Niches
Nonprofit Social Good & Workplace Giving Platform
Prime targetHR & Recruiting - Platforms that enable corporations to run employee giving, matching gifts, volunteer time off, and CSR programs that direct donations and volunteering to nonprofits.
Demand context (from the categories these products live in): 15k monthly searches, ~$19 avg CPC, KD 46.
Opportunity reportOpportunity score
74
Products
12
Active Google advertisers
1
Persistent advertisers
1
Avg ad tenure
3.3 yr
LinkedIn advertisers
1
Pixel advertisers
1
CPC (incumbents)
$13
Incumbent ad spend/mo
$2k
Weighted rating
4.23
Incumbents to displace - proven advertisers that look beatable
Benevity3.4
56 Google ads · 11 active · 3.3y running · 24 LinkedIn ads · 42 reviews · $2k/mo
How incumbents advertise - shared playbook from their Google ad creatives (copy these)
Angles
Unified reporting & analyticsEmployee engagement toolBoost company cultureComplete CSR solutionAutomated workflowBuilt for enterprises
Offers / CTAs
Free trialCompare vs. competitorsGet started demoOne-click signupBook consultation
Value props
Improve employee retentionManage grants end-to-endProve CSR ROI67% higher participationEasy event managementConnected workplace cultureSimplify volunteer coordinationComprehensive impact reporting
Products in this niche - 12, advertisers first
| Product | Rating | Reviews | Capterra ads | Google ads | Advertising for | LinkedIn ads | Channels | Ad spend/mo |
|---|---|---|---|---|---|---|---|---|
BenevityBenevity is the leading corporate CSR and employee engagement giving platform. | 3.4 | 42 | 1 | 5611 active | 3.3y | 24 | 8 | $2k |
Percent PledgePercent Pledge runs corporate giving campaigns with leaderboards and donation matching. | 4.8 | 50 | - | - | - | - | - | - |
YourCauseYourCause manages corporate philanthropy, employee giving, volunteering, and CSR programs. | 3.8 | 21 | - | - | - | - | - | - |
Uncommon GivingUncommon Giving is a workplace giving and volunteering platform for corporate employee engagement. | 4.9 | 18 | - | - | - | - | - | - |
DeedDeed is a workplace platform for social good and associate engagement. | 4.3 | 9 | - | - | - | - | - | - |
KindLinkCSR platform to engage employees and customers in workplace giving. | 4.0 | 4 | - | - | - | - | - | - |
Double the DonationDouble the Donation focuses on corporate matching gifts and workplace giving programs. | 4.5 | 2 | - | - | - | - | - | - |
Field DayCommunity engagement platform for employee volunteer programs and group volunteering. | 5.0 | 2 | - | - | - | - | - | - |
PledgeSolutions for companies and nonprofits to manage social giving. | 5.0 | 2 | - | - | - | - | - | - |
GIVINGtraxCloud-based corporate philanthropy, donation, grants and sponsorship solution. | 0.0 | 0 | - | - | - | - | - | - |
Goodera VolunteerGoodera delivers employee volunteering experiences as a corporate CSR platform. | 0.0 | 0 | - | - | - | - | - | - |
Philanthropy CloudPhilanthropy Cloud is a corporate impact platform connecting employees with causes. | 0.0 | 0 | - | - | - | - | - | - |