Rating
4.8
57 reviews
Categories
15
Founded
2015
Employees
140
Funding
809.8M
Merger / Acquisition
Bob Finance is a financial planning and analysis platform designed for small to midsize businesses. The platform provides real-time financial analytics and planning tools to help finance teams streamline decision-making. Bob Finance's collaborative budgeting features allow business partners across the organization to participate in the planning process by forecasting their expenses and headcount. The platform includes an AI-powered assistant that can identify key performance drivers and summarize trends, helping finance teams communicate insights. Bob Finance offers customizable metrics to track key performance indicators (KPIs) for business.
Ad spend / mo
$272K
450 paid keywords
Paid visits / mo
20,779
Organic keywords
42,655
Organic visits / mo
111,133
Authority
52
11,935 ref domains
Creatives run
100
as Hi Bob Ltd
Active now
100
last 14 days
Advertising since
Aug 2022
3.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as HiBob - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Financial Planning & Analysis (FP&A) Platform advertisers - the validated angles to copy. See the niche →
(57 reviews)
A great program to help guide you through the financial complexities of our business and help plan for the future.
Pros: The quality of the financial reporting is second to none. Easy to use and comprehensive results that keep us in financial track.
Cons: Initial conflict with an upgrade but customer support went above and beyond to walk us through the upgrade solution.
Anonymous User · SVP · Real Estate · November 3, 2025
Overall, I'd say the software is good at whzt it does and allows users to feel in control of their projects and financials.
Pros: I have been around Mosaic for a short time snd found it to be a decent software with a good value for money, ease of use and a fairly simple learning curve. This makes accounting, project tracking, and financial reporting a cinch.
Cons: I'm not sure I have any cons for the software. It is well made in my opinion and I would promote it to anyone.
Anonymous User · Consultant · Computer & Network Security · August 26, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| Financial Close | 1 | 19 | - |
| Investment Management | 1 | 20 |
Domain confidence 95%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| payroll software | $46.29 | 1 | 14.5% | www.hibob.com/get/payroll-us-software/ |
| lattice | $8.30 | 1 | 10.6% | www.hibob.com/hibob-vs-lattice/ |
| paycom | $4.97 | 3 | 9.1% | www.hibob.com/hibob-vs/ |
| bamboohr | $17.15 | 2 | 9.0% | www.hibob.com/compare-hibob-vs-bamboohr/ |
| rippling | $9.13 | 4 | 5.8% | www.hibob.com/compare-hibob-vs-rippling/ |
| hibob | $21.00 | 1 | 5.4% | www.hibob.com/hris-bb-us/ |
| bamboohr pricing | $112.39 | 1 | 3.7% | www.hibob.com/compare-hibob-vs-bamboohr/ |
| 15five | $21.54 | 1 | 3.0% | www.hibob.com/hibob-vs/ |
| payroll system | $48.28 | 1 | 3.0% | www.hibob.com/get/payroll-us-software/ |
| hr onboarding software | $63.04 | 1 | 2.1% | www.hibob.com/lp-onboarding/ |
| hcm software | $16.77 | 1 | 1.9% | www.hibob.com/best-hris-system-2/ |
| applicant tracking system | $13.10 | 1 | 1.8% | www.hibob.com/features/ats/ |
| hris systems | $27.34 | 2 | 1.3% | www.hibob.com/best-hris-system-2/ |
| recruitment software | $20.38 | 1 | 1.3% | www.hibob.com/features/hiring-lp/ |
| ats systems | $13.80 | 1 | 0.8% | www.hibob.com/features/ats/ |
Bob Hiring: #1 Hiring Platform
Post Job on 2300+ Job Boards — Crush hiring chaos! Bob's Unified ATS & HCM Helps You Make Decisions. Product Tour Awaits!
https://www.hibob.com › ats › software
Automated ATS & Recruitment
Full Track & Report for Hiring — Crush hiring chaos! Bob's Unified ATS & HCM Helps You Make Decisions. Product Tour Awaits! Turbocharge Your Hiring Process with Bob's All-in-One ATS for Better Decision Making. HR Analytics.
https://www.hibob.com › ats › system
Automated ATS & Recruitment
Full Track & Report for Hiring — Crush hiring chaos! Bob's Unified ATS & HCM Helps You Make Decisions. Product Tour Awaits!
https://www.hibob.com › ats › system
No-Stress HR Payroll
All-in-1 HR Payroll — Struggling with HR payroll errors? HiBob makes it easy. Request a demo. Replace manual HR payroll with automation and insights.
https://www.hibob.com › hr › payroll
Best ATS Tracking: Bob Hiring
Full Track & Report for Hiring — Crush hiring chaos! Bob's Unified ATS & HCM Helps You Make Decisions. Product Tour Awaits!
https://www.hibob.com › ats › system
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My overall experience with Mosaic was one of genuine wonder. even despite its rough edges, it felt like opening a door to a brand-new world.
