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Niches

Security Awareness Training Platform

Hot channel

IT & Security - Cybersecurity awareness, phishing simulation, and human-risk training platforms for employees.

Demand context (from the categories these products live in): 36k monthly searches, ~$25 avg CPC, KD 46.

Opportunity report

Opportunity score

79

Products

85

Active Google advertisers

2

Persistent advertisers

2

Avg ad tenure

4.5 yr

LinkedIn advertisers

2

Pixel advertisers

1

CPC (incumbents)

$21

Incumbent ad spend/mo

$65k

Weighted rating

4.78

Common complaints - recurring incumbent review gaps = the wedge to build

Limited reporting depth and clarity9×

Dashboard reporting is insufficient, hard to navigate, lacks interactive drill-down, and metrics validation is unclear.

Predictable simulations reduce effectiveness5×

Phishing emails become too familiar over time, employees stop noticing them, reducing training impact.

Timing disrupts workflow and stress6×

Simulations arrive at bad times, feel overwhelming during busy periods, and can cause anxiety if not handled sensitively.

Slow plugin and feature implementation5×

Outlook add-on processes slowly (5-10 sec delays), Outlook phishing button missing on web, plugins take time to configure.

Holiday/vacation mode not fully functional3×

Out-of-office features inconsistently pause emails, causing users to lose points and receive unwanted messages while away.

Poor false-positive filtering2×

Platform doesn't recognize legitimate senders (Google, Facebook, internal email) as non-threats, increasing noise.

Training content repetitive and uninspiring2×

Security modules lack variety and interactivity, making repeated exposure feel stale and disengaging over time.

How incumbents advertise - shared playbook from their Google ad creatives (copy these)

Angles

#1 rated solutionInnovative platformAI-powered trainingAutomate awareness trainingEmpower employeesStop real threats

Offers / CTAs

Contact usBook a demoGet pricingLearn how it works

Value props

Reduces phishing riskChanges employee behaviorCyber resilient workforceAutomated training deliveryRisk-based protectionAI-driven insights

