Brand24

Pros: The depth and speed of data aggregation is what sets Brand24 apart. We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and niche blogs to be exceptionally thorough. We particularly love the Influence Score feature, which helps us quickly filter noise and prioritize interactions with genuinely impactful authors. The "Mentions Feed" is intuitive and perfect for real-time crisis management.

Cons: While the overall sentiment analysis is good, the accuracy of the automated sentiment scoring for complex/nuanced language in non-English languages sometimes requires manual correction. Additionally, the setup for custom reporting templates can be slightly less intuitive than other areas of the platform, requiring a small learning curve to fully master.

Pros: The number of resources the platform pulled from for social listening and the support from the Brand24 team

Cons: My company decided to go for more of an all-in-one platform like Sprout Social rather than an individual tool for social listening.

Pros: What I like most about the dashboard is discovering untagged mentions I wouldn’t see otherwise. I also value the Storm Reports that highlight trending discussions and hot mentions — especially useful for tracking competitors. And I love the comparison features, which let me analyze our brand against others and gain valuable marketing insights.

Cons: What I like the least — though it’s really just nitpicking — is the sentiment feature. Since our brand provides medical services, mentions often include words related to health issues that may sound negative, even when the experience with our brand is positive. So the sentiment analysis isn’t always accurate for our context. But honestly, that’s a minor point — the platform keeps evolving, and their customer success team is incredibly responsive and proactive, which makes the overall experience outstanding. I also love how they’re always ahead of the curve, using cutting-edge technology like AI and constantly adding new, genuinely useful features.

Pros: [sensitive content hidden]- I really appreciate the outstanding support from my Brand24 representative - always professional, proactive, and genuinely focused on building a good relationship. The communication is fast and effective, and I always get clear answers and practical help. The tool itself is intuitive and delivers transparent, easy-to-analyze data.

Cons: There’s nothing major to complain about - it just takes a bit of time to explore all the advanced features, but with the help of my representative, it’s very easy to learn.

Pros: value for money, subscription schemes, but mostly ease of use, speed of operation, easy adaptation to current needs, ability to generate AI summaries

Cons: the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly discussed what topics were covered, and now it discusses how many mentions appeared, which is less useful in decision-making processes)

Pros: Very quick reactions and replies to our questions and requests for support. The team secures great availability and professionalism.

Cons: Not applicable, the team secures that our business needs are met as expected and requested. All works well.

Pros: It’s very easy to get set up and quickly start tracking your brand, competitors or industry keywords. The notifications and AI analysis features are excellent and provide valuable insights. I also really appreciate the integration with Slack, which is extremely helpful for getting real-time alerts and staying on top of brand mentions.

Cons: While Brand24 is a solid, all-encompassing product, it would be great if there were tiered levels of service so that you could pick and choose specific features you want to use, instead of having everything bundled together.

Pros: Incredible service. [sensitive content hidden] was always there and would walk me through things and answer all questions promptly. Good value for money compared to other comparable services. Good quality data. Easy to use and learn how to use the platform (especially with [sensitive content hidden]).

Cons: The format of downloaded mentions in the PDF report looked weird and wasn't super user friendly. Downloading data in general could be a bit easier. Tracking hashtag impressions would also be great.

Pros: Value for money, Clean, Actionable Dashboard, Influencer & Source Insights, and Strong Reporting Features

Cons: Sentiment Accuracy Can Be Off, and Lack of Features in Integration or Data Sources.It is like some regions are not well covered, and some integrations are not available. Users sometimes complain that posts or mentions from certain platforms are missed, or that there are blind spots in source coverage.

Pros: easy to work with, possibility to create reports covering the most important factors, agility - possible to hold on the account without having to pay for the months on hold

Cons: I don't see any negative aspects, the only thing which I can think of is the thing that I see the same articles sometimes after some time - as if the algorythm doesn't catch the article comes from the past

Pros: Brand24 made it incredibly easy to get started with social listening. The setup was seamless, and there was virtually no learning curve, which is a huge relief when launching a new tool can often feel overwhelming. Their customer support team is fantastic, both during onboarding and as we continued to build out our program. They are responsive, knowledgeable, and genuinely invested in helping us succeed. Thanks to Brand24, we were able to quickly launch our social listening initiative and start sharing real-time insights about brand conversations across the business. It’s been a game-changer for how we understand and respond to our audience.