Pros: i like mosaic, transformed the web from a technical, into a vibrant intuitive, multimedia experience
Cons: Clunky and crash-prone,Slow and inefficient loading,Limited interactivity,Poor support for evolving standards
sierra a. · Marketing · Marketing and Advertising · June 26, 2025
Mosaic is a strategic resource management and planning platform designed to help businesses optimize team allocation, forecast capacity, and manage workloads more efficiently. It's especially well-suited for agencies, consultancies, and professional services firms that juggle multiple projects and teams.
Pros: Easy-to-use interface with minimal learning curve. Smart automation for faster, more efficient planning. Improves visibility across departments and remote teams. Scalable for small teams to enterprise organizations
Cons: Limited offline capabilities. Initial setup and integration can take time depending on your existing stack. Some advanced features may require a higher-tier subscription
Linda B. · Executive Director · Health, Wellness and Fitness · June 20, 2025
Mosaic turns complex data into executive-ready dashboards, customizable for board meetings, departmental reviews, or investor updates. The interface is intuitive enough for non-finance stakeholders to understand at a glance.
Pros: Mosaic is a powerful, intuitive FP&A platform that makes strategic finance faster, smarter, and more collaborative. If you're tired of juggling disconnected spreadsheets and slow reporting cycles, Mosaic might just be the operating system your finance team has been waiting for.
Cons: Some learning curve for Excel power users who need to adjust to Mosaic’s model structure and Not yet as customizable as enterprise-grade tools like Anaplan for massive, global organizations.
Ashley L. · Finance planner · Education Management · June 4, 2025
My overall experience has been very positive. It is heads above keeping track on a spreadsheet or time clock.
Pros: It is very simple and easy to use. It puts all necessary tools in one place, making it user and admin friendly.
Cons: The only complaint I have is that it does sometimes have bugs, but it’s nothing that restarting it doesn’t help.
Sadie H. · Owner operator · Cosmetics · June 4, 2025
Mosaic has been helpful for analysis however we have struggled with getting forecasting up to speed.
Pros: The analysis has been reallly insightful in getting all our data collated in one space. We can now quickly and easily compare metrics that in the past took a lot of time to create.
Cons: We still find Excel much easier to manipulate in terms of forecasting. Resource planning seems quite restrictive in terms of business specific inputs that we want to create
Zac C. · Financial Controller · Computer Software · February 19, 2025
We have had a great overall experience. I love the AI forecasting tools, it helps us to keep moving in the right direction.
Pros: Mosaic has really changed how we organize our projects. It has given us freedom from spreadsheets. It helps us to plan projects and gives all the metrics we need to track our progress and helps us as we are growing our business.
Cons: There was a bit of a learning curve getting used to a new system.
Julie M. · Billing Coordinator · Consumer Services · February 14, 2025
It is a ten on ten experience as they help set up the system and provide advice when modeling.
Pros: Ease of use, report building, consolidation & support from Mosaic.
Cons: Institutional investors have difficulty getting internal approval to access the platform. I need to extract the reports in excel which is time consuming.
Andrew C. · Director of Finance · Computer Software · February 12, 2025
Overall using the software was something i find myself enjoying.
Pros: Easy-to-use and readily available for me.
Cons: Nothing was flawed at the timing of using it.
Tamika M. · Owner · Professional Training & Coaching · December 12, 2024
We use Mosaic mainly for project management and document storage. Prior to this, we did everything manually and it was very inefficient. Now with Mosaic, we can easily see a project and the status along with all the documentation that goes with it. Everything is so organized and easy to find. This was a huge help to our business.
Pros: I like the organization of the documents and project management. I can easily see a projects status and understand where we are at without asking anyone.
Cons: It was a little difficulty learning something new but we made a giant leap from a manual process to Moasic so a learning curve was expected.