Products in this niche - 85, advertisers first

ProductRatingReviewsCapterra adsGoogle adsAdvertising forLinkedIn adsChannelsAd spend/mo
HoxhuntHoxhunt is a human risk management platform delivering individualized security awareness training and phishing simulations.
4.933829227 active4.6y24-$21k
PhishedPhished provides AI-powered phishing simulation and cybersecurity awareness training.
4.52617060 active4.4y61$44k
usecureusecure automates security/compliance training and policy acknowledgements with phishing/awareness focus.
4.761------
CanIPhishCanIPhish is an AI-first phishing simulation and security awareness training platform.
4.846------
Phishing TacklePhishing Tackle reduces phishing risk through simulated phishing campaigns.
4.936------
MetaCompliancesecondaryAlso known for cyber awareness training.
4.434------
PhishingBoxPhishingBox provides simulated phishing attacks for social engineering testing.
4.731------
GoldPhishGoldPhish is a cyber security awareness training and simulated phishing solution delivered via web-based platform.
4.825------
KnowBe4KnowBe4 is a security awareness training system that helps enterprises address social engineering threats.
4.825------
KamaéKamaé is a cyber risk awareness platform using gamification to train employees.
4.921------
BullPhish IDBullPhish ID provides security awareness training and simulated phishing exercises.
4.715------
CyberHootCyberHoot is automated cybersecurity awareness training.
4.914------
ThreatAdvice Cybersecurity EducationThreatAdvice provides phishing simulations and cybersecurity training for employees.
4.314------
CybeReadyCybeReady is an automated security awareness training and phishing simulation program.
4.513------
InboxGuardInboxGuard combines anti-phishing security training with real-time inbox alerts.
5.012------
KymatioKymatio identifies and evaluates employee knowledge gaps in cybersecurity.
4.811------
RiotAll-in-one platform for team cyber protection with security awareness focus.
4.611------
INFIMAAutomated security awareness training platform.
4.910------
SafeStackSecure development training platform focused on application security/compliance.
4.710------
Cofense PhishMeCofense PhishMe runs phishing simulations and security awareness training.
4.79------
SafeTitanSafeTitan is a human cyber risk, security awareness, and behavior change platform.
3.68------
SoSafeSoSafe delivers security awareness programs and culture-building training.
4.98------
SirAskalotSirAskalot enhances information security awareness through gamification and scientifically-backed training methodology.
4.47------
Uptime LabsUptime Labs provides ultra-realistic incident response training to help employees respond effectively to security incidents.
5.07------
Click ArmorClick Armor is fully gamified cyber security awareness training covering phishing, social engineering, and employee awareness.
5.06------
RedflagsRedflags empowers staff to protect themselves against cyber threats through security awareness.
5.05------
ThreatCopThreatCop TSAT is an AI/ML security attack simulator and awareness training tool with phishing simulations.
4.65------
Barracuda Security Awareness TrainingBarracuda Security Awareness Training is a cloud-based training tool providing protection against phishing and social engineering threats.
4.84------
ClearPhishClearPhish is phishing simulation and cybersecurity training software designed to help organizations defend against evolving threats.
5.04------
CYBERAWARE SECURITYCybersecurity awareness training for non-technical users.
5.04------
Bob's BusinessProvides phishing and cybersecurity awareness training programs.
5.03------
CurriculaCyber security awareness training platform with content and progress tracking.
4.73------
Cybersecurity Awareness TrainingESET Cybersecurity Awareness Training empowers employees to spot and stop cyber threats through interactive, engaging modules.
4.33------
NINJIO AWARENINJIO AWARE offers cybersecurity awareness training and integrated phishing simulations to personalize learning and drive behavioral change.
3.73------
Sophos Phish ThreatSophos Phish Threat is a phishing simulation and security awareness testing tool for employees.
4.03------
AwareGO Human Risk AssessmentAwareGO Human Risk Assessment measures and remediates human cyber risk factors via interactive awareness content.
4.52------
Hook SecurityComplete toolkit to create a security-aware culture — phishing/security awareness training.
5.02------
Infosec IQPhishing simulation and security awareness training platform.
4.02------
Kevin Mitnick Security Awareness TrainingMitnick-branded security awareness training solution.
4.52------
Mimecast Awareness TrainingMimecast security awareness training for employees.
5.02------
PhishERKnowBe4 phishing response platform tied to phishing simulation/awareness ecosystem.
4.52------
Upfort ShieldsecondaryIncludes phishing attack simulation capabilities.
4.52------
Arctic Wolf Managed Security AwarenessArctic Wolf Managed Security Awareness is a cloud-based platform training employees to identify and prevent phishing attacks.
4.01------
ArsenSecurity awareness training with AI-driven phishing, vishing, and smishing simulations.
5.01------
CyberQuizCyberQuiz provides engaging cybersecurity training for staff with measurable insights to protect information and systems.
5.01------
