPNHouse is a cloud-based VPN solution that enables businesses to access blocked websites and browse anonymously. | 5.0 | 1 | - | - | - | - | - | - |
Accops Digital WorkspacesecondaryIntegrates ZTNA, MFA, and SSO for secure access. | 0.0 | 0 | - | - | - | - | - | - |
Advanced SASEAdvanced SASE is an identity-centric SASE platform for secure network connections. | 0.0 | 0 | - | - | - | - | - | - |
AnandaConnects remote users, branches, and devices over secure networks—ZTNA/business networking. | 0.0 | 0 | - | - | - | - | - | - |
Browsec VPNBrowsec VPN is a VPN solution that encrypts data and overcomes geographical restrictions for private users accessing online content with privacy guarantees. | 0.0 | 0 | - | - | - | - | - | - |
BTC VPNBTC VPN is a safe and fast VPN service for a free and open internet with strong security. | 0.0 | 0 | - | - | - | - | - | - |
ConnectasecConnectasec is a zero-trust VPN software that enables secure remote access to company resources without complex hardware or setups. | 0.0 | 0 | - | - | - | - | - | - |
Cure VPNCure VPN is a cloud-based solution that offers secure browsing with strong encryption and a strict no-data-logging policy. | 0.0 | 0 | - | - | - | - | - | - |
CyberHive ConnectCyberHive Connect is a software-defined secure mesh network for IT device communication. | 0.0 | 0 | - | - | - | - | - | - |
Devolutions GatewaySecure, lightweight remote access without VPN with RBAC, MFA, and audit logging. | 0.0 | 0 | - | - | - | - | - | - |
EonVPNEonVPN is a virtual private network tool for Windows that provides security, privacy, and global server access. | 0.0 | 0 | - | - | - | - | - | - |
F5 BIG-IP Access Policy ManagerAccess management proxy consolidating remote, network, and web access controls. | 0.0 | 0 | - | - | - | - | - | - |
GatewayVPNGatewayVPN is a virtual private network software that provides secure browsing, streaming capabilities, and global server access. | 0.0 | 0 | - | - | - | - | - | - |
GIO Remote Access ServiceGIO Remote Access Service is a VPN service enabling remote access for tech teams with network security, fitting enterprise remote access and ZTNA use cases. | 0.0 | 0 | - | - | - | - | - | - |
is*hostingis*hosting provides VPN and network infrastructure, but is primarily a VPS/dedicated server hosting provider rather than a dedicated VPN access platform. | 0.0 | 0 | - | - | - | - | - | - |
LimeVPNLimeVPN is a cloud-based solution that allows users to securely browse and access blocked apps and websites via VPN. | 0.0 | 0 | - | - | - | - | - | - |
Mango ProxyMango Proxy is a virtual private network solution that provides data collection and web scraping capabilities through secure proxies. | 0.0 | 0 | - | - | - | - | - | - |
MicroZAccessZero Trust Secure Access for cloud and remote workforce. | 0.0 | 0 | - | - | - | - | - | - |
MobiNETMobiNET provides patented data security for remote workforces — secure remote access for enterprises. | 0.0 | 0 | - | - | - | - | - | - |
NCP Secure CommunicationVPN for secure scalable management of private networks. | 0.0 | 0 | - | - | - | - | - | - |
NetBirdNetBird is a Zero Trust Network Access platform built on WireGuard that provides secure, identity-based network access control and VPN capabilities for distributed workforces and infrastructure. | 0.0 | 0 | - | - | - | - | - | - |
NoPortsZero-trust remote access eliminating open ports. | 0.0 | 0 | - | - | - | - | - | - |
OysterVPNOysterVPN protects privacy, secures internet traffic, and enables access to streaming services globally—a consumer/SMB VPN service with privacy and access-based use cases. | 0.0 | 0 | - | - | - | - | - | - |
Prisma AccessPalo Alto SASE solution providing secure access and threat inspection. | 0.0 | 0 | - | - | - | - | - | - |
ProHosterProHoster VPN provides secure and anonymous internet access across multiple devices in 50 countries—a consumer/SMB VPN service for privacy and global access. | 0.0 | 0 | - | - | - | - | - | - |
PureWLPureWL allows organizations to create their own branded VPN service using PureVPN's infrastructure, tools and expertise. | 0.0 | 0 | - | - | - | - | - | - |
remote.itCreates virtual private networks implementing zero trust network access. | 0.0 | 0 | - | - | - | - | - | - |
ShimoShimo is VPN software for organizations to establish, monitor, and manage secure networks using different protocols and encryption—an enterprise VPN management solution. | 0.0 | 0 | - | - | - | - | - | - |
SmartVPNSmartVPN is a VPN service protecting user identities online for both private and commercial use, providing privacy-focused virtual private network access. | 0.0 | 0 | - | - | - | - | - | - |
Sonet.ioCloud-native workspace providing secure remote access to apps. | 0.0 | 0 | - | - | - | - | - | - |
Sudo PlatformSudo Platform is a privacy tools SDK that can be embedded in software products—while broader than VPN, it includes privacy and secure communications capabilities relevant to ZTNA/privacy infrastructure. | 0.0 | 0 | - | - | - | - | - | - |
Systancia GateSystancia Gate delivers zero-trust security and remote access optimization for distributed users, implementing zero-trust network access principles for enterprise workforces. | 0.0 | 0 | - | - | - | - | - | - |
TrackawayTrackaway is a privacy-focused VPN service with no user activity logs and security-first infrastructure. | 0.0 | 0 | - | - | - | - | - | - |
VPNEERVPNEER is a virtual private network solution that helps businesses with anonymous and secure browsing with advanced encryption. | 0.0 | 0 | - | - | - | - | - | - |
Wing VPNWing VPN provides premium proxies and VPN infrastructure for scraping, SEO, multi-accounting, and privacy protection. | 0.0 | 0 | - | - | - | - | - | - |
Zero Trust NetworkZero Trust networking platform combining site-to-site and remote user access. | 0.0 | 0 | - | - | - | - | - | - |