Lisa S. · Customer Success · Telecommunications · December 3, 2024
Overall it's a decent tool. It will be great for comparing budgets to actuals, distributing some simple financial reporting, and simple data interfacing across systems. The limits related to formulated fields in custom metrics make it less efficient for report building.
Pros: The canvases have a great interface and the ability to change the date range for all reports on a canvas is very convenient. Having a way to distribute financial data where the user can interact with it in a controlled way saves extra seats in financial software and a lot of training on reporting practices.
Cons: The customization in building metrics and reports is limited by the code free structure. Not all simple functions are able to translate the formula builder's syntax and there is some functionality from spreadsheet reporting that isn't replicated.
Claire C. · Executive Asssistant · Non-Profit Organization Management · November 22, 2024
Pros: The integration with Sage and Hubspot is great, allowing us to have one system with the source of truth for financial and sales metrics. The modelling functionality is very useful and the support that we received from the implementation team to help us build out our dynamic models was very helpful.
Cons: Mosaic is continuing to add new functionality and capabilities, but there is currently a limited ability to customize the charts/tables within the tool. The team is very receptive to feedback and different needs and I would expect that there will continue to be improvements in this area.
Nick F. · Value Creation and Strategy · Marketing and Advertising · November 19, 2024
Overall a great experience with Mosaic and looking forward to getting the most out of the tool in time
Pros: The automated integrations with netsuite and bamboo hr Implementation and mapping went very smoothly The UI/graphs and customisations Customer support is timely and solves problems The AI tool to ask questions is really helpful, especially when it supplements with the video
Cons: What do you dislike about Mosaic Tech? Find it sometimes difficult to find certain filters/data updates as it is not where I would expect things to be (not as user friendly in that sense). Unable to integrate to multiple stripe databases
Eden K. · Senior Reporting and Technical Accountant · Hospital & Health Care · November 19, 2024
Positive experience. Still in the early stages, but looking forward to building out the tool over time.
Pros: Ease of implementation and ease of use. Directly connecting to our GL and CRM tools has been great for reporting and forecasting capabilities.
Cons: Built more for SAAS revenue clients. We worked with Mosaic's solution consultants to help build forecasting and reporting tools that work for a project based business such as ours.
Mark S. · CFO · Marketing and Advertising · November 19, 2024
We are using Mosaic for our forecast modeling, analyzing budget to actuals, and compiling our ARR. Once the models and canvases are set up, it is easy to refresh each month in order to quickly produce the reports that we need.
Pros: Mosaic has a very simple interface that is easy to understand. There are multiple systems integrations that seamlessly pull in data. Once you learn how to use the platform, navigation is intuitive . I am a primary user and use Mosaic on a weekly basis. Their support is very responsive and for quick questions, the chatbot is actually useful.
Cons: Mosaic is constantly improving on their product. I have used their software for several years and there have been some big improvements. A few things I dislike about the software are: 1. Have to unpublish models before editing them, making it difficult to edit a model and look at the canvas at the same time. 2. Unable to edit data coming in from data sources. I understand that it is important to keep consistency but there are instances where I want to change what department an employee is in for modeling purposes that is different than the department the employee is in in our HRIS system.
Junzhi M. · Senior Financial Analyst · Computer Software · November 18, 2024
Great experience! [sensitive content hidden] were helpful. Excited to explore Mosaic’s full potential!
Pros: Mosaic offers immense potential for streamlined FP&A processes. Mosaic connects multiple reporting sources to provide a comprehensive view of company performance, reducing manual Excel errors and ensuring standardized formatting
Cons: It's significant upfront time investment can be a barrier to immediate value realization. Inability to connect to Rippling is also a big downside.
Tamuna K. · Senior Finance Manager · Information Technology and Services · November 18, 2024
Pros: Mosaic allows me to quickly summarize financial scenarios within my organization. It enables our team to make key buisness decisions and scale our operations. It has been easy to use after the onboarding process. Very smooth onboarding processs with the dedicated team as well.
Cons: More customized charts / tables would be a nice to have within Mosaic. While there is a breadth of different charts and tables, it would be nice to have the ability to customize these displays more quickly than it currently is within the tool.
Henry B. · Chief Financial Officer · Marketing and Advertising · October 15, 2024
Mosaic is great at taking information from our financial systems, CRM, and HR tools to enable easy financial performance tracking and reporting. With numerous data points needed to report on business performance having all details readily available in one place allows for timely and accurate reporting that formerly took days to manually consolidate and manually update in multiple spreadsheets. Mosaic also enables easier 3 statement scenario and long term planning that can be extremely manual and error prone when done via spreadsheets.