Cons: Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights. Boolean search and sentiment filters sometimes need refinement to better exclude noise or unrelated mentions, but that's the case with virtually any tool, so not really a con. Just more refinement may be needed to get drilled down to what we're looking for at times.

Pros: La cantidad de información que brinda y la calidad de los reportes. Los datos son muy útiles y sirven para tomar decisiones acerca de la marca.

Cons: El precio debería ser más barato e incluir más cuentas para analizar. Está hecho para empresas grandes, los pequeños clientes nos cuesta poder pagar la tarifa, incluso la más económica.

Pros: Learning curve was great, the onboarding and having account manager really helps so thank you Security im not a pro but i feel its secure enough Value for money, too early to decide as we doing listening for a startup, but I beleive theres value even if its not measurable Amazing features theres a lot of good features, which are really helpful Subscription and payment is decent. I would say nothing more to mention about it. Reporting is amazing, except the part that there is no page of the mentions like if there could be an option to add in the report all mentions Logo design is good staright to the point

Pros: Excellent software for reporting. You can also customize the reports. Great value for the price. Very secure.

Cons: A little bit pricey compare to other software. Functionality is user-friendly however more complicated features will require some learning.

Pros: The fact that I can keep a pulse on mentions about the different projects we have. The weekly reports are also great

Cons: The fact that It can not capture all the mention reach. I discovered a very huge gap between the reach I was capturing on a platform that only captures our social media pages(it was higher) that Brand24 which supposedly it should be capturing more reach since it tracks mentions.

Pros: I really appreciated the ease of use and the great navigability when finding data on Brand24. On a place full of great data, it was easy to understand.

Cons: Some of the filters on Brand24 didn’t align with what I was looking for in my research. I understand however, this is a work in progress.

Pros: Me gusta que es de las pocas plataformas que extrae tiktok, además que las menciones no tardan en caer mucho tiempo.

Cons: Que tiene muchas limitaciones para la búsqueda de palabras ya que no se pueden armar querys con código boleano

Pros: The accesibility of having multiple brands in one dashboard and the posibility to set multiple reports for further queries is great

Cons: I would love to have more options in order to have the reports more dynamic when it comes to further setups

Pros: Perfect tool for any kind of business. It allows you to maintain control over your image and prevent potential crises. Simple, sharp, and effective!

Cons: The biggest problem is the overload of options. It’s a bit too difficult to tailor them exactly to your needs.

Pros: Fast and accurate monitoring, advanced analytics and reporting, mention filtering and tagging, user-friendly interface.

Cons: Sentiment analysis accuracy issues, social media data limitations, lack of some channel integrations (TikTok or YouTube Shorts).

Pros: Brand24 allows me to constantly monitor the situation of my company on social media. Thanks to them, I know the tone of the statements that will appear in the published materials. Their reporting method helps me understand what needs to be improved, where to go with new information, or what to react to.

Cons: Brand24 is impossible not to like. It is created to meet current business requirements as much as possible.

Pros: I love that you can use it based on a monthly subscription and there is no lock in contracts. It works perfectly for small business. It is easy to use and set up.

Cons: I don't like that you can't use {OR} on the project set up level. This makes my search come up with a lot of junk and then I have to filter relevant results. Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours (Australia).

Pros: Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI integrations make easier the work)

Cons: 1. The reports in excel, and the way in which exports of topics can be made (it would be better if we could program exports with topic-specific filters). 2. The little variety of filters to segment the conversation since we only have {AND}, {OR} AND {NOT} (with more advanced filters such as authors, places, etc would be more functional). 3. There is no way to do bulk tagging (tagging multiple mentions using filters, for example tagging 1000 mentions from a filter that has the words red {NOT} blue.