Fake Phishing PlatformFake Phishing Platform is a phishing simulation platform that raises cybersecurity awareness through practice and measurable tracking.
4.01------
OpenText Core Security Awareness Training​OpenText Core Security Awareness Training is a cloud-based solution training employees on policies and threat readiness via simulations.
5.01------
ZeguroEmployee security training combined with pre-built policies and web app monitoring.
5.01------
Adaptive SecurityAdaptive Security is a training software protecting businesses from AI threats using advanced simulations and educational modules.
0.00------
AironWorksAironWorks is a security awareness training system focused on cybersecurity and malware prevention.
0.00------
AY SelfProtectAI-based cybersecurity tool addressing human security risks for employees.
0.00------
BeephishBeephish creates cybersecurity culture by testing employee vulnerability through phishing simulations and providing training.
0.00------
Cyber GuruCyber Guru is a security awareness training solution providing training on real-time awareness, compliance, and phishing.
0.00------
CyberALARMSimulation-driven cyber training with reporting and certificates.
0.00------
CyberCoachCyberCoach is a cybersecurity awareness training app for corporate teams available in Microsoft Teams, Slack, or browser.
0.00------
CyberdiseCyberdise improves employee cyber risk behavior through awareness training.
0.00------
CyberlyCyberly is a security awareness platform protecting companies from modern threats with AI-driven deepfake simulations and training.
0.00------
CyberNutCyberNut is security training software for K-12 schools offering engaging content to boost cybersecurity awareness.
0.00------
CybSafeCybSafe is a cybersecurity awareness platform using data analytics and AI.
0.00------
EC Council AwareEC Council Aware delivers security awareness and phishing simulation training.
0.00------
Email Security Awareness TrainingTrustifi is an AI-powered email security training software helping organizations reduce human error and prevent cyber threats.
0.00------
Gordon Security AwarenessGordon Security Awareness reduces employee risk through phishing simulations, adaptive micro-learning, and real-time risk scoring.
0.00------
GuardeyPlug-and-play SMB cybersecurity solution; Guardey is known for gamified security awareness training.
0.00------
Innvikta Security Awareness TrainingInnvikta Security Awareness Training helps organizations combat cyber threats through training, phishing simulations, and response tools.
0.00------
Kinds SecurityKinds Security is an AI-driven training platform fostering a security-first culture through personalized employee education.
0.00------
Libraesva PhishBrainLibraesva PhishBrain continuously tests and strengthens team defenses against social engineering scams through training.
0.00------
Lotus AwarenessLotus Awareness provides secure software for phishing simulations, automated emails, and detailed reports to boost awareness.
0.00------
Lucy SecurityCybersecurity awareness training specialist.
0.00------
NexGuardsNexGuards is a social engineering and security awareness tool reducing human cyber risk via AI-driven phishing simulations.
0.00------
Phish DefensePhish Defense is an anti-phishing platform with simulations, training, and reports to enhance organizational cybersecurity defenses.
0.00------
PhishBytePhishByte is a cybersecurity training platform reducing phishing risks through simulations and automated training modules.
0.00------
PhishPrepPhishPrep is a cloud-based and on-premise phishing simulation tool testing employee cybersecurity awareness.
0.00------
Project AresProject Ares is a cybersecurity training platform with hands-on labs for learners.
0.00------
ProofPoint Security Awareness TrainingProofPoint Security Awareness Training delivers simulated attacks, assessments, and risk identification.
0.00------
RansomLeakRansomLeak provides security awareness training with interactive 3D simulations of realistic phishing and social engineering scenarios.
0.00------
RapidPhishRapidPhish is cloud-based software for MSPs and IT teams to test and schedule security awareness via simulated phishing.
0.00------
revel8revel8 is a cybersecurity awareness training platform delivering AI-powered phishing simulations and comprehensive security training.
0.00------
Secure Code WarriorSecure coding training platform with gamified challenges for developers.
0.00------
Security AwarenessCybersecurity training to prevent security breaches.
0.00------
ShiraShira is a phishing awareness training platform helping teams identify and defeat phishing attacks through customizable quizzes.
0.00------
SimplyPhishSimplyPhish is a phishing tool enabling companies to run affordable campaigns to boost security awareness among employees.
0.00------
SimuPhishSimuPhish is a human risk intelligence platform using AI to measure and predict human cyber risk in real-time.
0.00------
SucceedLEARNSucceedLEARN Security Awareness platform builds security culture through training, simulations, games, and microlearning.
0.00------
Tartan AppTartan App is cybersecurity training for K-12 schools offering AI-driven phishing simulations and personalized learning modules.
0.00------
ZepoZepo is a cybersecurity tool offering awareness training, phishing tests, progress monitoring, and related security features.
0.00------