Pros: Mosaic allows you to simplify and even automate numerous monthly tasks including ARR reporting, headcount planning, SaaS metric reporting & benchmarking. Building visuals is extremely simple and straightforward and can be easily shared to internal stakeholders. FP&A tasks that historically took multiple days can now be done in a fraction of the time, leaving more time to analyze results and derive key business insights. Implementation and support teams are extremely helpful in go-live and ongoing support.
Cons: Some integrations can be limited based on internal structure, but there are workarounds.
Ryan A. · Sr Director FPA · Information Technology and Services · September 25, 2024
Pros: Very attentive and supportive onboarding & implementation. They worked really hard to make sure we were all set up.
Cons: Finding time to learn how to maximize the use.
Elliott F. · Director, Strategy and Operations · Information Technology and Services · August 28, 2024
Pros: We got up & running on Mosaic with our opex & department-level reporting incredibly quickly. We have a ton of visibility into how our expense/headcount are tracking, and headcount planning is very straight forward. Many of our department heads have found Mosaic a much easier way to ingest data than the google sheets we were using previously. As a main administrator, I use Mosaic weekly & it simplifies our budget refreshes & BVA reporting significantly.
Cons: We are still using google sheets/excel files for more complex parts of our modelling (revenue), as they offer flexibility & speed of updating that Mosaic can't match. We also use google sheets when we need people outside the Finance team to comment or suggest edits, as Mosaic does not have those collaborative capabilities. We do not use any Mosaic reports directly in our executive reporting, as we can't customize them sufficiently to meet our needs.
Lissa P. · FPA Manager · Computer Software · August 27, 2024
I've had a great experience with Mosaic. They have a great product that is only getting better and excellent support.
Pros: Great product for SaaS companies. Easy to use and great out of box setup.
Cons: Needs more customization capabilities, but they have been great about constantly adding new ones.
Alex A. · Sr. Financial Analyst · Computer Software · August 27, 2024
It has been a very good experience so far. The team is responsive and the tools are great.
Pros: It very complex but also very intuitive. The team provides a very good support and the materials on how to use the platform are really good.
Cons: It would be cool if they more possibilities for visualizing the data, the dashboards are very good but miss some customizations to make it perfect.
Bruna A. · Business Intelligence Analyst · Maritime · August 27, 2024
Overall I like the tool and my CS team has been beyond phenominal. We had some challenges standing up the solution but they have been with us every step of the way.
Pros: I didn't know much about this solution before it was introduced to me by another leader on my team but now I love using this tool because it allows for me to easily analyze our revenue data.
Cons: I would say if your data is tracked in complicated spreadsheets, the onboarding may be a bit challenging but once you dial in the data or clean up your data in a way that Mosaic has the ability to digest that information it is smooth sailing.I would say if your data is tracked in complicated spreadsheets, the onboarding may be a bit challenging but once you dial in the data or clean up your data in a way that Mosaic has the ability to digest that information it is smooth sailing.
Anonymous User · Sales Operations Manager · Information Technology and Services · May 30, 2024
Pros: A structured data model driving your financial projections is important, and Mosaic makes it incredibly easy to map and manage that data model. It's a powerful platform with an intuitive UI that simplifies the forecasting process from start to finish. Mosaic also makes it very easy to share/collaborate with executives, department leaders, and ICs while maintaining version control and appropriate roles/permissions.
Cons: There can be some additional functionality with respect to revenue modeling (e.g., out of the box templates). Having said that, the revenue modeler is incredibly flexible and can be customized to fit any business need.
Anonymous User · VP of Finance · Computer Software · May 28, 2024
- |
| Sales Forecasting | 2 | 37 | - |
| Business Performance Management | 2 | 38 | - |
| Financial Management | 2 | 38 | Shortlist |
| Budgeting | 2 | 40 | Shortlist |
| Data Analysis | 2 | 41 | - |
| Strategic Planning | 2 | 44 | - |
| Dashboard | 3 | 2 | - |
| Data Visualization | 3 | 8 | - |
| Business Intelligence | 3 | 14 | - |
| Enterprise Resource Planning | 3 | 22 | - |
| Financial Reporting | 3 | 28 | - |
| Business Management | 3 | 37 | - |
| Collaboration | 6 | 10 | - |